# How Do You Cut Through The Noise [4/9/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=7jyUZJWehYo
- **Дата:** 27.06.2013
- **Длительность:** 2:04
- **Просмотры:** 4,392
- **Источник:** https://ekstraktznaniy.ru/video/19996

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: April 09, 2009

## Транскрипт

### Segment 1 (00:00 - 02:00) []

what's up guys it's Gary vuk for Gary vu. com I know I'm in my Wine Library uh setting so I'm sorry I'm about to tape an episode but uh I just decided to pump out a quick video I have been a little bit away from the camera on these for a little while but something hit me today I'm trying to keep these you know I'm not trying to talk for the sake of talking which is hard for me um but I want to really bring content and value when I do these videos and it kind of gets to the point of what I want to talk about today I'm doing more and more Consulting AJ and I are getting very close to launching VOR media um and something interesting brought up today at a sit down Gary how do you break through the noise now you know what's happening guys is people are starting to understand how to use Facebook and Twitter and Tumblr and YouTube and viddler and all these different tools you know it's going to get more competitive you know and that's what happens and so people are saying how do you cut through the noise Brand's like well how do we make what we do become relevant buzzworthy viral it's ridiculous anyway here is how do good stuff here's the funny thing now that everybody's understanding we're done with that age M you remember when people like first started building websites and all those guys running around that new HTML we're charging like $80,000 to build a bull crap website clearly somebody bought one for Wine Library 97 wasn't that much money but so all these social media experts running around and making some side cash making some bank but really have never built anything or know how to execute so yeah no kidding you need a Twitter page Facebook fan to be talking in this world there's a shitload of customers in there but here's the difference who's got the chops just because everybody now knows how to play baseball doesn't mean you draft them to the major leagues so what the Difference Maker going to be now I'm sorry to say is the people that come up with good ideas and execute and understand how to move the frakin needle that's how you break through the noise cuz everybody's coming and everybody's playing but everybody has the ability to play the piano and not everybody is Billy Joel