# Why You Should Start A Podcast To Grow Your Audience (What I Got Wrong) ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=_X32j4vIo7A - **Дата:** 08.08.2024 - **Длительность:** 5:05 - **Просмотры:** 9,415 ## Описание How Podcasts Can Transform Your Brand & Business 🔥 Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join Discover why podcasting might be the game-changing medium you've been overlooking for your personal brand. In this episode, Chris shares his journey from reluctant content creator to passionate podcaster, revealing the unexpected intimacy and impact of audio storytelling. Whether you're a seasoned content creator or just starting out, this episode will challenge your perceptions and inspire you to harness the transformative power of podcasting for your brand and business. What You'll Learn: 🎧 Why virtual reality is happening in our ears, not our eyes 🚀 How podcasts can reach audiences in ways other media can't 💡 The surprising scalability and intimacy of audio content 🌍 Overcoming technological barriers to reach global audiences ✏️ In This Episode: 00:00 - Intro 00:22 - Chris's Podcast Start 02:08 - Audience Connection 04:42 - Chris’ CTA 04:54 - Outro Don't miss out on this chance to revolutionize your approach to audience connection and brand building! #podcast #contentcreation #personalbranding #brandgrowth #audiencegrowth 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: ‪@RodrigoTasca‬ podcast, podcasting, how to build a personal brand, personal branding, personal brand, how to connect with audiences, audience growth, strategy for audience growth, grow your audience, how to grow your audience, audience engagement, audience reach, digital marketing, social media strategy, how to start a podcast, podcasting 101 ## Содержание ### [0:00](https://www.youtube.com/watch?v=_X32j4vIo7A) Intro for this episode I want to talk about another Scott Galloway concept a professor G episode and he says virtual reality is here but it's not happening in the eyes that's happening in the ears he says if you think about it that's what podcasts are we're able to experience real reality with some augmented version of reality cuz we're hearing a story we're learning something while we're doing something else and that's a powerful concept which reminds me like why I didn't even want to do ### [0:22](https://www.youtube.com/watch?v=_X32j4vIo7A&t=22s) Chris's Podcast Start podcast to begin with so I want to tell you that story okay actually I don't want to do media at all I know it's really weird you're listening to this you're me everywhere and you're like what that guy doesn't want to do that how could that be that's so inconsistent with the way that you're acting today well sometimes we don't know what's good for us until it happens let me take you back to 2014 my school friend Jose kabier said hey let's go make some YouTube videos together and I just did not want to do that but in that kind of classic Godfather thing he made me an offer I could not refuse he said you get to sit there and say nothing and I will do all the talking and through to his word he could do all the talking and allow me to say nothing but eventually I figured out like I want to do this thing I can be good at this thing if I work at it and so we're humming along the Channel's not exploding by any stretch of the imagination but we're starting to build a small audience and the audience who shows up says you know what Chris I can't watch a YouTube video can you make a podcast version of this and I resisted for a long time I was thinking why do you want to give us more work to do if it's literally taking the videos stripping out the audio and dumping on a podcast why would I do that why would anyone care and often times what we're doing is we're presenting visual materials and I'm not going to describe it because the YouTube audience will think what an idiot we can see with our eyes don't do the cay thing but you know what I didn't realize and it's humbling to think about it is there are a lot of people who have technological issues who don't have fast internet and so there are people all over the world like say in the Philippines they would go to the library they would download the episode and then they can listen to it but YouTube doesn't allow you to do that at that time it didn't so it's an important concept so okay fine we'll do the minimum viable product which is to just quickly translate YouTube episodes into podcasts and we do that and we don't do that for a very long before I realize wait a ### [2:08](https://www.youtube.com/watch?v=_X32j4vIo7A&t=128s) Audience Connection minute this is a completely different medium it's an audio only experience and it's really intimate people are having your voice quite literally in their head between their ears you exist and the relationship that you have with someone on a podcast is vastly different than the one that you have with them on YouTube they're seeking you out and they're sharing a little bit of their reality with you and this is a powerful thing I want to drive this point home I want to ask you this question because I did this at a for a period of time in my life there was when I wanted to do public speaking because I wanted to practice I wanted to teach I wanted to build an audience I knew public speaking was one of those ways and so in the early days I didn't know what I was doing so I'm not going to get paid in fact I had to pay to do public speaking what I mean by that well I worked on the deck for weeks I wrote the material I drove myself there so now it's cost me time money and resources and they didn't pay me anything I paid for my own parking they didn't even reimburse me how crazy is that then after I was done they like don't let the door hit you on the way out now many of you who are listening to this would say like I would be glad to have that kind of opportunity just speak in front of two 300 people to be able to develop my thought leadership be more confident in my public speaking and we do and I know people who are on the speaking circuit who have now taken a plane stayed in a hotel all their own cost so that they can be in front of two or 300 people they would do that that's not even to take into consideration the days and weeks of preparation for that talk to deliver it and the refinement that it takes and everything else that goes into it why am I bringing this up well think about it if you create a podcast you might not have more than 200 people downloading it but you have 200 people showing up for you week after week listening intently anxiously anticipating and consuming every word that you say so you would pay forward to do it on a stage but you're not willing to invest that same time and energy into something that you get to do for almost for free what's really wild for me as a person who's very reluctant to create content on YouTube Instagram every place I'm just reluctant I guess but eventually when we create the podcast something really weird happens people tell me this all the time and it's a strange phenomenon they will say something like I went to bed with you last night with my wife I'm like this is a little kinky I didn't expect that're like no we just listen to you and people then say I dreamt about you isn't that wild the kind of intimate relationship that you can have it's not exactly bidirectional but it's super scal ailable so that your voice is in their head and when we say what is what do brands do they occupy space in your head and this is what I get to do with the people who show up and listen and consume our content you're not sure you want to do podcasting think again by ### [4:42](https://www.youtube.com/watch?v=_X32j4vIo7A&t=282s) Chris’ CTA the way I love doing podcasts now I actually look forward to and if you're enjoying this and you appreciate what we're doing I'd just like to ask you for one thing can you do me a favor and leave us a review on Apple podcast it would mean the world to me ### [4:54](https://www.youtube.com/watch?v=_X32j4vIo7A&t=294s) Outro --- *Источник: https://ekstraktznaniy.ru/video/20207*