# Tech Hip Hop [4/1/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=kvIZiNxXnsc
- **Дата:** 17.06.2013
- **Длительность:** 3:58
- **Просмотры:** 4,707
- **Источник:** https://ekstraktznaniy.ru/video/20011

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: April 01, 2008

## Транскрипт

### Segment 1 (00:00 - 03:00) []

the Web 2. 0 movement and this whole Tech scene right now and the people with personal brand like scoble and I Justina and Cal canis and Kevin Rose are exactly who LL Cool J and rund DMC and the Beasty Boys were in 1985 and don't get it twisted I'm dead serious hip hop 85 is equal to Tech Web 2. 0 2008 and let me break it down for you it's very simple as this there is no doubt in my mind that the people that have personal brand in this movement right now over the next decade will have enormous opportunity for monetizing I hate every Tech thing when people present how you going to monetize it of course that's what everybody thinks about but going back to the legacy is greater than currency if you're talking about what you believe in and you're building your personal brand in this space right now I think you are absolutely hitting some vocal and very important vocal critical points sorry that's how the brain work sometimes critical points in this huge opportunistic era that is the Gold Rush of personal brand here's how I see it the kids that are 12 13 14 and 15 right now if you really break them down if you really check them out I know I'm going to go to jail eventually but if you really study them and see what they're into they are all about using technology social networking iming texting I mean you go and hang out with 12-year-olds this is all they're doing all day they're like I mean they're all about it that is the same thing you saw in the ghettos and in the urban areas of the US in 85 86 87 they were not listening to White Lion or Billy Idol or the Rolling Stones or whatever else Madonna Prince Michael Jackson at that point they were listening to the hip-hop rap movement and the people that emerged from that era have absolutely hit home runs if you don't think Jay-Z or P Diddy or even Rev Run with you know his show on MTV or Russell Simmons who really capitalized on that movement and saw and had patience and this is where I'm getting to at the Crux of it I've got a fancy title I really believe it but here's the key patience too many people right now are scared and want to say it's over everything's happened or more importantly have not realized that this is just the beginning my friends this is the national anthem in an 18 inning baseball game that's where we're at right now in the tech branding part of things in the next 7 to 15 years as these 12y olds become pretty much part of the community and part of the world and the decision makers in this world the advertising buyers the people that spend the dough they're going to be used to and it's going to be in their DNA to understand this just like the executives who now sign deals with hip-hop artists all the biggest brands in the world now want to associate themselves with the Lil John's or the Lil Waynes or the Kanye wests of the world go back 15 20 years ago and that was not the case and the thing is you don't want to hear that it takes a lot of work and a lot of patience but guess what that is the end game my friends what we are sitting on right now is a golden era to build our brand cuz the barrier entry is zero we don't need record labels to make us famous we could do it ourselves by putting out a video in 2 seconds or writing a smart blog post and then we got to sit on some patience and let Society move into us because I'm telling you right now that is exactly what is happening right now every 12 13 14 year old is absolutely positively ready to embrace Twitter and Flicker and quick and any technology whatsoever cuz it's in their blood it's in their DNA it's the same reason we have 35-year-old Gamers now playing Nintendo we because they grew up in it but in 1985 when Nintendo came out you didn't have 35-year-old Gamers pay attention to Trends realize what we're sitting on and understand that if you keep doing it every day and you survive and you can pay the bills and you love your family if you're building brand equity in this space people are going to come running to you and there's going to be enormous opportunity but it's going to take 5 10 years that's why you got to do what you love but I'm telling you right now hip hop 85 looks exactly like Tech bubble 2008