Google Gemini 3 vs Perplexity: Who Wins?

Today I'm going to show you the battle between Google's Gemini and Perplexity. Google just went full agentic mode with Gemini 3. Perplexity is shipping features every single week. Let me show you who actually wins. Google just dropped Gemini 3 everywhere. Search the app, the whole stack. They're not playing around anymore. They added agent integration from Google Cloud Marketplace. They redesigned the web app. They even added a folder called my stuff. Sounds basic, right? But wait until you see what's actually happening here. This isn't just a model update. This is Google turning Gemini into a full enterprise platform. And Perplexity, they're doing something completely different. They're shipping product features like crazy. New assistant upgrades, privacy widgets, real-time flight status on iOS, shopping features for pro users. Every single week there's something new. So, here's the thing. This isn't about which model is smarter. It's about which product actually wins for you, for your business, for your workflow. And that's what we're going to figure out right now because I tested both of them side by side. Same queries, same tasks, and the results, they're not what you'd expect. Hey, if we haven't met already, I'm the digital avatar of Julian Goldie, CEO of SEO agency Goldie Agency. Whilst he's helping clients get more leads and customers, I'm here to help you get the latest AI updates. Julian Goldie reads every comment, so make sure you comment below. Let me break down what's actually new. Gemini 3 is rolling into Google search and the Gemini app right now. According to Google's blog, they announced a whole suite of updates in November. The big stuff, stronger multimodal reasoning. That means it can actually understand images and text together way better than before. Larger context windows for advanced users. That's huge if you're working with long documents. And the web app got a complete redesign. They added this my stuff folder where you can organize all your conversations and projects. It looks clean. It feels modern. It matches the mobile app. Now, but here's where it gets interesting. Google published their API change log for December. They're adding billing for search grounding. That's when Gemini pulls in real time web results. They're also deprecating some older models. Translation, they're cleaning house. And the biggest move, Gemini Enterprise now has a preview feature to add agents from Google Cloud Marketplace. That means businesses can plug in custom AI agents for specific workflows. BMY Melon is already using Gemini 3 for their operations. This is enterprise level stuff. Now, let's talk about Perplexity. They're playing a different game entirely. They publish a weekly change log on their site. And when I say weekly, I mean every single week there's new stuff. Recent updates include Comet Assistant upgrades. That's their main AI assistant, and it's getting faster and more accurate with every update. They added snapshot, which is a privacy widget that shows you exactly what data they're using. They added real-time features like live flight status on iOS. You can literally ask Perplexity about a flight and get live updates. And for Pro users, they're adding shopping features and better assistant capabilities. Here's what matters. Perplexity is iterating on product experience. They're not trying to build an enterprise platform. They're trying to make the best answer engine on the planet fast, clean, accurate with sources you can actually verify. It's a fundamentally different approach. So, I ran the same test on both platforms. I wanted to see how they handle real business queries, not toy examples, real stuff you'd actually use. I asked both of them about Agentic AI for bank on boarding. Specifically, how to automate KYC document validation. I even uploaded a screenshot of a bank on boarding form to both platforms. Same image, same question, different results. And if you want to learn how to actually use tools like Gemini and Perplexity to scale your business, automate your workflows, and save hundreds of hours, you need to check out my AI profit boardroom. It's the best place to learn how to implement AI automation in your actual business, not theory, real implementations that save time. Whether you're using Gemini for enterprise automation or Plexity for research and content, I show you exactly how to set it up and scale it. The link is in the description. So, back to it. Gemini came back with a grounded answer using Google search. It pulled in multiple sources automatically. The answer was structured. It gave me three automation steps. It explained the risks. It even suggested implementation approaches. The citations were in line so I could see exactly where each fact came from. And because it's using Gemini 3 with that stronger multimodal reasoning, it actually understood the form layout in the image. It identified specific fields that would need validation. Pretty solid. Perplexity took a different approach. It gave me a clean answer with numbered sources at the bottom. Each source had a oneline reason explaining why it was included. The answer was more concise, less fluff, and it showed me the actual websites it pulled from, not just inline citations. I could click through and verify everything immediately. The sources were highquality industry reports, banking compliance stocks, real stuff. Here's the thing, though. Gemini felt like it was trying to be comprehensive. It

wanted to give me everything. Perplexity felt like it was trying to be useful. It wanted to give me exactly what I needed and nothing more. Both approaches work, but they work for different people. So, let's get to the verdict. Who actually wins? It depends on who you are. If you're a content creator or marketer, Perplexity probably wins. The answer quality is consistently good. The sources are clear and verifiable. The interface is fast and clean. You can get research done quickly without wading through bloated responses. And the weekly updates mean the product keeps getting better without you having to do anything. If you're an indie developer or small business owner is closer, Gemini has the advantage of being integrated with the entire Google ecosystem, Gmail, Docs, Calendar, everything. If you're already living in Google Workspace, Gemini makes sense. But if you want a standalone tool that just works, perplexity is probably easier to adopt. If you're in an enterprise, Gemini wins hands down. the agent marketplace, the Google cloud integration, the security and compliance features, the fact that major banks are already using it. That's what enterprises need. They need proven solutions from trusted vendors. Google checks all those boxes. Perplexity doesn't even try to compete there. And if you're privacy conscious or doing research, Perplexity has an edge. The snapshot widget shows you exactly what data they're using. The sources are transparent. You can verify everything. And they're not trying to lock you into an ecosystem. You can use Plexity for research and use whatever tools you want for everything else. Here's what I think is actually happening. Google is trying to build the everything platform. Gemini for search, Gemini for chat, Gemini for enterprise, Gemini for developers. They want Gemini to be the AI layer across everything Google does. That's a massive ambitious play and they have the resources to pull it off. But it also means Gemini has to be good at everything. And being good at everything usually means you're great at nothing. Perplexity is playing a different game. They're trying to be the best answer engines, period. Not the best everything, just the best at one thing. And that focus shows every feature they ship is about making answers better, faster, or more reliable. They're not trying to build an enterprise platform. They're not trying to integrate with every Google service. They're just trying to nail one thing really well. So, which one should you use? Honestly, probably both. Use Gemini when you need enterprise features, Google integration, or you're working on something that needs those agent capabilities. Use Perplexity when you need fast, accurate research with clear sources. Use it for content research, market analysis, competitive intelligence, anything where you need to verify information quickly. The real question isn't who wins, it's what do you need right now? Because these tools are solving different problems. And the best tool is the one that solves your specific problem, not the one with the most features or the biggest company behind it. If you want to go deeper on this stuff, learn exactly how to implement these tools in your business and actually see ROI, you need to join the AI profit boardroom. I'm not just talking about using these tools. I'm talking about building systems with them, automating workflows, scaling your output without scaling your team. That's what we do in the boardroom. Real implementations, real results, not fluff. The link is in the description and I'll see you inside. Drop a comment below and let me know which one you're using. Are you team Gemini or team perplexity? And what you using it for? Julian reads every single comment, so make sure you share your experience. See you in the next one.