# How I Make VIRAL Podcast Clips (2.5 Million Views!) | Full Workflow ## Метаданные - **Канал:** Libsyn - **YouTube:** https://www.youtube.com/watch?v=Q7RafCnJv_0 - **Дата:** 27.03.2026 - **Длительность:** 17:47 - **Просмотры:** 232 ## Описание 🌟 Get The Social Video Clip Checklist for FREE! - https://bit.ly/4m1hZon A single 15 second YouTube Short generated 2.5 Million Views and 3k new subscribers to my podcast's YouTube channel. That kind of viral reach is an untapped resource for podcast brand growth. Figuring out how to create podcast clips that actually go viral can feel overwhelming. Many creators rely on AI tools for a "spray and pray" approach, but treating your Shorts like a desperate funnel for direct downloads is a mistake. The primary goal of short-form video is massive brand awareness. If you want to know how to make podcast clips for Instagram, TikTok, and YouTube, a targeted, 30 to 45-second manual clip is the secret to spreading on the internet like wildfire. In this video, I'm opening up Premiere Pro to break down my exact workflow. You’ll learn exactly how to take a clip from a podcast, why manual curation beats AI, how to format your visuals, and the exact settings I use to edit rapid-fire podcast reels and captions that keep viewers hooked. Plus, I cover the mobile publishing hacks you need, including how to add a podcast clip to an Instagram story to drive link clicks. Mastering viral clips is easier than you think. Let's dive in. CHAPTERS: 00:00 – The 2.5M View Case Study (The Viral Clip Revealed) 00:57 – The "Spray and Pray" Method vs. Targeted Manual Clips 02:24 – My Premiere Pro Editing Workflow (How to clip podcasts) 07:37 – Generating & Formatting Rapid-Fire Captions 11:21 – Why You Shouldn't Add Music in Your Editor 13:16 – The Mindset Shift: Shorts are for Brand Awareness 14:26 – Mobile Publishing & Story Sharing Hacks 📥 Download Your Free Viral Podcast Clip Checklist! - https://bit.ly/4m1hZon (I created a free social video checklist that breaks down this entire workflow for you to follow for each and every episode.) 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In this video, I'm going to break down my exact workflow that allowed me to create this viral clip as well as multiple clips that continue to generate thousands of views on Instagram, Tik Tok, and YouTube. And stick around to the end because I'm going to share with you my free downloadable checklist that is going to help you cut your editing time in half when you're creating your short form clips. There are really two main approaches you could take when creating short form videos from your podcast. One ### [0:57](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=57s) The "Spray and Pray" Method vs. Targeted Manual Clips is known as the spray and prey method. The idea behind this method is that if you create a whole bunch of short video clips and release them onto social video platforms that maybe one or two of those will take off and become viral. AI tools like Opus Clip make the creation of video clips like this really, really easy as you can upload one video file and create hundreds of short clips automatically generated using AI. However, in my testing, I've found that these clips very rarely go viral. There could be a couple reasons behind this. One, it could be that the AI just didn't understand the context when it created the clip. It also could very well be that it didn't land because it lacked that human touch. This leads me to my preferred approach, which is targeted manual clips. This means manually creating about two to three shorts per episode. The idea being that these shorts are created with the express purpose of engaging an audience and going viral in mind. Now, you don't have to pick one approach over the other. In fact, you could combine both of these approaches to make a fully fleshed out content strategy. You could create a bunch of AI generated clips as well as a handful of custommade clips. The whole point here is that those custommade manual clips are going to be your keys to engaging your audience in a viral capacity. So, let's jump into my ### [2:24](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=144s) My Premiere Pro Editing Workflow (How to clip podcasts) workflow in creating a short form clip. I'll be using Premiere Pro, but honestly, any video editing app can accomplish these steps. So, inside of Premiere Pro, we actually have this clip that we recorded at Podfest uh during our setup. It's important to note that I actually have isolated tracks for this recording. Um, so we used eCam Live to actually record this. So we actually have a if I come over hover over here, we have a solo shot of Corey. We have also, if we get rid of that, we have one uh solo shot. And then we also have just an overall wide shot here to play with. If for some reason you don't have that and let's say you're recording over Zoom or Riverside or Streamyard, um you can still do something very similar to what I'm doing, you just might have to use one clip and just pan and scan and basically scale up and size down certain elements, but it's still the same process. So, inside of here, uh, I have a full like 30 minute long, uh, interview that we did with Trey Rush of the Rush Family, which if you're not familiar, he is a really well-known YouTuber. His YouTube channel, the Rush Family, has like a couple million followers and viewers. Uh, he he's really impressive guy, and he sat down with us and did this really kind of ad hoc interview. So, I've already excised a couple sections here, and I just pulled out like what I thought were the really juiciest parts. And what I'm looking for in this kind of surveying of the material is really finding really two big things. One, is there a story in a interview that really is going to engage with my audience in a really unique and interesting way? And two, is there a hook that I can pull from? In this section here, there absolutely is one. So, I've just clipped these out as separate clips right here. Okay. And the first thing I'm going to do is I'm going to take these and excise them and draw them into a new sequence. Okay. So, let's go to file. We'll go to new. Go to sequence. And I'm going to choose again in Premier Pro. It is you have a preset called social media portrait. I'm going to make a vertical version which is 9 by6 30 frames per second. We're just going to call this uh social clip. Okay. and we'll click okay. Okay, I'm going to jump back to my raw sequence and I'm just going to copy these clips. Okay, and we'll drop them into our social clip right here. The first step in really cutting this is actually just paying attention to the story and the audio itself. Okay. Now, you could do this just by listening to the audio, but Premier Pro has a really cool trick up its sleeve, which is the transcript editor. Okay. So, up here in the corner, I'm going to click and we're going to look at our transcript editor. And let's just go through this. So, what I like to do when I'm looking at the transcript is really try to find moments that I'm like, okay, this is the hook. — If I'm not recording, I'm studying. If I'm not studying, I'm editing. If you don't have that obsession, it probably won't happen. — Let's move on to the rest of the reel here. So, we have this awesome story that Trey went through and talked about how him and his wife when they started their YouTube channel pretty much started um doing it very much just like as a side gig where they were recording uh during their lunch break. And their YouTube channel, if you're not familiar, is all about vlogs with their family and they're really successful. So, it's a great story that goes really well with this hook that we've just made. — It took several months before like anything started picking up, before we started getting views, before we started making like any money whatsoever. My wife and I were actually filming mostly on our lunch breaks. We work different schedules. So, we would literally like meet at home, film a video, and then go back to work. The last little bit here is kind of a wrap-up of everything and it really just illustrates what his end goal was and it's a nice piece to end this reel on. — I guess what I grasped early on was that there was no ceiling. If I put out a,000 videos eventually something has to hit like just statistically something will hit or click eventually — and then over time you know we started getting videos that would hit 10K 20K and it kind of just grew. — So we've got our content locked down. We've got what is actually being said within the clip. The next step is really formatting the actual visuals that are going to be on camera. And there's a couple different ways to go about this. Um, I like to kind of jump back and forth between either solo shots of whoever is talking, then B-roll, and then mixing it up with different angles. And this is really because when people are looking at a social clip, um ultimately they still want to be visually engaged. And because of the fact that we are competing with kind of the dopamine hit of Tik Tok and Instagram reels and YouTube shorts, we kind of have to play that game. The next step here is adding in captions. So ### [7:37](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=457s) Generating & Formatting Rapid-Fire Captions there's a million different ways to do this. In Premiere Pro, we have the text feature here. And what I like to do is obviously I'm edited mostly off of the transcript here. And what's neat about this is that I can use this transcript to generate captions. And right up here, you'll see there's a button that actually turns your transcript into captions. We're going to click that. Uh when we get this dialogue, there's a couple different things we want to do. Um one, uh we're going to change the number of characters that appear on screen. By default, you get 42 characters in Premiere Pro. That is way too much for a social video. So, I always like to bring this down to around like 11 characters. Um, and then I also want to check the lines here and make sure that we're using single lines and not double lines. I just want one a couple words that pop on screen on a single line and then we get to the next one. Okay, this is what's going to help you kind of create those rapid fire type of captions that you see in social videos. So, let's click create captions. And right over here, you'll see that we now have a caption track. Okay. But unfortunately, it is kind of ugly looking, right? It's right over here. It's not really good looking. Um, so we need to fix it. We could style it. So, I'm going to select my caption track and then in the properties panel over here, we're going to modify it. Okay. So, I personally like to use Monsterat. I think that's what it's called. um as my font of choice, but you can use honestly any bold font. Um I always say go with a bold font. Do not go with thin font because it's kind of hard to read. And then in terms of positioning, we want to be careful because often times when you're looking at different social video platforms, there's a lot of UI elements that might obscure the captions. So it's safer bet to keep it in the middle as much as possible. Um so that's what we're going to do here. So, first off, I just want to click my zone, keep it in the middle. Right now, it's way too small. So, we're going to scale this up a little bit to maybe something like 100. Okay. And I'm going to add in a background color. I'm going to use that. And we'll make it a little bigger. I want it to really be thick. And I like to make a solid color and rounded. Okay, just to make it sure that sticks out. So, the last little thing I'm going to do is actually enhance the audio a little bit. Um, this was recorded at a conference. So, the audio is okay, but I think we can enhance a little bit better. So, I'm selecting all of my audio here, and I'm actually going to use the essential sounds panel here. Essential sounds panel is awesome. First thing I'm going to do is actually use auto match to just level out the audio here. It's going to analyze it and automatically level it to about negative - 23 LS for audio. We also can use the enhance feature which uses AI to actually enhance the audio. We can also go down to some of the other features here. So, we can actually try reduce noise and see if that cleans it up a little bit. We can also add in a little bit of EQ, too. I'm going to add in just a subtle little boost to his low end. And that's mostly because some of the processes I've been applying, namely noise reduction, dynamics, even a little bit of enhancement, has brought a little bit of clarity to his voice, but we've lost a little bit of the low end. So, I'm going to add that back in by just using the preset subtle boost low tone. Um, but you also could apply subtle boost high tone and see what that does, too. So, we've got this all edited together. It's sounding great. What ### [11:21](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=681s) Why You Shouldn't Add Music in Your Editor about music and sound effects? Well, you could add music and sound effects, but keep in mind that a lot of short form platforms actually have trending music that you can add into the clips individually. I actually prefer that approach because it takes advantage of the fact that music is already in app and it's already trending. And if something is trending, then you're more liable to have your clip go viral because the algorithm is going to take a look at that and go, "Oh, someone is using our trending music. Let's push it. " So, in terms of exporting this out, we're going to go to file, uh, export media, and we'll name this just social clip. We're going to choose H. 264. For video, very important. Make sure that you're always clicking the match source button. Sometimes I've had it where I've done a social clip and it exports it out as a widescreen video, which is not what I want. Um, but match sources needs to be clicked so it matches the output to the video. On top of that, under captions, we want to make sure that burn captions into video is selected. This is going to burn those captions. If we didn't have that selected, it's going to create a separate file, which is not going to be useful for our video. And after that, we're just going to hit export. And let's just take a look at our finished social clip. — If I'm not recording, I'm studying. If I'm not studying, I'm editing. And if you don't have that obsession, it probably won't happen. It took several months before like anything started picking up, before we started getting views, before we start making like any money whatsoever. My wife and I were actually filming mostly on our lunch breaks. We work different schedules. So, we would literally like meet at home, film a video, and then go back to work. I guess what I grasped early on was that there was no ceiling. If I put out a thousand videos, eventually something has to hit. Like just statistically, something will hit or click eventually. And then over time, you know, we started getting videos that would hit 10K, 20K, and it kind of just grew. ### [13:16](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=796s) The Mindset Shift: Shorts are for Brand Awareness — Before we publish our clip, let's talk about a trap that some podcasters fall into. This is the idea that if we create short form video clips that suddenly our long- form episodes are going to increase in downloads and views. The hard truth is that most people who are consuming short form videos are very rarely going to jump off their app and watch a 45 minute to hour-long podcast episode. And honestly, that is okay. Full episodes can be difficult to share, but a short 30 to 45 second clip that can spread on the internet like wildfire. You have to consider that short form videos really are designed to grow brand awareness of your podcast with a new emerging audience. On top of that, short form clips have the ability to get in front of brands and sponsors that may have never heard about your show any other way. So, embrace your short form audience, meet them where they are, and watch your brand grow. With our clip edited, we can now move on to publishing. First up, make sure to ### [14:26](https://www.youtube.com/watch?v=Q7RafCnJv_0&t=866s) Mobile Publishing & Story Sharing Hacks publish your short using your phone. The reason being is that mobile apps like Tik Tok, Instagram, and YouTube have builtin editing features that allow you to fine-tune things like adding in trending music, sound effects, and even choosing your thumbnail art. For YouTube and Tik Tok, treat your caption like a keywordrich title. Keep it to 60 characters or less and really lead with that shocking hook or value that you promised in your video, but format it in a keyword-rich sentence. For Instagram, you can extrapolate a little bit more and actually include things like a description of your episode or even a call to action to listen or watch the full episode. If you had a guest on your podcast and they were featured in your short video, use collaboration tools to your benefit. Instagram and YouTube have tools built in that allow you to invite collaborators to your short. If they accept, then that video is automatically shown to their audience within their feed, automatically growing the reach of your short videos. On YouTube, you can link a short form clip to a long- form episode using the related video feature within the platform. And generally, this is a good best practice. But remember the goals of short form clips. Short form viewers are not necessarily going to become long- form episode viewers. And that's okay. What more than likely will happen is as they are scrolling, they're going to subscribe to your channel. They're going to like your video and they're going to leave a comment and then they're going to keep scrolling. But again, that is fine. We know the goals of our short form video viewers. And really, the goal is brand awareness above all else. Next up, choose a thumbnail for your video. Don't just let the app choose automatically. Find a frame within your video that is highly visually engaging. For me, I like to pick usually a piece of B-roll from the video to serve as my thumbnail. After publishing your short video, share it to your stories. Instagram and Tik Tok have the ability to share your video clip as a story to your audience. The best part, you can include a link directly pulled from Libson that ties right back to your full episode. I know that these steps sound like a lot to do for each and every episode. That's why I created a free social video checklist that breaks down this entire workflow for you to follow. Check the link in the description to download this checklist today. Social video clips are one of the easiest and most effective ways to market your podcast and ultimately meet your audience where they are, which just might happen to be on your favorite social video platforms for you page. And if you aren't doing full video episodes, don't worry. Everything that I've talked about today could be applied to audio only podcasters because guess what? You could simply turn on your phone and talk to your audience about your latest episode. So, let me know down in the comments. How are you using social video clips to grow your podcast? Thanks for watching. Be sure to grab my social video clip checklist in the description below. And if you need more help launching, growing, and monetizing your podcast, do me a favor and check out this --- *Источник: https://ekstraktznaniy.ru/video/46167*