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10 Years of Google Presentation Advice in 10 Minutes

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10 Years of Google Presentation Advice in 10 Minutes

Jeff Su 30.04.2024 30 459 просмотров 1 341 лайков обн. 18.02.2026

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My free Workspace Toolkit - https://academy.jeffsu.org/?utm_source=youtube&utm_medium=video&utm_campaign=158 Slides should be a powerful tool, not a boring chore. In this video, I share 10 actionable #presentation tips from Herng Lee - a veteran Strategy & Operations Manager at Google! You'll learn: 👀 How to write headlines that grab attention 📈 The #1 mistake to avoid in slide structure 💬 How to make your message persuasive ...and more! Let’s get started 😉 *TIMESTAMPS* 00:00 How to Write Great Slides 00:32 Tactic #1 01:44 Tactic #2 02:36 Tactic #3 03:42 Tactic #4 04:27 Tactic #5 05:13 Tactic #6 06:09 Tactic #7 07:01 Tactic #8 07:31 Tactic #9 08:16 Tactic #10 *RESOURCES I MENTION IN THE VIDEO* Herng’s Playbook - https://hernglee.gumroad.com/l/slide-science My free Workspace Toolkit - https://academy.jeffsu.org/?utm_source=youtube&utm_medium=video&utm_campaign=158 *MY FAVORITE GEAR* 🎬 My YouTube Gear - https://www.jeffsu.org/yt-gear/ 🎒 Everyday Carry - https://www.jeffsu.org/my-edc/ *MY TOP 3 FAVORITE SOFTWARE* ❎ CleanShot X - https://geni.us/cleanshotx ✍️ Skillshare - https://geni.us/skillshare-jeff 💼 Teal - http://tealhq.co/jeffsu *BE MY FRIEND:* 📧 Subscribe to my newsletter - https://www.jeffsu.org/newsletter 📸 Instagram - https://instagram.com/j.sushie 🤝 LinkedIn - https://www.linkedin.com/in/jsu05/ *👨🏻‍💻 WHO AM I:* I'm Jeff, a tech professional trying to figure life out. What I do end up figuring out, I share! _PS: Some of the links in this description are affiliate links I get a kickback from and my opinions are my own and may not reflect that of my employer_ 😇 #googleslides #powerpoint

Оглавление (11 сегментов)

0:00 How to Write Great Slides 89 сл.
0:32 Tactic #1 217 сл.
1:44 Tactic #2 147 сл.
2:36 Tactic #3 203 сл.
3:42 Tactic #4 144 сл.
4:27 Tactic #5 160 сл.
5:13 Tactic #6 172 сл.
6:09 Tactic #7 168 сл.
7:01 Tactic #8 92 сл.
7:31 Tactic #9 129 сл.
8:16 Tactic #10 147 сл.

How to Write Great Slides

there's no art to slide writing it's not an art and a science it's just science this is her Lee a strategy and operations manager at Google and he recently condensed 10 years of presentation experience into a 56-page Playbook on how to write great slides specifically he shares six tips across four pillars for a total of 24 guiding principles but since nobody got time for all that in this video I'll focus on the top 10 tactics we can all use right away to build effective presentations

Tactic #1

starting with arguably the most important element in our slides the headlines and Hearn States the best headlines fall into one of two categories action Le and assertive for example the iold is an Innovative new product this is passive and uninsightful like who would ever argue that a new product is not Innovative now compar that to $5 billion investment needed for Eiffel to be the market leader is action L we need $5 billion the iold will capture 47% of the photo BS Market by 2030 is an assertive statement Pro tip if you're struggling with this simply input this into Chach BT or Google Gemini the best slide headlines are action let or assertive your task is to rewrite my current headline insert current headline give me three variations for each next we can stress test our slides by asking ourselves if we were to delete everything except the headlines do they still tell a coherent and logical story if not there are either gaps in our story we need to fill in with a slide or there are redundant slides we can remove without affecting our key message speaking of slides I actually have a Google Slides template you can download for free as part of my workspace toolkit I'll link that down

Tactic #2

below presentation tactic number two is a very sneaky one and it is to influence with tone for example compare these two statements we have a clear road map to capture 25% of the AI Market by 2030 and capturing depends on our investment in custom chips did you Spot the Difference these could be the headlines for the exact same slide except the first one paints a very optimistic picture and focuses on generating confidence the second one is cautiously optimistic and explicitly calls out our success depends on something custom chips now if you're ahead of Chip manufacturing at Apple this dude by the way You' probably go with option number two so you can ask for more resources that's why this tactic is super sneaky comment down below if you see this in your workplace by the way zooming out a bit these next

Tactic #3

few tips have to do with the overall structure of your presentation or what Hearn calls the setup and tactic number three is to always use the pyramid Principle as human beings we think by default in a linear fashion first here's the data we looked at the EV Market is 10 times smaller than the AI Market second here are the insights we uncovered creating a groundbreaking EV car is financially risky and finally here is a conclusion the Apple car project is not feasible and we should reallocate investment towards AI the pyramid principal flips the order of these slides we lead with the answer we need to stop the Apple car project and go all in on AI then showcase the supporting arguments Apple strengths lie in software and Hardware integration we have no competitive advantage in EVS the return on investment for EVS is unclear and finally surface the data to back up these claims the AI Market is projected to be 10 times the size of the EV Market according to Hearn it's fine to think from the bottom up but if you want a clear and impactful presentation you want to present from the top down tip

Tactic #4

number four for strong slides do not use animations nine times out of 10 we do not have full control over the flow of our presentation for example when presenting to senior leaders we're often interrupted with questions and comments like hey can we back up two slides or uh where'd you get that number in the second bullet point and to answer these questions we need to be able to quickly jump around our presentation to land on the right slides and in these instances having fancy animations work against you since you have to frantically click around trying to find the right landing spot the one exception where animations can elevate your slides is when you're presenting unilaterally for example in a town hall meeting where you have full control over the flow and no one will interrupt you during the presentation

Tactic #5

tip number five bias towards stand alone slides you know how in TED Talks the speakers get away with having one word or one image on the slide but at work you mainly see slides packed full of text and data turns out there's a rule for when these two styles are appropriate and the rule of thumb is if you plan to share a deck after the presentation for example in a follow-up email assume your slides will be circulated without you and biased towards making the materials as Standalone as possible if it's a low stakes presentation or you know there will be a recording with your voiceover then Hearn says you can use Simple bullet points and minimal text by the way if you're getting value from this let Hearn know by dropping a like and I've also included a link to his full Playbook completely for free for some reason down below now that we're done

Tactic #6

with the setup let's move onto the content within the slides and the most important thing to remember here is to always be selling with call to actions diving right into an example of a week slide these are the sales numbers in these markets for these products okay I know how to read but what should I be doing with this information a better slide with an explicit call to action would take the same data but reorganize them around doubling our budget will solidify our number one position in the market or an implicit call to action might look something like we delivered 75% year-on-year sales growth through a verticalization strategy with the implication being hey I did a good job so I'm setting myself up for a request in the next few slides that serve purely as updates should be kept to the minimum and follow the 8020 rule 80% of slides should have called to actions with the goal of influencing the audience 20% of slides can be

Tactic #7

educational tactic number seven is super underrated and is to avoid complex charts according to Hearn there are two reasons for this first most people get overwhelmed by anything more than a 2x2 matrix not us though if you're subscribed to this channel we're not most people we smart we the goodest second complex charts can be extremely misleading for example on the left we have a concentric circle chart showing our market share it looks way bigger than it is because on the right we see a more accurate representation using a simple bar chart to help us decide which charts to use just reference this table we can use the ones on the left as much as we want bar charts bubble charts waterfalls table charts Scatter Plots and line charts for the other types of charts if you're presenting to viewers of this channel go ahead cuz again we know stupid but if you're presented to anyone else think twice speaking of visuals tactic number

Tactic #8

eight is to use call outs for clarity if we take a look at this slide on the left we see a table full of data on top and a few key takeaways below our eyes read cor only family has insufficient funds and then we have to mentally match that bullet point with the corresponding cell above compare this with the slide on the right by simply adding three call out boxes and numbering them we've ensured that the linkage between the messages are clear and tight tip number nine for

Tactic #9

presentations make tradeoffs coming back to the Apple C example the conclusion is we stop working on the Apple car we pivot to Ai and we got to this conclusion by uncovering multiple insights which in turn are supported by lots of data if you're responsible for presenting this everything seems important all these insights contributed to the conclusion Katherine worked on this Eddie worked on that Craig worked on that and we should be fair to everyone the problem is if we decide to include everything our key message gets diluted in this case the number one Insight might be investment in AI provides a higher return on investment given Apple's software and Hardware capabilities and if you had just one hour with Tim Cook that's the argument

Tactic #10

we should be focusing on tip number 10 is probably the simplest but most overlooked and is to put things in context the Golden Rule to follow here is to never present numbers in isolation for example a 10% growth rate might be considered low until you found out the industry as a whole decreased by 2% we don't know whether 40% market share is good or bad until we're told it increased 2x from last year versus a decrease of 15% Asia has added 1. 5 billion new internet users over the past decade okay and that's the same as all internet users in Europe and America today okay wow holy if you found these tips helpful you might want to check out four free tools you can use in your next presentation see you on the next video in the meantime have a great one

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