# How Rice-Filled Pantyhose Created a $20K/mo Business (Warby Parker for Boobs?!)

## Метаданные

- **Канал:** Demand Curve
- **YouTube:** https://www.youtube.com/watch?v=xrIs2THStds
- **Дата:** 28.04.2025
- **Длительность:** 1:10
- **Просмотры:** 1,335
- **Источник:** https://ekstraktznaniy.ru/video/46206

## Описание

"Wait, women use RICE to pick breast implant sizes?"

This founder created a $20K/mo biz in 10mos. Here's how:

In 2022, Ashleigh DePopas was getting ready for a wedding with a friend who had just gotten breast implants.

Her friend explained how she picked her size – by filling pantyhose with RICE to create DIY breast implant sizers.

As a chemical engineer, and ex-founder, she immediately spotted 3 problems:

1️⃣ Rice density differs ~18% from medical silicone (meaning less accurate sizing insights). 

2️⃣ Surgeons already have in-office sizers (but women only get 15-30 mins to try them during consults).

3️⃣ The stakes of choosing the wrong size: HIGH (undergoing an invasive, life-altering procedure).

💡That's when it clicked: 
"It's Warby Parker for boobs!" 

So she launched Auggie – a rental service letting women try different sizes for 7-14 days with their own clothes.

The results in just 10 months 
(while pregnant/with a newborn):
✅ $240K annual run rate
✅ 1,000+ units sold
✅ P

## Транскрипт

### Segment 1 (00:00 - 01:00) []

This woman built a $240,000 per year business in 10 months using rice bags and it's blowing up on social media. The crazy part, she took something surgeons already had and just made it available to women at home. This is a master class in turning an obvious idea into a profitable business. In 2022, Ash was getting ready for a wedding with a friend who had just gotten breast implants. Ash couldn't believe how her friend picked her size by filling panty hoes with rice to create DIY breast implant sizers. That's when it clicked. It's Warby Parker for boobs. Women need a way to try implant sizes at home before surgery. Ash discovered surgeons already have professional sizers, but women only get 15 minutes to try them on during consultations. So, she launched Auggie, a rental service letting women try different sizes for 7 to 14 days wearing their own clothes. Here's the unexpected twist. Some women try Auggie sizers and realize they love their natural breasts, saving them from a surgery they might have regretted. In just 10 months, Auggie sold over a thousand units and received hundreds of five-star reviews. The lesson. Sometimes the best business ideas are hiding in plain sight. You just need to find a problem that people are already solving with a workaround and turn it into a real product. Follow Demand Curve for more tactics and strategies on how to get traction and