# Why Little Spoon went beyond baby food | Inc.

## Метаданные

- **Канал:** Inc.
- **YouTube:** https://www.youtube.com/watch?v=qCt6k-Sw_v4

## Содержание

### [0:00](https://www.youtube.com/watch?v=qCt6k-Sw_v4) Segment 1 (00:00 - 01:00)

you know, as we talk about the female consumer, you know, she's not a monolith, you know, and ever evolving. So, I'd love to hear from each of you about how you've kind of adapted or maybe tweaked your business model or how you've better understood the market as you've been building and growing your businesses. We also cater to different life stages of children. So, when we launched in 2017, we launched with fresh baby food, but ever since then, we've been creating a whole platform of food so parents stay on and order more and more from us as their kids get older. We have transition to table food. We have ready to eat meals. We have smoothies. We have snacks. And so the idea is that they come to us, get baby food at first, but then they're staying on our platform to feed their kid as they age up to age 2, three, four, five. And we see that as they're aging up, parents, you know, what they're looking for is changing. So when you're coming to us, you might be a highly emotional parent feeding your child food for the first time. So, how we show up for that parent is going to be different than, you know, the parent of a child who's three or four who's just trying to get them to eat macaroni and cheese and chicken fingers and they don't really, you know, they're not as invested as they were when they were 6 months old. So I think you know staying true to you know understanding what stage your customer is in and really getting that customer feedback and tailoring your messaging to them is always important.

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*Источник: https://ekstraktznaniy.ru/video/32892*