# Legacy Is Greater Than Currency [3/28/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=tJaNCmUBhcg
- **Дата:** 13.06.2013
- **Длительность:** 4:27
- **Просмотры:** 10,071

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: March 28, 2008

## Содержание

### [0:00](https://www.youtube.com/watch?v=tJaNCmUBhcg) Segment 1 (00:00 - 04:00)

Legacy is greater than currency let's get into that statement a little bit more one of my favorite kind of I'm not even sure if anybody's ever said it before I'm sure somebody has but I'm all about it uh I haven't heard it much but I've been rocking it put on a t-shirt what do I mean when I say Legacy is greater than currency you know I always go from self uh inside of myself when I communicate and talk to people and that's why I think I'm able to articulate it because it's my DNA right and so everything I've ever done when I first got into the liquor store industry with my dad uh all I ever wanted to do was be the biggest wine shop in the world that was the number one agenda and so um what I talk about every business decision that I ever made every one of them was always based on my long-term Legacy as being the biggest wine retailer in the world I like trying to point at that thing anyway and so that was the key that was my entire thought process so when I was paying myself nothing even though the business was exploding and when I was letting other managers take vacations in Li of my vacation time all these decisions every one of them you can't skim every one of them has to be about your long-term Legacy it can't be about the dollars you're putting in your pocket or more importantly taking a series a or some VC money what is it going to do are they going to let take make you take you make you vest in five years or you going to have to wait five years to cash out a lot of people do that because it's this money they're not monetizing right now they're not making the cash right so you Tak in this extra flow they take percentages you're on the board what have you but wait a minute you're now in theory really locked into this game for 5 years and in this world and I'm doing this cuz I'm trying to show you in this world where things are changing every minute where players if you're a hustler if you're very hard worker and you're putting everything on the line put it into your own personal brand just make rent pay your bills and keep building your personal brand and always think of the big picture the Legacy who are you going to be viewed at when it's all said and done you know so many people are like my children my legacy absolutely but where is your personal brand and your business whatever you're involved in where is that Legacy I'm going to say it again where is that Legacy and the reason I keep pounding is because of this I truthfully believe all the way that if every business decision you make from hiring a secretary to buying what paper you buy whether it's like Earth friendly right to every move you make if the first question you ask is how does this affect my legacy my long-term Legacy when it's all said and done I guarantee the currency will be there at the end I'd much rather have a million friends right now than a million dollars not even more than a hundred million doar the world is changing we're more connected and your legacy your maneuvering your decision-making process has to start at your long-term Legacy big picture always wins and so if you take every decision out there that you can make from who you're going to be surrounded by who are your friends right people are looking for short-term traffic right you know dig stumble upon this and that silly things like that or who your circle of friends are or uh any of those kind of decisions minor decisions what conferences you go to um what color is your website everything has to start with how is this going to impact my Global Legacy and I guarantee when you make Legacy decisions instead of Quick Cash decisions or mid-range Cash decisions you're going to win every time when you come from that thought process when you add it to the DNA game that we talked about being your DNA when you add it to not lying to yourself when you break down these and you start putting these pieces in place um you start winning I'll give you some good examples because I'm going to really give you details I was buying full page New York Times ads that were costing me $30,000 when I was paying myself $28,000 a year in business why cuz I was investing in my legacy I wasn't worried about getting a new car when I was 24 like with all my other friends even though I know I was building something bigger and that's what you need to do you need to survive and thrive you need to just keep it going you know you got to pay your bills see your family do all those things right stay healthy have a little excess cash just so you can buy a Wii or something to make you happy but at all times I on the prize Legacy is greater than currency your social gosh your social Equity is far greater than your financial Equity it's not even close and all these Technologies are only making that more obvious please if anything after this video what is your legacy is going to be the question you need to ask yourself before you make any kind of financial decision Legacy my friends is greater than currency

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*Источник: https://ekstraktznaniy.ru/video/20016*