# Even if you are right, doing the wrong thing is wrong: The Game Stop Story ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=bbkdcY6S2H4 - **Дата:** 25.08.2011 - **Длительность:** 3:59 - **Просмотры:** 16,807 - **Источник:** https://ekstraktznaniy.ru/video/20052 ## Описание The Story http://www.1up.com/news/gamestop-remo... OnLive http://www.onlive.com/ Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.   You can also find me on Twitter: http://twitter.com/garyvee.  -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. ## Транскрипт ### Segment 1 (00:00 - 03:00) [] so I might not be doing daily wine videos anymore but I haven't retired from throwing my two cents into the ring because let's be honest I just like to hear myself talk GameStop has caused a lot of noise and as a former retailer not of the scale of G you know GameStop but with one score unit and thinking like a retailer pretty much my whole life and writing a book called The thank you economy and thinking about the end user there is a crapload of Dynamics in this GameStop story if you don't know what's going on link some stuff up uh to give you the Original Stories the story is GameStop retailer 1,400 or 4,000 not sure how many units out there tons of stores in the US major retailer of gaming went with a new game that came out for PC opened them and took out all the coupons for this game and it's called you know I don't know the PC online World DX a game that has a lot of hype everybody was waiting for it they shipped the PC game and inside there was a coupon code for that game for free on an online service called on live now everybody's killing GameStop right how can you do this how can you open packages and take something out from a sealed package that was intended for the user sounds ridiculous doesn't sound like thank you economy sounds like screw you economy but that's not the case when you really pay attention to what's going on here because GameStop had no idea that coupon was in there and they have a competitive service coming out eventually you know go online download it to your get to play and then buy if you want so from their standpoint this partner this gaming partner didn't let them know that this was going to be in the package when they found out they responded by telling their employees their managers across all stores to go and take it out fine a lot of different things I want to touch on here number one GameStop was concerned about giving any leg up to online. com in this battle which is clearly the future because their online stores aren't and I respect their business decision cuz it's right you don't want that you weren't aware of it it's your stores you have the entitlement to decide what you want and that gaming partner should have done the right thing by you and allowed you to know that was coming and clearly that's where it's going to end up but too many businesses today when thinking about keeping or winning the consumer don't think about the consumer in their actions an attempt to hold off online. com GameStop hurt their own consumer consumers there's a saying I think about all the time there's two ways to build the biggest building in town one just build it two tear down the other buildings around you I believe in a thank you economy in a world where I can do a flip cam video right now and give on live. com a lot of exposure in a world where we're tweeting and twit pinging and instagramming and recording you've got to do the right thing because the wrong thing is always wrong there's a great article written by 1up. com about the original article about the original instance and it's fascinating they said in it and I just was blown away by this you know they got the whole story and they said something like GameStop clearly didn't want to give onli any additional exposure in addition to what may end up being from this two-year head start on Live's been ahead of them and they didn't want to give them any additional exposure by doing the wrong thing for the end consumer even though it might have been the right business principle they've just gone on and given on live. com an obnoxious amount of exposure I'm sure all the gamers out there are aware of the brand but for casual guys like me that have never thought about it don't really play it often not in their Inner Circle online. com has just built an enormous amount of brand equity and by accident business and when I hear somebody talking about it I might say you know what check out OnLive decom these are the fascinating things you might be right but doing anything that's wrong for the end user is always wrong