# Burger King - Moldy Whopper

## Метаданные

- **Канал:** Ogilvy
- **YouTube:** https://www.youtube.com/watch?v=DDvQ33JbcR4
- **Дата:** 16.08.2024
- **Длительность:** 2:05
- **Просмотры:** 834

## Содержание

### [0:00](https://www.youtube.com/watch?v=DDvQ33JbcR4) Segment 1 (00:00 - 02:00)

fast food an industry that offers Convenient cravable Food at a good value but you put out a and you could keep it there forever right here no fungus no mold no smell why is there no mold on that well because of all the stuff we put in our food what bodies it's time to change that what A Difference A Day Made Burger King is rethinking the image of its signature Whopper burger they're turning a lot of heads with a new ad and maybe some stomachs too showing that mold mold can be a beautiful thing it shows a moldy Whopper as a way to announce that the fast food chain will no longer put preservatives in their food the beauties of no artificial preservatives I think it's great it's very risky but I think it's a really neat commercial fascinating and gross at the same time when I watch this I'm like I can't unsee this but also I can't stop watching it when one company makes a decision like this and it certainly have ripples effect across the whole industry is this really the best way to sell a burer well I know the difference in you look they're taking out preservatives this is the real deal with you I think it really speaks to the fact that companies are hearing this huge tectonic shift of customers asking real questions about what's in their food they're removing preservatives because they feel real food tastes better oh

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*Источник: https://ekstraktznaniy.ru/video/46055*