# Win More Clients With This Simple Pitch Hack ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=sLe5iNSyejk - **Дата:** 13.03.2025 - **Длительность:** 15:07 - **Просмотры:** 68,432 ## Описание 🔥 Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join If people don’t understand what you do in seconds, they’ll never hire you. Most elevator pitches suck—too vague, too long, and way too forgettable. That means missed jobs, lost clients, and wasted opportunities. In this AdobeMAX day 2 session 2 highlight, Chris Do reveals a dead-simple formula to fix your pitch so people instantly get it—and actually want to work with you. 🌟 Unlock the full talk: https://youtu.be/wwCoBt_K08s Thank you, @Adobe for having us. https://www.adobe.com/max.html What You’ll Learn: 🎯 The #1 mistake that makes people tune you out instantly 💡 A foolproof formula for a pitch that gets you hired 🔑 How to make your introduction about them, not just you 📢 The one tweak that doubled Chris Do’s close rate in under a year ⚡ Why clarity beats creativity when pitching yourself ✏️ In This Episode: 0:00 Clarity = Revenue 0:47 Why Pitches Fail 3:56 The Perfect Pitch Formula 7:33 The Secret to Success 9:15 Why Creatives Stay Poor 10:28 Don't Pitch, Do THIS Instead 14:14 You Are Not Your Problems #elevatorpitch #businessgrowth #creativebusiness #networking #salestips #communicationskills #personalbranding #brandingforcreatives #branding #brandstrategy #brandbuilding 🔗 Connect with Tahe: Instagram: https://www.instagram.com/tahegovernor LinkedIn: https://www.linkedin.com/in/tahegovernor/ YouTube: https://www.youtube.com/@TaheGovernor Website: https://maverickculture.com/ 🔗 Connect with Chris: Instagram: https://www.instagram.com/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Website: https://thefutur.com/ X: https://x.com/theChrisDo 📖 Book Mentioned: "Book Yourself Solid" by Michael Port 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca elevator pitch, how to pitch yourself, elevator pitch formula, best elevator pitch examples elevator pitch tips, client-winning elevator pitch, how to get clients, one-liner pitch, business networking, introduce yourself professionally, personal branding, stand out in business communication skills, marketing yourself, sales pitch, how to sell your services, business pitch, pitch like a pro, elevator pitch for creatives, personal brand, personal branding, branding strategy, how to talk about your business, networking tips, how to make a great first impression, client acquisition, how to explain what you do, how to get hired, attract high-paying clients, persuasive speaking, what to say in an elevator pitch, social skills for business, small talk for business, B2B sales pitch, networking hacks ## Содержание ### [0:00](https://www.youtube.com/watch?v=sLe5iNSyejk) Clarity = Revenue if I don't understand what you do I don't know how to saying you can help me therefore I don't know how to give you money pretty straightforward so confusion and complexity they're the enemy of understanding if I don't understand what you do I cannot remember what you do and then I can't tell other people what you do I worked with my business coach for 13 years the thing he told me to do that allowed me to double my Revenue in one year actually less than a year how do you know what somebody wants without asking them what do you want what inspired you how will you decide who you want to work with and I said to him k so we're going to talk about uh your elevator pitch do you guys have a good elevator pitch the mistake that most people make on the elevator pitch is they just talk about it's like that joke that they did at the Democratic Convention me me it's just all you and people tune out okay so we got to go ### [0:47](https://www.youtube.com/watch?v=sLe5iNSyejk&t=47s) Why Pitches Fail from me to you so this is like self-centered and other centered and what that's what we have to do all right let's just go around the room since we don't have a lot of people uh let's start over here with Tay what do you do Tay I'm a fractional CMO okay so we just go fractional CMO I had the mic to the next person what do you do multimedia designer graphic designer okay next teacher what do you teach digital media multimedia designs or deep MD teach can I just do digital media yeah okay DMS ux researcher perfect ux researcher beauti beautiful next I own a one person motion Design Studio motion designer you see how this is going friend you just follow the template motion designer perfect okay beautiful brand designer okay so if you were to meet somebody and give them their elevator picture and they elevator picture I'm a fractional CMO what's the problem when you tell somebody you're some people might not know what that means you know what CMO means right Chief marketing officer CMO CEO cro CTO see you later no okay so there may you don't have to worry about that because if somebody's looking to hire a fractional CMO they will know what that is they're not because they're not hiring a fractional CMO but there is a potential problem of people not understanding what that is okay a multimedia designer T since you have the mic what could possibly be the problem with multimedia designer real broad multimedia I think yeah everything that's the problem yeah okay I'm telling you right now what you're trying to do is avoid confusion cuz if I don't understand what you do I don't know how to saying you can help me therefore I don't know how to give you money pretty straightforward so confusion is our enemy confusion and complexity are the enemy of retention okay they're the enemy of understanding if I don't understand what you do I cannot remember what you do and then I can't tell other people what you do that's the problem so we go down the list graphic designer what's the potential problem with graphic designer pretty freaking broad he designed packaging consumer packaging Goods he could design identity systems logos he could be handl we don't know that's the problem and you go down so we know what a teacher is but what subject do you teach and then we get into digital media which moal media it's like you guys love abstraction the only problem is we're asking the other person who potentially can give us work to do a lot of thinking on our so the way that we change the script is this okay we have to follow a very specific formula and it'll get you really close I know creative people hate formulas they're like no you can't tell me that's a formula for my creat creativity you kind of rebel against it so the first question is we have to ask ourselves who do we help right and what is a big problem that they deal with or frustration what gives ### [3:56](https://www.youtube.com/watch?v=sLe5iNSyejk&t=236s) The Perfect Pitch Formula them a headache what do they struggle with so we're looking for a problem of course the problem is something that you solve right now as a teacher who are you teaching 11th and 12th graders high school students seniors and juniors right but high school students okay high school students so your answer would be high school students and what is the problem with high school students that you solve what's the big problem they have seeing if they want to get into this field okay how would you say that I teach a from the high school student point of view yeah career path making sure that they wanted uncertain about a future yeah but say like I'm a parent what are you doing for my child again I'm um showing them a way to have dual enrollment um they are working on their portfolio so that way when they go into college or if they want to start working with clients that they'll have a the ability to start showing what they can do okay all right this is kind of interesting that was super Complicated by the way not very memorable either right okay because if you do that for a group of parents who are meeting other teachers what are the what's the probability they're going to remember you not great but I'm going to show you how to do this okay so what we want to do is we want to add an adjective in front of the high school student let's add an adjective what kind of high school students are they creative right so now you can say you know and you to the parents you would say your kids who are creative right so what problem do creative high school students have that you help solve give them purpose find a field okay what's the negative version of that feel what because we're trying to find a problem they feel what if you don't have what purpose you feel unheard yeah what else what other words are you use like not having they don't know what they want to do what they can do with their creativity okay so here's how you do the formula okay it starts like this you know how dot dot and you would just fill in this rest right I'll show you how it works what do you do well you know how creative high school students don't know what career direction to go and feel lost and directionless like yes I help them find a career in art and help them get into the University of their choice oh how do you do that well I te digital media design you see it's a conversation not a monologue does that make sense yeah now if you were to meet Jess at a party and she told you let's go the old way tell us how you pitch yourself what do you do again Jess I teach digital multimedia media design okay how does that hit you guys versus version two what do you do Jess you know how creative students are often lost and directionless yes to help them find so you have to wait for me to say yeah you have to like you have to PA it's a conversation we need to converse with each other okay I'm like Yes actually I have a high school student myself how do you help them I help them find a creative career and um point to different universities that might help them continue in their career I have a bunch of friends that need your help see the difference between the two there's a book my I think his name is Michael Porter it's called book yourself solid he wants to kill the elevator pit so he's trying to help you frame what ### [7:33](https://www.youtube.com/watch?v=sLe5iNSyejk&t=453s) The Secret to Success you do as a benefit and a problem that you solve he has ways that you can do it in 10 seconds in 30 seconds a minute five minutes and 10 minutes all different versions and you need to know how to say this so that when you're meeting the potential client of your dreams you know what to say cuz if you don't that opportunity may not come again the problem is I hate to say is creative people are really self-centered all we do is talk about ourselves what we do how wonderful we are where we went to school what clients we've helped it's really boring how do I know because if I had to make you guys network with each other you would have drool in your mouth it's like this is so boring right now and you won't remember anything so here's the problem we only listen to like six or seven pitches right not a lot very hard to remember because complexity and confusion are enemies of understanding and retention do not confuse people by using complicated language or adding on a lot of commas one problem one Avatar one result you got that so let's go over again one Avatar one problem one result you need to tell them all of your life story right this is what people do right I was born on a cold winter night December 12th I remember it clearly my mom was just pregnant no nobody cares it's too late they will care as soon as you tell them what's in it for them and you can do that now can you do that as long as I've been teaching 20 plus years now creative people don't like to follow formulas they just would not follow formulas why I do not know they like to ### [9:15](https://www.youtube.com/watch?v=sLe5iNSyejk&t=555s) Why Creatives Stay Poor just struggle and be poor if I told you do these next five things in this exact sequence and you'll be a millionaire they're like I want to do these two but not those three they will you know I heard Alex Heros you guys know who Alex rosi is he said on stage uh at the I forget whatever grow with video conference he goes there's All These Guys these young kids like who he attracts these alpha dogs you know and they're like we want to work for you I want to become rich Alex and he goes okay I'll tell you what to do and you tell me if you're going to do it but I guarantee you if you do it you'll make a million dollars here's what he said I want you to read post content for a year I never pitch a single thing I want you to do consistently every single day they're like I don't want to do it so you're not willing to do what work for one year to make a million dollars and he says I guarantee you you'll make a million dollars why creative people don't want to follow directions some of you may know this but I worked with my business coach for 13 years he's passed away since right worked with him 13 years the thing he told me to do that allowed me to double my Revenue in one ### [10:28](https://www.youtube.com/watch?v=sLe5iNSyejk&t=628s) Don't Pitch, Do THIS Instead year actually less than a year was he told me to do something here's what he says how do you pitch new business we work for ad agencies right I told him this is how we do it he says okay that's not very good I said I thought it was great at this point I'm doing $2. 1 million in Revenue every year it goes when do you ask the client a question I thought I was supposed to just pitch so when the agency says here's the script we're going to watch you through idea at the end of they asked this question what's your take on it and what I do immediately is I start pitching my ideas well we could do this what if we lens cast these people and what if we grade it this way and edit this way that's how I thought you supposed to do a new business call kind of like what you do that's why I have such a strong reaction to it he didn't really literally say this but he's like idiot how do you know what somebody wants without asking them what do you want what inspired you how will you decide who you want to work with and I said to him k I can't ask those kind of questions that's rude he goes do you want to try it or not and I tried it and I'm telling you I swear to God two calls later I'm winning pitches left and right we went from winning 20% of the new business pitches to 75% plus I went from feeling really depressed and feeling like demoralized because we're only winning one out of five pitches that's 20% we were leaving so much money on the table with Brands I wanted to work with all the time to a point in which I felt like there's no pitch I could not win and all he did was tell me ask some questions dummy so I asked questions and then I taught my team how to ask questions and they were winning so much I didn't go on the pitches anymore and every time he told me to do something I just did it imagine if Kier told me Chris asked your clients questions and I waited 10 years to ask that question would I be here would I still be in business I don't think so I'd be on the road like I'd be in rehab or something I don't know where I would be develop a drinking habit it sucks to pitch after work that you really want for budgets you can only dream of and for four out of five of them to say no not today not you someone else and then you're like why not me you know how I would console myself before I hired Kier to teach me I say at least we were considered look at all these amazing companies I admire we're pitching against them that selft talk can only last so long before you want to take Desperate Measures you said that there's usually one thing that's holding one yeah do you have and obviously I know that will be difficult cuz everyone is not so much what it is but like do you have any advice to figure it out I have the advice that it's very difficult for you to be in your world and to be able to see your own thing that's why consultants and coaches and preachers ministers therapists friends instructors help you to see what you cannot see if you have high self-awareness and you sit there and think a lot about who you are you can probably see it yourself it's very difficult especially if you've not been coached or trained for any period of time for you to be able to see it which is good news for people like me cuz I can see it almost instantly just a quick thought I don't know if this is going to stick with anyone but I know this was helpful for me so if the thought lands hold it if not just do away with it but it's this idea that just because your problem is not special it doesn't mean that you're not special I think sometimes when we are getting solutions to things what happens in our ### [14:14](https://www.youtube.com/watch?v=sLe5iNSyejk&t=854s) You Are Not Your Problems mind so if you come here and Chris gives you a straight shot answer hey do this all of a sudden what happens to me as I talk with Chris and I think what happens to a lot of us is we start going through okay but here's why what you're saying doesn't apply to my situ situation because we feel and because you are you're special you are valuable but your problems may not be right and I think because we live in all the context and all the nuance and all the story and all the background and all the we feel if those if all of those things aren't heard and understood and taken into account that it's we're being misunderstood and that it's not the solution for us --- *Источник: https://ekstraktznaniy.ru/video/20155*