# How to Create Unlimited Demand For Your Products & Services ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=4vrxXUBRbgs - **Дата:** 25.08.2024 - **Длительность:** 5:49 - **Просмотры:** 24,407 - **Источник:** https://ekstraktznaniy.ru/video/20201 ## Описание Why Limiting Sales Could Skyrocket Your Profits: The Scarcity Strategy 🔥 Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join Want to know why telling customers "No" can actually make them desperate to buy from you? In this mind-bending video, Chris Do exposes the counterintuitive sales strategy that turns scarcity into your secret weapon. Learn how saying "Sorry, we're full" can fill your bank account faster than you ever thought possible. What you'll learn: 🔥 The tactic that makes customers beg for your product ⏳ How a simple waitlist can skyrocket your perceived value overnight 🎯 The shocking truth about why limiting your sales can double your revenue 💡 The psychological trigger that turns "available" into "irresistible" 🚀 How to make people fight over your offer (even if it's unlimited!) ✏️ In This Episode: 00:00 - Demand Through Scarcity 00:59 - Create a Hard Unit 01:24 - Cap Enrollment 02:14 - Limited Enrollment Windows ## Транскрипт ### Demand Through Scarcity [] so you might have heard me talking about creating demand through scarcity for events when we want to shift gears and maybe cuz you're thinking maybe I have a product or something that doesn't fit the event space but we can apply the same Concepts so let's say for example you have an information product you're trying to teach somebody something and that literally is a product cuz you can buy and sell that at scale what are you going to do and how can you use weight list to help you now you're thinking well if I have a digital product the quantity is unlimited it's infinite and that's the beauty of products which you can sell to as many people as possible but then now you undermine the key principle of scarcity because it's still available because anyone can buy it you remove some of that demand away from the product so we have to kind of approach this a little bit differently and if you haven't done so I would highly encourage you to listen to the multiple conversations I've had with Daniel Priestley on the podcast he's the person who wrote the book hey person of influence and the principles I'm sharing with you he shared with me and it seems so applicable the first thing that you ### Create a Hard Unit [0:59] need to do is you have to create a hard unit meaning I'm only going to sell this many courses and for whatever reason you can make up any reason you want so for example in our coaching Community the future Pro Group I theoretically can scale those to be thousands or tens of thousands of people it's not really going to impact me it might impact the perception of the value and it's being diluted or maybe it's being too noisy for the people who buy the product so a ### Cap Enrollment [1:24] while back we talked about this based on Daniel's recommendation to cap the enrollment and we do a double cap and I'll tell you what I mean number one is we're going to say in no time will we ever take more than a th000 members into the group so there's a hard cap on that but the second cap that we add to that is each quarter we're going to set aside a finite number I believe it's 60 right now we're only want to in roll 60 people per quarter and so now that's introducing increased scarcity or potential limiting the supply of what it is that we're doing so this means that if you want to get in you have to enter into that window when we open up enrollment for just a quarter and if you're not one of the 60 people you'll have to wait till next quarter and for some people that's going to give them some consternation like they can't afford to wait another quarter to get coaching to get the resources and tools that we provide so how do we do this in ### Limited Enrollment Windows [2:14] practical sense well if we look at a launch window of 90 days which is one quarter we need to let people know well in advance when it's going to open up again so we're going to apply the same rule right what we're going to do is we're going to announce to the market we're going to tell them like in 90 days or in 80 Days this program is going to open up again and it's only going to let 60 people in 100 people 200 the number is not important the commitment to the number is important that you mean what you say and you say what you mean so if you only want to take on 50 students or 100 or whatever it is just say that and don't get greedy that's the rule that Daniel Priestley says do not get greedy do not try to go and oversell it at this point just say you know what we're going to add you to the wait list when it opens up next somebody drops out you'll be the first to know we which is a really cool thing and I'll tell you the beauty of this idea when you sell a ### The Power of Waitlists [3:03] finite capacity there will be hopefully a number of people who weren't able to buy which creates demand for people wanting to get into the program so in our case it's the coaching program so if somebody who enrolls in the program who then says to me later on you know Chris I put on my deposit I actually changed my mind I'm like great this is fantastic I have another person so like wait what do you mean you have another person well there's a wait list so that gives them immediate fomo fear of missing out so they have to rethink if I lose my spot when can I get in I don't know it depends it totally depends you can get in the next cycle or it might be two cycles from now I don't know but I'll add you to the bottom of the list so that's a powerful Market driver to say you know what if I lose my place on line right now it's going to be a while and if you think about this have you ever experienced this before have you ever waited in line at oh I don't know the movie theater to buy a ticket or for a ride at Disneyland or your place at a restaurant we're not going to leave that line because we know as soon as we leave we look at the back line we're going to go back to square one but if I get out of line I'll lose my spot number two ### Strong Demands [4:04] this is a fantastic idea when is successful if you have such strong demand for something that you're selling and they can't get it makes them want it even more some point some of you come up to you and say hey uh Chris is there anything we can do to get in the program we know we're on a wait list and those are magical words those words mean can we bribe you can we pay more what can we do to get into the program and they'll they offer something like hey I'll pay you an extra,000 to get into the program now we can't afford to wait then you can literally go to the group of 60 people and say hey does anybody want to sell their spot somebody wants to buy for $1,000 they only paid $250 for it or $700 so now they're going to get their money back and an additional $1,000 you don't even need to keep the profit on this one and is a brilliant idea if you think about it because now what happens is that person and everyone in the community realizes the value of what they purchased it's worth even more than what they paid for it so as a psychological effect this is powerful stuff here this is like black magic foodoo kind of stuff right the psychology buying and sales maybe one or two people take you up on the offer and then you sell it off and then the person who wanted to buy who's willing to pay a premium get what they want and you get what you want which is a full class sold that product and you get the psychological effect of everyone believing like I paid $250 but it's worth $11,000 there's something powerful about that even though they literally didn't pay more they feel like they got more now so whenever possible ### Conclusion [5:28] you want to employ the weight list you want to reduce capacity and you want to let the market know what's happening and be very transparent about it and don't get greedy ### Outro [5:39] get greedy