# The Missing Market for Content #base #baseapp #zora

## Метаданные

- **Канал:** Finematics
- **YouTube:** https://www.youtube.com/watch?v=NTMLt0wq2gM

## Содержание

### [0:00](https://www.youtube.com/watch?v=NTMLt0wq2gM) Segment 1 (00:00 - 01:00)

We know that online creators make the most watched media on the planet. Billions of people scroll, tap, and watch this post every single day. But here's the strange part. It's the only creative industry where the consumer cannot directly influence the value of the creator's work. Look at how other creative worlds work. An artist sells paintings based on what buyers think they're worth. A band earns money every time its song is played. An author makes money from book sales, reprints, and adaptations. In all of those cases, the thing the creator made, the asset has a market. People can buy it, sell it, invest in it, or value it based on how good it is and how much demand there is. But post on the internet don't work like that. Post has likes and views. Vanity metrics that don't directly translate to value. A video might be hilarious, educational, or go insanely viral, and the creator might make nothing or just a few dollars. Not because the post isn't valuable, but because there is no markets that prices the post itself. This is why even huge creators rely on brand deals to make real money. Brands are willing to pay thousands to be attached to creators audience, way more than the platform pays out, which tells us something important. A post is worth more than what the platform pays for it. Which leads to a bigger question. If internet posts behave like creative assets, why don't they have a market like other creative assets?

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*Источник: https://ekstraktznaniy.ru/video/39118*