# Где ЛУЧШЕ продавать новичку - Озон, или Вайлдберриз? Сравнение всех этапов торговли на маркетплейсах

## Метаданные

- **Канал:** Бизнес кунг-фу
- **YouTube:** https://www.youtube.com/watch?v=JdzlNnm4k8s
- **Дата:** 11.04.2024
- **Длительность:** 50:11
- **Просмотры:** 11,979
- **Источник:** https://ekstraktznaniy.ru/video/45367

## Описание

В этом видео мы решили провести баттл между двумя маркетплейсами, а наши участники Данил и Влад - крутые предприниматели на Озон и Вайлдберриз. 
Какой маркетплейс выбрать? 
Мы сравним все этапы работы Озон и Вайлдберриз и каждый зритель сможет выбрать для себя то, что ему покажется более убедительным!

Герой выпуска на стороне Вайлдберриз - Данил и три крутых таблицы для систематизации бизнеса + бесплатный интенсив найдете по ссылке - https://goo.su/hknL
Герой выпуска на стороне ОЗОН - Владислав - https://t.me/vlad0zon

Подписывайтесь на канал, чтобы не пропускать актуальную информацию!

⚡️Приложение "JOYCITY" по белой доставке из Китая App Store: 
https://apps.apple.com/app/id6470055590
⚡️Приложение "JOYCITY" по белой доставке из Китая Google Play:
https://play.google.com/store/apps/de...
⚡️Телеграм-канал по закупкам из Китая: 
https://t.me/+cUvwPlgtiV02MTY6
⚡️Бизнес-клуб для селлеров и владельцев товарного бизнеса: 
https://joycity.space 
⚡️Наша сеть фулфилмента в Москве: 
https://jo

## Транскрипт

### О чем выпуск? []

Let's start with something simple. How to get to the top on VB for 0 rubles. I'm interested in removing all of your competitor's stock from sales for a few hours. Take their barcode and insert a dash into the size. No one will order it from me. My brain will break right now. If I tell you this, it will be trash. Guys, let 's not talk about it. Do this. Your product will be higher priced than your competitor's. And you, Nazone, are nerds with tables. It's really tough. Everything is enough. Enough is enough. Say something. Which marketplace is better, Walberries or Ozone? Guys. Today there will be a powerful video. A battle between two cool sellers from two different marketplaces. There will be a bunch of tricks, life hacks, and insider information. Watch the video until the end. There will be meat. Today our guest is Vlad from Ozone. Danil from Walberries. I trade on both marketplaces. I'm also very interested in seeing and finding out what Nanm is from Ozone. Vlad. Introduce yourself. Tell me

### Знакомство с героями Владом и Данилой [1:04]

about yourself. What do you do? Who are you anyway? What turnover do you have so that people understand who they are listening to? Hello everyone, for those who don't know, my name is Vlad. I am the mentor of Club Si, this is Arsen's club. My turnover in the zone recently reached 8 million rubles per month. Cool, Danil. Tell me about yourself so that the guys can imagine who you are and what you do. Hello, I have been on marketplaces for 4 years. I started my career with Amazon. Now the results are in the top 200 on Iba for the last 5 months. 500 million orders, but no one is interested in orders. September, October, November, closed more than 6 million net. In total, the team of 15 people deals with outerwear, brand Beron. I heard that you also have an intensive system. Let the guys watch because everyone wants to get a gold button. Let them get all the content, and in this video we will tell you what the system is and how it works. Great, guys. Watch the video until the end, there will be a really cool bonus. So, let 's begin. So, the first round will now be analyzed.

### Первый раунд. Вайлдберриз или Озон? [2:08]

Why Walberis and not Ozone or Ozone. and not Valberis, let's give the floor to Vlad. Let him tell you why Ozon. Vlad. Well, I think, firstly, that it is much easier for a newbie to get ahead on Ozon. This is evidenced by the figures from Ozon itself, which we publish annually. They recently published that there are now 400,000 sellers on the platform, as opposed to KBS, where there are about 600,000, and there was some kind of I don't remember the specific study. I can refer to 60% more transactions per seller on Ozon, that is, on average, more items are bought from one seller in the zone. This is the moment of the market volume. Yes, I agree. There is such a moment. The market volume on Ozon is indeed smaller. But at the same time, you can look at the growth rate of Ozon and it is obvious that Ozon LBS will catch up in the coming years. That is, if you concentrate on Ozon now, in the future you can go there, uh, step back in a time machine and go to wib there in 2021, for example, this is the current situation in the zone. That is, in 2 years it will be much more difficult to do, but at the same time, now it is much easier than on Valbris, it's even trivial if you look at my experience, for example, launching products on Amazon on LBS in order to promote a product from scratch to the first page on the very first day of sales. To do this, you need to set a colossal bid for 1,000 impressions, and it's not a fact that Wibr will select the necessary keywords for you that you want to see on the zone on the very first day. In my opinion, the system is smarter. My students and I can literally promote cards to the first page on the first day of sales, but it's also important to note that this does not mean that they will stay there all day. That is, they depend on the client, depending on their previous purchases, depending on their purchasing behavior, and everyone's results are different. In your opinion, the most important criterion is that you can get to the first page on the very first day. Yes, if you just know how to promote a product on Amazon and do everything correctly according to a clear scheme, then any product that... Well, it was analyzed in advance that this is, in principle, a product that works on Amazon, it can be released on the first page on the very first day. What do you say, Danil, I'll say the first thing that 600,000 400,000 What difference does it make if there are only a few normal entrepreneurs there, that is, 1% of sellers are entrepreneurs, everyone else is just trying it out, if we talk about numbers, 85,000 jackets on LBS is a Rudova niche that makes Well, more than a month per season and the joke is that we seem to be calling such amounts And only 1% who come to this Nyusha from 1 million rubles Yeah, for one product for 1 million rubles, that is, conditionally, if we take the real picture of competition

### Конкуренции на маркетплейсах практически нет [4:40]

on marketplaces, there is practically no, it really is super small if we talk about serious competition who comes here seriously to go to the marketplace like this on Try there is fierce competition Well, really, there is a lot of competition. You are talking about people who come to the marketplace and immediately have quite large investments, not about investments But about a serious approach to Well, with low investments, you will not enter the niche of jackets on Walbris Ask Arsen how he is doing there with the whole niche and how much money they spent on this niche on Amazon. The market volume itself is really lower. And you can enter there with much smaller budgets. My students enter there with a budget of 350,000 to purchase goods. And in a week, their goods are simply gone. That is, they simply have no precipitation, they have to go to the bank and ask for a loan so that they have money to repurchase the goods, like in the World Cup. What is the difference here? I didn’t hear exactly VSH. The difference is that a much larger amount of investment is needed to enter the category. Well, I disagree here. What is the difference, for example, you entered with 300,000 in a jacket, in a week everything flew apart for you in the same way. I don’t see the difference between entering a small niche and looking for where you can earn a little there if you can enter a huge niche and make hundredths. Just fractions of a percent and you have a good income, the condition is what you are, a hall for 50,000 jackets, you practically no one You have no revenue at all relative to the entire niche, but this revenue is enough to sell all the goods in a week. Yes, only on LBS you still need to promote the product to some high position in order for it to be sold out at such a speed. But on VB everything is clear, the revenue is the product, the product is at the top in principle and that's it. Yes, in general, it's clear. In the zone, too, in fact, there is an organic position, it can be viewed through internal analytics and used as a guide when we determine what rates, for example, we should set in advertising there and so on. I'm talking about something a little different. I'm talking about the fact that when you enter with a small budget, I advise you to enter one niche and pour all your money into it. We usually choose. We usually choose three or four categories. We enter them and out of four categories, usually three fly in and then we simply sell one at zero. Guys, an important question is

### Почему нужно выбрать Вайлдберриз? [6:47]

why should you choose? Cook. Answer this question. Why VB not Ozon? The first thing I'll say is because the market volume is really larger. The second thing I'll say is that there really is practically no serious competition there, that is, people go there. So, let's try something, something in the gut

### На ВБ нужны большие деньги? [7:16]

and we'll go further, it's interesting

### Раунд два. На какой маркетплейс легче выходить? [7:35]

interesting, round next round, which marketplace is easier to enter, Danil, is it easier to enter VB on VB What is needed, I registered the product, bought it, everything is trivial, that is, what is easier in BShKa? Zone on VShKa, what is the exit, the product needs to be purchased, put it in place, and conditionally, and this product is sent, nothing, no certificates, nothing is necessary. That is, I would say this way, that in BShKa, but certificates give an advantage, no, well, customers don't pay attention to this, maybe it will give some 1% of sales. But this is an insignificant difference, that is, conditionally, many are always looking for the problem in advertising, the problem is in some ordinary tool, some small CTR, they measure it, it's just a problem in much, much different, in general, on VBSh. What's the picture? I registered, made the markings, sent it to the warehouse, something else here, there is no need to invent anything, no certificates, declarations at the start, in principle, no need, there are a lot of scared e-sellers who are just starting out right away They ask about the documents needed, what documents are needed, this and that, where do they get all this from? Well, because many people say that everywhere. But in fact, to really get started, we’re talking about Exit, we’re not talking about some scale of Exit, it’s possible to start and really without a single piece of paper. Yes, in principle, this is possible and not the opposite of Ozon when we enter Ozon with a new product. We also don’t load any papers, we traded in our niche for six months, and only after six months did they request some kind of declaration about Exit, conditionally. So I would say that it’s true that on one marketplace and on the second, the product was bought, the product was delivered, there were no super difficulties in either place, or there are the opposite, what can I say? I don’t know, I don’t have such a super cool strategy that you just buy the product, ship it, and it starts selling. That’s not how it works for us, we’re talking specifically about Exit, the product must end up on VB. Well, with us too, you buy the product, you buy it on the market, buy it for fulfillment, send it to be labeled, send it to Ozon, that’s it. Delicious point one of these answers guys, we understand that it's easy to get out in both places, the most important thing is how to promote them next round guys.

### Раунд три. Где проще выбрать товар? [9:47]

Unfortunately, it doesn't come to a fight where it's easier to choose a product, and let's start with the zone flood. Tell me, I can't say that it's easier to choose a product on the zone or on the lbs, but in my opinion, in both places you just look at certain criteria and the only question is how many niches how many products you will analyze, so in this conditional table you fill out. And what do you pay attention to, what are your criteria? Well, the key is actually how much the

### На что обращать внимание при выборе товара? [10:12]

top earners, that is, we don't cut into niches where the top earns 300,000 rubles conditionally. And where do you assume that he earns something? I mean revenue. Yes, in terms of net profit, we then look at the table, blame the economy, that is, the rim. Yes, this is specifically about turnover. There are many such niches on Amazon. In fact, again, returning to the question, there is a question about the market size in the zone. There are many niches where the top earns revenue. 300,000 rubles in general I heard this opinion that you can go there and people earn money there But this is just talking about much smaller budgets Then we look at how long ago he entered this niche, this top That is, if he has a turnover of, say, 600,000 rubles, he sells there for, for example, a year But in general, this suits us We look further at some of his competitors who sell the same product but entered the market recently and already has revenue there at least half of his Then we can say that there is a precedent when one person with this product makes good money A second We simply analyze what shortcomings one has, what the second has That is, there is infographics speech content Maybe there is no video or something else Well, there can be many different indicators Here we understand what we can improve And how we can overtake them Well and then there is simply analytics Where they are there, perhaps they use external advertising, we track there in general by how many views they have, how many views there are for the main keywords For this product there and so on Next Yeah, okay

### Выбор товара на ВБ без копирования [11:30]

VB, what will VB say? I'll say the following, specifically if we talk about our system, we don't have students choosing three or four niches and looking at which one will fly in. We spend all our money on one product. I work like this with students. Why? Because if we all say here that there are certain criteria that need to be looked at, then it can all be standardized somehow and we can go at once. The next BB is about clothing, like here. Well, what can I say, clothing really rocks there, and the cool thing about clothing is that almost 80% of all goods sold on VB are traction today, analyzed tomorrow, went to traction, and the day after tomorrow you already take the goods from stock. Ozon, to a lesser extent, is Ayakoi goods, these are Gardener goods, it still takes longer to purchase goods. Why does it take longer because you work through Gardener or you work through China? We work through Gardener Yuzhnye Vorota and through China, including, if we just talk in percentage terms. Who is at the top on VB, it's really traction, China, everything The rest, if we talk about clothes, no. I have a question. What is the difference, I don’t know, in logistics or anything else, between a truck, for example, and the Southern Gates on Ozon? The top guys are almost always the same, and people who are already fully engaged. If you take VBS about clothes, the top guys can be those with 50 reviews and make large sums of money. And if we talk about the choice of goods on VB, it’s cooler because you don’t copy someone just to copy, but you only copy the strategy that works, and there will always be more choice in clothing than on Amazon itself. I understand your point. So, the top people on Amazon are those who buy goods from China. They are firmly entrenched there. In general, I can’t say that this is always the case. Or is it so in most cases or in a minority of cases. So, we have n’t conducted such an analysis specifically on this issue. But what can I say is that we can come to the Southern Gates and find a supplier of our goods on the same day and launch it the next day or the day after that, already on the zone, what will you sell, that is, on the basis of what your goods will be Take, that is, what to compete with, if we say here, that is, on VB everything is simple in the sense that if you fly into clothing, you fly into something that simply needs to be brought in. Open a real list of any product on the zone, there will always be cool guys with a huge number of WoWs. If on Vshka, then the real picture can be a guy standing in really cool positions with some nonsense with de reviews, making more than a million in revenue. Also, we don’t rely only on reviews. Well, that is, the most important thing is your position, then comes the speed of your delivery, which basically depends on your position, then comes the price, this is, like, the main factors. Why will they sell your product? And then on Ozon, there is a huge number of products that are just an ordinary render on a white background and it is at the top, that is, there are a lot of such situations. Make it a little cooler. Just make infographics or make infographics cooler than the top ones. Explain in your card to the client why your product is better than the product of the one who is standing next to you and will buy you, set up the right advertising there. Keyword research and so on. Well, if you pour it in like this, it turns out that the product selection is basically the same there and there, that is, there are some advantages because it's just a distribution channel. Marketplace, in my experience. Maybe this is based on my activities. I very rarely see people who are now working with Stokkom and Sadovod or Yuzhny Vorota. Maybe this is my field because I work with China. I

### Почему селлерам нужно смотреть на ТЯК Москва? [15:01]

can't recognize. Why should sellers look at the Moscow traction. I went in. Now in the spring, purchases are 48 million rubles, my investments are 4 million rubles, everything else was given by suppliers. That is, it turns out that we turn this around very quickly. It turned out that local suppliers themselves are lending you goods and, most importantly, an order that was for the spring. I went to suppliers in the fall and said, "Come on, what are you saying about spring with tyam? " I work. Why do I work with China, Kyrgyzstan, Uzbekistan, Turkey, Bangladesh, and came back to TCU? Why? Because in China, in order to order, conditionally, if I go to down jackets, I need to make an order at the beginning of May, which will arrive in August. If everything Clearly, and it will start selling. And it's cool when you can come at the end of August. And you're already the order that you made with the supplier's money. And even with his money. You start working. This is right. Because

### Как Арсен прогорел на пуховиках [15:55]

I have a story related to down jackets. I tell it everywhere that they lost 10 million only because the goods from China took a very long time to arrive. You probably paid attention to us. You saw what was happening to us. We were burning out, unfortunately, a niche, but there was no way out, and we also spent a lot of money on logistics. I know that you

### Что сделал Данила, чтобы его логистика была дешевле? [16:22]

deal with down jackets. How do you get around this logistics? What did you do that made logistics cheaper? Logistics turned out cheaper. We can't do it, it's average for the market. That is, no matter how hard we try, beautiful packaging, and so on, and so on. That is, doing a really big analysis, we saw that practically nothing works, that is, how it happens. The most important thing is that the goods fit, and then what picture does some model have? There is a more oversized, higher percentage of buyout, we just lay down. What do we have around thousands there 10,000 rubles logistics and in principle everything, that is, some super secrets to reduce logistics physically No Yeah You mean you bought a little didn't put huge amounts into down jackets huge samples arrived shrunk in all sizes on the forty-second, shrunk on the sixtieth shrunk And how many models did you upload if we talk about winter it was 50 models Spring it was and in quantity How much from 500 to 2500 and you entered in August it turns out and

### Когда заходить с сезонным товаром на маркетплейсы? [17:24]

here we will continue When we say we enter in July when there is no revenue, that is, conditionally with what is cool only revenue and all logistics This whole distribution by warehouses is secondary Yeah in July We enter in July we make revenue in July on average the top 100 makes 100,000 in orders That's about 40,000 in sales and it's super easy to move forward But looking at us, what did you think you only had one mistake that they delivered late only because of this and everything else is a model That's not the problem. Well, that's just my personal opinion. It's not absolutely true. That is, guys, choose the product on time and upload it on time. That's the most correct thing. Yes, guys, I lost this round. But the most important thing is that I recognized my mistake. As our speaker recently said, "Hire those guys who made more mistakes in other jobs. " Next round. On which

### Четвертый раунд. На каком маркетплейсе легче создавать контент? [18:19]

marketplace is it easier to create content and why will we start with VB? On Ozon, there are more tools for creating real photo content, video content, and so on, and so on. But on VB, it's really just photos and videos. And here it turns out that everyone is on roughly the same conditions and stands out. But here, only the one who simply understands why his product is conditionally better and then builds the entire funnel can do it. Relatives, the one who knows how to work with the funnel wins on all marketplaces. It doesn't matter how beautiful you actually make content there, and so on. Sometimes this beauty is simply not needed. Sometimes you just need to take a huge photo of a woman. Because you sell huge things there and everything, and ODO at home, and this is your target audience. That is the most important thing, in my opinion. In terms of content, it's easy to convey what the hell you're selling. Sometimes they do it beautifully, but it's not clear what kind of material it is. Well, that is, if you're in this marketplace, you should be as separate from the rest as possible and convey to your end consumer why she or he should buy your product. We don't even stand out much. Our first goal is to convey to the client what kind of product we have, and secondly, I just compare the conversions of competitors and ours. If I have one photo and I see that mine is equal to the conversions of a competitor who is top one, then we don't add anything, that means it's not about the content. People take it anyway. That is, we focus. It's really possible to open on the Ozone platform on VBS. Sometimes someone stands there, there are four photos, there are sales. If we talk about the number of tools, here the VSH platform definitely loses. Tell me, I've already heard the names of the Ozone platform. What will the UN say? In my opinion, there really are more tools on Ozone. It's trivial. Ozone has an internal tool for making a video cover from yours. Pictures. This is generally on the zone there is a video obb, that is, the client sees a moving picture. In general, there is also Well, it is being tested. But it can be said that this is a real tool that well increases conversion. In other words, it basically gives the seller the opportunity to make this cover for 300 rubles on the seller's website. Usually, it costs 2 cents for a designer there. If you have a good designer, 4 can be understood on Ozon, that is, on Ozon you can apply this, you can probably call it a filter. Let's say there are these discount icons jumping on your picture. Well, in any case, it's just instinctively some moving object attracts more attention because it is a danger, it means some cat is sneaking in the bushes. It can eat you. So, you scroll through this and see that there is this cat sneaking in the form of percentages, you pay attention there, that is, at a minimum, your gaze has caught on this product and then you examine it. Well, then the infographic itself has an effect. Well, and there are other indicators too. Besides this, it seems to me After all, both in the zone and in Varese are especially important in 2024. You also mentioned this, to differentiate from competitors, and to do this not only. You can tell us from personal feelings. It's cool to look at what questions the competitor writes in the profile. What negative reviews they receive, that is, what is interesting to the buyer about this product? Your competitors don't reflect their profiles. If you see that several competitors have the same questions or the same negative reviews, just make it so that people see your profile and immediately say, "Oh, this is a cool product because it says here that, for example, I have rounded corners on my furniture, they are sharp. Furniture for everyone. I mean, Ozon won this round because Ozon has more tools for making cool content, and VB is easier; just upload photos or create content there and that's it. Next round, we'll talk about

### Пятый раунд. Продвижение, фишки и различия между ВБ и Озон [22:13]

promotion. What are the features and differences between VB and Ozon? Let's start with Ozon, okay. Tell me what's cool about yours in Azon. How to promote. What should be done, tell us the tricks, what does Ozon directly write about what influences your promotion and here everything is almost completely transparent, there may be some factors. They don’t write, at least from experience, we can pay attention to this, that we do everything the same, but the product is promoted a little differently in Ozon. The ranking system is visible and you can literally see how many points Ozon gives you for each ranking factor and you can see the factors, these points are for the competitors’ factors. That is, you see, let’s say, that your competitor has a score for the sale of a product, 65, you have 37, you see that you have 70 for the popularity of a product, he has 30, for example, and you see exactly how much weight the search results have for each ranking factor. In fact, Theon simply says, do this, your product will be higher than your competitor’s and that’s it, that is, not only sales influence here. And many other parameters, some secret schemes that exist in Ozon in general, about promotion on Ozon, the usual self-purchase from Ozon practically doesn’t work, after all, due to this smart Ranking systems need to add certain actions in the self-purchase process, which in themselves will affect how high your card will be shown. That's what I mean, you definitely want to pull everything up on Ozone. This is very important for our viewers on Ozone. Indicators such as product popularity are important. Yeah, product popularity is essentially the first sitter of your card, this is how much time the client spends on your cards. That is, how they put infographics there, how they look at your Rich content, does they go through reviews or not, does they like there. And so on. That is, a lot of things actually influence there, and even many self-purchase services for Ozone, they don't know about this, and we simply tested through our friends and acquaintances who have their own service and a service that is one of the most famous there, I won't probably name it. But when you do it through acquaintances who do it according to the correct scheme, your product is promoted better, and we see this directly from the points for ranking factors that the product is doing better, and moreover, we actually even see which of our competitors use self-purchase and which don't. Well, this is really clearly visible in the Small That is, they are sometimes abnormally high and this simply does not occur in a natural competitive environment. In addition, on Ozon itself. In my opinion, there are more variations for Ira advertising in some respects, it is probably more obvious, and more similar to the usual work of a marketer, that is, marketers have this concept of conversion. There, and so on, they have advertising for clicks, advertising for impressions, that is, all the indicators of CPC, CP, M, and so on. And if a person understands a little about marketing on Ozon, it is much easier for him, but in general, if he does not understand, then you can also understand it there. Try to do it. I set such a bid, your product is in such a position, it is removed, I set a different bid, it is in such a position, it is removed, well, and then, based on your budget, you can somehow regulate the promotion of the product. Another big advantage, in my opinion, on the part of Ozon specifically against Valberis, is that on Ozon you do not have to immediately put money into advertising, that is, Ozon, firstly, gives you a loan right away, and secondly, it can simply deduct from your revenue and thus you do not It sets that you will need to pay from your card, for example, on Ozon promotions. Everything will be simply read from your revenue and then you act within the framework of the share of advertising costs that you have included in the product economy. Now to Walberries, my beloved Walberries. How to promote. Are there any powerful tools? I really want to hear. I came from Amazon 4 years ago, I sold on Amazon. On Amazon, there were 120 points in my time. It was E, which depends on revenue. Well, and on your ranking and yours. Amazon directly writes via SMS that you need to improve, just not like in the zone, that you need a little bit, and as for twisting the action directly, change these photos, we did the test for you. Your funnels, do it completely like this. Change the description exactly how you are trading on Amazon now. No, why? Because when I saw that there are three tools in the beshka and all this, how can you turn yourself around and go down a super difficult path, try to understand this, this on VBS. A super simple promotion method came out before the season did. You distributed through Bloggers Well, I brought 1,000 units of goods, 50 in 2 days, distributed them to bloggers, you're at the top in 4 days, we're moving up in 4 days, no more, well, we don't even have a clue, we're moving up in 2 weeks, analyzing what we've got there, and so on, and so forth. I was a real nerd with numbers, indicators, and so on, the share of advertising costs when I realized that there's just a profit, I can fit it into stock, into advertising, the main thing is to get to the top, that is, on VBSh. Super trivial. It just gives. Now, make the revenue, distribute it among warehouses, and that's it. No need for CTR tests, and so on, and so on. That is, the exit specifically through promotion on VB is really simpler. We don't use the buyout itself because the risks are really unjustified risks that can come, but the promotion itself simply tells you for revenue, "Give me revenue, you'll have sales. " We always do it in 4 days through any external channels, traffic, and so on, just drive up revenue for 4 days more than your competitors. And at the beginning of the season, it's easy to do, and you're in the top positions. Yeah, right. Three criteria, delivered on time, did a little more trading than E, yes, did the distribution, what else is the best, and in the VB zone, the most important thing is just to bring, say, the product that, if it were in Super positions, it would sell, that's the point, delivered on time what will sell, really, nothing needs to be complicated, it works, Danil. You have a superpower to enter niches on time. Let this be this superpower, I'll say this: in down jackets, you'll take a down jacket in a down jacket, to be out at the end of September, it will cost me exactly the top 10 to become in down jackets to make 40-50 million in sales there for the entire season, it will cost 4 million, you need to set aside 50,000 rubles for advertising to reach 50,000 rubles in July and really the positions are the same. And then how the product will sell is a completely different story. We are talking specifically about throwing yourself into organic positions on in at the beginning, the VSH says we'll pay a chu of money to launch advertising, conditionally, this is the real picture 15-20,000 rubles And then it comes from sales, the whole cycle comes from its future sales. Well, I'll tell you one thing. Why do we need documents, money, to include this advertising in the B-category? It just takes 15-20% of the revenue and gives it. That is, if you spend more, you need two documents, but this is enough to get a bonus next month. By the way, in the B-category, it gave us the opportunity. We've been moving forward for a month at zero. Well, thanks to this bonus. And you on Ozon are nerds there, you need to count a lot of tables. Well, no, lot. Yes, as for advertising in the zone, there is also cashback for advertising. We have not 50%, 40% was returned last month for the function. There is a function right there in your Ozon, bringing you to the top. You just turn it on, you get 40% back. Well, plus, I don't know how it is now. Now, in my opinion, this is not the case, but before, everyone who trades on Ozon was given 18 or 20,000 rubles for the advertising budget at the beginning, and on VB he gave 30,000 rubles, the cost of entry, we now have We sell on Ozone too, we sell on Ozone, my share of advertising expenses is zero, and this allows us to make over 8 million in revenue in the zone now, that is, I lost. But on WB, once you have 2T, you're at the top. Well, Vlad says that section three can also be done, and on Ozone too, push, then I'll say that we all always push for going as deep as possible. If that's how I say it, we have a system: Choose one or two products and Let's Go. I mean, here's the difference between WB promotion. WB turns out to be more difficult, WB is simpler. Not more difficult. Why? Well, for example, Vlad says in one day we can become, uh, the top ten, this is the same in advertising, on WB, you put a higher bet, you get to the top, oh, it's unlikely, not at all, you get there and that's it. Well, I personally tried it myself, it didn't work out in some places. Yes, there are such weak niches where there are, well, five million. And where there is higher, there is 20 million in turnover, a newbie can't immediately rise there, but a newbie in this niche and it's a thrill, he enters in two in a niche where there are two Yeah, he's somewhere on the tenth page. Yeah, and he makes his 2 million in orders per month. Where are these jackets, these are sundresses, these are jeans? These are dresses. These are the ones on the tenth page, there are 2 million. Well, of course, you won't get high, but it still depends on the request. That is, the tenth page is the thousandth position. He doesn't need to be in the top 100 at all. We're not even for many products that we are now. For example, we're not there now in the top, top 10, top 100, and so on. On VBS, for example, we are on the trigger that generates 5 million orders for us per month. It's located somewhere far away, conditionally, because it's a really big market. Yeah, guys, I have a controversial situation here. If you can support me in this round and tell me what's better, write in the comments and who won. And now it's the black round. In this

### Черный раунд. Поговорим о черных схемах [32:32]

round, we'll talk about black promotion schemes. We don't support this. We promote eco-friendly business, we don't say what. This needs to be done, but when you know you're protected and you understand when they just want to screw you over and what schemes they use, let's start with VB A and find out what kind of black schemes there are. Let's start with something simple. How to get to the top on VB for 0 rubles. It's interesting, everything is simple. We give people money away, we don't return it. My brain is going to break now. Next, guys, don't do this, don't do this under any circumstances, and bad reviews. We're talking about the client. Well, they need to leave a review first, send it to you on WhatsApp, they left a review. But you can't change the review, and who will sue you if your product costs 800 rubles there, and they didn't return it. The next thing you can do on VB is really VB and Ozon, these are just kids in comparison. What happened on Amazon when two competitors get up on Amazon, and for example, We're talking about, for example, I'm selling a battery, and he's also I'll file a complaint that my child burned in the car because his battery caught fire, and mine is better, and there's such a competitor, Amazon, than VB and what are such kids like here, you can say Well, guys, let's not talk about this, spread this, this is generally harsh, right, I have this, you know, such a feeling, but you need to know. We are telling you this why, so that you are attentive, go into details and don't panic, because we encounter with our guys that pre-lawsuit claims come and people immediately start to panic. And when you panic less, and when you act less, there will be little money because of this, pay attention to the details of how they write these legal claims to you and so on, so that there are no problems if you say so, for example, there are such trolls, what do they do, they see brands, brands, they sell and they just register a brand faster, it's like on VBSh, like in a zone, and they directly bang out not all sorts of claims, but immediately that this dude is selling under my brand. And you have been selling for a year and a half under this brand, various paintings, there are goods, when a patent is issued, up to such a point that a patent is issued, products, that is, conditionally, some kind of It's possible to patent the down jacket, the production cycle itself, the model itself, is it really possible. If you can prove that you have your own production, but in general, if you screw someone up, you can simply bring all sales to a halt. You're straight, she says, show me. Show me the real documentation regarding brand registration. I heard such a story. I didn't personally communicate with this person. But as far as I understand, in Russia now there are precedents when in these cases, an entrepreneur who traded this brand before the actual registration of the brand is allowed to continue selling it. Further, this is not something else. That is, he can suspend it, he can make you appear. That is, I would be so zafi that a person who is just starting out has all sorts of problems. When he has already seen his profit, then you can think about creating. This is brand registration. Well, guys, when you have more than a million, you already need to think about registering the brand, this is very important. Next, we take the top, top one, who is on the res, we take its barcode, insert it into our size and we show everything below. Also, the product is even cheaper at least once. Here's just the barcode, copy your barcode. I ordered the product, I saw Op, I set my size to everything and I'm showing you on the page, his barcode, you set your size, but you don't have this size. I'll name this size, a dash, no one will order it. Yeah, and I set it well via FBS, and the coolest scheme is why Walber Azone started paying, e. g., once every two weeks, for payments that were before, and those that were there half a month ago. These guys came from Amazon. What are they doing? They first show how good we are, sell products, and then an empty box is sent to people. Well, that is, you can just do things on the buyout itself, on the most ordinary ones. For example, they bought for 5, but in one day the goods arrived, they took the money. They received money from VB, they got the money from Ozon, and then they make a refund. And the IPC is already closing now, Ozon guys, let's listen to VLA VM. First of all, these schemes work, including distributions. Of course, they work worse than NASA, but nevertheless, they work. There are more terrible schemes for fighting competitors, like here. There are schemes that allow you to simply remove all your competitor's stock from sale for a few hours and after these few hours completely refresh it, and after a while you appear in lower positions. And the second point is an even more black scheme. How can this happen to me, thank God, this has never happened, but there is a scheme for completely flooding a competitor. That is, if in the first case your products simply disappear from sale and you lose your potential revenue and potential profit. And there is a scheme where you also pay for the fact that your products flew out of sale. So is it possible now? I think not. If I tell you this, it will be sh. I'm thinking how to say this so that it won't be done later. On Ozon, there is a scheme for the next round. In which

### Раунд семь. Три фишки Вайлдберриз и Озон [38:40]

marketplace is it easier to trade and not be afraid of competitors so that they don't use black schemes. We'll probably start with Danil, who finds some loopholes that really ruin the system, so I'll say this: on any damn thing. You can find some kind of thing in marketplaces that can lead to something. If your competitor or someone wants to spoil it, they will do it anyway, they will find ways. Again, you need to keep in mind that someone is a marketplace. If we summarize like this, you really need to do something according to the usual system in terms of a business model, so that everything is transparent and clear, then there will be a result. When you start to dodge something super in all directions, if you spoil something for someone else, well, it will come back, but personally, this is my opinion. That is, we do n’t say do everything here, only in Russia, the word is white and gray, but we are talking about the fact that you work according to a business model, you don’t spoil other people in any way. You are for this. Well, that is, you maintain moral values. If there are any, the system allows you to work in such a way that you can save money. Naturally, you need to work according to Walberis. We realized that if your competitor has the intention, yes. In any case, he can spoil it. Now about Ozon. Yes, let's ask. What is Vlad doing about Ozon. In general, the story is the same. That is, if your competitor strives for unhealthy competition, he does certain things. Which probably fall outside the entrepreneur's code of honor, the entrepreneur's code, so to speak, he will always find a way to do this, in fact, there are many ways, and there on the Nazone, I don't think that somewhere the immunity is less or more, you know, record it, but still keep it under this, go round, three tricks from each, regarding VB and Ozone, I'm also very interested, let's start with Vlad, tell me three cool tricks, really juicy. Yes, everything is really simple, you need to immediately, as soon as you go to a product on Ozone, immediately show Ozone that it is popular, that is, add activity there, add buyouts there, it doesn't matter. In what way, through distributions, you can do buyouts yourself, you can simply introduce it to friends, oh, introduce, show A, and so on, show Ozone that your product is popular right away and it itself will boost it further, this is the first probably the most important trick, and the second is essential. Use advertising tools in the zone and test which one gives more efficiency, that is, with which tool you actually have less DRR in each It's impossible to say that you should always set a competitive click rate and you'll be at the top, it does n't work that way. In fact, you can't even say that you should enable the promotion feature and you'll be at the top, it doesn't always work that way. Pay attention, this is probably the third one. Be sure to pay attention to how Ozon ranks you and why you look at it every day. You can even look at these statistics several times a day to understand exactly what to do to move the product up and probably get to the fourth position. Although it seems like Dava is a completely banal thing, of course, it's probably only Niva who didn't say it, but always monitor. There are balances in each warehouse, don't let your balances in some warehouses run out, you'll drop in search results, you'll lose money on advertising because customers see you lower, and so on. Always monitor the splash screens in each warehouse and keep track of which warehouse you have. From which warehouses, more precisely, your goods sell better. It happens that within one cluster, goods from one warehouse simply fly away, and from another warehouse they don't sell at all. That is, this needs to be tested. Super now to VB, this is what I'll say for those who are just looking and want to enter some kind of business. Just close your eyes. Go do it right now, spend 50,000 rubles. This is the minimum amount you're not afraid to lose, but start something today. The next thing I'd like to say is the most important thing for everyone who is just selling is to count profit every day. We count profit every day because that's why I work on marketplaces, and because it's cool to do cool results with a number on turnover and not have a profit. The third thing I'll say is This is trying to systematize everything because it's really a big pain for sellers, how they manage to achieve results is not completely clear. Why it happened and funds are being raised, and indeed the picture is that people take out a lot of credit funds on marketplaces and then sit and see that after six months it begins to catch up with them there, in general, profit is counting numbers, and only if you have some understanding of the system. What to do one by one, only then can you attract funds because attracting pure chaos because you managed to achieve some result can be disastrous. And I said at the beginning that our entire business is systemic, he loves this word system, that is, a clear understanding of the algorithm. What needs to be done at each stage? A person needs to have a roadmap so that he understands what needs to be done in general because very often they look at some one element of the system, a tool, for example, bringing goods to the top, thinking. Forgetting about everything else, about digitalization, about the Team, and so on and so forth. Then they hit only one thing and think, "Damn, there is no result. " And the result is completely different, therefore, we created an intensive, it will be free for a week for all of my channel subscribers. And I want to tell the guys about my system that allows me to reach the top 200 VB, we make more than 50 million a month in sales, and I'll tell you what business elements, all the business tools of the system that we have, so that the guys can take and apply them right away. Yeah, cool, yeah, guys, go ahead. Subscribe. Get 7 days of free information. It's really cool. If I had time, I would go through it too. I'll go myself, by the way. It's interesting. Okay, I'll be interesting here too because, guys, we really feel it. Many people come on the hype train. They come to VB and Ozon, attract huge amounts of money, don't count the thread at all, don't know how to count money at all. And unfortunately, we see that after a while, they come and go. Learn to count your money, this is very important. Learn to count money in your accounts during the seven-day free intensive. You'll probably learn this. Not probably, but definitely. Yes, of course, our Battle is cool, guys. It's coming to an end. I'll

### Что будет в будущем с маркетплейсами? [45:59]

ask what they say about their marketplaces. What awaits us in a year, in 2 years on marketplaces and how should newbies behave? And in general, for old sellers on their marketplaces, we'll probably start with Danil. What would you advise the guys and what do you see in the future? What will happen with marketplaces? The first thing I see is not to get hung up on any one marketplace. Well, that is, to think about it when there are no results yet. It's clear that one went in alone, focused only on one thing, made some first figures, think about other sales channels. The second is that there will always be two types of people who win on marketplaces. The first is the smartest. Who calculates best, Who does everything better on time, Who has more correct product quality. That is, it's just the smartest people. Almost all sellers go with this strategy and the second is more unusual. That is, if you have already achieved some cool results, think about how you can do it differently, but only when you have already followed some proven path and achieved a result, only then come up with something in all aspects. And the next thing I would That's what I wanted to say to everyone about the numbers. But you already said it's really important because sometimes they can trade for 3-4 years and only then see that the capital is decreasing and decreasing. It's important to count the numbers. Let's move on to ozone. As for finances, I completely agree with Danil and you need to not just count them, but also actually use what you've calculated. Don't withdraw money from the business that you haven't earned. Don't reduce your capital. Don't reduce your working capital. I've been through this. Many of my friends have been through this and found themselves in cash flow gaps and had to urgently find money somewhere to pay contractors, pay for goods, and so on. Be sure to have a separate card for your finances where you pay yourself a salary and separate cards, separate accounts, and finances for your businesses, that is, do not mix them under any circumstances. The next point is probably regarding instructions for both beginners and those who are already selling on marketplaces, and look for ways to differentiate yourself from competitors. This was relevant last year, is relevant this year, and will be relevant next year. And there is more and more competition. There is more competition on each of the marketplaces, even on Yandex Market, Berm Megamarket. Therefore, try to differentiate yourself from your competitors. Infographics, product quality, cost, and so on are cool. Guys, let's summarize. In the next year or two, everything will change, and the real winners will be those who build up. Those who consider their Unit economy and can count on it for the long term, plan to deliver goods on time, and load them on time. That is, during the seasonal season, if it starts in September, in July, as Danil said, bring it up because it's easier for the top performers to get tired at that time. That is, it turns out to plan, count, and follow the plan step by step so that ultimately, you remain in the final in two years in these marketplaces. Because in two years, we will really be making big money there because those who endured will remain, and those who endure will be strong there, there will be tens of millions. And you need to be there. Thank you, guys, for coming, it was cool. I really liked it. Choose the winners yourself in the comments. Write who won, and I myself will personally read the guys, too, support. Guys Subscribe, like and be sure to comment Leave it at that guys Until next time bye-bye Bye everyone