# Agile Marketing's Top Challenge: Capacity Mismatch | The Agile Marketing Edge Shorts

## Метаданные

- **Канал:** AgileSherpas
- **YouTube:** https://www.youtube.com/watch?v=Ut4AudJuD9g
- **Дата:** 09.04.2026
- **Длительность:** 1:01
- **Просмотры:** 3
- **Источник:** https://ekstraktznaniy.ru/video/46044

## Описание

Capacity mismatch is the most cited challenge  Agile marketers mentioned in this year's State of Agile Marketing survey.

In this episode of The Agile Marketing Edge, Andrea Fryrear digs into one of the most uncomfortable findings from the 9th Annual State of Agile Marketing Report — the collaboration gap that’s quietly slowing teams down, eroding trust, and killing performance.

Because the real problem isn’t that teams don’t value collaboration.

It’s that most teams think they’re collaborating well… when they’re not.

What You’ll Learn

🎯 Why most marketing teams overestimate how well they collaborate
🎯 The difference between process problems vs. coordination problems
🎯 How Agile teams reduce bottlenecks — but expose new challenges
🎯 Why collaboration issues are structural, not cultural
🎯 The specific practices that actually build trust across teams

📌 Subscribe to The Agile Marketing Edge for weekly episodes that turn Agile theory into real-world marketing breakthroughs.

#agilemar

## Транскрипт

### Segment 1 (00:00 - 01:00) []

The top challenge that we heard from our agile marketing [clears throat] respondents was capacity mismatches. 40% of agile marketers said capacity mismatch was their top challenge. Which means their team has solved the process problem. They are moving fast, iterating, delivering, and now their biggest obstacle is legal, IT, sales, product, the departments that they depend on and collaborate with are not keeping in sync with them. They are not built the same way. So, if it was me trying to write a manifesto with teeth, I would say this out loud in like bold type with lots of underlining and arrows pointing at it. Solving the process problem inside your team creates a new coordination problem with every team around you.