# Can music really change the way our food tastes? 🎵 [Ad Content from Tennessee Sound Bites]

## Метаданные

- **Канал:** VoxCreative
- **YouTube:** https://www.youtube.com/watch?v=C5_p9QeBNXQ
- **Источник:** https://ekstraktznaniy.ru/video/41223

## Транскрипт

### Segment 1 (00:00 - 01:00) []

I want the song to connect the thought behind the dish and heighten the flavor but in a different plane of your senses. — You know, there's a whole science of music correlating with the taste. — Freeze. Can music really change the way our food tastes? Studies have found that different harmonies and pitches can affect the way our brain perceives flavor and it's been a part of our design since the beginning. When newborns taste something sweet, their tongue moves upward. And when they react to something bitter, the tongue position is lower. This mirrors how we move our tongue when creating high-pitched and low pitched notes vocally. Meaning we may naturally match pitch with flavor based on early innate behaviors. — Yeah. If you ever seen somebody eat food and just start dancing and ain't no music even playing that like no what you what are you listening to? Right. — This extends to other flavor profiles, too, like salty, umami, and sour. All being heightened by different musical sounds. — Woo! Now we're talking. Wow, that's good. It's all of the flavors of the South. — Exactly. You know, it's kind of like what we are in Memphis. — Nowhere in the world combines music and food like Tennessee. And now, local chefs and musicians are cooking up new ways to experience flavor. See how this innovative science meets legendary culture with Tennessee's new series, Sound Bites.