# Don’t leave ROI on the table with your Search campaigns

## Метаданные

- **Канал:** Google Ads
- **YouTube:** https://www.youtube.com/watch?v=LdreOmFAMaw
- **Источник:** https://ekstraktznaniy.ru/video/34722

## Транскрипт

### Segment 1 (00:00 - 02:00) []

If you're still managing your Google ads manually, you're leaving money on the table. Here are the four building blocks you need to maximize your ROI for a modern search strategy from our new 2026 report. AI is sparking a new era of expansion for search. People are searching earlier in their journeys and they're moving from discovery to decision faster than ever before. To win this year, you need to use the search for your playbook for achieving search excellence. First, you need to build your data strength. Your growth depends on the quality of your data. To allow search and YouTube to deliver the best results, you need to connect your firstparty data in data manager. This will allow you to import all the signals that matter most to your business and use them for growth. Plus, the data manager API lets you do it at scale. Whether you're doing it with the API or in Google Ads, you can connect things like your website analytics, mobile app data, and cloud data now with a single ingestion point. Next, align your bidding strategies with business goals. The smartest AI in the world can't help you if it doesn't know where you're trying to go. Value-based bidding with value enhancers like new customer acquisition, store goals, or web to app connect can also help you shift from target CPA to target rorowaz to prioritize profit over volume. Smart bidding exploration allows you to bid on less obvious unique search queries that have high potential value but are often missed. Third, you must adopt AI powered solutions for reach and relevance. Manual keywords are holding you back and can't keep up with the scale of human curiosity. Adopting AIMAX can supercharge your search campaigns with one click. The suite of targeting and creative enhancements expands your reach into new queries you weren't accessing before and tailor your creative to what customers are looking for, all while giving you the granular controls and reporting transparency you need. Performance Max can help you leverage your data and bidding at a scale and speed that manual campaigns cannot match. It also prepares your ads for new services like AI overviews and AI mode where queries are longer, more complex, and more conversational. Lastly, make sure you set flexible budgets to unlock maximum opportunity. Consumer demand doesn't follow a fixed schedule, and rigid budget caps can limit your performance. When search finds a high-value customer, it needs the capacity to convert them, ensuring you never miss a conversion. For seasonal pushes, flash sales, or product launches, you can use campaign total budgets if you have a set amount to spend over a specific period. This allows you to set a fixed total to capture maximum volume without manual daily adjustments. In the new era of search, stronger data fuels better bidding. Better bidding powers smarter targeting and flexible budgets ensure you capture every opportunity search uncovers. Don't leave money in the table. Read the full 2026 report and use the search for today.