# Dominos pizza and why there are bigger losers [4/17/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=3EkRI4QSGXc
- **Дата:** 27.06.2013
- **Длительность:** 3:27
- **Просмотры:** 1,899
- **Источник:** https://ekstraktznaniy.ru/video/19997

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: April 17, 2009

## Транскрипт

### Segment 1 (00:00 - 03:00) []

two doino team so the Domino's situation uh Mr Patrick Doyle the president is uh putting up a video responding to the big uh thing that's going on um out there that uh that you know two employees did something dirty now first of all real quick I think Patrick does a great job by addressing it head on right away brilliant move one thing I would say is you know reading off a teleprompter does not make it genuine Mr doy I'm sure you could have just done that from the heart don't let your PR team give you all the proper words all you needed to really say was what you said which is come on if we're really gonna think that two people in the world can affect your brand that globally I know there's a lot of press around it but if anybody is naive enough to think that this is only a Domino's issue and that this can't be done at Mcdonalds or KFC or anywhere in the world they're being extremely naive and I think it's great that you uh addressed it head on but what I want to talk about is the aftermath of this I was just on a call two seconds ago that's what led me to jump on this flip Cam and I was talking to a brand as many of you know AJ and I are launching a company called Vayner media so we're uh um Consulting for a lot of consumer and personal Brands things are going fairly well got a lot of good projects going L some big deals already but most of all this brand is now scared they don't want to uh do it they're like look at what happened at Domino's I think that's great I mean it's it sucks to lose a uh Consulting opportunity but it's great that a lot of people are not going to get involved in Social media because of this because that just lets the people that are smart and get it have a bigger opportunity for market share if you're a brand and you're scared off by this you completely have no clue of where the world is today this is opportunity to communicate Domino situation is actually the reason social media is awesome or quote unquote social media I just call it business um the fact that Domino's has the same Outlet to go out and apologize and address the issue right away and be authentic they win they were very authentic except for the reading of the tele prompter don't look over here look directly into the camera you know what you want to say Patrick um so here's what I think it's great that people are not going to get involved in this space because they're scared of this because it leaves more for all of us to get it I also think it's great for the people that understand what Domino's did was exactly right addressing it head-on unlike Amazon for the Amazon fail where they waited two or three days after the mistake to address it um and I also think it's absolutely phenomenal um that people think this is the downside of branding and social media you have no choice this is going to happen anyway you can't close your eyes you know this is the downside of social media uh this is not the downside this is the reality everybody has a voice but more importantly the truth wins I'm happy those two employees are in trouble um I don't want them to have a felony I think people are taking to extreme I people want to burn them um but I think it's great that because of all these tools and Technologies so much can go on as a matter of fact Domino's McDonald's Pizza Hut you want a good idea why don't you start you streaming live from your back of your room so we can all watch I'd love to watch on my iPhone on a live streaming app like a kite or something like that of the back room and watch them make my burger you want to be transparent and authentic do that I mean the game's changing guys the game is changing you cannot control your message it's owned by the people the way you respond and address things is the whole game see you