# Why Facebook fan page Vanity URL's will change the game [6/10/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=jzPuzPHfqCI
- **Дата:** 27.06.2013
- **Длительность:** 1:52
- **Просмотры:** 1,676
- **Источник:** https://ekstraktznaniy.ru/video/19982

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: June 10, 2009

## Транскрипт

### Segment 1 (00:00 - 01:00) []

so I'm sitting here laying here actually working watching the NBA finals and I tweeted a little bit ago uh saying that Facebook vanity URLs was going to be a game changer and everybody you know a lot of people agreed actually on Twitter but some people are like why I don't you know here's why Facebook fan pages with vanity URLs can do so much more than the average Twitter account because you can customize a fanbook page you can do a lot of things with it so when you create that call to action when you land instead of just follow following somebody you can do a lot of Engagement you can do a lot of things and another huge component is the fact that Facebook vanity URLs for the fan page are easy to remember you know just like twitter. com opra or Ellen or I am Diddy led to Twitter's explosion I always felt that Facebook has been about six months slow to releasing these um because once you get on TV or print or Billboards or radio very easy to remember facebook. com/ Gary so you know coming this weekend there launching it I've been talking about it behind the scenes for a couple of weeks I did that tweet and I'm watching the NBA finals and bammo whmo uh Vitamin Water came through right there with the facebook. com Vitaminwater I think Facebook has just created a scenario where they're going to become so much more important for anybody building brand or storytelling uh because of all the capabilities you can do once you get to facebook. com SL Vitamin Water by the way great commercial Dwight Howard and uh a lot of big things coming from Facebook fan pages with these vanity URLs uh I know I have it for Gary and crushit and uh and I think a lot of brands are going to really benefit quite a bit from the flexibility once the user gets there