# How to land YOUR DREAM client in 2025 ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=HafqJ_pB9NI - **Дата:** 07.01.2025 - **Длительность:** 15:03 - **Просмотры:** 49,658 ## Описание 🔥 Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join Struggling to Land High-Value Clients? In this 15-minute highlight, Chris shares why most creatives fail to win clients—and how to fix it. This is just the tip of the iceberg from the full Cambridge Chronicles Talk, where Chris dives deeper into actionable strategies to transform your business. Thank you, @cambridgechronicles for hosting us. https://www.cambridgechronicles.com/ 🌟 Unlock the full talk: https://youtu.be/I1Vq0ftqlik This conversation is for you if: 🎯 You’re stuck in a crowded market and can’t stand out. 🤝 You’re tired of low-quality clients who don’t value your work. 📈 You’re ready to simplify your approach and grow sustainably. ✏️ In This Episode: 0:00 Intro 0:41 Business Strategies 02:21 Specialization 04:27 Niche Marketing 05:21 Process & Predictability 09:29 Social Proof & Thought Leadership 10:48 Client Pain Points 11:20 Customer Experience 12:59 The 9-1-1 Content Strategy 14:53 Outro #getmoreclients #leadgeneration #clientacquisition #businessstrategy #businessgrowth 🔗 Connect with Chris: Instagram: https://www.instagram.com/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Website: https://thefutur.com/ X: https://x.com/theChrisDo 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca how to get clients, attract high-value clients, sales training, sales strategies for creatives, niche marketing, client retention, how to stand out in business, building a personal brand, marketing for designers, reduce competition in business, grow your business sustainably, creating content that converts, client relationships tips, social media marketing, authority-building strategies, selling without being salesy, client acquisition for small businesses, improving sales process, trust-based marketing, how to niche down effectively, personal branding, scaling your creative business. ## Содержание ### [0:00](https://www.youtube.com/watch?v=HafqJ_pB9NI) Intro most people want to learn how to get better higher quality clients in order to do that you have to be clear about a couple different things you have to know what you do who you do it for and why it matters low variability in process equals low variability in outcome if your process is different every single time there's a strong chance it's going to be different every single time if you have consistent outcome you look less risky that means you're safe you want to be safe from the eyes of the buyer the problem with most creative people we spend so much time thinking about what we do that we have so little time to understand what the clients hate sometimes we think too much about what they want and not the things they want to avoid and we need to address that I think we just need to do some ### [0:41](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=41s) Business Strategies business 101 for 2024 moving to 2025 the way I see it I want to caveat something a friend of mine said something like all strategies autobiographical all strategies are autobiographical I'm only going to tell you to do things that I've done that I like and think work but that means you have to be aware of bias and also the certain factors that have contributed to the decisions I made and make sure you map it to what you do okay so often times if I say something and it doesn't quite map with what you're doing don't fight the whole idea just understand the idea and then later on think to yourself how might I use those ideas and tailor it for me does that make sense we don't want to throw the baby out with a bath water kind of thing some parts we keep some parts we can toss out okay now I'm going to come at this from the point of view of things that we've done as blind my service design company and then as the future as a Content education platform okay and most people want to learn how to get better higher quality clients in order to do that you have to be clear about a couple different things you have to know what you do who you do it for and why it matters so there's a question about niching down and I don't want to make a long argument cuz we spent a whole hour talking about this whole niching thing I don't want to do that I think you would have to just make an adult Choice here which is how long do you want to suffer for work in relative anonymity and to compete at the bottom level and get paid almost nothing for what you do that would determine if you should Niche or not in very few ### [2:21](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=141s) Specialization instances will it work in your favor to be a generalist I can only think of a few usually Executives like CEOs are better off as generalists managers sometimes salese are better as being a journalist but everybody who's kind has their hand in the work it's almost always better that you do something repeatedly so what you do and what you don't realize is some people are and I'm just going to make this up because I know it sounds super silly but actually real people have told me these things I'm a photographer I'm an illustrator I'm a graphic designer I build websites and I do uh development work people really say this to me and they Al even throw in I'm an artist as well and I sing and dance it's like there's so many slashes to what they do let me tell you what the problem is when you tell somebody this is what you do you're doing like a cognitive overload to the other person's brain you're going to ask them I'm really important please stop thinking about what you're doing in your life and your own problems and use all of your brain power to remember what it is I do and find the connective tissue between all these things what will ultim happen is you'll s short circuit their brain they won't remember anything or they'll remember the wrong thing when you're a photographer and somebody's looking for help they don't want mediocre they don't want middle of the road they'd like to hire the best that they could afford that's that makes sense right you don't want to take your family out to eat an Italian dinner that's kind of at the bottom of the barrel the middle of the road you want to buy the best meal that you can afford there's an affordance issue right there right so cool now you compete with all the photographers who are at the top of their game and then you compete with all the illustrators and all the graphic designers so what you've inadvertently done is you've invited more competition not less competition and the goal of positioning and marketing is to reduce or eliminate competition so your goal if we can agree do we agree we want to reduce or eliminate competition not possible to eliminate all competition but you want to get it down pretty small David ### [4:27](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=267s) Niche Marketing Baker has this thing that he writes about in the business of expert he has a magic number and the magic number is kind of semi- arbitrary based on his experience if you have say one competitor he's like that's too few because the market is not big enough to support you because basically the market can support you and one other person that's it but he says if you have 10,000 competitors that's way too narrow that means you're just too broad and too generic he has a number I think somewhere between 10 to like 50 it's not a giant number it's somewhere around there if you have 10 to 50 competitors you're narrow enough so how many people here are niched raise your hand okay only a few now here's the thing you can lower your hand he says if you think you've niched enough he's like you haven't everybody think they've niched and then when I ask them what they do or who they serve it's just too broad so there's a short hand for this ### [5:21](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=321s) Process & Predictability that I read in I think it's Michael P Porter's book um book yourself solid Is It Michael Porter has anybody read that book it is thank you he says your Niche is really simple right U he says it's your market like who you serve plus like what you're passionate about so we don't have to make this so complicated the market you serve plus what you're passionate about so I help certain types of entrepreneurs and what I'm passionate about is um people who want to start gyms for women trying to recover from pregnancy that's what I'm passionate about so that would be your Niche it doesn't have to be more complicated than that so if you just identify a market and it's too broad you're not anywhere close you need to narrow the market and you need to add your passion and this makes perfect logical sense to me again because why would you want to build it a career doing something you're not passionate about it wouldn't make sense to me to do that okay so your Market plus your passion would equal your Niche here's another line I want to burn into your brain low variability in process equals low variability in outcome if your process is different every single time there's a strong chance it's going to be different every single time we understand that right okay this is a quote I learned I think from Blair ends low variability in process means the less there's varant variation in the process the more predictable the outcome is predictable outcomes are valuable because it communicates low risk when you buy a car that's mass-produced say Mercedes-Benz or BMW you kind of expect it to work a very specific way because they keep manufacturing the car the same way if they open a new plant they hire a new plant manager there's a new assembly process the cars might break down more often so what you do is if you have a defined process you should publish said process in as many places as possible you should talk about that uh there's a married couple maybe not after this conversation but there's a married couple in the back they're talking about restoring furniture they kind of know what they're doing they've been doing it for a long time because the white hair I assume just doing a long time right yeah right that means they can teach other people how to do this and have great confidence that relative new people can get into it and be able to have similar outcomes we know they're they've done this many times because they can teach it and their students are able to achieve similar results this is fantastic because if you have consistent outcome you look less risky that means you're safe you want to be safe from the eyes of the buyer okay you are going to if you continue to publish what you do your process you'll be a sought-after keynote speaker because a lot of people in the industry are going to want to learn how you keep getting these great consistent results if you look at some of the most successful from an album sales point of view artists in the world they're able to make hit song after hit song you may not love them but they just know how to make money it's shocking now Taylor Swift maybe not the best artist in the world is a billionaire she can move all kinds of people to come to a venue somewhere and do this amazing thing because she knows how to make a hit after hit and she knows how to produce a show that's very consistent so people will go crazy to buy tickets and be in a concert for 3 hours The Beatles know how to consistently put out hits and then there's the one hit wonders like The Verve one great song Bittersweet Symphony and that was kind of it do you want to be the one hit wonder or Beatles that's the question for you to ponder so if you can have a consistent process and you can publish this and share it your notoriety your Authority will grow we're ### [9:29](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=569s) Social Proof & Thought Leadership moving forward into the 21st century and something really weird has happened and we're talking about this at a summit amongst really influential people they asked this question has your social media following or your social media become the new resume it was a really interesting question and the people that were in that room were creators in the creative industry so they kind of all nodded yes and it got me to think when was the last time you looked at someone's res and believed it right everybody fudges on their resume I see people who were right Stanford but they went to school for one semester and dropped out I've seen all kinds of things people fluffing up all kinds of creative ways to use a resume but you know what I'm not saying it's not something you can fake but it's harder to fake a highly engaged social media account with pieces of thought leadership where you're speaking and sharing what it is that you know in the voice that's yours that's the critical part cuz what people do is they regurgitate other people's content those people are not building thought leadership they're not collecting and building social proof and you can tell because it sounds generic they never put their voice or their signature on it you can just tell the problem with ### [10:48](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=648s) Client Pain Points most creative people we spend so much time thinking about what we do that we have so little time to understand what the clients hate most corporate people are worried about this shoot that they're not going to look good on camera if we know the client's pain Point inside this dream outcome because there's both things that they want and things they want to avoid sometimes we think too much about what they want and not the things they want to avoid and we need to address that so there's going to be a gift that's been given to you from Janet here that we're going to work on together and you'll see okay um I recently went on a weekl long ### [11:20](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=680s) Customer Experience tour of Ireland with some of my professional friends and the event organizer his name is Owen he sent me a book that describes the things we're going to see so he's created the journey before the journey now if you know your clients hate being on camera and they feel really awkward and stupid you could produce a video and share with every single client because now you have a process thank you for bringing us on here's a video that you can watch that's going to take you through how this is going to work how you can be your most present Charming self on camera and just give some examples something that would take you a little bit of time to do that you can repurpose forever that would be a quick win you're giving me value you're also communicating to me this ain't my first rodeo I've done this many times before does that make sense so now we're trying to think about the customer journey and giving them as many wins as possible that's not a burden to them make it easy to consume so it feels like it's a gift make sense little video five pointers for your upcoming video shoot we're super excited to talk to you here are the things that you can do in practice this is what to expect keep that under 5 minutes they're going to be grateful so that's a quick win so what I want you to do is train your mind whenever you go to buy something whenever you experience something what are they doing to give you a quick win sometimes you go into a fancy restaurant you sit down you're still looking at the menu and they say oh a gift from the chef that's a quick win you see it's being done all around you from very smart business people will understand how to create a delightful customer experience I have a very simple ### [12:59](https://www.youtube.com/watch?v=HafqJ_pB9NI&t=779s) The 9-1-1 Content Strategy formula I'm going to share with you before I get out of here cuz you're like well Chris we're going to go poor cuz you're not allowing us to advertise ever that's a reasonable conclusion to what I'm saying okay so we're going to solve this problem right now there's a very basic ratio that you need to follow in America when there's an emergency we dial 911 somebody's dying somebody's hurt somebody's breaking into your apartment you call 91 you need help and right now I'm just going to guess your social media content needs a lot of help no one cares no one's reading it there's no engagement is dead so you need to resuscitate we're call 91 so what you want to do is nine pieces of pure value based content all value do not ask for anything don't be sneaky about some offer or anything like that just give me some insights okay then you're going to make one personal post not about your cat or your dog but something unusual about you that makes you a little bit different than everybody else you like to hike you like to go fishing right about that the reason why you want to do this is a lot of people myself included hide behind all value educational content and then people are like who the hell are you you're putting out faceless tips they're helpful but I don't know who you are and I need to to connect with you on an emotional level this very important and then one hardcore ad buy my stuff you won't need to apologize for it the reason why we don't do hardcore ads like hire me or whatever it is you want to say is because we haven't earned the right to ask for it that's all it is so the ratio here is pretty good so if you give so much value eventually they're going to say do what do you make I need your help and they'll ask for the call or they'll slip into your DMs or they'll check out your profile in LinkedIn that's the time to follow up with them --- *Источник: https://ekstraktznaniy.ru/video/20178*