# Why Your YouTube Channel Isn't Growing (According to MrBeast)

## Метаданные

- **Канал:** The Futur
- **YouTube:** https://www.youtube.com/watch?v=odAro9miDOE
- **Дата:** 21.03.2025
- **Длительность:** 10:10
- **Просмотры:** 16,526
- **Источник:** https://ekstraktznaniy.ru/video/20152

## Описание

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In this conversation with @ColinandSamir, they break down the 3 golden rules of YouTube that separate viral creators from the ones who never take off. 

If you're struggling to grow your channel, this is the insight you NEED.

What You'll Learn:
📌 The #1 mistake 99% of YouTubers make
🎯 Why your title & thumbnail must come first
⏳ The secret to keeping viewers watching longer
📊 How to structure videos for maximum retention
💡 MrBeast’s storytelling trick for explosive engagement

In This Episode:
0:00 Intro
0:18 Good Title & Thumbnail
0:57 Audience Time
1:15 Compelling Hook
3:45 Title Mistakes
8:00 Build Tension

YouTube isn’t just about making great content—it’s about getting people to watch it. Master these rules, and you’ll be way ahead of the competition.

Want to deep dive further? Checkout YouTube Growth Playbook: https://www.colinandsamir.com/playbook

#youtubeoptimization #y

## Транскрипт

### Intro []

let's talk about Mr Beast for a second okay is it arguable he's the most influential impactful Creator on YouTube not arguable right I think that's fair to say okay you've talked to him so many times he's an animal Mr Beast I get it in your conversation with them what were things that you learned that surprised you that you think are worth noting for people there's three rules of YouTube

### Good Title & Thumbnail [0:18]

and the first one is if they don't click they don't watch that is the that's the first rule you can't get to anything else unless you solve that and that is the rule that he focuses on the most right which is if they don't click they don't watch the the number one fundamental of YouTube is did you make the title and thumbnail before you made the video most people don't 99% we still do that where we don't make the title and thumbnail before the video and it always bites Us in the ass uh you really want to reach the most amount of people the game of YouTube is a compelling title and thumbnail and then back it up with a great video rule two is respect

### Audience Time [0:57]

their time so what that means is if you if you earned the click if I earned your click through uh instilling enough curiosity through my title and thumbnail that you want to click I need to now respect your time the first thing we track is first 7-second viewership then first 30 second viewership the thing I

### Compelling Hook [1:15]

have to do after I've earned your click is write a compelling hook that first backs up the title and thumbnail and second introduces a new question that you want the answer to by the end of the video right and so now I need to recognize that you've just committed to make an investment of time in my video and I need to give you a return on that investment the first thing I have to do is promise you that return the second thing we uh or the sorry the third thing we track there is avd average view duration how long does someone watch one of our videos and that gives us an understanding if we uh created something that was worth your time and that backed up the thumbnail that we generated the third rule is uh do you want more stuff like this uh the reason I say that is because it's basically the suggest question of most people are building you know from a business perspective YouTube to uh you know again capture attention which was the first two rules and the third monetize attention if I want to monetize attention then typically I'm selling brand deals into it or I'm selling my own thing so do you want more stuff like this is uh the third rule because you think about the value of your video and any monetization has to answer the question do you want more stuff like this so if you know Colin and I are it uh the value of the show is to teach you about YouTube our sponsors should be in line with that value right the question to the audience is did you like that video do you want more stuff like this click the link in our description right or you know uh or do you want more stuff like this great we have it watch another one watch another video right because what happens with YouTube is not I made one great video It's Made I made a catalog of great videos that you can watch all of them so again it's do you want more stuff like this do you want more videos uh knowledge like this do you want a product like this like that is the third rule that you have to uh I mean we spent a lot of years asking do you want more stuff like this and the answer was no yeah you know was like all right let's change it up right yeah so that is uh those are the three rules that took us a while to boil those down and simplify those are a part of our uh program which is called the YouTube growth Playbook but that I had to get to a point where I was like what are the rules what are the fundamentals how do we then like build within those and make sure that we're following those rules that's the hard part and there's a lot of exercises and ways to get there but yeah those are the three rules uh if they don't click they don't watch respect their time and do you want more stuff like this beautiful do you remember the

### Title Mistakes [3:45]

example I'd love to give the audience make up one like here's a title that we didn't think about a lot and then when we really thought about it we changed it to this and then things took off or Now it worked and now we know why I want to try to make it concrete yeah yeah I can it doesn't have to be from Mr bees it could be anything you guys have done yeah I'm going to pull up okay uh an example here all right so I'm going to give you examples that I've seen I to be 100% honest I like literally can't remember one from our Channel there's been a lot uh that we changed quite a bit maybe we can give one specifically about uh a title that we interviewed Austin Cleon who wrote the book steal like an artist and the episode The impetus for the episode was about plagiarism on YouTube and it was like basically plagiarism on YouTube is a problem a lot of people copy exact videos so we wanted to make this video where we talked about that and then we brought on Austin Cleon to talk about you know how to steal like an artist and you know we loved that we got to talk to Austin Cleon so we made the video first then we're like what's the title thumbnail and we were like title is let's talk about plagiarism on YouTube that was the actual title that we started with okay let's let that sink in was the original title let's talk about plagiarism on YouTube okay everybody got that yeah Okay cool so then we uh actually used AI uh we used chat TBT to go can give us like as many variations of this as possible and one thing that came out was the copy and paste culture of YouTube it's much more interesting much more uh of what we call a curiosity gap which means like I'm presented with uh a level of information and I want to know uh you know more information and that Gap app typically gets you to click so you it's like a term that's a little more creative it you don't really know what it means yet um and that paired with the thumbnail which was two exactly same thumbnails from two different creators uh saying this is theft up top that interplay supported earning The Click there's a lot in there I'm going to give a few more specific examples uh that we can Workshop even right now I'm going to give you a title now I bring these up because celebrities are starting to join YouTube and their titles are all wrong because they're assuming that because they're celebrities people will watch them right so Chris Hemsworth put out a video called 24 hours in Spain what is the issue with that right one of the first issues is like it's a little abstract uh it doesn't really tell me what's going to happen if I invest my time in this sure I'm going to see Chris Hemsworth spend 24 hours in Spain but I have so many other options of what to watch today why am I watching this video so I clicked into that video and I explored it and he challenges a bunch of Spanish soccer players to a soccer match much more interesting much more visual right we can use visual words there so like I challenged expert soccer players to a match is a little more interesting we're not there yet but working in that direction was a note that I wrote down of like if I ever talk to Chris Hemsworth team I'll tell them like you know or Tom Brady is now on YouTube he did a title that was watching Tom Brady highlights with Julian Edelman the the problem with these is that the story is open yeah right once you hear that title You' it's a closed it's done yeah you don't have any questions you get it so the reframe there could be like pro NFL player roast Tom Brady highlights parenthesis it doesn't go well gives us a little bit more of like okay if we don't know who Julian Edelman is at scale then can we get like okay we know he's an NFL player he's like an NFL expert or NFL player um roast Tom Brady is a little more interesting okay we know that it's like you know going to go in that direction they're going to laugh it doesn't go well adds a little element to like o that's fun it might like go in a weird direction or like it gets weird something like that like they're just like a little bit pushing me in the direction of curiosity yeah rather than closing the loop like you mentioned or if it's like his worst they watch his worst plays and they get increasingly more embarrassing yeah right like you're like uh how embarrassing can these plays actually get right where Tom Brady's messing up I'll watch there's a uh there's a term

### Build Tension [8:00]

that we use called the Jenga storytelling which means like when you play a game of Jenga and you pull out the pieces you know that the end of that story is that the tower is going to fall but what makes the game exciting is that with every piece that you pull the tower gets a little less stable a little more shaky and tension Rises as time goes on so when you think about compelling or a compelling YouTube video it follows the same thing tension has to rise as time goes on and so like what Colin said they get increasingly more embarrassing the tension is rising because you're trying to get to that point where it's the most embarrassing but actually the best case and this is something we learned from Mr Beast is that tension should actually rise and fall at disproportionate levels the overall Arc should be that tension Rises towards the end yeah but you don't actually want a consistent rise right that's why like in older Mr Beast videos when he's doing you know if the title was like I gave away a Lamborghini you don't click on it and he immediately gives away a Lamborghini right like he works his way up by doing a series of challenges giving away things that lead to the Lamborghini and the challenges are not always like it's not like it's like $25,000 $50,000 $75,000 it's disproportionate okay there's a lot of like classic storytelling stuff that Hollywood has known for a long time I draw the parallel for people some people are Michael Bay fans some people are Quenton Tarantino fans for very different reasons I think Michael Bay style coming from music videos is to keep it at a frenetic pace for as long as possible and then we become numb and they're not dramatic pieces whereas Quenton will build and build and you can't handle anymore he'll let you off the hook for a little bit he'll switch the timeline a little bit and then he build and build but it's just this one ginormous thing it's like and then Hitler gets burned in a theater yeah like whoa and then I feel like emotionally drained and satisfied and I experience all the highs and lows I think Mr Beast does this probably better than anybody else uh and the numbers seem to go