# How to handle client revisions ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=uSma86sakPw - **Дата:** 09.10.2025 - **Длительность:** 7:08 - **Просмотры:** 16,262 - **Источник:** https://ekstraktznaniy.ru/video/20093 ## Описание Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join 🎯 Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab Creative projects can go off the rails fast; not because of talent, but because of unclear expectations and missed communication. In this video, Chris Do breaks down why clients really change their minds late in the process and how to prevent expensive, frustrating revisions. You’ll learn how to invite honest feedback, set boundaries, and create a safe space for truth-telling, before it's too late. If you’re a designer, strategist, or creative professional dealing with indecisive clients or late-stage reworks, this is your must-watch guide. 💬 Let’s talk about: How to reduce late revisions Why “yes” is often a lie The power of asking for “no” Tools like style scapes to get real alignment How to protect your time and the client’s money ⏱️ TIMESTAMPS 0:00 – Intro 0:40 – W ## Транскрипт ### Intro [] Why do clients change their mind late in the decision creative process? Do you know why? Go ahead. — Because the proposal is not clear with the outcome. — Okay. Proposal might not be clear in the outcome. Yes. — Possibly ask the wrong questions. — Yes. Now, here's the thing. I will tell you if you've ever been a client in your life and you're working with some person who is a professional who's doing something that you don't know how to do, like designing a home, you're like, "At what stage? How do I make changes? Like, where do I need to give you input? " And then before you know it, the bathroom's done. You're like, "Oh my god, I hate that tile. I hate that color. " Now what? Now, most of us as introverts afraid of conflict. We just eat it. We just do. And we're like ### Why unclear direction leads to expensive mistakes [0:40] "Okay, I don't love it, but such is life. " But clients are a little bit different. They're your clients for a reason. Like, no, we paid. We're used to working with vendors. I don't like this. Change it. That's literally what happened. Because, as I've learned from my business coach, you do not create space for them to say, "Destroy all of this. " And the whole point of creating stylescapes is for them to say destroy all of this because it was relatively little work and problems are always cheaper to solve at the beginning than the end. And this is literally what happens. — How would you approach that situation? — I would approach it like this. This is typically how I present stuff. These are stylescapes. They're low commitment but high fidelity reference point to what you're going to get. If you don't like something here, if you don't love what you see here, let's not move forward. Let's get you to fall in love with this first because it's not going to be that far from this. And feel free to say anything. Love this, hate this, and use the language you know how and I'll ask you questions to interpret it in my world and I'll say back to you what I'm hearing. So use your language. And simple things like love hate are fine by me. And then I'll ask you like what about this do you love? Oh, it's the color. It's the texture. It's something else. And oh no, I really don't love it. ### How I Lead Clients To Clarity [1:50] I'm sorry. I was just having a weird reaction. I want to get to truth. So most of us, I'm just going to assume everybody here has some level of creative in this room, are kind of afraid to have that kind of dialogue because we want them to love what we love and we'll pay for that every single time when we ignore what their needs are. That's where the problem is. Identify the problem early and solve it. Create space for someone to tell you this ain't working. Sorry to interrupt. I want to let you know that I'm starting this community where we're going to help people just like you, experts, authors, and coaches to develop your personal brand. It's called content lab. So for more information on that, just check out the links in the description. Now, back to our show. Now, my business coach, he taught me this thing. Often times, as the owner or creative director, you hold a lot of power over the people that report to you, and you don't realize how much power you have. And so, you would say, "Hey, um, Mary, Bobby, Jimmy, uh, whoever. I need five ideas by tomorrow at 3:00. All right. I need them on my desk. " Like, okay. What happens at 5:00 the next day? you don't have the ideas. The ideas are not as good and you're like, "What happened? " And you're upset. ### Join Content Lab [2:55] So, what my business coach taught me was you have a lot of power that you don't understand. People are afraid to say no to you. So, you as the person who holds his power needs to come down to let them know you can say no to me. So, he taught ### Power dynamics: Why clients don't always say what they mean [3:08] me this. He's like, "So, Jimmy, Bob, Mary, uh, I'd like to get these ideas done, but I need you to know you can tell me this is not possible and let's figure out a solution. But if you say yes, then I expect this to be done. Okay? And then all of a sudden, we hear no a lot more often now. And it's not what you think. It's not the horrible thing that all bosses or managers think. They're like, "No, um, I'm sorry because Amy just asked me to do this other thing and now I don't know what to do. " Oh, Amy asked you to do that. Okay, let me go resolve it. We'll figure it out. Thanks for letting me know. Or sometimes they'll say, "I could do two really good ideas, maybe a third, but I can't do five. Can we do that? " Yes. Can we buy more time? Yes, we can work on all these things. So, you have to invite people to tell you no. — That's correct. — Otherwise, Chris Voss writes about this in his book, Never Split the Difference. There are three yeses and only one yes is true. Do you know that? So, we are looking for the yes. He suggests look for the no. So, you might want to write this thing down. All right? You're looking for the no because the no is the only truthful answer that you can count on reliably. And I'll get into the psychology of this in a second. Okay. The first type of yes is a yes because I understand I don't agree, right? Like you know where we are. Yeah. Okay. You know that. Yeah. It's not saying I'm agree. I do this with my wife all the time. She's telling me information. Yes. I understand. Yes. It's factual. Yes. What do you want to do? I don't want to do any of this, honey. So ### The psychology behind asking for “no” [4:34] that's the first type of yes. The other yes is super annoying. It's because you're annoying. I'm going to say yes to shut you up. Is a shut up. Yes. Right. Like blah blah. Yeah. Right. Only the third type is a true yes. Like yes, I want to do this. So he's like, ask a no question because no gives me power. No gives your clients power. And so this gets into a little bit kind of manipulation. What you want to do is ask a yes question but in the negative. And he gives this example in the book. He's like, uh, I'm going to meet this author. He's like one of the bestselling fictional fiction writers. and he's in line and he's he wants to invite the writer to speak at his class, but there's very specific rules about what you can say to the author because there's ginormous line and you're given 5 seconds to get your autograph or his autograph and you're out the door, right? So Chris is like, "This is my moment. " So he steps up. Would it be crazy for you to speak to my class of 20 students? No. Uh talk to my assistant. We'll book you. He asked the question in the negative. Would he be crazy? It gave them the power to say no. So the reason why you get these late cycle revisions is because you didn't get buy in. You don't have clear definition and you didn't allow the client to say no. Just remember they have the power and they don't want to feel stupid. So a lot of times they just go along with it and then you get that call an hour before midnight. I don't like anything. Change it all. Then you look for that bridge again. Okay. So, make sure you invite them to say where it's critical. Also, just even in within the creative circles, we all have different process. We have different approval points. So, if this is a part in the creative process where ### Outro & Recap [6:20] there's a lot of changes and it it's welcomed and invited, please let them know this is the time for you to say all the things you want to say because later on it's going to be a lot more expensive to make those changes and I'm going to discourage you from making changes then. Like you don't want to get into like developing a website and then only to realize they hate the whole freaking thing. That is expensive. But in the early stages, it's cheap. If you've enjoyed this video, I wanted to remind you about Content Lab, something that I've launched and it's designed to help coaches, content creators, and authors just like you create content that consistently cuts through the clutter.