# The Strategy of "Viral Remixing" (Data vs. Guessing)

## Метаданные

- **Канал:** Jonny Ross
- **YouTube:** https://www.youtube.com/watch?v=Ew3zJruaHV0
- **Дата:** 02.10.2025
- **Длительность:** 2:03
- **Просмотры:** 271

## Описание

It's tough coming up with topics. Do I just talk about the concepts I’m wrestling with right now or do I research what’s already blowing up and put my own spin on it? The thing is, copying doesn’t work. People get numb to the same ideas on repeat. But novelty, truth, and authenticity? That’s always new. So maybe the real key is finding a way to do both—be relevant and stay real. What do you think?

## Содержание

### [0:00](https://www.youtube.com/watch?v=Ew3zJruaHV0) Segment 1 (00:00 - 02:00)

Here's how I'm thinking about topics right now for videos that may or may not go viral. Probably won't, but that's okay. The first way is talking about concepts that you're engaging with in your creative process right now. So for me, I'm studying how relatability functions as a tool for creators and in the lives of societ people in society. Relatability is a concept that really kind of contains within it the entire process of human to human connection and that's really interesting to me and so I'm making videos about it. The other way you could do it and how I will do it in future videos is by researching topics that other people have done and doing them in your own way and adding something new to them. So, the viral like remixing strategy, um, steal like an artist is the popular phrase. And the way to do that effectively, I think, is to find create a list ahead of time of topics that are high in awareness that people other people are already talking about and that also have videos that you can find that already have lots of views. I don't think you should directly copy people. You have to do something unique because otherwise, well, for one, you're just copying. That's not really a creative process. You're just, you know, plagiarizing. But two, people get used to the same idea said over and over again. And that makes it harder for people to connect with you because you're just saying the same thing someone else said. It's not unique. It's not new. People value novelty and newness. And you as a creator speaking your truth and being authentic with your creations is itself a unique and new take on a specific topic. So that can be something that you can do. Does that make any kind of sense?

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*Источник: https://ekstraktznaniy.ru/video/46219*