# Why is Everyone Waiting for IT to HAPPEN? [9/2/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=xQIJucBNlk8
- **Дата:** 27.06.2013
- **Длительность:** 1:54
- **Просмотры:** 5,884

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: September 02, 2009

## Содержание

### [0:00](https://www.youtube.com/watch?v=xQIJucBNlk8) Segment 1 (00:00 - 01:00)

Hey everybody, it's Gary uh Vaynerchuk uh is how I go uh these days. Um why do companies have a need to say we'll go there when it's ready? Why are so many people saying, "Well, I get it and we see it, but it's not real now, so we'll see you there in two years. " That waiting period of not getting involved in trends is how you go out of business. And this whole, you know, when it gets bigger, we'll be there is insanity. Have you never heard of practice makes perfect? of, you know, the fact that trends you want to be part of the wave instead of showing up and having the wave crash down and break your face and put you out of business? It baffles my mind to no degree to the biggest degree, excuse me, that companies don't understand by getting involved in web 2. 0 because that's my new thing. I'm not going to call it social media because it was really just called 120 two minutes ago. Whatever you want to call it, the new business platforms, as I like to think of them, to not get involved and engage, to not shake hands, to not build a presence, and not to listen and get involved with your customers is insanity. Whether you're a consumer brands product, a sports franchise, a retailer, B2B, who do you think makes decisions in B2B people? People do. So, this whole I'll wait till it's real scenario is insanity, stupidity, and it's what takes companies and puts them into the double zero, the Robert Parish zone. It puts them out of business. You need to get involved now and grow into it. You don't just go to senior year of high school, your first year of schooling. You need to get involved. You're making a huge mistake if you're not. And the longer you wait, the more land grabbing, eyeball grabbing, business grabbing your competition is getting.

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*Источник: https://ekstraktznaniy.ru/video/19979*