# Stop Losing Sales to Procrastination: Countdown Funnels Explained

## Метаданные

- **Канал:** ClickFunnels
- **YouTube:** https://www.youtube.com/watch?v=sK3OZ059494
- **Источник:** https://ekstraktznaniy.ru/video/27443

## Транскрипт

### Segment 1 (00:00 - 05:00) []

Bingo. There we go. Good to see you guys here today. Oh, a minute late. Sorry about that. I know everybody was anxiously waiting. Dante here with ClickFunnels. Great to be with you guys for another awesome Tech Tuesday, gang. We have a fun one today. I know I say that a lot. I live in Funneltopia where the leads are flowing and the sales are always high. But look, we have a really fun one today. Today, Aaron is back with us and he is going to talk countdown funnels. This is something that really was difficult for me to understand when Clickfunnels launched out with the new versioning. It was a crazy setup back in the day to automate a lot of the countdowns behind my webinars, behind my presentations. For all of our experts out there, you are going to absolutely love this one. So without further ado, let's bring Aaron in and let's talk countdown funnels. — Yes, absolutely. Really excited to talk countdown funnels today. This actually stemmed from a question that we received in the onboarding call. So a gentleman came to the onboarding call who's been with ClickFunnels for a while and he was asking that question. So I said, "Well, I'm doing onboarding right now, but come back tomorrow. " So hopefully that gentleman's in attendance today. If not, hopefully he can watch the replay. But countdown funnels are super crucial because they can improve your conversion rate without even thinking about it, right? You know, how many times have you been online shopping and you're jumping around and you see a product, but you're in the middle of something else, right? Like dinner's on the stove and you're dealing with that and you're like, I really want to get this, but I don't have time at this very moment. I'm going to come back to this. but of course you forget to go back to it and then things evolve and you never end up actually making the purchase. That's happening with customers every single day on funnels across the board. So what we're going to be doing is utilizing countdown funnels to increase our conversion rate overall and just to make the experience a little bit better for anyone who's looking to get that. So let me go ahead. Yeah, let me go ahead and jump straight into ClickFunnels here. Boom. There we go. And really before I show the examples, I want to differentiate a few things because I feel like some context is needed here. Um, so we have countdown elements which can be added in the funnel editor, but we also have an app called countdown funnels. And in that you can create a countdown timer and you can also create a countdown event. So I'll kind of differentiate the three as we go through here. The first thing I want to do is just simply add a countdown element onto one of my funnel pages. So I'm going to jump over to my funnels. Here we go. And you know what? Let's just create a brand new one. Right? Let's take one of these lead squeeze funnels and I'm going to drop it right into my account. This typically is pretty quick here, but let me go ahead and set the example while this installs in the account. So, today's Tuesday. Let's say I have a product launch and I just launched it. But what I really want to do here uh is give an initial discount, right? I and I want to set a timer saying like, "Hey, you have x amount of time before this discount goes away. " So, how would we do that with just a simple countdown element? Well, I'm going to jump right into this page here. And again, let's play a hypothetical here. Here's my brand new product. All right. How do I get it? And what I want to do is I'm just going to come into this section and add an element. And I know it's called countdown. So I'll type it in. Let's tap it. And boom. It drops straight onto my page. Super easy, right? So if I just save this and preview it. There we go. I have a countdown. But it's at zero. So it's doing absolutely nothing for us at the moment. So, I'm going to jump back into my funnel editor and I'm going to come into this countdown element. It's going to have a ton of options. The main option that I want to really focus on here is going to be timer type. Right? There's a couple different options. And the countdown is just your most basic option. This is going to say, "Hey, set it to whatever you want it to end at and then go. " And it's going to do that. So, end date. I said I'm launching a product and I want the sale to go until Friday. So, I'll set Friday and let's say at 5:00 PM my time. You can set the time zone there as

### Segment 2 (05:00 - 10:00) [5:00]

well. And if I save it and I preview it, there we go. Now, I actually have it counting down to that exact time that I want this to end. This looks a little weird though. 73 hours is a little strange. So here in the countdown element in the settings, if I scroll down, I can see that there's are a lot of different options to change out here. If I just toggle this days, that looks much better. So 3 days, 1 hour to get the discount on my individual product that I just launched. Right? So that is very straightforward how I can add a countdown element onto any of my pages. So I'll save that and let's go ahead and back out. So that is example one, right? Dropping a countdown there and then someone says, "Oh my gosh, I have three days to get that discount. " So rather than going to your product page and saying, "Yeah, this is good, but you know what? I'm going to come back later. " Now they realize, "Oh, I have a deadline before this is going to increase in price, so I need to make sure that I pick this up now. " So how is that going to convert better? Well, obviously that's just going to get people a little bit more fired in the rear there to actually make the purchase. So, a countdown is just a very simple methodology to give this sense of urgency to the customer overall. Now, the second thing I want to talk about is going to be the countdown funnels app. So, let me head back to the dashboard here. And I can see here the countdown funnels app is right here on the lefth hand side. If you don't have this installed into your account, you can head up to the add apps button and just find the countdown funnels. Mine's already installed, so it's going to be somewhere. There it is. So, you would just click on it, add it into your uh workspace. Once it's there, you can jump straight into it. And you can see from this dropdown, or actually, I don't know if my picture is uh hiding that or not. So, let me scroll up. You can see from the dropown I have countdown timers and countdown events. And like I mentioned at the top there's some things to differentiate here. Let's jump into events first. Now I want to create a countdown event. Um and why why do I want to do this? Right? Like what is the purpose of this? — Yeah. What even is a countdown event? — Yeah. Exactly right. I feel like I'm getting ahead of myself here. So let's say you want everyone to have a personalized experience when they land on your page for the very first time. So rather than launching a brand new product and saying you have 72 hours to go pick it up, well maybe someone didn't actually discover your offer until after that date. So rather than doing something where it gatekeeps to a very specific time frame, why don't we give the opportunity to our brand new customer who just found us, we want to make sure that they're converting. So we're going to give them a customized page where the timer starts at 24 hours the moment that they land on it. And that's what a countdown event can enable. So that's a little bit about what countdown events do. Dante, do you have anything to add there or did I miss anything? So, it's more like a dynamic countdown timer where it's not just some generic timer on a page. It's more dynamic to when the customers are actually taking that action, — right? All right. I get that. — I feel like establishing that is pretty important there. — It is because there's a lot of different options and they're all kind of called the exact same thing. — Yeah, absolutely. Um, so you can see when we go to create a countdown event, we have a couple different parameters here. The main one that I want to showcase here is I can set a one-time event, recurring event, or I can set a hybrid event, which gets a little bit more nuanced and in the weeds there. I'm just going to create a simple one-time event here. And let's call this the 24hour promotion. All right. And let's say, oh, I'm getting in the weeds here, Dante. Correct me if I'm wrong here, but to set this up for the 24hour on landing, I would set it up as the one time. Correct. — That's correct. The one time. — Yes. Okay. Sorry, just getting a little confused with my own notes here. So, let's set it up — at 9 a. m. — Yep. — Perfect. And then time zone is fine. And we're going to set that up for today. Now, how many days do I want to let them reregister after the fact? That's more an advanced setting, so I'm not going to

### Segment 3 (10:00 - 15:00) [10:00]

worry about that. I just want to create this countdown event. — It is a cool setting, though, where if you want, like Aaron said, this is going to be dynamic. Yes, Joyce, we'll have this saved. You can watch this anytime. This is dynamic and it's a really cool setting. If you want to allow people to have access if the timer has already ended, you could set that up for like maybe a three-day period. It's the It's what makes this different than just a normal countdown element. — Absolutely. So, I want to also make note of this before I jump back into my funnels. If I I'm here, I just created the event and so I'm ready to go. I have an email embed code. So, in that countdown element, I'm going to go back into that. You're going to see in just a second, and I'm going to set this event up. But I can also embed this into an email. So, if I were to send that out in email, if I go into my email editor, you're not going to actually find a countdown element in there, but you will find, of course, an HTML element that you can drop this embed code in, and it's going to do the same thing. So, I just wanted to make note of that. And I gotta point out why this is so cool, especially for experts, especially if you're running webinars or presentations or challenges. So, no, before countdown funnels, you would have to go to your email sequence each week and change it from like Thursday the 12th to Thursday the 19th, right? And you would have to go change all the dates and times that you're displaying because nothing about it was dynamic. But now with what he just showed, you can make the countdown event and then you can take that little snippet of code and put it in your email. And now the timer is dynamically set based on your event. So each week you just go into your email and you change this one event date and time and all of your emails in your sequence are using that dynamic timer. You don't have to go change up one thing in 27 emails. you change just the event and it dynamically changes in all 27 of your emails. Did that make any sense, Aaron? — Yeah, 100%. That it makes it very clear. I appreciate you kind of giving more context there. — There's a ton of use case, but it's so great for backend automation. — Yes, absolutely. Now, as we just walked through, right, I created the countdown event. And if I go back into this page, you're going to see under the countdown element, we were talking about uh different countdown types. Let's jump in here or timer types here. So, I'm going to switch this over to calendar event. But you're going to see that there's no actual option under the settings here in the element to choose which calendar event. So, where do we go to select that? Well, let me back out here. I'm going to save it and I need to go to my funnel steps because I need to attach this calendar event to the specific funnel step. So, I'm going to jump back in and now I'll click these three little dots over here. And this is right where we can attach a workflow. We can manage event types. This is where I want to add that calendar event. So, I'll tap there. And from the dropdown, I can find that 24-hour promotion that I just created. I can select that and now I can make a decision on what I want to do with visitors who are landing on this page who are not registered. So do I want to redirect them to a specific URL? Do I want to register them on the page view or do I want to register a visitor after the form submission? Right? So you can be very specific with this. I'll go ahead and do register visitor on page view. And then this last selection here is if the deadline's already passed, what happens if they visit the page? Do I want to redirect them to another specific funnel page? Right, I'll leave that blank just for now. I'm going to attach this. And now I can preview this page. Oops. So, wrong thing there. come back in. And okay, I feel like I'm missing something, Dante, because we should have the preview of the 23 hours on the moment, right? — I don't think you were. Let's see. Go back. — Yep. — Go back to your account. Just click that timer. — Yep. Uh, just make a countdown real quick. — Yep. — And go back to calendar. — What did I do in the I feel like the countdown event might have something to do with it. I might have missed

### Segment 4 (15:00 - 20:00) [15:00]

something there. — Let's see. Let's go check it out. — Yeah, let's beauty of these lives, right? We all make mistakes and we all can check it. So, — that's exactly right. Okay. — I feel like it's recurring, right? Because we have the Yeah. So, we have recurring at one day. — Just bear with me here. I'm testing this now. Now, we're just playing around. — That's great. Let's play with it cuz I can be — Okay, so we have a 24-hour promotion and it's recurring and the recurring events are scheduled to occur at an interval based on when the contact registers for the event and if we have them automatically registering on page view. — Y — now if I go back to my funnels here and I preview it. All right. I'm still missing something here. But — did we go back to that event? — Did we say Did you save that event? — Oh, that's a good call. Okay. — We changed it from recurring. — Let me close out of all these tabs I got. — Uhhuh. All those previews. — Yep. — Back to countdown funnels. Countdown events. — Oh, it looks we have it saved. We have it recurring here. Okay. — Oh, so interesting. Go back to the funnel. — Look, look at the event tied to the page. Three dots on that page. — Oh, wrong one. It's okay. Just click at the top your funnel icon. Yep. Oh, that's okay. A little too quick. and then manage calendar events. — So, it's connected. — I'll tell you what, let's just redo it real quick. — So, I'll go ahead and manage my calendar events. I'm going to select the one that I just created that has recurring on it. — Perfect. — And then I want to register the visitor on page view. Mhm. — And we'll go ahead and attach this. — Bingo. It attaches nicely. — Perfect. And now if I come to preview it. — I promised this was working when I tested it. — I have to wonder if you're cached right now. Try — try incognito. — Yes, let's do that. — Even if we can't see it is totally fine. I should be able to Oh, yeah. That's That is it 100%. Let me Hold on. Um this guy and we'll select Boom. All right. We see that. There you go. Dante to the rescue. Understanding — everybody, gang. Happens to every single one of us. — Yep. If you're previewing your page and you're going, "Why is this not updating? " Check your cache. One of the most basic information things that I just totally forgot about. So, as you can see there, — I forgot about it a hundred thousand times. And after the hund thousand thousandth time I didn't check incognito, I have finally learned my lesson. And you'll develop a little six sense to it. But we knew we did the steps right. We were like, "What is going on there? " First thing we should always check in that moment is an incognito window to make sure we're not just cached. — That's a great point. Um, so as you guys can see, we did have that countdown timer going from the 23 hours. So the goal again is when a new visitor lands on that page, they're immediately registered. The countdown starts and so they have 24 hours to initiate the purchase versus just visiting the page. no countdowns happening, no urgencies happening, and so things move a little bit slower and of course they might not convert as well. Now, the last thing I want to touch on before we wrap this up is countdown timers. So, we talked about countdown elements and I dropped that onto a page and you could see all of the customizable features that it had, but we also have countdown timers and this is more specific to if you wanted to drop it into an email. So, like Dante was mentioning earlier, it makes it much simpler. We can go in, we can change the dates, and it's going to update in the email sends. And this is where countdown

### Segment 5 (20:00 - 25:00) [20:00]

timers are really powerful because we can create one, and then we can use the embed code to drop it into an email. So, I just want to show you very quickly how this works. If I tap on the create a new countdown timer, it gives me a bunch of different templates here. So, I'm just going to say the first one's good. Oh, and Aaron, unfortunate news, my friend. You're probably gonna have to clear your cash after this. You see, don't — struggling. That's old. I hate it for you, my friend. — Yep. All right. So, you can see we're having some technical stuff here, but let's go ahead and just select one of these countdown timers. And it's very similar to the countdown elements, but I have additional uh customization, right? So, I can come in here and I can change out the counter font color by hex code. And then if I drop all these down, you can see I can customize the labels. So, I could change the name of all these if I wanted to. I could even make an image as my background, right? So, if I wanted to make this backdrop, this light gray backdrop as an actual image, I could do that. And so on and so forth. So, just a lot of customizable options in here. But the main thing I want to bring to your attention is this embed code. Because once you've customized it to exactly how you want, you can copy this embed code. And you can see it says this one's for event emails. I can drop that right into my HTML element in my email. And I have it set up and ready to go. I also have a fixed date and time embed code. So this basically enacts as that countdown element. But if I have the element set up here and it's exactly to the colors and the fonts and everything to my liking and it's customized uh with the labels, I could just cop copy this embed code and drop that into my funnel as well. So that is essentially everything I wanted to talk about countdown funnels. There's truly so much more like a lot of examples that you can use this for. Um, but I just wanted to touch on the capabilities of them, right? How do you actually get a countdown element dropped onto one of your funnel pages or how do I get a countdown event created and then how do I attach that to my specific funnel step? So again, a lot of opportunities with countdowns, countdown funnels, so on and so forth. Dante, I want to ask you, is there anything you want to add here to provide some context? Uh, I appreciate you kind of guiding us through there. So, thanks for the cash thing as well. Really appreciate that. — No, 100%. I love doing live demos, right? Because stuff happens. And I think it's really good for people to see just kind of how you work through it. And I promise you, there's no more nerve-wracking thing in the world, gang, than being the one presenting when something is not working out well. It's the craziest feeling in the world. But you did great. You did great with that, Aaron. Uh, you really did. So, no, I think you nailed it. I think you hit everything on the head. It just as long as everybody understands that whether making a countdown event or a countdown timer, you're able to embed these things in the places that you're automating. That's why it's so cool. That's why we keep referencing workflows. Uh, because workflows are automations. It's exactly what they are. But making these things and then putting them inside of your automations and you're making one update to a timer or an event and it is dynamically changing all the automations and all the things in your account. Even if you're just putting it on different funnels and you want to have maybe each Monday of each week, you want to run a 24-hour special where things are 20% off on that time. That is how you automate it. You make the timer, put it on the funnel, and now you're just changing events in the back end. You don't have to be up at 12:00 making edits to a funnel so that you can do the launch and the deal that you wanted to do. Uh, it's one of the many, many cool things that we have inside of ClickFunnels and one of the many cool things that we're really excited to show you. This again, we got to talk about this because we heard somebody talking about it. So, I would just want to be the annoying Dante oam and let you know that these are built by funnel hackers for funnel hackers. Aaron and myself are not up here so we can have something fun to do in front of people once a week. No way. We have plenty of cool things we could do. We want to help you guys on your journey. So, please do just make sure if you have questions, any aspects or features in the app you might be trying to learn and not understanding perfectly, let us know. We would love to make trainings for you. feature that on one of these next Tech Tuesdays. But I don't have anything else. Aaron, I think you explained it beautifully. Dynamic automation. I like it. I love it.

### Segment 6 (25:00 - 25:00) [25:00]

— Absolutely. And I appreciate everyone coming. Just to reiterate there, let us know if you have any questions because those help out tremendously. We want to make sure that we are catering these trainings to whatever you want to learn. So, make sure that you let us know. And with that, I believe we'll see you next Tuesday. — We'll see you gang. Take care.