# How to Grow Your Business SO Fast it Feels Like CHEATING ## Метаданные - **Канал:** Sabri Suby - **YouTube:** https://www.youtube.com/watch?v=8CiwgPVwREk ## Содержание ### [0:00](https://www.youtube.com/watch?v=8CiwgPVwREk) Segment 1 (00:00 - 05:00) I have spent over $250 million on ads in a thousand different markets to generate $7. 8 billion in sales for my clients. And this might very well be the most powerful sales and marketing methodology ever. And it all begins before your prospects even had the chance to buy. Let me show you what I mean. Every single market on Earth looks like this. You have 3% of people that are looking to buy right now. These are the guys that are clicking on Google ads. They're filling out on quotes. Now, the problem is with this is that competition is rife. Like the waters are bloody with competition and that means that you're spending an extremely high amount on CPCs and across the board, these are the most expensive guys to advertise to. Then you have the 17% of the market that is in information gathering mode. They are reading information. They are watching videos, but they're not speaking with salespeople. These are the window shoppers. Right? Then you have the further 20% of the market that are problem aare. These guys know that they need to lose weight. They know that they're in the market for a new car, but they're not out there walking on lots and actually driving cars or speaking to personal trainers. And then you have the further 60% of the market that are not problem aware. These guys are completely unaware. They don't know that they have a problem, but if you know how to treat them, they could be a good candidate for your product and service. And here's the kicker. Overall, only 3% of the market is looking to buy. That means that 97% of the prospects are never out there ready to buy. However, this is the biggest opportunity in any given market. This is the cold traffic. These are the type of people that you're targeting on Facebook ads and that's what really allows you to scale a business. But you can't treat this 97% like you treat the 3%. And that's the big issue. Everyone's going out here and they're being lazy and they're only marketing to the 3% of prospects that are ready to buy when it doesn't take much skill to do that. And because everybody is targeting this 3%, that means the biggest money-making opportunity lies on the other side of the pyramids. But you got to know how to treat these people. So let's talk about actually how we approach this. So at the top of the funnel, we have got leads. Because you can't just go out to these other sections of the pyramid and treat them the same way that you treat the 3%. And that's what most people do. And they're like, "Oh, my ads don't work. " No, no. You have to meet them where they are. So instead, they're going to be responding to educationalbased content. So that's exactly what we want to give them. them free reports, guides, checklists, and basically the way that you think about it is if somebody wants to get a quote, they're going to need to speak to a salesperson. And speaking to a salesperson is a very hostile and threatening environment for most people. So instead, what you want to do is you want to give them stuff that they don't need to engage with the sales team and allows you to answer their most pressing problems and give them value to the problem that they have right now. So that's the people at the top of the funnel. Now once we go beyond that, we're going to move the internet daddy down the funnel as we would a prospect and we're going to get to prospects. And this is think about the free reports is a way to get your prospects to raise their hand in a sea of people and say, "Hey, I'm interested in what it is that you're selling. I'm in the market to buy a house, to do property investment, whatever it might be. " And then what we want to do now is we want to get those people and we want to slowly nurture them. And the best way to do that is through video sales letters, webinars, video courses, and videos like the one that you're watching right now. So, this is to provide further value and get them to a point where we're going to start making offers to them, but we don't want to make hard offers. And the way that we do that is, yes, we're going to nurture more of these people down the funnel. And alas, we're going to be generating sales consults. Most people, they skip these steps. They go boom, we'll advertise to these guys, these 3%, and we'll just go straight to consult. We only want to speak with the hottest lead sub. Well, when you do this, you're going to be capping out your business because that's what everybody does. They run a Google Adwords campaign. They do SEO servicing the 3% of the people that are on Google. They're actively looking for solutions to their problems, and then they're getting quotes. And the problem is with that is not only is the competition so high, so the margins are so small, but you're also capped. You're capped by the amount of people that are searching for those solutions every month. And then your business plateaus, and you wonder why it's not growing. And when you start to advertise to these other guys that are outside of the top of the pyramid, this is where you get unlimited scale. And you're not limited by the amount of people that are searching. You're limited by your ability to actually put out a marketing messages that motivates these people. And this is exactly how you do it. You lead with information. Then you further nurture them down the funnel with videos. And then when it comes to the sales call, right, this is not just about get a quote like most lame people do. No, no, no. The ### [5:00](https://www.youtube.com/watch?v=8CiwgPVwREk&t=300s) Segment 2 (05:00 - 08:00) call in itself has to be of value. So we use things like assessments, free trials, samples, 30inut strategy sessions. Like regardless of whether or not these people that come on their sales calls buy, they should be left better than when we found them. We should be providing them with value, give them something they can walk away with, where they're like, man, this was awesome. Like these guys, they provided me this free report. Then there were all these awesome videos. Then I jumped on a call with their reps and they didn't try to pressure close me. They educated me. They ran me through the process. And by doing this entire exercise in this sequence, it has an absolutely dramatic impact on the amount of leads and sales that your business gets. All right. So now let's have a look at what the actual end result in. like how many more leads, how many more customers are we going to get from doing this in a different way where we're not just servicing the 3% of people that are looking to buy and we're going to a wider audience. So this is typically how everyone markets their business online. So we say we got 100 visitors coming through to our landing page. We have a get a quote as the call to action on it. And for these give or take, you're going to get about a 4% conversion rate. For the fine folks at home being like my conversion rate is higher than that or it's lower than that. On average it's 4%. Then out of those 4% we get those leads coming through and those leads convert at around 20 to 30%. Because we're marketing to the people, right, that are looking to buy right now. So you should be closing at that rate and if you don't, you have a completely different issue. However, that's going to get you one client. Now, let's run through that same exercise, right? We're still going to spend the same amount of money to get the 100 visitors that we've got here. So we get these fine folks and we bring them through to a landing page. However, instead of running them through this typical landing page to get a quote, we're going to be having a free report, a guide, some piece of information that gives them value in advance. And because we're doing that, we don't have a 4% conversion rate. We have a 30% plus conversion rate. Then what we're going to do is we're going to get these fine folks and because they're not going to be get a quote, they're going to convert at a lower rate naturally. However, we are going to sift, sort, and siphon get those buyers out of them, and we're going to convert these fine folks at 10%, which is going to get us three clients. So, it's the same amount of money to advertise. However, instead of getting the 4%, we get 30% conversion rate, and we get to nurture all of these people, and then we convert 10% of those leads, and we triple the amount of customers that we get. Now, when you factor in, not only are we not marketing to the 3% of people, this market is enormous. So, we can literally crank down on the Google ad spend and we can get thousands of leads coming into our funnel every single day, downloading information, booking phone calls in with us, and jumping on sales calls and buying. And we're not limited by the amount of people that are searching. And this is the very same principle that I have applied in over a thousand different markets. You might be thinking, Sabry, my market is different. I can tell you it's not because I have worked with so many clients over the years, that's typically everyone's response. But once they apply this, they see the results. And it's actually ridiculous because it unlocks so much scale in your business. So there you go. That is the entire process. That's how you go out there to a marketplace and literally wipe the floor with the competition because you're not doing what everybody else is doing and only targeting the 3%. If you liked this video and you got value out of it, you're going to absolutely love this one on how to become better than 99% of marketers. Like, subscribe, and I'll see you in the next --- *Источник: https://ekstraktznaniy.ru/video/27608*