# Why Success Is Only For The Disciplined - Ep 1014 Q&AF

## Метаданные

- **Канал:** Andy Frisella
- **YouTube:** https://www.youtube.com/watch?v=X6cvOotO4Gw
- **Дата:** 30.03.2026
- **Длительность:** 42:40
- **Просмотры:** 16,705

## Описание

The MFCEO Project is back! Tap Here to listen now: https://andyfrisella.com/pages/the-operator-standard

1014. Q&AF: Regaining Your Edge, Rewarding Yourself Responsibly & Working In Vs On The Business

On today’s episode, Andy answers your questions on how to regain your edge when you feel like you’re slipping, how to reward yourself responsibly as you start earning more money, and how to balance working in vs on the business when the craft matters more to you than the business.

If you want to ask Andy a question and get a chance to be called for the live call-in segment of the Q&AF episode, go to this link and submit your question: https://andyfrisella.com/pages/ask-andy

Order My New Book, The Book on Mental Toughness HERE: https://andyfrisella.com/products/the-book-on-mental-toughness

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## Содержание

### [0:00](https://www.youtube.com/watch?v=X6cvOotO4Gw) Segment 1 (00:00 - 05:00)

Your problem isn't that you don't know what to do. You know what the [ __ ] do. Everybody knows what to do. We live in an era where you could figure out what to do in 3 seconds. That's not your problem. Your problem is you can't [ __ ] do it. So, you got to develop the ability through those skills to be able to adhere to a plan. And when you can adhere to a plan, no matter what that plan is, it actually makes you limitless on what you can create. So, you have to understand that everything that you're trying to do starts with these skill sets: discipline, mental toughness, grit, fortitude, perseverance, self-esteem, self-confidence. These are the things that create the foundation of successful achievement over the course of one's life. Nobody does it in an easy way. You have to equip yourself for the [ __ ] hard. That's the point. — What is up, guys? It's Andy Frisella, and this is the show for the realists. Say goodbye to the lies, the fake news, and delusions of modern society, and welcome to reality, guys. Today, we have Q& AF. That's where you submit the questions, and we give you the answers. DJ, go ahead and tell them how they could submit their questions to be answered on the show. Yeah, guys, you can email your questions into askand @andyfrisella. com. You can check the link in the description below and submit them there, or drop them, as always, in the comments section of these Q& AF videos right here on YouTube. Guys, if this is your first time listening, we have shows within the show. We don't just do Q& AF. We have CTI. CTI is called Cruise the Internet. This is where we put topics on the screen. We talk about what's going on. We make fun of everything that's going on. We talk about how we the people have to solve the problems going on in society. If you want to catch that show, we'll be tonight 7:00 p. m. Central, live on YouTube and X. Uh or you can catch the replay on YouTube whenever [clears throat] you want. Other times, we're going to have Real Talk. Real Talk is just 5 to 20 minutes of giving you some real talk. And then we have 75 Hard Verses. That is where people who have completed the 75 Hard program come on the show. They talk about how they were before, how they are now, and how they used the 75 Hard program to take control of their life. If you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard program, which is the world's most famous mental transformation program ever, and happens to be free. You can get that at episode 208 on the audio feed, the entire Live Hard program for free at episode 208 on the audio feed. There's also a book. The book is called The Book on Mental Toughness. You can get that book at andyfrisella. com. It covers the entire Live Hard program, plus a whole bunch of other chapters on mental toughness, why it's important, uh how to utilize it to create your best self. Um again, you get that at andyfrisella. com. A lot of you guys have been asking about the MFCEO project. MFCEO project is now hosted on The Operator Standard uh app. And that is closed right now because we have a MVP group, minimal viable product group, testing the app and working out all the kinks and [ __ ] Um so, that will be available to the public shortly. So, for those of you guys asking. Now, we do something different on the show that most shows don't do. Uh we don't run ads on the show. We're the biggest show in the world that doesn't run ads. And uh we have a trade that we like to make. So, instead of us like filling you with a bunch of [ __ ] um regarding advertisements, uh we just ask very simply, man, you help us share the show. So, if you listen to the show, it makes you think, it makes you laugh, it gives you a new perspective, if you enjoy it, if you think it needs to be heard, it's a message we're sharing, do us a favor and uh don't be a hoe. Share the show. All right. Yeah, I got to yell at them a little. — Yeah. What's up? Make them scared, you know what I'm saying? What's going on with you, dog? Nothing. Yeah? Yeah. Yeah, another beautiful day. — Doing the thing. Yep. Thing is being done. Every day. Got to do that thing, dog. That thing. — Yeah, yeah. Yeah, everything's good though, man. I got a nice day. We're in that bipolar phase. [ __ ] 98 yesterday or whatever. Today, it's like 50. Bro. Yeah. It sucked. I had to do — that? — Dude, I don't know. I'm I'll tell you this though, I'm sick of it. Yeah. — All right. You going to write a letter? Yep. I don't know to who. I'm going to probably write I'm going to write the governor. — Fix this stuff, dog. — Tell us tell me you selling that weather control. — That's right, man. Like dude, it was like 100° when we walked out last night yeah, at like what, 10:00, right? Like now it's like I can't stand it. — Bro, by midnight, it was like 45. — Yeah. I'm tired of it, dude. — Yeah, it was crazy. — I'm tired of it, bro. I'm over it. In fact, now — No, man, all is good, dude. It's uh it's for Monday. We got Q& AF lined up. Um here to get people starting their week off on the right foot. So, uh — Let's do it. I got three good ones for you. — Let's get it, guys. Andy, question number one. Andy, I appreciate you more than you know. I've been able to create a better life for myself, my family, my people, all because of your free game that you've been putting out here. A lot of us are listening, brother, so thank you for that. Um problem is, I used to have this

### [5:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=300s) Segment 2 (05:00 - 10:00)

chip on my shoulder. I wanted to prove people wrong, uh prove myself right, prove I wasn't average. And now life is good. I'm not struggling like I was, and I feel and I can feel that chip fading. If you lose the anger or the edge that used to drive you, what replaces it? That's a great question, dude. Um you know, it's very easy for us to have that chip on our shoulder when we're just starting out. It's very easy for us to collect all the negativity when we're just starting out, because you don't have anything to show, nobody actually believes in you. They say they believe in you, but you know they don't. And there's all these like dark, doubtful emotions that sort of come from that time. And if you don't know how to use them properly, they will crush you. So, in the beginning, it's very easy to collect the negativity, and then, you know, put it up here on your shoulder, draw from it when you need to push yourself down the track. When you do get to a point where you are in a place of a little more comfort, and you've proven yourself a little bit, and people are no longer doubting you the same way that they did, and they're not like, — [clears throat] — you know, putting that same negativity into your mind the way that they used to, uh it can be hard to operate from a place of negativity when you're in that position, okay? And what we call, you know, the dark energy, not negativity, so to speak, but just dark energy, right? Like you're not doing it because uh you know, I want to go run through the field of roses. I want to shove it down motherfuckers' throats until they [ __ ] die, okay? That's easy to have when nobody believes in you. — Yeah. Okay? But once you're proven, and once you've stepped out of that, there's a transition that naturally occurs with most high achievers. And they go from this place of letting the dark energy to drive them to this place of they're more confident in themselves, and that [ __ ] no longer works. And so, what you have to do at that By the way, it doesn't no longer work. You just don't have as much of it or the same amount of it. But if you want to get some more, I'm going to tell you how, all right? So, when you get to this point in time, it's very important that you realize the way to really move down past that point is to expand your purpose and mission from where it was, all right? A lot of businesses come and go because they have this initial vision of where they're trying to be, all right? And once they hit that first vision, and they get to that spot, and they haven't like thought about the a bigger mission or a bigger path to take, it's very dangerous. Because what happens is people get in a place where they're comfortable, they get complacent, they stop doing the things, they stop being driven, they stop pushing themselves down the track, and you slow down, and everybody else is still running full speed, and you end up losing that way. This is why I tell people all the time, you know, people that win once are actually more susceptible to losing and not regaining it than the person who's never won at all. Because the person who's won once, a couple things happen. One, they start to believe it's them. They believe, "Okay, I'm gifted. I'm doing this. " Instead of saying, "I am the result of the actions that I took. " Okay? Two, they get to a place where, you know, they don't feel like they have anything else to prove, okay? So, what happens then? They stop getting better. They stop learning. They stop moving forward. And it ends up crushing them, dude. So, you have to understand that at some point in time, you have to combine this initial, you know, [ __ ] you with a bigger purpose and a bigger mission and a bigger goal. And when that goal expands, and then you start talking about it, you say, "I'm going to do this and this now. " Well, the same process repeats itself as when you first started out, okay? Everybody will start saying the same negative [ __ ] but they'll say it in a different way. They'll say things like, "Man, are you sure? You know, you got something good going on. You don't want to [ __ ] that up, you know? " Like they'll start to talk the same way and kind of put the same things. And that will give you more of the negative, which allows you to utilize it again. So, when you're in this spot that you're in, you got to be very careful, okay? You don't want to sit there and get comfortable and feel complacent. The time now is to think about, "Okay, I'm this age, which I'm assuming they're younger. I've got all this life in front of me. What am I going to do with this business from here to there? All right? And on top of that, what would I do if I didn't have the business? What would my life

### [10:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=600s) Segment 3 (10:00 - 15:00)

look like? What do I want to be? And you kind of have to reassess where you are and what you are. And by the way, you might get to be 60 and you might say, "Well, my goals have changed and my life perspective has changed and I would like to do these things. " And that's okay. But, if you stay still and you get in the spot of being comfortable, you are setting yourself up to get killed. And a lot of people who have won once, because they think that it's them, they think that like they could just catch it right back anytime they want, right? They think they can just flip the switch. Well, I did it once, so I can do it again. Dude, you've forgotten how hard it was to get the ball moving, okay? An object in motion tends to stay in motion, all right? You want to keep the the motion moving so that it doesn't stall out and then you end up trying to restart this [ __ ] and, you know, do what you had to do in the very beginning of what you were doing anyway, all right? So, the short answer is this. Expand your vision, expand your goals, expand what you're trying to do from this point forward. Make it big so that you can have a big mountain to climb, which will give you lots of purpose and lots of drive. Think about the people that are going to benefit from that. Think about the obligations you have. Think about all these things. And then, once you form that plan, make the plan public. Hey, we're going to do all this [ __ ] and let everybody talk [ __ ] and now you've got the you've got what you needed again. You've got the fuel, right? So, Dude, I want to ask you this and I I feel like I know what you're going to say, but I feel like this needs to be said for all of those people out there that might be assuming that they're going to get to a place and the negative energy will just no more. They'll have no more of it. They don't have to worry about that no more. — Why would you not want it? Well, I mean, I guess the Well, it does it ever go away? No. But, why would you If you had a high octane, you know, race car and you're driving down the road and you know, don't you want to put gas in the car? — Mhm. You know what I'm saying? You're going to run out of gas at some point. So, you know, I think it's a misconception amongst people. I think people, you know, they don't realize that all the paths you choose, every single path that you choose, no matter what you decide to do, no matter where you decide to go, no matter what you think it's doing, no matter how easy you think it's going to make things, all the paths lead to hard. All of them. And once you understand that, your perspective changes. Now, it becomes what kind of hard would I like to have in my life, okay? hard with a bunch of money or would I like [snorts] to have hard and no money, okay? Because it's going to be hard either way. So, it's what hard do you want? And you have to realize, you know, I think a big eye-opener for people is for them to sit down and realize, "Okay, man, here's what I want to do, but this is going to be hard. " And realizing that if you don't become that, it's going to be hard, too. And no matter what you choose, no matter And what's cool What's crazy about this is that the more you try to make it easy, the harder it gets. Okay? That's the part that people miss. So, every decision that you make in your life leads to hard. They're just different kinds of hard, okay? So, [clears throat] there's no escape. There's no easy. There's no easy street. There's no beach with the Coronas and you just sit on it and chill out. That [ __ ] is [ __ ] okay? Every choice you make leads to hard. Every single one. And if you grasp that and accept that, then you have a much easier time going after the things that you actually want. You see what I'm saying? — Yeah, bro. So, being broke is just as hard All right, dude. — successful. — I dude, I said that like 15 years ago on a meme and it's been hijacked by the internet, okay? I made a meme that went viral like 15 years ago about choosing your hard, okay? Uh Being successful is hard as Being broke is also hard as Choose your hard. That was the something like that. And now it like everybody's hijacked it to where it's like their thing. — Yeah, yeah. Just like putting the shopping carts back and all this other [ __ ] but that's fine. That's what I do. I set the trends. Yeah. So, it's fine. — Yeah. But, the point is that it's true, okay? You The easier you're trying to make your life, the harder it's going to be, okay? And if you just accept the hard up front, the easier it's going to be once you're down the path. — easy of it. — It There is no There It's a myth. It's like uh It's like What's that planet in Avatar? Like It's a It's made-up place. It's not a real thing. It's Wakanda for me, but yeah. — Yeah, okay. Well, yeah, Wakanda, right? — Like you ain't going to Wakanda. — It didn't exist, dog. It doesn't It's a fairy tale. Like this easy life [ __ ] that is like people Everybody's chasing for one

### [15:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=900s) Segment 4 (15:00 - 20:00)

reason or another, it doesn't exist. It's a myth. It's a mythical thing. Tell me a decision that you've made in your life that wasn't hard that was worthwhile. Tell me a decision that you made that you thought was easy that ended up that didn't end up making things harder. All right? Everything leads to hard. So, you have to equip yourself to become the kind of person that can tolerate hard things. This is why it's important to build your mental toughness. This is what Live Hard and 75 Hard were created to do. They were created to create uh the skill set, not the traits, the skill set of grit, fortitude, self-esteem, self-confidence, uh perseverance, discipline, mental toughness. These are things that you have to invest in to create in yourself. The biggest lie that's told about these qualities is that people are born with them. They are never cultivated through habitual actions taken over the course of time that create a resiliency inside of someone to be able to handle the hard things. If we really think about what All of you listening and watching, what your problem is, your problem isn't that you don't know what to do. You know what to [ __ ] do. Everybody knows what to do. We live in an era where you could figure out what to do in 3 seconds. That's not your problem. Your problem is you can't [ __ ] do it. So, you got to develop the ability through those skills to be able to adhere to a plan. And when you can adhere to a plan, no matter what that plan is, it actually makes you limitless on what you can create. So, you have to understand that everything that you're trying to do starts with these skill sets. Discipline, mental toughness, grit, fortitude, perseverance, self-esteem, self-confidence, right? These are the things that create the foundation of successful achievement over the course of one's life. Nobody does it in an easy way. It It's just You have to equip yourself for the [ __ ] hard. That's the point. Okay? And once you do that, once you've built that, yeah, you've got to maintain that, but the truth of the matter is that it becomes easy to maintain because you're seeing how much it produces in your life. So, when you start to understand, okay, if I do this and this, I'm winning, and you believe that, now your light bulb's going off in your head. You're starting to realize, "Oh, [ __ ] You know what? I am in control of my life. the things that matter. 99. 9% of the outcomes. I'm choosing to abandon the responsibility of creating those outcomes by being lazy not doing what the [ __ ] I'm supposed to do. " Amen, amen. I love it, dude. — [clears throat] — I love it, man. Let's Let's hit that next question, guys. Andy, guys, question number two. Hey, Andy. I'm 24 years old. I've noticed that every time I get a little money, I want to upgrade my life. Better clothes, better car, just feel like I'm progressing in general. But, at the same time, I've heard you talk about delayed gratification. — Yep. How did you think about spending money when you were young? Uh did you sacrifice everything to build or did you allow yourself to enjoy some of it along the way? Ooh. Man, I mean, obviously, when I was younger, I was way more irresponsible with money. I mean, that's just like a young person thing, right? Like you see the thing, you're like, "I got the money. [ __ ] it, right? " — It's a deal. — Yeah, it's a deal, right? Like that's the thing, man, is like when you're young, you know, that's just a normal part of growing up, dude, financial irresponsibility. So, like for me to sit here and tell you guys, "Oh, yeah, I [ __ ] saved every penny and I did No, I didn't [ __ ] do that. I [ __ ] off a lot. But, a lot of that [ __ ] off cost me a long time cost me a lot of opportunity, too. All right? So, I think there's a balance to be had there and the balance is this. You want to touch it. You want to feel know what it's like. You want to feel a little bit of the reward, but you don't want to put yourself in a situation where it's like financially damaging, right? — Yeah. — So, and you also don't want to deprive yourself of any of the reward, because if you do that, you get to a place where you're like, "What the [ __ ] am I even doing this for? " Okay? So, there has to be some sort of reward along the way, right? Depending on where you come from, you know, some people don't come from much and it's very exciting to have a few bucks to be able to go, you know, like you have a couple thousand bucks, dude, like that's a big [ __ ] deal, right? Like I remember what that was like and dude, I got to be real. Couldn't tell me [ __ ] Yeah. I was balling, bro. So, um so I think what I learned to do

### [20:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=1200s) Segment 5 (20:00 - 25:00)

was I reward myself incrementally in little ways. Okay, I still do this today. I'll give you an example of this right now. So, like you guys all know, I'm a huge car guy, all right? And I will straight up buy cars at will. Like if you're leave me to my own devices — four other cars will show up at You've been there. — Yeah, yeah. Yeah, tractors and [ __ ] tanks and Yeah, like like TJ will show up at the house, the guys will show up, and they'll be like, "What the [ __ ] are these two things? " I'm like, "Oh, I [ __ ] Yeah, they could have just came last night. — Yeah, yeah. It's like And look look, I know that sounds ridiculous, but it's awesome, too, right? Like I was it wasn't always like that. So, but now that I can afford anything I want it takes the fun out of it. it, okay? It's not the same as what it was when I really had to [ __ ] grind to earn that thing. Like my first Lamborghini, bro, was a huge deal for me. Huge deal. I dreamed about it since I was 8 years old. I took my brother, I took my dad, we all went to get it together. It's huge thing. Now these can be dropped off in the middle of the night. You know what I'm saying? And I'm call I'm calling TJ, and I'm like, "Hey man, can you meet this dude and drive the thing up the house? " Like — So, it changes, right? Yeah. — So, you have to realize that you've got to reward yourself the dopamine that comes from the reward doesn't necessarily have to be like this expensive thing, this massively expensive thing. So, like for me, dude, like when I wasn't uh you know, balling out you know, I was making a little money, okay? But I wasn't like being able to buy cars and [ __ ] right? — Yeah, yeah. — [snorts] — I'd buy dirt bikes. Mhm. Or I'd buy a four-wheeler. Or I'd I'd get a cool uh you know, something that was like cool and I really enjoyed, but it wasn't like putting me in this spot, right? — And that was after a goal was met for milestone. — a whole thing. So, like I do I don't buy anything for myself ever now where I don't have a reason for it. Mhm. So, I make up little games, you know, like, "Hey, if I get to this, I'll buy this. that, I'll buy this. " It's not always monetary, dude. Sometimes it's other things. But uh like today I just did this. Like um you know, I've been having the car itch pretty bad lately, and I'm like, "Bro, I already bought like three or four cars this year, you know? " It's only March. I'm like, "I need to chill the [ __ ] out. " So, so like, dude, uh I [ __ ] love it. Yeah, so I went on eBay and uh and I bought a Banshee. Okay. — So, so a Banshee is a old Yamaha 350 cc four-wheeler two-stroke. And in my era, if you had a [ __ ] Banshee, bro, you were the [ __ ] all right? So, it's like something that's cool to me. Yeah, yeah. — what I'm saying? It don't cost a whole lot of money, but it's I'm [ __ ] excited about it, right? So, um I think it's a balance. I And I think it's what's more valuable than even rewarding yourself And like both By the way, that reward might be a new pair of Nikes. It might be a nice dinner. — And at some point in time it was that for me, okay? So, don't take like, "Oh, I got to go out and spend five grand on a this. " No, it could be 200 bucks. It could be 100 whatever, man. Whatever's relevant to where you are. I've been there, bro. I've been in the exact same spot you guys are at. Like I've been You can't get any worse than where I was. So, I know what the [ __ ] I'm talking about. Like you know, it doesn't have to be this thing. Like as you progress, the rewards get bigger, but um I think the more important thing for people is to get themselves in a situation to to taste the success. And what I mean by that is I used to do this thing called window shopping, — [clears throat] — all right? And what I did Well, cuz I didn't really know any successful people, bro. Like I knew two dudes growing up over my first 15 years in business that had like cool [ __ ] right? It was like not the internet wasn't like the way it is now. Like you know, where everybody's renting all their [ __ ] and faking all this [ __ ] The um So, like what I would do is I would do things like I would go to the car dealership and like walk around and look at all the lot of cars, right? Or I would drive up and down the streets of of the streets that I would like to live on. Funny enough, my last two houses were houses that I actually had dreamed about living in when I was in my teenage years. — We'll go to and see. — Yeah, I would literally drive up the street and be like, "I'm going to live on this [ __ ] street one day, right? " — So, I think that's more important than the buying of the thing, but it's okay to buy some [ __ ] once in a while. You just don't want to do it to the point where it like pulls back your ability to move forward in the business. And that's where people make the mistake, — Yeah. right? And I made that mistake before, too. I made a mistake before where we started making a lot of money, I started spending and that money could have been used for

### [25:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=1500s) Segment 6 (25:00 - 30:00)

other things. And it cost me time, and I had to learn that the hard way. So, you guys have to understand like the way I'm telling you now is not the way I did it when I was 25, but I'm telling you as somebody who is not 25 and been doing this for a long time, that's the way I would have done it. You know what I mean? — Yeah. Yeah, dude, there's something about it, dude. Uh you know, we we talk about this stuff all the time together, and it's like, you know, one of the things that I always found super helpful that you've told me was like sometimes it's okay to kind of be a little uncomfortable. — Yeah, absolutely. — Just to keep Absolutely. You know what I'm saying? How important that is. — That's a real thing. thing. Um Just to break up that complacency. — I don't like talking about this because people hear it the wrong way. It's like when I talk about luck. — Yeah. Okay, I don't like to talk about luck because when I talk about it the first thing that people will [ __ ] say is they'll see! — Yeah, there it is. Lucky! See! Lucky! I'm not lucky. — That's right. — Right? You're not lucky. Like that's the first thing they'll [ __ ] say and think. Is there luck? Yeah. There's [ __ ] that happens that you're like, "Holy [ __ ] I can't believe that happened. " But you can only capitalize it on it if you're ready, okay? You got to be in motion, right? The luck doesn't happen when you're not in motion. So, uh So, when we talk about like this idea of stretching yourself a little bit financially — [snorts] — that's a really strong good thing for some people. Some people have the ability to do that. Some people, because what happens is if they get like too much cash they start to get real lazy. They start they don't want to get out of bed. [ __ ] get up and do [ __ ] And that's why I think it's always good to deploy your cash into things that are making money and bringing your cash down to a point where you're like, "Fuck, I need some more cash, right? " Cuz it keeps you moving. So, I think it's a good idea to stretch yourself a little bit. Um but you guys who are young, you need to understand an emphasis on a little bit, all right? You don't put yourself in a [ __ ] where it's going to be a real problem, but you can ride that line of where you're uncomfortable. Like for me, like I have a set amount of cash that I like to have, right? And if I get below that point I'm like, all right, I act like it's zero. That's my zero. — That's your new baseline. — That's my zero. If I go below that, which is an absurd amount of money still because like I want to make sure I'm secure, right? But if I go below that, bro, I you I'll run in here, and I'll be running around like I'm [ __ ] broke. And you guys have all seen it, you know? So, um it's a good way to create urgency in yourself by by mentally training yourself to have that discipline Yeah. — around that. — Yeah. I love that, dude. Yeah, it's a real thing. But you got to be very careful with it. — Well, so many people hear that, and they're like, "Fuck, all right, cool. I can go out and get the Lambo. " — Yeah, that's right. That's not what I'm saying, man. saying. — I'm saying get the Lambo if it's going to improve your quality of life — Mhm. and it doesn't put you in a [ __ ] serious bind, okay? And that's the other thing. Remember this. You're going to be [ __ ] dead. Okay? Like you're going to [ __ ] die. All right? I I've been fortunate enough that I I've I was kind of a little irresponsible, but I did a lot of really cool [ __ ] you know what I mean? I'm not sorry about those experiences, but I never let it [ __ ] handicap me, you know what I mean? — Yeah. Um So, you got to do things that you enjoy. Like a lot of people don't like for cars, right? Like they don't understand the car thing. They think it's about like showing off on Instagram. They don't get it, dude. Like first of all, that's a I spend so How much time do we spend in our cars? Mhm. Quite a bit of our life, right? — Yeah. The average person, yeah, yeah. Yeah, when you when you rather spend that time with something that you felt good about and you enjoyed and that you liked? — The AC smells different. — I'm just saying. — You know what I'm saying? — Yeah, right. — I'm just saying, dude. — That's some real [clears throat] [ __ ] — Yeah, it's not about the stuff. It's about the quality of life that the stuff creates and the experiences that it creates and the memories that it creates. And there's a value to that, and that value is not always dollar and cents, you know what I mean? It's not always It doesn't always make sense. This gets into the conversation that we talk about like you know, [snorts] logical buying versus emotional buying, all right? A lot of people are programmed to think that emotional buying is a bad thing. It's actually not a bad thing. There are certain things that you should be emotional about when you buy. Like do you really love your house? Are you're going to live your [ __ ] house in a house. You got to spend all kinds of time there. I used to never be this way by the way. I was the guy who did not give a [ __ ] about his house. Mhm. I loved cars. I didn't care. You sleep in a [ __ ] I

### [30:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=1800s) Segment 7 (30:00 - 35:00)

didn't care. Yeah. When I got my house I live in now, I got it. It made sense to me because the house is so awesome and it's such a cool thing to come home and like just see the grounds and see everything and like I'm that's an that was an emotional purchase for me because like dude here in St. Louis, you know, we don't have hundred million dollar houses, right? Like that's not a thing. So the amount of money that I've put into my house I'll never get back. I'll never get back, okay? I'll probably lose if I sell my house, I'll probably lose ten million dollars. But I knew that when I built the [ __ ] — Mhm. Because that's the quality of my life. Yeah. So I said, okay, if I'm going to live here for X amount of years, am I willing to pay this much money for this experience? Yes. — Yes, I am. — Right. — So that's that there's certain things in life that are emotionally okay if you're aware of the actual logical financial sense, right? So you can evaluate all the metrics and all the data and then you can say, all right, but I really want it. Okay. Do it. Yeah. You know what I'm saying? But you can't be emotional about everything you buy. — Mhm. It's about things that are going to add to the quality of your life. Yeah. Yeah, would you say too cuz I feel like this is important on the sense of like — [snorts] — you know, having those things that increase the quality of life, sometimes that's all you got when [ __ ] is going crazy, when shit's hitting the fan, when it's hard out there, sometimes that's all you got, you know what I'm saying? You might have had a [ __ ] day, but you know, at least my house is all right. — Yeah. It's like that's the importance of having those material goals I guess people would call them. — Yeah. — It's your life. Yeah. You know, you just got to you got to think like you can't think like a a poor person, bro. Yeah. You know? That's true. Yeah. A poor person talks about every logical financial decision from a financial aspect and then makes every single buying decision on emotion. Mhm. Every single one. That's what they do. So they can talk all this [ __ ] but they don't practice it real life. — No. — And that's why they stay poor. I love it, dude. We got one more for you, dog. Let's bring it on home. We got uh question number three, guys. Uh Andy, I started my business because I believed in the work. Now, I spend most of my time selling, negotiating, marketing, and dealing with people. It feels like I don't actually get to do the thing I'm good at anymore. Is that [snorts] just what growth requires or is there a smarter way to structure this? You got to understand something. Whatever your skill set is, let's say you're a woodworker Mhm. and you're [ __ ] woodworker on the planet and you want to turn this woodworking into a business. Obviously, you have a great product and obviously, you're skilled at it. Once you start to turn something that you really love into a business, it for at least temporarily, it will pull you away from that craft. Mhm. — Okay? And you'll have to learn this whole new set of skills, which is business. A lot of doctors, a lot of lawyers failed to understand this because they go to school for so long, their egos are so [ __ ] inflated that they think they know how to do everything and that's why you see them open a practice and go out of business or open a law office, cuz they Yeah, they might be great at being a doctor. lawyer. — They're [ __ ] terrible at running business and if we're being honest, dude, I'm going to be totally honest. Doctors are the worst business people I've ever [ __ ] met. — Really? — Yeah, because their egos are so [ __ ] big, they won't [ __ ] listen to anything and they think they know everything. Mhm. I went to so-and-so for 12 years. I don't give a [ __ ] that. They gave me these letters, bro. — sell a [ __ ] thing. Yeah. Okay? So you got to understand, these are two different skills. Your craft and the skill of business are two different things. — Mhm. And if you want to actually turn this into a business, you're going to have to pull away and instead of working in the business, you're going to have to work on the business until you are able to learn how to operate a business to the point where you can bring people in to help you with that process. And as you bring skilled people in and as you build a culture systems and start to scale, which by the way this doesn't happen overnight either, okay? Then you can go back sometimes and do what you do, right? Um a really good example of this is is my buddy Jesse James. Okay. So Jesse James, you guys know him. He did Monster Garage, West Coast Choppers. Uh you guys have seen his apparel. He's sold more apparel than most apparel companies. But Jesse is a craftsman. Yeah. He's a [ __ ]

### [35:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=2100s) Segment 8 (35:00 - 40:00)

artist and I don't know anybody that loves his work more than Jesse. Yeah. Okay? He loves it and he loves it for a lot of different reasons. It's not just cuz he loves to do the thing. He understands the value of the work for what it does for your mental, your Do you guys should read his book. He's got a [ __ ] awesome book. It's on Amazon. Um but when he first started out, he's building [ __ ] bikes, okay? Then he started having to sell bikes. So he had to create a business. Now he has a whole team that helps him run the business and guess what he gets to do? He gets to go build bikes. — Still the [ __ ] And he builds the sickest [ __ ] in the world. Yeah. — Bikes and guns. He Bro, Jesse's got his own shop. He walks in there in the morning, he [ __ ] works, he does what he's doing, and he gets to do what he loves. But that didn't happen in one day. You know, he had to go through that transition of I'm building, I love this to I'm building a business around this to the business is very well run to back to doing what it is that he does that drives the brand. You see what I'm saying? — Yeah, yeah. What did this look like for you? Um well, you know, funny enough, like this is appropriate for me too. Uh you know, when I was when we first started, we were starting retail stores, I worked the counter, okay? And I loved it. I loved working the counter of the retail store. I loved talking to different people, you know, 40, 50 times a day. Like dude, I can't tell you. Like I'd get there 9:00, we close at 9:00 at night and it would go by like that because I'd be just do like I loved it, right? — [sighs] — 2006 when we started to really expand, I couldn't I couldn't work the counter. And at first it made me feel really guilty cuz I was like, [ __ ] I can't even these guys are I wasn't I was uncomfortable with it. — Yeah. I'm like, these guys are doing the work and like they probably think I'm out here [ __ ] off. Yeah. But dude, without me out here quote unquote off, uh the business can't scale, Yeah. all right? Which means they don't have jobs, which means they can't build careers, all right? So what it looked like for me was I worked the counter. I went over and started building the business. I became a uh you know, pretty [ __ ] good at operating a business, built multiple businesses and what I found out was that I actually liked that a lot, too. Mhm. So now that the business runs without my minute by minute input, I'm able to do more of the things that I like. So for me, like I may not work in the store anymore, but like we always have guests here, right? We always have people here that are training. that are in town. I'll go spend my time talking to them, Yeah. right? And I enjoy that. — to scratch that itch. — Yes, for sure. So it's it's a little bit different for me cuz I was never able to like go back to the store counter to work, — Mhm. but I do it in a different way now and um and to be real, dude, like I'm so conditioned to the like craft of running companies now that like I couldn't do without that at this point, you know what I mean? So I'm not a craftsman, though. Yeah. — a [ __ ] I'm not a I'm not that kind of a person. — Yeah. You know what I mean? — Yeah, yeah. So the the art of building companies is that's my craft. That's what I love. That's what I love now. Now, would you say most people that are you know, maybe going through that transition phase and are hesitant from having to transition from in to on, what do you think that fear or that hesitation comes from? Well, they — Was it there for you originally like when you were making that like Oh, yeah. Yeah, you said it like you know, yeah, I got to Well, not only that, it's scary. Yeah. — Okay? You don't know what the [ __ ] you're doing. You never ran a company before. — Yeah. You don't know what all these things mean. You don't know any of this [ __ ] It's scary. I think the reason people hesitate is because they don't know what they don't know, — Yeah. right? And it's uncomfortable to do things you don't know. So a lot of businesses will stay a one-man or two-man operation forever because they never break out of that fear to go out and scale it out, right? — Mhm. Um this happened to me, too. You know, when we had our first store, it took us five years to open our second store. The reason that we wouldn't open the second store was because we didn't know how to run a two-store operation. We didn't have the systems. We didn't even know what systems were. We didn't even [ __ ] know anything. You know how we learned it? By just doing it. — Opening up the second store. — And we figured it out. — Yeah. And And dude, we thought about doing that like our second or third year in, but it took us five years to like get over the fear of doing it. So yeah, it's scary and you're vulnerable and you're like, oh man, I know how to do this, but I don't really know [ __ ] about this and I can't trust any You're right, you can't. That's why you got to learn it, Mhm. all right? And then when you become an expert at that, now you're able to know all of this [ __ ] and you're equipped to be able to have people that work in there that are competent so they're not just lying to you about all the [ __ ] that you don't know. Right? You got to know your [ __ ] So um yeah, that's it. The point of the question is that's a natural progression that all people make typically when especially whatever they're doing

### [40:00](https://www.youtube.com/watch?v=X6cvOotO4Gw&t=2400s) Segment 9 (40:00 - 42:00)

is some sort of craft. And by craft I mean like has a creative artistic aspect to it. That's a very hard transition for people to make. — With trades fields. Yeah, a lot of people just start a business and it they sell a widget and they don't ever go through this process. They're just running the business. So but for somebody like this yeah bro, it's a natural progression. It's natural to be scared. It's natural to hesitate but just realize that if you don't do it you're never going to get what you want. Accept that. Yeah. Yeah, you need to think what your life is going to look like if you don't do it. You can't get fixated on if I do this and this and this who gives a [ __ ] All that shit's going to happen dude. All the bad [ __ ] that you think is going to happen it's going to happen and guess what? It isn't that big of a [ __ ] deal. Right? There's very few mistakes that you make in business that will actually put you out of business. So like you think you're the only one ever that like did this? You know? It's like when women have children. Right? Like and they have a kid and all of a sudden like like everybody in the world's talking like it's the only thing you're the only person who ever did it. It's like dude, people have been having kids for millions of years. How do you think you got here? Yeah, you're going to be fine. It's okay. You know, like people have kids in caves bro. They turned out all right. You know, like you're going to be all right. It's the same in business. Like you are going to be all right, man. This isn't that hard. Like it's hard but it's not like something you can't do. You know what I mean? Well, and plus you might get into the on the business [ __ ] and love that. That's what happened to me. So I just think it's a natural progression. That's a natural fear and you need to start analyzing okay if I stay paralyzed, what's my life going to look like? And if you're going to know the answer right away and that's usually what will get you to move. Stop thinking about like you know, if I do this just no, what if you don't? Okay? That's how you need to be thinking about it. I love it, dude. I love it, man. Guys, Andy, that was three? Yep. All right, guys. We will see you tonight CTI live 7:00 live on YouTube and X and other than that don't be a hoe. Share the show. —

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*Источник: https://ekstraktznaniy.ru/video/45657*