# AOL doing things I think many people should be doing I am serious! [6/20/09] ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=0slzpAYc8TE - **Дата:** 27.06.2013 - **Длительность:** 3:40 - **Просмотры:** 1,141 - **Источник:** https://ekstraktznaniy.ru/video/19999 ## Описание Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.   You can also find me on Twitter: http://twitter.com/garyvee.  -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Recorded on: July 20, 2009 ## Транскрипт ### Segment 1 (00:00 - 03:00) [] hey guys it's Gary excited to do a gary. com video for the first time with a live audience little tweet up here at the store it's a lot of fun we're having a good time but I wanted to talk to you guys about something that I've been thinking about forever and I finally wanted to do a little video about it and it's talking about sitting on assets and eyeballs there's a company that's doing something that I think is extremely smart and it's not a company that I would say has the hottest brand equity in the space and it's not even a company that I'm quite sure healthwise where it's going as a business it's kind of going out of the Time Warner Wing in its own and that's AOL I'm sitting here today in 2009 saying Big Ups to AOL because I think you're doing something extremely smart and I think that Yahoo and Microsoft and people like the New York Times and the whole newspaper industry and magazines as a whole and television as a whole should be copying what AOL is doing and is this AOL is using it it's not cool brand aol. com and they're using it to build a lot of cool Brands AOL has been building new platforms little blogs out there like Asylum like lemon drop like pop eater on and on all these properties that AOL is building many of them are becoming top in their Niche because when people go to the aol. com homepage they're linking to it and they're building up these assets that don't have the negative brand taste in their mind and it's [ __ ] brilliant because what's happening is they're going to be able to monetize that they already have they're selling quite a bit of ads on these other platforms these subsites these little satellites it's almost a little bit of a Soviet Union play a little Czechoslovakia over here a little Hungary over here and it's quite smart for business I really think that Yahoo and Microsoft with their Mothership homepages should really consider going after that as more and more is going to become about filtering and Niche and Hyper local these guys have massive eyeballs but they're losing them every single day thus why I talk about the newspaper industry my opinion the New York Times every day on the front page should be plugging and it doesn't have to be Tokyo and Time Square it could be subtle and classy but if they've got an article about I mean there's daily politics that AOL just launched I don't understand why the New York Times in the Wednesday food section doesn't have a little box that says to see more about go to daily food. com or whatever is available or food for lovers of loving food. not still a lot of them less than they did before and a lot less than they're going to have and before they just go down on this huge ship and sync why not create all these little boats that all your Sailors your journalists can go to and build up with fresh brand Equity what AOL is doing is extremely smart and what I think a lot of big platforms should be doing is the same and now I want to take it one step further now I'm starting to think about it even within a small Niche like my own wine library site should I be creating subsites like Cabernet today maybe I should maybe I will and maybe you have a lot of eyeballs that are maybe kind of going in the right wrong direction or maybe you're not as happy with the brand overall or maybe you're passionate about a niche within that Global play use that big mother ship to send eyeballs to these other Islands there's huge money going that way in the future I promise you I made this video so I can show it to you in three years and say I told you so I hope you're having fun with your family have a great day thank you ### Segment 1 (00:00 - 03:00) [] hey guys it's Gary excited to do a gary. com video for the first time with a live audience little tweet up here at the store it's a lot of fun we're having a good time but I wanted to talk to you guys about something that I've been thinking about forever and I finally wanted to do a little video about it and it's talking about sitting on assets and eyeballs there's a company that's doing something that I think is extremely smart and it's not a company that I would say has the hottest brand equity in the space and it's not even a company that I'm quite sure healthwise where it's going as a business it's kind of going out of the Time Warner Wing in its own and that's AOL I'm sitting here today in 2009 saying Big Ups to AOL because I think you're doing something extremely smart and I think that Yahoo and Microsoft and people like the New York Times and the whole newspaper industry and magazines as a whole and television as a whole should be copying what AOL is doing and is this AOL is using it it's not cool brand aol. com and they're using it to build a lot of cool Brands AOL has been building new platforms little blogs out there like Asylum like lemon drop like pop eater on and on all these properties that AOL is building many of them are becoming top in their Niche because when people go to the aol. com homepage they're linking to it and they're building up these assets that don't have the negative brand taste in their mind and it's [ __ ] brilliant because what's happening is they're going to be able to monetize that they already have they're selling quite a bit of ads on these other platforms these subsites these little satellites it's almost a little bit of a Soviet Union play a little Czechoslovakia over here a little Hungary over here and it's quite smart for business I really think that Yahoo and Microsoft with their Mothership homepages should really consider going after that as more and more is going to become about filtering and Niche and Hyper local these guys have massive eyeballs but they're losing them every single day thus why I talk about the newspaper industry my opinion the New York Times every day on the front page should be plugging and it doesn't have to be Tokyo and Time Square it could be subtle and classy but if they've got an article about I mean there's daily politics that AOL just launched I don't understand why the New York Times in the Wednesday food section doesn't have a little box that says to see more about go to daily food. com or whatever is available or food for lovers of loving food. not still a lot of them less than they did before and a lot less than they're going to have and before they just go down on this huge ship and sync why not create all these little boats that all your Sailors your journalists can go to and build up with fresh brand Equity what AOL is doing is extremely smart and what I think a lot of big platforms should be doing is the same and now I want to take it one step further now I'm starting to think about it even within a small Niche like my own wine library site should I be creating subsites like Cabernet today maybe I should maybe I will and maybe you have a lot of eyeballs that are maybe kind of going in the right wrong direction or maybe you're not as happy with the brand overall or maybe you're passionate about a niche within that Global play use that big mother ship to send eyeballs to these other Islands there's huge money going that way in the future I promise you I made this video so I can show it to you in three years and say I told you so I hope you're having fun with your family have a great day thank you