# How to Talk About Price or Budget Using Price Bracketing ## Метаданные - **Канал:** The Futur - **YouTube:** https://www.youtube.com/watch?v=NJ53pSoxnFQ - **Дата:** 05.02.2024 - **Длительность:** 4:43 - **Просмотры:** 39,048 - **Источник:** https://ekstraktznaniy.ru/video/20273 ## Описание How do you talk about the price of your services? What is price bracketing? Why should you say a price before you show a price? In this video, Chris Do talks about the importance of why should say a price before you waste any time creating a proposal. Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/oTTC #PriceBracketing #PricingCreativity #PriceAnchoring #TheFutur Pricing Creativity by Blair Enns https://www.winwithoutpitching.com/pr... FREE Resources here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/pod ## Транскрипт ### Segment 1 (00:00 - 04:00) [] you will be surprised how quickly you can get your rate up you will be smashing through ceilings that you didn't even know that you could get through you got to say a price before you show it that's why I want to talk about it upfront verbally and if it's not going to work I want to know right now what you want to do is you want to say big round numbers and you want to give them a couple of numbers it's called price bracketing Joe what do you do again I'm a developer all right you're a developer so how much would it cost to do a standard website from you without knowing more particulars that we're looking maybe 10 to 20,000 for a website excellent delivery by the way 10 to 20,000 somewhere you did a great job well we want to use big round numbers we don't want to be messed around it could be 10,000 it could be 50 it could be 200 I don't know let's get into this and you're listening for the reaction that's what I'm doing it's like uh sonar you bounce the sound out you see how far the wall is when they don't fall out of their chair at 200 you know where your budget's coming in at and I will even say that I'm like okay I know a client who cannot afford me cuz you know why they're the owner and the founder if calls me I know it's not going to work I already know that too small of a company so usually what I say to them is I'm going to say a number it's going to shock you are you sitting down like yes I know that you asked us to design a logo for $155,000 strategy for me starts at 30 to 50 and that doesn't even come with a logo is that something you're going to be able to afford they're like no okay all right let me try and figure out something else for you that doesn't involve us when you genuinely help people you know what's happening the law of reciprocity you want to reciprocate so you might know somebody who can afford US and you'll say I had this wonderful conversation with this robotic patient dude you might want to give him a call cuz he's a straight standup guy he'll tell you like the way it is that's why I have relationships that have lasted more than 20 years some of them come back and here's the cool thing this is like the karma Boomerang you throw it out sometimes when it comes back really big and it's amazing that's why my network works for me you ever have people that have worked with you before who are on the streets trying to sell you for you who talk about you in ways that would make you blush that's what some of our clients do for us and that's what you want so you want to do big numbers based on what we've discussed thus far similar projects have cost between this amount and this amount so $300 to $150,000 and then I follow up with a question does that budget range work for you in the past you would say things like 50 to 100,000 but lately I've noticed you reversed the number yes why is the it's due to the law of anchoring right when I say the bigger number first they get stuck on the bigger number it's weird it's counterintuitive to say the bigger number first pause let them absorb that number and then say the second number I don't know projects like this probably somewhere between 300 and 150,000 does that work for you now when they want to pay you 150 they're going to think that's a bargain you will be surprised how quickly you can get your rate up you will be smashing through ceilings that you didn't even know that you could get through so you say the bigger number first and that's because you're going to Anchor High you want to Anchor really high that's how anchors work don't anchor anywhere near your number so the only thing I would give to Joe is if he's normally charging 10 K do not start at 10 to 20 start 30 to 60 those are good numbers and then what you want to do is you want to address any buyer resistance in the moment don't build a bid so if he says $3 to $60,000 Mr and Mrs client and the radio goes silent like okay did I lose a connection with you are you guys all right they're like wow that's a lot of money Joe what is Joe say back to that well we generally do this type of work for 60,000 you got to give me a bracket here Joe you're killing 60 80 okay between 60 and 80 wow that's a lot of money but I think you'll really see the value and what we're going to provide for you on this project I'm not even sure whatever value you could deliver is worth that to be honest what price would work for you how did Joe screw up already he sold you're not supposed to sell me you see you cannot sell me you're really smooth before here's what we do you ready let's flip it I'll be the vendor and you be the client all right Joe based on what we talked so far I think it's going to be somewhere between 60 to 30 $30,000 does that work for you oh I think that's way out of our budget I'm sorry to hear that how much can you afford maybe 45 you know what maybe I overthought this when we're talking I got really excited I kind of thought about what's possible and maybe I'm building you something you don't need let me think about this so if I come back to you with a proposal for about 50k are you okay with that I think so I'll send you something for 50 and we'll see what happens let me kind of trim and kind of figure this thing out okay we're done you see what happened there did I sell you anything no I just address what you said right that's