# How To Ethically Charge More Money For Your Creative Services ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=43ArjPCZcr4 - **Дата:** 05.03.2024 - **Длительность:** 6:32 - **Просмотры:** 32,748 ## Описание If you want to be a part of private trainings like this one, join us in our Pro Group Community for Creative Professionals: https://thefutur.com/pro-group In this exclusive clip from our Pro Group Community Coaching Call, Chris Do shares his winning strategy for selling strategic services to design clients. Learn how to embrace and pivot your approach, offer strategic value, and differentiate yourself in a crowded market. Plus, discover insights from Seth Godin's book "This is Marketing" and practical tips for building confidence in selling strategy. In this episode: 00:00 Embrace and pivot when clients ask for design, introduce strategy by asking about their core customers and pain points to provide more value and charge more ethically. 00:58 Offer a free initial meeting to demonstrate value and strategic thinking, then focus on showing rather than telling during the client interaction. 01:31 Seth's new book may seem repetitive at first, but it's actually a valuable read with key ideas about marketing. 02:16 Marketing is about helping others become who they dream to be by inventing solutions to bridge the gap between where they are and where they want to be. 02:59 Understand people's dreams, hopes, and fears to design solutions using design thinking, and pivot to offer additional help. 03:31 Offer strategy as a value add to clients to build confidence and eventually sell it as a service, and don't let your work define you. 04:20 Sell clarity of thinking and communication, solve the client's problem, and position yourself uniquely to charge more for creative services. 05:14 Raise your rates, be prepared for rejection, and move on from clients who don't align with your new value. 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @moismai @RodrigoTasca & @Tascastudios ## Содержание ### [0:00](https://www.youtube.com/watch?v=43ArjPCZcr4) Embrace and pivot when clients ask for design, introduce strategy by asking about their core customers and pain points to provide more value and charge more ethically. how do you introduce strategy to clients who come for you for design the way that you do this is you practice the art of embracing and then pivoting so when somebody comes to you and says hey we love your design we love everything that you do and we want you to do X Y and Z you have to say thank you I appreciate you coming to me for doing design and I'd love nothing more to do for you than do brilliant design but I want to tell you that I've Incorporated a new thing into my business that really helped my clients grow are you curious about this they're like yeah of course they are so this is when you start to ask them a few of those scaffolding questions about who their users are to try to understand a problem worth solving then you can ask it I want to spend the next 20 to 30 minutes talking to you about who your core customers are and the customers that you'd like to have more of when we can understand their pain points and challenges and why they buy from others we have a shot of solving that problem you're ready to dance with me they're like yeah let's do this and then you say ### [0:58](https://www.youtube.com/watch?v=43ArjPCZcr4&t=58s) Offer a free initial meeting to demonstrate value and strategic thinking, then focus on showing rather than telling during the client interaction. okay fine since I'm asking you to do this first meeting is on me the next meeting will be on you because typically I charge $10,000 to do this you've assigned value to what it is that you're about to do and you're giving them a taste and demonstrating strategic thinking and not telling them about it so this is where I say show not talk about like just do it okay so you do a quick profile like tell me about your revenue streams tell me what they represent to you and where we should be focusing your energy because I find that I don't need for you to tell me where the bull is just tell me which wall it's on I'm reading Seth's ### [1:31](https://www.youtube.com/watch?v=43ArjPCZcr4&t=91s) Seth's new book may seem repetitive at first, but it's actually a valuable read with key ideas about marketing. new book and at first I didn't like it I got to be honest with you I didn't like it cuz I thought God this is like a collection of a bunch of essays he's written and he doesn't respect my time and intelligence I'm reading this is marketing and I got to tell you this is really freaking good I've reread half the book three times already at some point I'm going to highlight every word that's in the book and I think that's not taking Chris that's just trying to highlight the whole book I'll tell you why I like it and why I didn't like it at the beginning because it felt like Seth was repeating things over and over again which made the experience very disjoining to me however it's not like that it's like he's really trying to explain something to you that most people probably just don't believe he and he's probably used to talking like this because they're resisting change so let me tell you a couple of key ideas in this book he says ### [2:16](https://www.youtube.com/watch?v=43ArjPCZcr4&t=136s) Marketing is about helping others become who they dream to be by inventing solutions to bridge the gap between where they are and where they want to be. that our understanding of marketing needs to be redefined that advertising and marketing are not the same things anymore advertising is about noise it's about Mass audience Mass Appeal Mass consumption and his marketing is really the gener Act of helping others so he said advertising is I have a key and I look for a lock he said marketing is looking for locks and inventing or fashioning a key to solve their problem what you need to know about this is that we want to help other people to help them become more of who they dream to be there's a gap between where they are and where they want to be and once we figure that out through empathy through observation we invent a solution for them you help them and they help their customers that's how that's Works ### [2:59](https://www.youtube.com/watch?v=43ArjPCZcr4&t=179s) Understand people's dreams, hopes, and fears to design solutions using design thinking, and pivot to offer additional help. everybody isn't running away from a problem they're running towards a solution so what we need to do is to figure out what do these people dream of becoming what are their hopes and Ambitions and fears and then we try to design a solution for them and we can use the power of design thinking and execute it through beautifully crafted design that's the vehicle in which people come in contact with and then pivot hard it's like you know I got this other thing that I think could really help you do you want to do it I'd like to add one thing to that Chris something that I learned from you it's um when a ### [3:31](https://www.youtube.com/watch?v=43ArjPCZcr4&t=211s) Offer strategy as a value add to clients to build confidence and eventually sell it as a service, and don't let your work define you. client you can offer strategy as a value ad so like I have a hard time I'm a web developer people come to me they want web development it's really hard for me to sell the strategy Mo mostly because I don't sell strategy so I feel kind of un I don't really feel very confident to sell them that but I learned from you that I can offer strategy as a value ad get them start to get used to doing the strategy and then the next time I'll be able to sell it cuz I'll be confident about offering the strategy I'll get to see their face slide up when I share these insights with them and then I can on the next time or the third time or whatever I can just sell it instead of value here's one thing I wish for all of you uh Anthony thank you for chiming in this is what I want you to understand this is very powerful stuff so get your mind ready for this I want you to move away from the thing that you make as what defines you I want you all to sell ### [4:20](https://www.youtube.com/watch?v=43ArjPCZcr4&t=260s) Sell clarity of thinking and communication, solve the client's problem, and position yourself uniquely to charge more for creative services. Clarity of thinking and communication and just by the way we make websites I do branding that's what you want to do you want to solve the client's problem so you need to get clarity what is the problem that's worth solving aligning the key stakeholders the decision makers if you will that this is the problem worth solving and 80% of the work has been done at that point and then you can run like the flash or Quicksilver depending on which Universe you come from then you can run and execute like a mother effer that's when you want to do it too many of us position ourselves around the things that we do so then we're stuck competing against other makers and that's where you're going to get slaughtered because the only thing that differ you from somebody else in the client's eye now is price but here's the cool part nobody thinks like you so when you put you in your brand there is no ### [5:14](https://www.youtube.com/watch?v=43ArjPCZcr4&t=314s) Raise your rates, be prepared for rejection, and move on from clients who don't align with your new value. competition and then you can just raise your rates so Anthony I want you to start doing that what you're talking about is scaffolding you're bridging yourself to the next evolution of who you're going to be and the kind of work that you do so I'm all for you doing it for free or value ad the first time so you can build up the confidence and you can have practice but I would say within two or three iterations of that time to charge for it all and be prepared to get a lot of NOS cuz that's what happens when you change means that the no is an affirmation that you've changed therefore the people that you talk to have to change as well very rarely do the people you work with today will follow you along this journey of becoming the new you they want to hold on to the old you they have different sets of values so the person who made the purchasing decision to hire the old you is stuck in that world So eventually I'm sorry to say this but you don't have time for them anymore you have to move on to people have a more expansive definition of who you are and who you can be when you find those people love them take care of them give them amazing customer service because you can go very far with these --- *Источник: https://ekstraktznaniy.ru/video/20261*