# Word of Mouth 2 0 and How It Effects Your Brand [6/16/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=0Pa4XP4rYL8
- **Дата:** 17.06.2013
- **Длительность:** 3:18
- **Просмотры:** 3,132

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: June 16, 2008

## Содержание

### [0:00](https://www.youtube.com/watch?v=0Pa4XP4rYL8) Segment 1 (00:00 - 03:00)

anybody that's been in business ever knows that word of mouth is probably the most important part of building your brand uh whether you're a product like Red Bull you don't think all the clubgoers The In Crowd built that brand or Crystal or greay Goose or if you're a landscaper or a dentist or a lawyer you think those ads that you buy in the Yellow Pages mean anything word of mother effing mouth now let's talk about Word of Mouth in 2008 it's a lot more powerful it's on steroids it's Roger Clemens in it it's Barry bonsing it is on absolute steroids in this day and age with social products like pounce and Twitter and all Jau and dodgeball I don't know I just wanted to go there Facebook and Myspace with bulletins or whatever you use whether it's bio or you know Orchid depending if you're in Brazil right with the way we're going now and with the SDK stuff you don't think there's going to be an amazing billion dollar company that's an application through texting 8 trillion people in 2 seconds heck Twitter is that now right um so the fact of the matter is where this world is going on June 16th 2008 um people need to recognize companies need to recognize um that word of mouth is absolutely more explosive more powerful than ever let's talk about the biggest socialite in 1998 a decade ago heck let's go to 2001 the biggest socialite you knew could only do so much damage with her or his word of mouth what 30 60 80 an email is fine but very spammy but in a world where you connect to people and you have the option if you want to follow them or not Word of Mouth now is in a greater impact to every business and brand than it's ever been in my opinion and it's going to continue that way and so that's what's really important now for people to understand how powerful word of mouth is how important word of mouth is and how people's reach with their word of mouth has expanded to levels we've never seen before or could comprehend where people have 40 50, followers when do you think what excuse me what do you think is going to happen when real life non interet Brands get involved with things like Twitter when Lindsay Lohan when Tom Cruz when Oprah Winfrey has a billion followers on a Twitter like product I mean what do you think is going to happen the impact the speed anybody using these new technologies knows what I'm talking about now Factor this in 99% of the world doesn't know about this yet what happens in the next 24 36 48 months when the rest of the world catches up and starts using these social tools to get their Word of Mouth into a greater space the whole marketing and branding of Brands is going to go upside down flip and newspaper ads and billboards and radio spots are going to seem very unsexy and Brands where are you Coca Cola Gillette Proctor and Gamble which is Gillette I mean where are you leveraging these Brands now why are not testing the waters in a much bigger way when Word of Mouth now is so powerful when no longer is it just a celebrity pitching your product anymore when three or four common folk with a lot of following on the internet can do that kind of damage where are you Word of Mouth 2. 0 is the future

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*Источник: https://ekstraktznaniy.ru/video/20014*