# Let's Play 2: The Secondary Market for Your Brand [3/31/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Jcu_TtZr4AE
- **Дата:** 13.06.2013
- **Длительность:** 5:30
- **Просмотры:** 1,820

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: March 31, 2008

## Содержание

### [0:00](https://www.youtube.com/watch?v=Jcu_TtZr4AE) Segment 1 (00:00 - 05:00)

let's play two is the title of my Gary vri. com video today and I'm going to go into something that I think is extremely interesting and I'm going to break it down for you cuz I like to give specifics I don't want to just preach to you first of all hope everybody had a phenomenal weekend please make sure you hug and kiss every family member you have that is what life is all about and what was very ironic about this uh weekend for me was that yesterday I spent 13 hours in a room drafting fantasy baseball players with a bunch of my friends and that's where I want to break it down how Fantasy Baseball is a clincher and still an essential part in today's age 2008 March 31st to a lot of Baseball fans a lot of people want to talk about tradition and hot dogs and in our culture and America Sport and the steroid era people hitting home runs is why a lot of people got back into baseball let me tell you right now on a gut feeling and I might not be right but I got a strong feeling I pay attention 20 to 40% of the people that watch baseball today have Fantasy Baseball implications and fantasy sports for football see I'm a huge Jets fan so if you're a huge fan of the Yankees or the Red Sox or the Cubs or whoever you are maybe for you it's not but for a vast majority of Americans right now most people are watching sports especially baseball and football because of the fantasy implications and that is the secondary Market that I want to talk to you about I don't want to talk about fantasy sports I want to talk to you about how your company or your personal brand because now remember every one of you is now a company your personal brand Tom Stevens Johnny Johnson what if you're a great coder at a company right now and the market dips and we do have a recession you get let go and nobody knows about you why weren't you block blogging or talking about some of your personal ideas everybody should be building their personal brand it is your best Recession Proof mechanism anyway back to the topic fantasy sports are the reason I watch baseball I love the Jets and that's why I watch football but for basketball and hockey I've fallen off considerably over the last decade I don't know every basketball player anymore had I be playing fantasy basketball every year I guarantee you that I would I know minor league players in baseball backups I know them all strictly because of fantasy sports and that what keeps me um you know captivated now the NFL has done a much better job than baseball they have the red zone cam right CU somebody's about to score on Direct TV on all their channels they have fantasy sports implications ESPN does fantasy sports uh you know things for football much more than they do for baseball if you pay attention I think baseball has missed a huge opportunity to build it into their ballparks into their marketing into the way they go out after fans huge mistake by Major League Baseball by not embracing it more there should be a lot more activities around Fantasy Baseball for baseball because I think your growth would be higher and you have more potential back to the real Point secondary business why are social networks important for every company a lot of people say to me Gary what social network should I be on when they ask me to consult for them all of them shouldn't you be everywhere you can it's like St Gary here's a great question you're going to love these guys asking what social networks to be on is like asking 10 years ago should I only advertise on radio or newspaper or television or Gorilla Marketing all of them dummy you need to be everywhere where people are so many people you know how huge you could be in Brazil right now if you go after bibo there's a lot of opportunities a lot of Niche social networks there's a Russian classmate site that's the top 65 websites in the world you want to be big in Russia you can go there in a heartbeat and be that king of that domain um there's just so many opportunities to leverage social networks and other opportunities but if we're going to go even more classic with your business if you're a lawyer if you're an accountant a landscaper understand that there's second tier opportunities in your business there's other submarkets going around that can actually help you build your personal brand or your company's brand and brand building my friends is the key to everything Coca-Cola they've been screwing up that company for 15 years dam made one good decision they've missed every Market Trend and they're still a huge company once you build brand Equity understand it is very hard to lose it and to break it it's harder than you think once you get there the climb up is hard but getting down is even harder believe it or not so what am I trying to really recap because I've shot a lot of different things you know I'm scatter brain it's on Monday what do you want for me it's raining let me show you it's kind of gloomy out there but you know I'm excited because the fact of the matter is this it is so clear to me that fantasy baseball is a multi-million doll if not billion dollar impact on regular baseball and it exuberate I have like this exuberance inside because that means to me like oh my God like when it hit me today I was like you know so Brian my good friend Brian o wanted me to do this title let's play twoo and I'm sure they wanted me to go in a different direction but when it hit me it was like you know what is out there for the wine industry that I'm missing out on where's that subculture maybe it's wedding Registries right that

### [5:00](https://www.youtube.com/watch?v=Jcu_TtZr4AE&t=300s) Segment 2 (05:00 - 05:00)

just hit me right now I mean every wedding needs wine help right why don't I do five shows on wine to do with weddings on Wine Library TV that would be very viral and a lot of wedding websites would use that think about where you can crawl and where you can hang out where you maybe don't belong maybe that's why this wine video blogger got so involved in social media in the first place right doesn't look like you belong but you're wrong you belong in every market now think about which ones can work for you

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*Источник: https://ekstraktznaniy.ru/video/20019*