So to effectively control these models, you need prompts. And the process of writing these prompts is called prompt engineering. And to prompt effectively, you must understand how AI understands your commands. Every model, whether it writes a paragraph or creates a scene, starts by swapping each word you type for a number. Then it looks at those numbers, searching for patterns that match the billions of similar words or pixels it saw back in training. You want these commands to be as clear as possible. If your prompt is padded with polite fluff, the pattern looks blurry. The model fills the gaps with its own ideas and the answer drifts off target. If your prompt is tight and crammed with context, the pattern looks sharp for AI and the answer comes out exactly the way you imagined. That's why prompt engineering saves hours of manual editing. With prompt engineering and AI, you can do anything, even create websites from scratch. But don't use chat GBT for that. It's not good at designing working websites. Instead, I've been playing around with Durable, sponsor of today's video. I used to think building a website was something that took days, maybe even weeks. Coding, design decisions, SEO, hosting, it all felt like too much. With Durable, all I need is a description, location, and a name. That's it. Within seconds, Durable had generated an entire site, a header, sections, images, even pre-written service descriptions that actually made sense for what I do. It looked professional right out of the gate. I've built sites before, but never this fast. And what really surprises me isn't just the speed, it's how flexible everything is. I can swap images, rewrite content, adjust the layout without touching a single line of code. The AI did the heavy lifting, but I still feel like the site reflects the idea perfectly. This is honestly one of the most stress-free ways I've ever launched something. Whether you're starting a side hustle, building a portfolio, or just need a digital home for your ideas, Durable makes that first step ridiculously easy. You will be shocked how quickly you can go from maybe I should make a website to having one live and ready. I will leave a link in the description. Be sure to check it out. The first thing you have to do to your prompt is to shave off filler. The model doesn't need please, maybe, or if it's not too much trouble. Each extra word eats up room and adds another place things can go wrong. A straight command like summarize this article in two paragraphs is cleaner and leaves less to chance. After you trim, pile in the detail. Tell the model the topic, the angle, the audience, the tone, the length, even the year if you care about style. Remember, the model knows statistics, not intention. The more you reveal, the less it invents. If the reply still feels off, you can ask the model to rewrite your own prompt so it's clearer. It will coach you in real time and show you new tricks. In the end, prompt engineering isn't coding. It's purposeful writing. Every word you add or drop tilts the model's internal map of probabilities. Once you learn how to control that map, AI stops feeling random and starts acting like a tool you can count on.