Talking marketing with @Tanmay Bhat

Hello and welcome to Webhub's podcast. My name is Tanmehatt. Webhub has asked me to give you guys gan on a bunch of things ranging from startups to marketing to content. Know that all my thoughts are not written in stone. I am thinking aloud. So, you know, don't get angry at me if you don't agree with me. You know, we all if we disagree, we disagree. It's not a big deal. I'm thinking and I'm growing. So, before you enjoy the rest of the episode, make sure you hit that like button. If button, more people know that you enjoyed this, so more people will likely enjoy it. The algorithm will be like, and of course, subscribe. Nothing goes if people subscribe. You know, if you subscribe, the video shows up on your timeline. If you don't want to watch it, don't watch it. If you watch it. It's like window shopping. So, make sure you subscribe and uh enjoy the episode. Hey Danmai. Uh, welcome to the show which doesn't have a name as of now to be very frank. It's going to be talking with talking marketing with Tanme. Awesome. Nice. Nice to be here. I heard if I do something with you, I will get 500,000 followers on LinkedIn the next day. Is that true? This is what I heard. Let's hope so. If that's the case, next from next time I'll start charging people, man. Weber, what bot farm are you running, Weber? I want to know. my bot farm are real people out there who really love but awesome man I'm so glad that you could make it. Uh a lot of people have been asking me man how did you get him on board? I said dude like I just DM'd him on LinkedIn just cold just cold. I'll tell you what you did correct. It was uh cement and to the point and you had credibility and somebody else I think it was Ranir Alabadia who pinged me saying you should do something with him and I said okay this seems fair I think I could then I looked you up I heard you were doing this course and I saw all your LinkedIn stuff I said okay this guy looks legit let's do it I didn't really think much I said let's do it awesome I've got a play button from Tan right Awesome man. Thank you so much for being here. I'm very excited. Uh so the first question that I had like actually got was something that you already answered which was why the hell are you even doing this? That's I mean when you said yes, I was wondering like why would you do this at all? I think um one of the main reasons that I now actively do um you know the odd podcast I did advertising is dead recently. That's where I think you discovered me talking about marketing. I think most people know me as Tanhatt the comedian. Tanmehatt AIB is like it's seven eight years of that content that I made. Uh but nobody knows the startupy side of me. When I say startupy, I mean uh there is a method to the madness. It's not blind just rot just talent, right? It's there's a lot of stuff that can be learned um uh from what content creators do and touchwood I think I am a little bit uh lucky that I'm able to articulate some of them. Um so I started doing these and I started getting great feedback. So I was like okay maybe I should do more. Also what happens is when I do these podcasts I myself am able to like a good interviewer will ask something where I will be forced to articulate an insight for the first time then I'll be like oh that's how you articulate this cool and it helps me convey what I want to say to people which in turn helps me save time so it's sometimes nice to be able to discover uh the script to explain insights on a good um in a good interview. So yeah, that's why I started doing these on and off like I think when I did advertising he's dead. Vun Dirala is an old friend of mine and he and me have always spoken about this stuff marketing agency etc etc. Um so I actually hit him up saying this is a good time. I have a lot of new live streaming thoughts that I have maybe this is a good time to do it. He said let's do it. I knew the comfort level was such that I could be I could articulate myself. Um I would have the room to do it in a way that I wanted to. That's why I did that. So yeah, this is why I I'm doing this and this is why I'm now exploring these things. Yeah. So the way I actually like saw the other side of you was through the podcast, right? Uh the podcast actually made me realize that oh man, this guy is not a stand-up comedian only. He understands advertising. He understands marketing. That's when I realized that you've had some level of advertising background as well. And when you spoke about stuff, right, I was like, damn, [ __ ] this is insane. I need to get this guy. And uh

I don't have any advertising background in the sense that I think I've I interned at I think I interned at an agency and I've done a lot of brand work. But I think what's what's there's not a big difference between advertising content and creating content creating viral non non-branded content as well. Content is content. It is I think over the last 10 years my feedback loops have been short and quick and I've been able to do the same thing so often that I'm now able to predict applause. So when you look at something you're like this will work this won't the judgment has been refined over time. Uh so I don't have just to I don't have advertising experience. I'm sure there are merits of know understanding brand and demographic and stuff like that. I think my core strength lies in looking at something and being like if we do this it will generate more applause or that this probably won't work. Um I can save you money by saying this won't work. Are you saying that basis of what you have done in the past in terms of brand collaborations or are you talking about you having this sense right from the college because I also heard that you were this advertising geek where you would follow a lot of people in advertising like literally like teach them celebrate I think I was I was very good at English in school I used to get marks for original writing by Mrs. Putran who was my English professor and that gave me um some a little bit of a push saying you should probably explore uh your expression but I was never uh I never wrote a ton of copy or anything like that. I was always creative because I was I think I keep joking that I was an attention [ __ ] but I think uh a need for validation uh a need to make friends a need for external validation made me a performer um and I think in turn um it spurred creativity and expression so yeah I was fascinated with admen who found success ess you know Prasun Jooshi Push Pande you know Balki and the likes I used to obsessively read their interviews I was an agency FAQ's. com nerd I used to be on it every single day I by the time I got in admission into BMM I knew more about every agency what brand is with what agency I would know salaries of Leo Bernett copywriters I would know what a copy soup gets creative director gets I had mapped out my future like that. Um, but I never actually ended up in advertising because um, I don't think it was real. true deep love. The day I discovered television writing, I just immediately jumped to writing for television. Um there was more glory, there was more money. Um it was more glamorous and the feedback loop was very short which is what actually Were you ghostwriting or like literally? No, I was writing scripts. Um I was in third year of college. Rashin Abbas's company encompass um was commissioned by Bindas to make shows for Bindas. Ronnie Kualala Zaramea were judges at a college festival. Zaramea put me through to encompass. I started writing for television there. I made a ton of friends. I started writing when I was 19 for a bunch of television shows. I wrote a lot of television for like 5 years. In fact, I fell sick at one point cuz I was writing five shows simultaneously and I was just eating and writing and eating and writing for 3 years non-stop. I felt sick and the doc said you should probably just go easy. Uh, and luckily around then is when standup happened. So I was able to make that jump because what year was this? 2003 was when I left school. Um, so 2005 2008 uh 2008 2006 I forget what year I graduated. Um I don't remember. Uh but it was I standup happened 2009 end 2009 2010 um or it's 2010 I forget one of these two years a happened 2012 mid 2012 I think um so it was two years of standup I was working with Vdas so yeah there was the four three four years of television between 2006 to 2010 um where I wrote a lot of television and how Did eventually AIB happen at all? Um, so Kamba used to run the his own podcast and he was very inspired by WTF

with Mark Marin. So he wanted to document the comedy scene in India and he was moving to Bombay. He was studying at TIS and I really wanted Kamba's validation. So I stalked him, met all his shows and I went and met him. I thought he was hilarious and he said I'm thinking of the doing this podcast. I said, "Do you want to host? Do you want to co-host? " Uh, he said, "Sure, let's try it. " And I had all the hookups. When I say hookups, I mean I knew three producers. So, I said, "Come, let's record one. " We recorded one and it we just put it out there and the podcast started doing well. We were number one on iTunes from episode 2, three onwards. Then, Rohan and Shacks came on as guests. Um then Kamba also joined Vodas comedy with me and the four of us did stuff at Vidas comedy for a few months then we quietly we left and then we started doing video for AIB. Yeah, I would see I would say that fourth year or third year of my engineering when I started to see your videos, right? Like uh yeah, so at that time it wasn't at that time reaching 1 million was like we got 1 million views. That's crazy. Uh I remember the first uh it's your fault was the first big video. Um, it clocked 3 4 million in like 10 days and for us it was like wow this is like a worldwide viral hit and blah blah blah. So yeah. Which one the song it was? It was a video called It's Your Fault with Khalki. It was one of the first videos that had truly gone viral. We were on the news at 9:00 p. m. Can you imagine a video with 2 million views in a day? We were on the news. That's how it functioned then. If a video went viral it you were on the news directly like that though this was that time where mobile wasn't as it there was no gio this was not that time 3G I think we were still operating in 3G I don't even know if 4G was around I forget no that makes a lot of sense right the penetration the uh in terms of watching videos everything has gone up right now but again right coming back to the same point where uh where I think you were one of those first brands back in the day I was working with Uber, right? And uh I would get excited every time a brand does some level of integration with you people. You did with Swiggies of the world, bunch of internet startups, right? And then I kind of knew also how much you used to charge for an integration which was a bomb. And that was the first charge. So the LA back in the day when I heard it was like 25 lakhs a video or 30 lakhs. Yeah. The numbers went till there because became unsustainable, right? unlike an individual creator because we had an office and everything and we I didn't like doing branded integration. To me, it was like I wasn't a fan of it cuz um we never really got to do what we truly wanted to do. It was always a fight. It was a necessity to run the office. It was always like that. I never enjoyed doing it. Uh some of them were really fun to work with. I think Bardi I had a ball working with Bardi cuz they let us do anything that we wanted and it was a free hand. I mean Ritwiz came from there right because we went and told Bardi saying forget sketches we'll do music and they were like what you guys do music and I said distribution is distribution you if you reach enough people a good song will work irrespective on whatever channel that there is because I used to look at labels right what did Sony music actually give you they gave you distribution because they did 50 songs they had that channel and that channel is where people expect music that's what they gave you so I said distribution is distribution if I have A good song will work. Yeah. So that worked with Bkardi and then they we were going to do it for right urge was the big was the big thing and I think since then I've spoken to so many musicians who I keep telling them that you got to own your own distribution. Don't be dependent on you know somebody else. Um, so even now I keep telling Ritwis that sometimes is like, hey, I have this song, you know, do you want to release it on your channel? I said, I'd love to, but you should put everything on yours. Just [ __ ] grow your own thing. It makes sense. Since we're talking about distribution, uh, I had this question of, are we literally owning the distribution channels? We are specifically talking about YouTube right now and we saw the Karim Minati videos going down. Do you see that uh it makes sense for bigger content creators from the likes of uh the international content creators to people like you to build your own channel own distribution going beyond YouTube? Does that make sense ever? I think it's important to own distribution on multiple platforms cuz um but I also think that the best creators will survive are platform agnostic, right? They will find a way to be big on every platform. Um, the cool thing about YouTube is actually this is

not true. YouTube, there's YouTube has a certain game, Tik Tok Instagram has a certain game. Every platform has its own game for growth. But roughly, I'm going to say it again, but roughly it all comes down to dopamine, right? Like how addictive is your content on each platform. So, I think the smartest creators will have a different game on YouTube, Instagram, a different game on LinkedIn. Uh, I know I do. I have a different game on each platform. Um, in fact, I think my weakest platform is Instagram. I haven't figured out exactly what I need to do there, but I'm figuring it out. But you see that, you know, TVF tried this right back in the day where we where they build their own TV play. Yeah, it was a great idea. In fact, if all TVF I think of all the OTTs, their shows have been the most consistently solid, right? I think they are the most consistent production company in the country in terms of storytelling. Um it's a pity that didn't work. I think because I really think that um they I think owning running their own plat running your own platform is a lot of work. It's a crazy you need deep pockets. There's going to be five platforms that survive, right? you need. There's Jeff Bezos, there's Larry Page, Sergy Brin, uh there's Rupert Murdoch. Like I'm literally these are there's Hot Star, YouTube, Amazon, Netflix, and probably one more. I'd say there's going to be one or two more players at best. I think everybody else is going to it's going to be difficult. The numbers just don't make sense. Oh, Gio now. Yeah, but yeah, I think and we're not even like Facebook hasn't even begun properly. Um, but these are the platforms that will survive otherwise it's it's ridiculous to think of starting your own platform um as a creator. But if you do something outside of you know uh long form content or micro content maybe there's something else like I think David Dori created he created tech over his own distribution which was for photographs. I think that was really smart. I think that there is merit building things on top of your distribution is super smart and I think more people should do it. Awesome. So like right now I have a question right like right now like are you like a full-time YouTuber and uh what is your status right now LinkedIn title but you know what I mean I am a I'm a full-time entrepreneur my life um and all my businesses is my startup um YouTube is one component of it um but I think people don't considers YouTubers. People don't consider YouTubers as entrepreneurs. That's because conventionally YouTubers have not functioned as entrepreneurs. Uh I put up uh I don't look at my I literally sometimes call my videos inventory. I you know I use words like SKUs. Uh I look at I say product. I use those terminologies when I'm talking to brands. Um I do I as far as possible I don't speak to brand managers. I try and speak to founders directly. Um I look at my life as a startup. Um I so just yesterday I sat and made an Excel sheet which is a five-year let's look at revenue growth over 5 years. If I need to reach here in 5 years what do I need to do? I need to increase the number of rows. columns. Three of the three more revenue streams. How do I build that? what do I need to do? Um I'm actively working I'm actively seeking angel opportunities with young startups in the domains of um edtech, gaming, anything to do with social, content. Uh and now I will start with fitness once my fitness vlogs are up and running. Um but yeah, I'm actively seeking to do that. So I would say I am a full-time YouTuber. Um, but I am more a full-time entrepreneur than a YouTuber. For sure. A lot of sense. But you started with gaming, right? You you're talking about fitness right now. You're talking about uh you also spoke about uh personal finance if I'm not wrong. Uh you have started with that second channel learning and personal finance. Yeah. And you started with gaming like where you always been a gamer or I I've seen FIFA and all to an extent because I also play FIFA but I don't call myself a gamer right. So yeah I think I would call myself a streamer. Um I love gaming and I mean I think that I think calling yourself a I think gamer the term is equated with you know esports athlete.

So I don't think I'm that. I think I'm an entertainer who likes gaming. Um, was I always a gamer? Yes, in a sense I would always play games. I basically when I started making money through television, I just spent my money on PlayStation and games, right? Cuz growing up I family didn't have that much cash that I could afford to buy PlayStation then. So I bought my first PlayStation when I started making money. Um, so I bought the PS2 first, then I got the PS3. Um, I didn't even get the first PlayStation ever. never had. You're a PlayStation boy. Okay. I'm a PlayStation boy. Um later on I also got the Xbox because I just spent money like an idiot cuz I didn't know how to save. Um I was always a gamer, but what I was diagnosed with clinical depression December. I was playing PUBG 6 hours a day. I would get that notification and every time notification, it would upset me to a huge degree cuz I was like just 3 months ago I didn't have time for meetings and now what is going on my in my life? It would greatly upset me. Um it took me I'm I decided that I'm going to live stream about four five months before I actually live stream. Um I was in Bangalore. I decided I'm going to get a computer. It took me two months to just get a computer. I figured out the internet and then right then I was like I'm going to move back to Bombay and I'm going to do this move back to Bombay. I still didn't have the courage to start all over again. My channel had 2,000 subs then just from whatever old fans were there. Uh I learned how to stream slightly. So all my first videos are all unlisted. Uh I started doing it all over again. It's the it's a second time founder um feeling right which is while there are the advantages of a second time founder it is uh it comes with a lot of its own baggage uh it the fears are even greater if you've tasted success before in a domain it's success again is almost it's written you of course you will find success but it doesn't work like that like you know the content hustle right like it is still work. It is still applying your brain every single day. No one's going to follow you just cuz you're popular. You know, you um like I mean you'll see that on Instagram, right? People who are significantly more popular um than their following number, they won't have that many popular. followers because it requires work. Just because you're popular doesn't mean you won't get it. requires a certain um you still need to make content that pops up on enough people's feed that they go like I should follow this guy um and then follow right it's that's that work still needs to be done and that's the main work it's the work what happens with a new creator is you need to pop up twice what happens with me is I need to pop up once at least for people to be like I should follow him um so this is something that I know people say that second time it's like First time also I began on my own, right? It wasn't like I wasn't [ __ ] born famous. So I had to get it the first time. So that second time. So that's when I started streaming. I was interested not in gaming. I was interested in streaming. Gaming is just the tool that you use while to engage an audience when you're live streaming. I knew that barrier, huh? Low barrier gaming. And it made sense that gaming would work, right? Tik Tok made I think I don't know if I said this on advertising is dead but um platforms that help create rock stars right so YouTube makes anybody who can make video rock stars Tik Tok makes any uh Instagram makes anybody who looks pretty and can photograph rock stars Tik Tok makes anyone who's pretty and sing or dance or act rock stars. Um, so can you imagine streaming games? The number of people who are not pretty, who don't know how to make video, but they love playing games, if there is potential for them to be rock stars, their top funnel is way wider. It's significantly wider. Every kid wants to game. So I just knew then that gaming would be massive. So I started gaming. Motab also said right gaming is going to be biggest industry in the world. It's a no-brainer. It's the most addictive piece of media, right? And now with most games being multiplayer, it's going to be the most social med form of media, it's a no-brainer. U I mean it it's already happened in the west. The gaming industry is bigger than music and Hollywood combined. It's only a matter of time before it happens here. Yep. I mean right now we think uh we find Salman Khan fanatics like oh wow you you're a fanatic. I'm like buddy you

don't even know gamers yet. uh you've come to PUBG land you'll see how people behave. You'll see how crazy people are. Yeah. So it's funny right? So I do these so I did uh week daily live calls for 14 weeks straight. Okay. And then people would drop comments. Boom. because boom was my keyword and then people all of a sudden since last 1 monthish I started to see OP in the comment box and I've got no freaking idea what OP is. So then I started asking people what is OP and then I kind of figured out that there's this gaming world which I'm not even aware of. Yeah. And it's absolutely insane. It creeps up on you. The gaming world does. Um yeah OP it began as overpowered. It's a way of it's like it began as so you're playing a game and there's this gun. It's like a very good gun. So it's almost like a critique, right? Saying this gun is overpowered. Like you tell the game developer saying this makes the game unfair. If you get this gun, it's going to destroy you, right? Choke slam of Undertaker. Yeah. Like this is it's overpowered. It shouldn't be this powerful. Um then it began as a way to just give a compliment saying, "Dude, that was OP. Like that was really good what you just did. " Then it just became a thing where it's a joke tool now like if I if say something happens and I'm feeling shy right but I'm not saying that I'm shy but you can see it. So chat will be like shy OP like oh like you know so it's just saying a word with OP as a way of like a joke. Um so people will pick like there was a guy the other day I was raiding this guy on stream his um his subscribe notification was Akshai Kumar saying miracle it's a scene from uh some movie right and people started spamming Majnubhai because Akshik Kumar's character was Majubh I didn't know what it means but I s Majnubhop in chat and I went like oh I just made the connection cuz now I'm like okay I now understand what you're trying to say. Um, so yeah, so it's a really cool words are what are words? It's just a way to help people communicate. So I find people who, you know, make a big deal about this. I find it like this is a silly debate. Let's not get into it. Bot army and OP and there are few words that I'm picking up. I've been like watching you've been coming all over my feed on YouTube as well. And one Tik Tok video that I saw got me hooked and I realized this is not I I always thought this is not the content I'm going to watch ever. But then you watch a couple of videos and then the dopamine kick that you say right kicked in and I started watching a lot of uh videos like that not just yours but went beyond you started watching a few videos as well. So yeah interesting people say um these are called reaction videos right? Yeah. Um I kept away from Tik Tok for a very long time because the conversation around Tik Tok was it was just far too toxic, right? There was just so much uh it was just too it was too many angry people on both sides and I didn't want to be a part of that. I'm a very my brand is very like I'm a very wholesome person. I stay away from any sort of confrontation controversy now. I just want to have fun and laugh. That's all. I actively I don't even read the news now. I actively stay away like when people my friends talk to me saying hey did you see this and I'm like I don't know I'm in my own world and I'm I just want to entertain people who are watching me that's my main job um so the thing with reaction videos the reason why reaction videos work is for two reasons one people fans are curious to know your take on something right so initially like Jabi Kuay became super popular right because it was oh he's not Indian he's like uh you know like this white guy who's watching Indian stuff. So that was like oh I wonder what he thinks of of us you know. Um PewDiePie does PewDiePie is the world's biggest reaction video creator cuz people want to know his take on something. The second thing is if the core video they are reacting to has high dopamine, right? Automatically if you react to it, your video will have high dopamine because the core video comes with it. Tik Toks are designed for dopamine release. It's 15 seconds. So, it was a no-brainer for me to do those videos cuz I'm like, imagine this piece already has dopamine over which I will lay two jokes as two more good moments over which I will edit it crisply. It's just tuck tuck. It's addictive. So, it just it was a no-brainer for me to do these. Um, you similarly if you also react to things which have the graph is like this which is there is an anticipation buildup going all the way to the end and there's a big payoff. If you react to stuff like this automatically retention will be high because people are also waiting for this to happen. So I do mommy papa pai review right. So I was

like, makes sense. It's about reviews. There's a whole there's I know there's a whole bunch of uh YouTubers who do pranks on their parents and it always ends with them getting pai. That's the whole moment, right? So if you react to these automatically there's a graph in the video, there's a payoff at the end. So if you if you make the point of going up, if you make that interesting, then there's a payoff. Obviously people will enjoy that. It's just it's you can't it's neuroscience. You can't help but enjoy it, you know. So, so yeah, it's like DJ running the music and then finally hitting those notes where people go crazy. It's that it's exactly that your brain works on anticipation, right? You are, you know, there is a perfect beat. There's something called a perfect beat which is it I forget what it is. Uh it's some BPM, but it's me it's it matches the beat of your heart rate. So your brain is able to predict it and it has a biological prediction as well. So it just makes you it releases a lot more in your hair in your brain. I forget what it is but yeah I think I think more content creators need to think about their content like this. Um yeah I I get so conscious sometimes when I'm talking to other content creators. I get into I get very nerdy about this. I'm saying if you do this no then this will happen and then that's why you should do this. This is a great idea for you. I just now only avoid I just speak to content creators who don't mind unsolicited advice now because I was notorious for being that guy for many years. I was like sorry I just dropped a cuss word but yeah people it would annoy people saying he just comes and gives ghan and people get annoyed with that. So now I'm like, I'm just going to sit and do my own thing. And now everyone's like, god damn, he's reached 2 million subscribers already. That's crazy. What is he doing? And now everybody wants Gan again. Let's talk about that. So I was doing some social blade yesterday checking how you grew freaking 9 months, 2 million subs. You know, I will I'll be frank. Uh I saw you 7 months or 8 months back. I was like, what why is Tanmai doing this? You know, like you your view your videos are getting like 50k views, 100k views. I was like why? what's happening and then I thought you were actually enjoying it like you know I was enjoying it. Yeah. And then I saw like a month back uh it was 1. 4 4 1. 5 whatever and right now we're on one 1. 94 yesterday night like what is happening compounding that is one and two the second question that I have I don't want to like fake that is uh do you think this was possible if you were not done my part uh two questions yeah I would I think if I said that of course anyone could reach this that would be a lie Of course, it's easier for me because I have done this once before, right? So, like I said, if I pop up in your feed, the trust already exists. I should follow him. He has previously entertained me, so I will follow him. Look at your own behavior, right? Web, behavior. Um, if you look at someone on Instagram, why do you follow Ranir Singh? If Ranir Singh shows up on your this thing, I'm not comparing myself to Ranir Singh, but there is trust, which is, oh, I know what he does and I wouldn't mind having him on my feed. So, you conversion rate is higher. So I think my conver impression to follow ratio is much lower because I have done this before. Correct? Whereas for a new creator, a creator will have to do it twice, right? To build that trust. A new creator will have to you'll have to watch one video, then another video, and then you'll be like, h and maybe you watch the third video, then you're like, okay, I'm in. Uh except that I've spent 10 years making you already do this for 10 times. So conversion rate ratio for me is higher. So of course it helps that I'm done. Of course. Um but am I going to put myself down for it? No. I've done the work before. So I don't need to feel bad about it. Um what was the first question? What is this compounding that's happening? 2 mill man. And you just got your 1 mil slab. I just got my 1 mil slab. 2 mil. I have a three and a half million goal by the end of the year. I want to beat that. Um, so it's compounding, right? I like I said, I look at the YouTube channel as a startup. Um, most creators uh go AIB was a moonshot creator, right? Which is I'll come once in two months I'll say something so cool that it just blows up. Um, I didn't want to do that anymore because I've played that game. I know what that is. I wanted to be WhatsApp. I wanted DAU to be mega high. I just wanted to be uh this thing. Um I also realized that most people don't know me.

They don't know who I am, right? And I got this insight when I started live streaming. A lot of people started saying people who didn't like me earlier would hate me cuz I was extremely opinionated you know were now slowly converting and I went like you know it's sad that you guys used to hate me and now that you see me more so I said I like this feeling of being in someone's life every single day you know I like that feeling um so I just built my ecosystem around me such that I'm able to output every day um and it adds power of compounding is you go from your base number of 100k videos right 100 100k views a video. 100k views a video then becomes slowly 200k views a video that becomes 300k 400k. It becomes super powerful if you're able to suddenly do a million views a video. And if you're doing day, then you are really growing. That's what you're doing right now, right? I'm doing a million views a day. Like every video it hits a million every day. Um bell icon, I track by metrics to that, right? Like my bell icons need to keep increasing. So I need to do one big spike video that blows up every week which goes beyond my subscriber numbers every week. So I'm constantly on the hunt for that. Uh what is my next big? So power of compounding is you go from you know you won't have linear growth when your opportunities to hit big is few. You will have linear growth. you will do 300,000 and you'll 400,000 you 500,000 but cumulatively you go from 10 million views a month to you can go to 80 million views a month in 3 months it would take you a much longer time if you weren't hitting linear growth of course yeah it would take you a much longer time so which is why I think the daily grind is super useful it breeds um it breeds habit uh your feedback loop is so short so your judgment is higher I can now tell when something's going to do better than the others. I can look at a video and said, "Uh, this is a million and a half. " Um, I can tell in the first two hours I look at analytics and I see retention rate. This retention rate is 60% today. This is going to do better than the others. I just know it. You It's like you become best friends with the algorithm. Sure. That is Oh, mama. You become best friends with the algorithm and that will really help you grow. uh on YouTube, but to be best friends with the algorithm is you got to keep putting stuff out. How are you coming up with these content ideas? Oh, I think I'm I I don't think I'm doing that well. Actually, I've um but I think one thing that I tell creators is don't try to reinvent the wheel. Go where the attention already is, right? Um like my second channel, right? Right. I looked at my second channel and I made a list of here are the 50 channels that made stuff about finance and learning. I really like this space. Yeah. You go to every channel, you look at the most popular videos. What are people actively interested in watching? Then you're like now what is my take on it? This is what I would like to talk about. Um this is what my take on this subject is. So most people try to reinvent saying me from the scratch I'll think of something that will go where the attention is. It's like a startup. Where is the problem? Where is where are people willing to spend money visa v where are people to give willing to give their attention? What that is? what are people thinking about in their daily life and go there. Don't think you are above what they care about. You have to be Um so yeah, look at every success of every YouTuber. Every YouTuber, every success what they've had it will give you a very good estimation of this is what people care about. Try to model that. Go where they go. Sorry, I'm going to be articulate. Go where people are all go where people already are and stand out there. Um, yeah, I think go where the attention is and learn how to get more of it for yourself. Um, so make reaction videos better than tan than my butt. That's make reaction videos better. If you want more views than me on reaction videos, make it better than me. That's it. Um, yeah, I slightly want to move away from

YouTube and I want to talk a little bit about marketing and advertising, right? So, I know you have some very interesting ideas. Uh, perspectives. Uh, that is one. This is something that I strongly believe in. Obviously, a lot of people say that is opinion opinioned opinion. Anyways, whatever the word is the I the point is do you think the future marketing leaders are going to come from these top Howards and Stanfords of the world or do you think that the top marketing leaders or the top people who can influence uh in terms of marketing are going to be creators? I don't think it's an eitheror. I think previously I once made a poll saying which one of these do you think would make for a better marketing executive MBA or someone who scaled an Instagram account and people got angry at me saying you know how can you say this etc etc of course I asked it on LinkedIn a place where people pride their resumes right which was a probably a stupid thing to do uh but I just wanted to put the question out there I don't think the answer is either or but I do think um The best marketing professionals are those with refined judgment. And I think that people who have um people who have run circles around a feedback loop have more refined judgments. Now you could have um you could understand a feedback loop by either studying many many cases and data or you could be doing things. Correct? Both of them ends up in the same thing. One of them shortens the route to a more refined judgment. That's all I'm saying. What shortens the doing? Creating. Creating shortens the route. Execution. Execution shortens the route to a refined judgment. However, um it also depends on your core skill. Right? If you execute badly a lot and you are not as fast learner, then you won't have refined judgment. But you pair a smart person um into a marketing course and the same person creates, I think the same person will have a more refined judgment if he does uh things. So yeah, I don't think it's an eitheror, but I think these are the parameters to um a good marketing executive. This is what you need at the end of the day. I just said that one of these is a faster way to get a refined judgment, which is creating. doesn't mean the other won't have it. The other can. It comes with experience or it comes with consumption of um a study of loops. Um depends on what they've studied, right? So yeah. Do you see brands changing the way they're engaging with content creators back in the day when you were doing AIB to how it is being done right now? Uh how are brands engaging with content creators on top of it right now? Yeah. So I think uh I think core most brands when they do influencer marketing it's sex right I'm drawing an analogy but I think what is required is marriage this is my new opinion I think for most young startups um and I actively try and speak to other influencers their core motivations are misaligned for most influencers this is their danda this is how they will make money. The more inventory they sell, the more money they make. The longer each inventory takes to sell, the lesser money they make. The quicker the transaction, the more money they make. Right? This is misaligned with what a founder wants. A founder wants you to care about every single inventory that he's buying. A founder wants you to make sure every single output is at peak performance. A founder wants you to do that. Whereas if the influencer got a piece of the upside, it wouldn't matter if he sells 50 in 50 SKUs, it would take three really great ones to take um the founder to a place that he really wants to go and you get a piece of the upside which is greater than what you would if you sold your whole inventory. I don't think enough equity deals are being made. I think more creators and I don't know why because this is a country that is status driven for more for most people. Um you know everything is about status. So influencers don't think long-term because of it. Like I am very confident I'm going to be relevant for the next 10 years. I just know I will figure out a way. Then why would I want to do have sex with a brand for two days when I can be like let me align with this company that I believe is solid founder great team. I can be like I let me give me some equity in your company in exchange for uh the inventory that I give and because I

think I come with a skill where I understand marketing I can work with your team. You don't need our distribution necessarily. If you can build your own distribution, nothing like it, right? And I can because I've been on both sides now, I can tell you where you can save money. It's ex it's so much more useful for a firm. But tell me how many people there are like you who understand. There are very few. Correct. There's almost nobody else at this scale. Right. Yeah. Uh and that's a pity. I want that to change. Uh I learned this when I was in Bangalore, right? Right. I spent a lot of time with different founders and I realized that oh I like this if fundamentally motivations are misaligned. I would love it if more brands teamed up with and it's happening slowly. Uh there are more long-term cash deals happening. Um I think that will turn into equity deals soon. It happens with the Virat Kohli. It happens with folks like those. it's not happening with digital creators in the long run. I mean when you say that I directly work with the founders, I kind of got a feeling that you don't want to talk about uh the traffic that you generated, the swipe ups that happen, the click-through rates that happen. You are talking probably more about impact and the brand team will have a different set of metrics that they follow while a founder might able to understand the bigger uh picture. Is that why you're talking to a founder or I am to see? So I talk I like to talk to founders now because it's just great to talk to founders. Founders are incredibly smart driven people right you are a product of who you speak and surround yourself with. So I like to talk to founders because of that. Um especially for established brands they've done something right there something to learn. Um but what is a long-term vision? Do I see myself uh if I work with you once will many times? If I see myself working with you many times then I don't want to just do this one deal then let's talk longer then let's see uh also to see if the founder saying you know what is the vibe like what do I you know does he understand my language do I understand his language is there something here then one call becomes two calls become four then eventually after five six times you're like okay this is good I like what you're trying to do uh introduce me to your marketing guy don't I you know let me start talking to him uh then I'll talk to the marketing guy then over 2 3 months you know I'll now know a lot more by the way the deal that they came to me with is far gone that's like I'll do that for free man but if there's something if I think you're here for the next 10 years then I'm like cool let me now open up and be like I want to be part of this company here's what I can do for you yeah the point is there are not many aston clutchers in the world tans in the world who understand beyond what they're doing like you're talking about a marriage right For that to happen, you need to understand things beyond just the idea, right? Yeah. So, it's I feel though we talking about it, it's not going to happen anytime soon with most of them. Yeah. I think it needs a significant more what I've realized is after talking to a lot of founders is more founders are open to the idea than creators, right? I think it requires creators to understand um business and you know what building a company means um more than founders. founders understand um founders are more on board the idea because founders just want to grow right that's the it's beautiful um you know there's a twinkle in their eye when you talk to them about insights they feel like they are act they actually care I love talking to founders where I'm like you know I won't just do like here's why this thing will work you know let's discuss the wise so yeah so I think um yeah I think creators have a lot of work to do in this uh in this area and also on the creator side most of the creators what the feeling that I get is they don't look longterm they don't look at the long-term view they're like yeah yeah it's also there right do you agree with that yes 100% creators are very it's status driven it's a quick get it's almost feels like cash in while you are here Um, and I get it, man. I also, it's a country of a billion people. You almost feel super locked out. This is a country where only famous people and their children or friends um are, you know, um, famous people and their friends are successful. Are you trying to stay away from the word, huh? Are you trying to nepotism? No, no. I'm not trying to stay away from nepotism at all. I think nepotism exists everywhere. um it's even more m it's even more magnified when it comes to the movie industry and emotions are high because when it comes

to the movie industry um and I get it. Nobody wants to feel like they're being cheated. the feeling that someone has which is I won't have a shot in the world if I don't know someone famous. Nobody wants that feeling. So I get that feeling also. Um but yeah there's a feeling that I have achieved this could go away any time I don't know about it is a feeling that exists and I get it. Um again I want to give a very big caveat here. All my thoughts are working thoughts. They are not they are not set in stone. Uh I might change my mind two months later based on my own experiences. They are all working thoughts. So, please take it with that. I'm introducing an idea of here's what I'm thinking. If you're going to attack me and shut me down right now, you are attacking individualism and that's not good for anyone. Just letting everyone know because people have this. I thought LinkedIn would be a different place. It's really not. It's the same. Tribalism exists everywhere. Nobody wants to engage. Ad hominemum attacks are far too common. and LinkedIn you will have attacks which are much more sophisticated because it's coming from a different set of smarter set of people I would say more articulate actually I won't even say that I think there is more at stake because when you attack someone everybody the algorithm will make sure everybody knows who you attacked oh man so you don't want to attack in a way that you know makes people go like that's all so you just LinkedIn LinkedIn is a funny place that way yes I find people who get triggered by new ideas and they get offended and they like to they get angry. I'm like you're letting the whole world know what your vulnerabilities are. Why would you know what you what offends you or can also hurt you and you're letting everybody know this is what can hurt you. So don't don't feel hurt. If you're talking about hurt since we're talking about people speaking why do you think so this was a question from one on my Instagram. The question was why do you think content creators get so much hate in first place? What? Like they are probably not doing anything wrong. But what is that reason that triggers so much hate with content creators? Because everybody wants status. Anybody who is gaining status um especially content creators because everybody thinks they can be a content creator, right? You know, Usain Bolt will not get as much hate as you because people feel like there's no way they can be Usain Bolt. He's magical. It's crazy how he's gotten there. But someone who looks at a content creator feels like so most people attack in a moment of ex deep insecurity. When I see a message of someone who's just angry and he's just saying something negative. I feel like oh this was said in a moment of extreme insecurity. Can you imagine how insecure you have to be that in that moment you got triggered and you're like this person doesn't deserve this success. I deserve it. Hence, let me write something that can pull them down. And you write something in the hope that 10 people in the comment section like your critique. And that is the high point of your day. That's day that 10 people in the comment section liked your comment, you know. Um I think I just had a dopamine release right now. No, but I feel I I've been one of those people. I have attacked people plenty in my life. So I understand it. So now when I see it I almost want to tell them saying buddy I get the feeling. Um but if you can resist that because I was telling who was I was speaking to Ranir the other day man like social media has ensured that um our brains are at the biggest risk they have ever been. our thoughts and emotions have are at the biggest risk that they have ever been in. Um what we think is so severely controlled by what we consume. Um so mastering what you think and what you feel is the biggest skill that anyone needs right now. If you can master that you are already ahead of 75% of the people. If you can be curious, if you can channel your anger to curiosity, you are already ahead. The knowledge disparity and hence the income disparity is going to keep getting larger and larger. Where do you want to be on that chart? here or do you want to be here? With every active moment of anger, you are making a choice of being left behind. Do you want that? You don't want it, man. The first time I got a hate post, ah

ah, I couldn't, you know, I've never seen that side and I couldn't sleep. Every ping that I got, I thought somebody commented on that, you know. It was a different ball game all together. What was it? Do you remember? It was about some couple of random people talking about the fact uh the marketing that I do is not the right kind of marketing. Though it's easier to get back to that saying that boss, what have you done? Show me. uh would love to have a conversation on but the more it got was when people started joining and started to agree so ah then you feel uh I almost was in this mind space that should I just stop doing what I'm doing because uh what the hell is happening like this is not me it was hitting on my brain and I was talking to my brother as well saying dude what should I respond to it's like stop treating that as if Forbes have written a negative article about you nobody's going to remember that even if Forbes has written a negative article where it's one person at Forbes the and the only reason they've written a negative article about you is because people will click on it. That's the only reason why. It's not the definitive um word on you, right? Yeah. So, I get that feeling, dude. I have not only lived through that, I have quit and also come back. So, I've lived through it, felt it all. Yeah. I almost now feel like be rock bottom, hitting rock bottom is a necessity for everyone. It's great if you Yeah. I now feel so much more calmer. Um I now feel like I'm around for a long time. You can say what you want, but if that [ __ ] did kill me, your comment certainly is not going to do that to me. And it upsets people. It's I know that a lot of people are upset saying, "Why is this guy still around? " I'm like, "Sorry, not sorry. Still here, dude. " Yeah. I'm going to die. Brilliant, man. This was fun. Uh, so what we're going to do right now for the next 2 minutes is I have like five or six questions which you could probably answer like real quick. Right. So, the first thing that I had was how to be funny and not to offend people. Um, don't be funny about things people actually care about. Okay, that was a question back, not an answer, but okay, I'll take that. Uh, choose one social media of all. If you had to choose one social media, which one would that be? Oh, YouTube. Okay. Yeah, it's the only one that pays you for success. It pays you per view. That's It's brilliant. Um uh actually no I'm not going to be rigid on that. I think um I think if you can be successful see being successful in every platform there's no way am I going to give you a quick short answer right this is not coffee with current right is this coffee with it's not um I I think YouTube is a great social media platform to be successful on because it pays you um and if you're consistent then that can make a you can make a living out of it. Uh if you're successful on Twitter, it means you're probably extremely articulate and you're able to express your thoughts, which the upsides to that are also immense. Yeah. Um if you're successful on LinkedIn, it's also there's a very big upside to that cuz you're successful with an audience that can pay. That's a big deal. Yeah. Um if you're successful on Instagram, well, brand managers will throw money at you because that's where the game is. Um but yeah if success on every platform results in a different metric being that you can move um I wouldn't say be successful on one I would say use your success on one to become successful everywhere omni channel the omni channel approach awesome so one line about Tik Tok um love it great platform um misrepresented crazy smart Um like I it reminds me of wine, right? Like I loved wine because never took off in India though. India. Um but Vine was fantastic because every platform has that one defining feature that really tells you this is what this is about, right? Or rather it creates a constraint on the creator that they need to express a certain way. So Twitter was 180 characters, wine was 6 seconds video. So you could really do a lot. Uh so I think Tik Tok is an ingenious app that enabled video creation before every anybody else did. Um and I thought Tik Tok was genius because of that. Um Tik Tok I uh I don't know I don't want to comment on data China because I don't know enough about it so I shouldn't comment on it. But I think the learnings from that like the potential of that is massive. If you

can make creation super easy, right? And if the right people created the right things, it could be magical, right? Do you guys do you think reals have taken over Tik Tok in India for sure now? Will it not yet? No, there are many platforms, right? Like I think um I haven't used reals a lot so I can't comment on it definitively. Uh but I think it's going to be a fight for everyone. I think Indian companies will get the users in the short term but they need to be nimble like um Tik Tok and they'll need that um agility if they need to keep those users and I would love to see a [ __ ] like 100 million DAU [ __ ] social media platform from India. It would be [ __ ] awesome if that could happen. How amazing would that be? That would be great. Yeah. But if any company could do it from India, [ __ ] eight. Let's see. There are a few players who are trying to do it. But let's see how that goes. Yeah. But yeah, so the other one which I had was what kept you going? What kept you hustling when nobody was noticing you? Obviously, this was the midface that I'm talking about. H I wasn't hustling, dude. That's why nobody was noticing me. Um but then you got back eventually, right? Yeah, I think I was in survival mode. Um sorry, what was the question again? What kept me going? Yep. I think I spent a lot of time in the year that I was off social media understanding my own motivations, understanding why I was the way I was. It's like understanding your own API, right? Let's just this is who I am. Let's just be brutally honest about this. This is why I am like arrogant. This is why I'm this. You know, this is why I like making people laugh. attention. I spent a lot of time in therapy. Um, which is not necessary by the way. Um, people think that only if you go to therapy, you can. No, it's not. You need to keep your phone away and just journal every day. Write your thoughts down. You'll start seeing patterns. You recognize these patterns and you go like, "Ah, this is why I think the way I think. " I spent most of the time doing that and that helped me go from survival to thriving. I think that's that was the big change. Um I became less insecure as a person after that. Um yeah and once you're at the bottom there the only way to go is up. So that kind of that kind of helped. I accepted my future as a non-media personality and I was like why would you say that? I didn't want to. Okay. There's a book by Ron Johnson called So You've Been Publicly Shamed. Everyone should read it. It's a book that documents what happens when someone has been um publicly shamed online by the whole country. I've This has happened to me four times now. I've been in the middle of the news four times. And the damage it does to someone's psyche. Public shaming was outlawed in the 1800s, but it's back again today because of social media and everybody is a part of it unknowingly. So I read that book and that book really made me understand what I felt in those few months. O I get goosebumps just thinking about it right now. Um everyone should read that book. Great book. Um incidentally Abishek has asked what are the three books you will suggest? Might be related to startups. I'm reading atomic habits right now. Enjoying it. So, you've been publicly shamed. I just said um another what's another book this three books I read. Um read all of you all's books. You'll enjoy it. Um I last read I'm actually the last person I have gotten in this whole um startup books. Let's read this circle very late. So I am I literally look at what Gorav Munjal is posting on his Twitter. 10 books that are essential reads. I'll be like okay Gorov I'll get these. I'll spend 300 bucks on Kindle and buy these right now. Um, Atomic Habits I am enjoying 0ero to1. I read previously that I really enjoyed. Um, I also read Sanjay Maja's autobiography just for fun. Sanjay just for fun. Yeah, cuz some dudes a lot of it's autobiography. I didn't know that. Yeah, dude. The best reading advice anyone has ever said, I don't know who said this, but read what you love till you love reading. Whenever I'm reading something heavy, right? like Atomic Habits can be heavy. It's like I immediately switched to you know I have a book about Saturday Night Live which is you know it's a non-fiction documentation of how that show came about. I have five or six I have a book by Amy Polar, Tina Fay that all I've read three pages of every day I'll read a page of it cuz a non-fiction reading

is it's difficult. It's not easy. It's not enjoyable. It takes time to read and process. So have something that you actively are interested in. So my hack is autobiographies. Autobiographies of people that you admire. Autobiographies of people who you are extremely interested in. Just read that. You'll be fascinated by that. Uh keep that as the second book that you are constantly reading. So that really helps. There's a book by someone about my year at Seinfeld that I really enjoyed. This is about a guy who speaks about what it's like to write on the sets of Seinfeld uh in the writing room of Seinfeld. Great book. I read that. Yeah. Sweet. Okay. I have one final question. Favorite Indian and international creator that you have that is your favorite international. I think PewDiePie is ranks number one. I think it's insane to have a whatever 10 12 year career the way he has had still be relevant still be um you know this loved um still have you know I think his engagement from 5 years ago is a little lower. I mean the amount of views he gets but his relevance is still around. So I think PewDiePie ranks very high up there. I also relate a lot cuz people have tried to cancel him so many times now and the whole [ __ ] the whole uh industry has I mean journalists actively still call him a Nazi. Um so yeah so I think he is great. I love PewDiePie. Favorite Indian creator someone that I love watching. Oh man. Um, I'm currently addicted to Flying Beast because he's a friend of mine now and I'm addicted to his vlogs because I'm actively um I like studying. I like I don't just view it because it's fun. It's now a habit. It's a serial. It's a show. Every night while I'm eating dinner, I'm going to quickly catch an episode of What do we do today? It's addictive. Um so I would say I watch a lot of his stuff. Um it's very difficult to now enjoy an Indian creator for the sake of enjoying because I now start analyzing it and go like oh how can I use what I learned from this into my own thing. But another creator that I really think is killing it, right? Two two gaming creators, right? Alexa, stop. Two gaming creators. There is this kid called Ujual Gamer/ Techno Gamers who is currently I think the most prolific YouTuber in India. Uh I think a lot of his audience comes from outside India, but he's clocking a million and a half subs a month. This kid is just utterly destroying it. Um, Techno Gamers and UAL Gamer are his two channels. He's destroying it. And there's Mythpat who's also just killing it. Myth is also gaming. Also gaming, but he is he's not a he's not just a walkthrough kind of guy. Myth is really beautiful editing. Um, he's more I don't know if you know Laser Beam. He's more like laser beam, which is, you know, it's gaming, but it's accessible for anyone to understand what he's trying to do. Like, I'll do a video on GTA V, which is assassinating the president in GTA 5. You don't need to know GTA 5 to get what fighting with the aliens in GTA. Yeah. Yeah. So, it's pretty simple to understand. Very nicely made videos. He understands he has an aesthetic. I really like him. Yeah. So, these two creators that come cuz I think about them. I actively study what they do. Um, so these two creators are coming to mind. And what else, man? Non-gaming. Uh, Flying Beast, non-gaming to Okay. Oh, by the way, uh, I'm getting Goro and Rio next. Probably makes sense. They're he really knows what he's doing. So, I like that. Um, but otherwise, no, man. Like, I don't watch shows. I don't consume anything that just for entertainment I stop doing that. I if any consumption has to either help me in productivity. Um unless Netflix is paying me I'm not watching a single show. Yeah. Matchmaking. Yeah. Unless Yeah. Unless I unless it's something to do with work, I don't watch it. It's very rare that I do. I think the last show that I watched was Chernobyl like properly with absolutely zero. It's been one and a half year man. No. Oh yeah. I have not watched anything. Patalok. I watched Patalo just amazing. But I watch Patalok over one month. Like I would watch 20 minutes and I would stop. I'd be like I'll come back to this episode. I watch it over one month. But I don't consume any content just for enjoying it anymore. Uh there's this kid right now called Appka Jugs. Aka Jags. Appa Jags. I forget what his name is

but he does parodies of other YouTubers. Like he just mimics them. Um he I think is I find him funny. Um I haven't seen all of his stuff, but yeah, this one kid that I found today only. I thought he was funny. Uh someone was killing it. Yeah, I mean there's Yeah, there's I know some stuff that Zakir is up to. Uh he's not released it yet, but some stuff that he's working on, he's always Yeah, Zakir is always killing it. He's got some phenomenal ideas. um YouTube man. Yeah. He's working on his I think I don't know if it's going to be on I think he's working on his standard specials that I've seen some stuff. Nice. Okay. Yeah. Really amazing stuff. Um yeah, but on YouTube a lot of international creators man. I don't know if you I mean do you guys follow Nerd Writer Every Frame of Painting? Not a gamer. So these are not gaming channels at all. Nerd Writer I don't know how many people watch Nerd Writer Ferriter beautiful makan channel. every frame of painting. Beautiful, beautiful channel. Um, I still watch Casey whenever I can. I enjoy that stuff. Yeah. So, give me three tips for LinkedIn quickly in a quick way in a in the most success way that you can. I mean, for you, right, it's going to be content, and content, right? Like, understand the sense of what kind of audience that you have on your network and churn out written content. It doesn't have to be videos. Turn out written thoughts uh on your content and that is what will enable you to grow because for you right it's a very different case than any other people right for you people know you correct I just it's about discovery only happens when you're hitting content which is uh you know which is surfacing the algo. Algo is well time amount of time a user is spending on your content piece to read it. I've seen a few content pieces which are short right? So you need to go a little descriptive in terms of make it more fun but use the 1300 characters LinkedIn has because if you are writing people will read it. Oh really? I didn't know it's it depends on how long they read it also. Dwell time. Amount of time a user is spending on your content piece. So the moment you do that right uh I don't know if you've noticed. So I was checking out your post the post where I commented. The moment I commented, you saw the there was a snowball effect and the engagement went up. Ah, I don't I haven't gotten that nerdy about LinkedIn yet. Yeah. So, I've got nerdy. So, the reason that happens is the moment I commented, my audience saw your content. Got it. Right. And then they read up your post and then they related to it, related to my comment. And that's the whole point. So, for you, it's all about understanding gauging the audience. Everything that we spoke about right now, right, Tmet, would be content that can go out on your uh LinkedIn. Yeah. And I just did it here now. I don't remember anything. That's okay. Right. I'm going to give you the recording. Going to make nice little clips also for you. Awesome. Turn them out. Churn them out. YouTube. Someone's like, "He sells this for 10,000 bucks. You got it for free. " Dab right. All of free, buddy. This is what happens when you hang out with me. Cool people give [ __ ] for free. Ah okay. So dwell time is one. So the longer the content the better it is. Correct. And then uh you need to get engagement which I think you will genuinely get. Right? If I post the same piece of content even though my number of people who see the content is higher the amount of people who engage is going to be lower. But the moment you post there is this ja who says oh this is tmai. So even if I don't want to read it I'm going to just like it and move on. And you know that that's happens with every social network. With LinkedIn it's going to reward you like crazy. Right? So you can blow up. But with that being said, the other thing that you need to keep in mind is LinkedIn is not Instagram and you cannot be a million or anything like that, anything close to it because audiences are very specific. No matter how big you are, you're going to take a while. Kunal Sha has 200,000 followers on LinkedIn. Yeah. Right. You get the point, right? He's probably the OP for uh LinkedIn. Yeah. Right. So I would say don't run behind the number. It doesn't matter. Engagement is what matters. And you can see the reach, right? I'm sure you're getting some decent reach on your post. I'm assuming getting 40 50k on your Yeah. Sometimes some posts some post get that, others don't. Yeah. So, right now, me being at like about 190k, my average is about 65,000 70,000 per post, right? So, yours is going to be predominantly higher if you have the same numbers because so I would suggest put content out and whatever thoughts are there, right? Just like consider that to be one more Twitter, man. But just make sure that you're not putting out something uh like you said, right? I hate Twitter. I would never consider this to be Twitter. No, putting off thoughts. So, especially when I'm drinking or whatever it is when I get these crazy thoughts, right? Put them on Google Keep. It's not easy to remember what I actually wrote later because of how I type it. But then you get the point, right? Those thoughts do photos do well.

No. No. Text does better on LinkedIn. You see? And obviously videos will get you the followers, people coming on board, but you probably cannot stream the gaming video or the reaction video. Yeah. No, that's not I wouldn't like this would do really well. So what Ranir did was Ranir said, "Why don't we stream this on my you on my LinkedIn? " He had live already on that. So the interview that we did, Ranir had it going live on his LinkedIn rather than mine. So that did pretty well. So yeah. And tags really do well. I'm just saying. Yeah. My average is about 100K. 100K a post at least when I make a text post. 100K watching. Yeah. That's a very good number. Yeah, I'm being conservative with 100K. Yeah, got it. Okay, understood. Oh, yeah. Over a But LinkedIn, beautiful thing about LinkedIn is it clocks numbers over a period of time. Like it's not a like on Instagram in the first 5 minutes. I just Yeah. Yeah. On LinkedIn it's like people still reacting to stuff that I said 11 days ago. The life cycle is longer. It's significantly longer. But again, the algo is still the same, bro. Like if your pulse is not picking up in the first couple of hours, it's not going to pick up. It's still the same. Like you know the basic math is still the same. But things that you have to keep in back of your mind is dwell time. How will you write posts which will keep users hooked to your content and also end up putting their view. So a call to action becomes super important on LinkedIn. Every post that I put in has a call to action. Needs to have a call to action because there is some upstream and downstream effect that they say. So do you put a call to action like comment for better reach or please like this or no no I not [ __ ] like that. I would let's say I'm talking about uh hey doing a webinar with Tanme. What would be your questions that you would like to ask? Correct. Call to action. Correct. If I'm talking about influencer marketing, what do you think is the best examples of influencer marketing you've done? If I have nothing, I just say thoughts. Question mark because people are there to speak. You have to give them a reason for them to speak. Again, if you speak about something that the relate to they care about. Uh for more details, join fiveday workshop. Um and I totally missed asking you this like do you think India uh I mean I was talking the same with Vira and Danir as well YouTube pays [ __ ] right like nothing in India if you are super consistent like I think someone like a flying beast will make significant revenue from YouTube I'm talking in crs a year um but that's not for everyone that's cuz he does 15 million uniques a month probably. I'm guessing 15 million uniques with each unique watching 15 videos. Like this is the range that I'm thinking of. Just look at his numbers, right? He just did 120 million views a month, dude. Like I just assume that I'm going by mean 50% is what he probably clocks you. You know, 50% of his audience watches 50% of his content. So that's that based on that I came up with this number. um then you are talking like significant amount of money. Um but otherwise no YouTube builds distribution. Uh you will never make PewDiePie money. You'll never make you know $5 million a year. That's you're not going to make that. Uh YouTube is status and distribution. That's it. What you do with that is where real money is. Correct.