# The value of each viewer:user:customer is NOT THE SAME! [3/7/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=IULS4aOADDc
- **Дата:** 27.06.2013
- **Длительность:** 3:29
- **Просмотры:** 858

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: March 07, 2009

## Содержание

### [0:00](https://www.youtube.com/watch?v=IULS4aOADDc) Segment 1 (00:00 - 03:00)

hey guys it's Gary vuk and uh thanks for watching another Gary vch. com video I appreciate it and I got a little bit emotional today uh I was in a meeting a little bit of a branding marketing meeting uh meeting with more and more Brands doing a lot more Consulting doing a lot of that stuff BEC part of a little bit part of my world and you know I'm a little frustrated so I figured you know what let me make this video so I can send it to the people I meet with before so I don't have to repeat the same old bull crap over and over so this getting a little bit businessyoutube buyer for Brands this one's really for you but for anybody that's curious or maybe you can use it in your pitches or if you're trying to tell people what's going on and again just my opinion and who knows what the heck that means but I love sharing and I love interacting and I appreciate you guys watching value of customers I hear so listen I know TV is growing you know I keep talking about oh television newspaper radio it's all dead and you know longterm yeah and but like listen radio newspaper magazine are like I mean like is that yeah was that getting married I was trying to do like the funeral song but they're clearly in all sorts of trouble and even television at some level I mean with things like boxy and Hulu and Apple TV and whatever is the one that figures it all out if anybody thinks they're walking into their home in 36 months that are not controlling their television with some sort of device whether they're watching content from the web or from a mobile play or from television or from something recorded or for paying something is completely out of their mind completely so anyway that being said brands that are living in 2009 with this tougher economy that have to spend money if you're not reallocating your money towards social media you're making a mistake and here's why I think uh and whatever the heck social media means the value of the customer I hope people understand it's actually you know what I know you don't so I'm going to explain it I've realized a lot of people don't the value of a customer is imperative I mean you look at Brands like Coca-Cola you know Coca-Cola is like top three I don't know what the number numbers are so I don't want to spew it but I know that K's top users a small percentage let's call it 5% represent like 20% of their business I know at Wine Library as a retailer our top 6% of our customers represent 18% of our business users are not all the same so when you say oh well television has all you know I get it Gary you know but you know the internet or Facebook or Twitter or whatever these platforms are they don't have as many users television we can get a million viewers you know and that's why we pay so much blah blah you're an idiot guys every viewer that watches television it has no value in comparison to somebody that leverages social media or uses it heavily or works on the web let's go the internet Jesus um you know Sally Arkansa that's eating Doritos and watching a commercial sees your commercial likes it and may want to buy your product may get into it Sally Arkansas who sees your brand on a website can hit Facebook share can copy the URL can stumble it can dig it can bitly short URL it can pass it on the word of mouth factor of somebody that is a user in the social media sphere is 40 60 a 100 times more valuable because that is not a viewer a user a consumer that is a crusader a word of mouth sprayer get it or you're going to be gone

---
*Источник: https://ekstraktznaniy.ru/video/19991*