# Pinterest Predicts™ 2026: Marketing Masterclass [AU] ## Метаданные - **Канал:** Pinterest Business - **YouTube:** https://www.youtube.com/watch?v=ivqfq7JFZDw - **Дата:** 05.03.2026 - **Длительность:** 36:13 - **Просмотры:** 157 ## Описание Unlock the annual trend report that marketers use to plan smarter. Built on what half a billion people are actually searching for, saving and shopping for next, Pinterest Predicts™ is where trend signals become your early advantage. Watch our webinar for Australia to see what’s worthy of your 2026 budget, how to act before trends go mainstream, and how leading brands have turned early insights into outsized results. ## Содержание ### [0:00](https://www.youtube.com/watch?v=ivqfq7JFZDw) Segment 1 (00:00 - 05:00) Welcome to our official Pinterest Predict 2026 live training. We are so excited to show you how to make the most out of 21 trends that we have predicted will take off this year. We'll also share the unlimited possibilities for you to use the trends to build cultural relevance and drive business impact. But before we do, let's introduce our speakers. My name is Sarah Sergeant and I'm a lead client partner here at Pinterest. I'm joined by the wonderful Namita, our agency lead, and the fabulous Kelly, one of our senior client account managers. Today, we're going to kick straight into it today and look at how you can be leveraging trends strategically. Smart marketers are really discovering that cultural insights is what allows them to connect authentically with our consumers. Trends aren't just about being cool or current. They're about being efficient and effective. But what do we mean when we say trends? True trends are cultural and behavioral shifts that build momentum over time and actually drive measurable business results. They're so different from the social media buzz which creates fleeting fads. It can drain your budget without delivering ROI. It can be hard to decipher exactly which trends will move the needle for your brand. So as you evaluate your investments and work to identify more efficient ways to reach your audiences, trends really do provide a valuable way in and they lead you to where intent already lives. So brands with high cultural relevance grow six times more than brands with low cultural relevance. Trends are essentially how you seize that opportunity for growth. But not every trend that arises is worth chasing. You essentially need trends that resonate, trends that stick, and trends that perform. 88% of our trends have come true over the past six years, meaning that they have lasting relevance. This is not luck. It's the power of analyzing real planning behavior at scale. So how do we get there? It's with rigorous methodology that's actually built on predictive analytics. So we leverage a multimodel intelligence, meaning that we can actually analyze billions of Pinterest searches and all the visual content that our users engage with. And this gives us a complete picture of what's capturing the audience's attention. And it's not just words, it's colors, styles, aesthetics that people are drawn to. Our trend experts internally combine data insights with real world observation. And this means that we can actually really identify emerging patterns that brings that cultural relevance to the trend. And as a final step, we gut check growth potential that ensures that the trends basically have the staying power. What's unique here is that because people aren't just passively scrolling or loosely participating in these trends, they're really leaned in and they're engaging with them. It makes the trends more personal. It's driven by millions of people, not just one influencer or a fluke viral reel. It makes them more actionable. So, you can see that checkouts have grown by 68% year-over-year, proving that the journey from inspiration to action is seamless and measurable on Pinterest. They're also more durable. Trends last nearly two times longer than trends anywhere else on the internet. Now, we know durable is a bold claim, especially when most trends flame out within weeks. And a really fabulous example of this is last year we predicted that Jenzian millennials would fall for the dark sweet vibe of cherry in 2025 and we were not wrong. But cherry coded did more than validate our prediction. It revealed how a simple color aesthetic evolved into a full-blown commercial category. And this is exactly how you can turn trend insights into competitive advantages. Let me show you how this unfolded. It started with discovery. So, this is essentially the inspiration phase. The trend exploded. You can see we had a 65% year-over-year search growth. Um, and it began with like the core aesthetic. So, searches like dark cherry red, but this quickly evolved into multicategory searches. As an example, we saw 130% increase in searches for ### [5:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=300s) Segment 2 (05:00 - 10:00) things like cherry martini recipes. So, you can see how we quickly get this snowball effect where it bleeds into several categories, making it an entire moment. What this can mean for you is if you can intercept at into that demand early, it's where you'll find you'll start reaping rewards on lower acquisition costs and higher efficiency. But how this goes from inspiration to actual intention is when they enter into that curation phase. So beyond people just searching, we saw an enormous 170% growth in cherrycoded saves, meaning that this wasn't just passive interest anymore. The aesthetic was most passionately applied to beauty with massive saves for dark cherry red hair and cherry lipstick. But it was also huge in food and beverage with people saving aspirational recipes like cherry tiramisu. It also ran across home and fashion just to name a few. So this crossover between color palette to a diverse range of categories really shows its true commercial breadth. And once your product makes it into those saved boards, you've then made it onto their shopping list. And this is where it really starts to pay off. We saw a 76% year-over-year growth in checkout conversions. So all that purchase intent translated into a number of outcomes. There was 190% lift in shopping clicks for dark red nail polish. We saw a 100% increase in shopping clicks for cherry decor and then 130% in cherry charm accessories. So brands that really won here were brands that were serving products to high intent audience who had already decided that they wanted this aesthetic and that's what drove ROI. So what did we learn and what are we taking away from this section? Well, Pinterest predicts it's not a risky bet. Remember that 88% stat? That's the data telling us that their strategic opportunities cherry-coded spread from being a simple color to an entire commercial category that was embraced by highly engaged Gen Z and millennial audiences. It delivered staying power as we move into 2026. Even now, we're seeing this volume increase and continue across multiple categories. So, activating strategically at every stage can turn cultural relevance into measurable ROI. Now, the fabulous Kelly is going to talk you through how we brought one of last year's trends to life with one of our customers. Over to you, Cal. — Thank you, Sarah. So, let's dive in to see what happens when a brand gets in early and builds around a Pinterest predict trend. Marriott Bonvoy faced a classic challenge. How do you break through the noise when everyone's fighting for a traveler's attention? They recognized that travel desires were shifting towards more outdoor adventures, but they needed to position themselves as the obvious choice before competitors came in and caught on to this trend. So, when Pinterest predicts surfaced peak travel last year as an emerging trend, Marriott saw the perfect storm, a databacked insight that aligned beautifully with their outdoor properties. Instead of waiting around to see what competitors would do, they jumped right onto the opportunity to really own the conversation from day one. And this wasn't just a single channel push. It was carefully orchestrated and it hit travelers at multiple touch points. Firstly, they secured Pinterest most premium placement for maximum visibility. Then they use sophisticated targeting to ensure their spend reached someone with general travel. And then they created native engagement through their sweep skates. So let's break down how each of these elements came together and worked out perfectly. Let's start with the foundation of their visibility strategy, the premier spotlight placement. When adventure seekers searched for outdoor destinations on Pinterest, Marriott's message was the first thing that they saw. This wasn't just about reach. It was about being present at the exact moment when travel inspiration tr strikes and planning begins. Additionally, Mar used sophisticated audience targeting to ensure they weren't just reading reaching outdoor enthusiasts, but they were reaching outdoor enthusiasts who actually book premium travel experiences. They leveraged actalike modeling based on Barrett Monvoy's loyalty members and also retargeted people who engaged with key campaign touch points. This precision approach meant that every impression had a genuine conversion potential. Lastly, instead of creating just a traditional display ad, they built a sweep skates experience that felt natural to the Pinterest content. Users discovered a peak travel getaway prizes while browsing which created genuine engagement rather than just advertising avoidance. The prizes themselves weren't just giveaways. They were carefully curated experiences that really reinforce Marriott's expertise in outdoor luxury travel. And then they ### [10:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=600s) Segment 3 (10:00 - 15:00) even took it a step further. They didn't just stop at digital. Marriott seamlessly bridged online with offline experiences by creating a pop-up concier Jess in New York City that offered them themed giveaways and getaway experiences. This wasn't just a nice to have activation. It created a memorable sharable moment that really amplified their digital campaign reach. It showed that they understood that modern travelers expect brands to show up wherever they are and not just online. So now let's talk results because this is where the strategy really proved itself powerful. Marriott reached 15 times better brand awareness lift than a typical travel campaign on Pinterest. And what's more even impressive than that, they saw five times better message association, which mean people didn't just remember Marriott as a brand, they remembered Marriott as an outdoor adventure expert. And most importantly for their business, this translated into real bookings across their full port portfolio of properties. Early adoption works because the trend touches multiple lifestyle moments. So here are the three key learnings that really emerge from Marriott's success. Firstly, getting ahead of head of the trends early pays off big time. You face so much less competition and really can build that authentic connection with your audience before anyone else jumps in. Second, Pinterest using Pinterest platform first formats and ad placements so campaigns feel native to how people plan to discover on Pinterest. Then thirdly, bridging the gap between online planning and real world experiences makes your brand really more memorable and drives purchase intent. Plus, it creates those sharable moments that naturally expand your reach. So, you're probably thinking that concierge with New York City, we might not always have that on hand for budget-wise, but the core insight is still universal. When people are planning on Pinterest, they're in that high intent mindset. So, your job is to really make that digital inspiration tangible. If you have the resources, build those immersive pop-ups, those exclusive events. But if you have more budget restrictions, you can always tie physical touch points to Pinterest QR codes to brands install displays and really kind of generate that user generated content to drive the brand's um uplift there. So the principle is constant. Make people in the gap between inspiration and action. And that's where the conver conversation really happens where it's driven by fit and not just spend. So without further ado, I'll hand it over to Nada to take you through some of the trends. — Thanks so much, Cal. I feel like Concier would be perfect with the snowstorm happening in New York right now. Okay, so we've talen through the science of predicts and we've proven and shown our results. So let's finally look forward. Pinterest predict 2026. It's a fresh opportunity for brands that are really willing to plan ahead and execute authentically. We're going to share a selected four predicts today. We believe these have crossvertical potential and really want to talk through the behavioral shifts that are driving them. And as I said, this is your chance to get ahead of the curve, start planning campaigns that will help you compound results throughout 2026. So, first up is cool blue. This isn't just the color blue. We are talking about a full aesthetic movement that's bridging a sub-zero sophistication to everything in 2026. And what's really interesting is how this trend spans. so many different categories. It's not just an aesthetic. It's from frosted cocktails to winter weddings. People are really leaning into the glacia inspired cool tone look. And what we know that is really underpinned this is consumers desire for refreshment both literal and metaphorical. Temperatures are rising. globally last year reached the hottest temperatures on record. And this heat is creating an increasingly pressurized environment. It's spurring the appeal of cool blue to serve as a refreshing balm. And in fashion and beauty, brands are embracing cool blue as that next pop of red that Sarah spoke to. A monochrome look is instantly elevated with a cool blue accessory or a fresh set of blue nails. A recent nod to this was the Skiims and Northace collaboration. It really shows us that frosty air is the new aspirational. But that allure of icy cool goes far beyond the color. It's evolving into a full sensory experience. From cooling metal applicators for lip products to icy skincare that really delivers a deeppuffing ice bath sensation everywhere. Even in the food and beverage category, we're seeing them have a real field day with this trend. Blue cocktails are having a major moment reminiscent of you growing up. And we're seeing restaurants create entire Frost experiences around their drinks and presentations. And then events are really embracing this trend, too. Ice Blue weddings are up 55% yearover-year. It's 2026 answer to something blue. It's ### [15:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=900s) Segment 4 (15:00 - 20:00) fresh. It's modern. And it's a twist on that beloved wedding tradition. And finally, in tech and tulco, we're seeing the rise of ice blue phone cases, earbuds, sleek frosted device finishes, and glacia inspired packaging. So, as we look to the year, think of cool blue as a visual air to breathe into spaces, screens, and identities. It's a signal of wanting composure rather than chaos in an age of over stimulation, which I'm sure we can all relate to. It was interesting just this week we've seen the Winter Olympics supercharge search terms of icy blue and blue eyeshadow and it's really igniting the figure skater in us all. Cool Blue's breakout moment is in the warmer months. As I said, beverage brands are ahead. Um they're looking at serving and heroing icy drinks just as consumers crave that relief and speaking to cooling moments um that are more than just a sensation. And you know for us more locally Australians yearround love for ice cold drinks underscores this trend. But then if we look to the cooler months there's really a clear opportunity to brands to think about that pure icy calm whether it's a wintry getaway or a serene wellness retreat. If keeping cool is the new language of luxury what will Australia's next mustplace escape be? And around the globe, as I said, we know people are searching for that refreshment, both literal and metaphorical. And so the question is, what products and experiences can really truly deliver on that promise? Next, bit of a step change. Let's jump into a bit of a retro one. Laced up. The humble doily is set to make a major comeback this year. It's a broad touch of elegance. It's, you know, in beauty, it's lace nails. They're up over 200% year-over-year with artists creating incredible encrypt in intricate designs. In fashion, we're seeing lace bandanas. They've surged to 150% and we're seeing designers looking at soft trenches or bomber jackets with lace collars and cuffs. It's that real interaction between hard and soft. And then even in home decor, they're really embracing this trend, whether um lace is really kind of shedding that grandma grandpa reputation and it's bringing charm into modern spaces, whether it be through tablescapes or curtains. And I think the real insight here is that in a world that's increasingly digital and harsh, consumers are just craving that comfort and character of a handcrafted detail, it's that world of instant frictionless consumption. The intricacies are rising. And so digital life might flatten texture and effort, but things like lace, ties, and fastens, they're reemerging as symbols of care, skill, and intention. And I like to think of this as celebrating the beauty of things. At the heart of the laced up trend, it's thoughtful styling. So whether it's a deliberate little hint or a sumble, this is handcraftes that instantly infuse any look with romance and modern charm. I think the whole Wthering Hearts press tour completely embodies this predicts. It reflects a hunger for an ornate world. That emotional intensity. It's slowb burn storytelling. And then if you think beyond fashion, there are just unexpected categories. Laced up food inspiration where pastry chefs are creating cake designs with those delicate sugar overlays or baristas mastering lace patterned latte art. Then if you think to something like DIY, it's really popping off. people want to create crochet lace pieces themselves. I think there's something really satisfying about the process of creating something so delicate and beautiful with your own hands. And so, yes, this is obviously a trend that is in fashion, but lace feels like a visual shorthand for romance, restraint, and craft. And as the weather has warmed, we have seen lace bring freespirited romantic vibe. think slip dresses, those coveted lace edge shorts. Autumn and winter are where I think that cozy factor is really going to come in. On our platform, we naturally see people really embracing craft, and this trend is no different. Penners making their own lace pieces for the holidays, creating heirlooms that feel both nostalgic and cool, or simply adding a doily under a cup of hot chocolate to romanticize life. And I just think this is all about the sweet details. And then if we think about spring, this is a real sweet spot for the bridal season here in Australia. We think lace is going to absolutely be in the spotlight. Think about tablescapes, wedding invitations, intricacies on veils. This is all about making lace feel really current and modern. And to sum it up, the nail to like nail this laced up trend. It's about embracing creativity. It's artful art artful styling. And it's about adding that unexpected elegance and that human touch to everything. And I think as a culture we're re-evaluating craft and restraint and emotional depth. The question is how ### [20:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=1200s) Segment 5 (20:00 - 25:00) can media evolve from instant impact to that really intentional experience. Next up we have wilder kind and this is really nature is news from do print textiles to butterfly blossom inspired jewelry. Yes, at the core of this trend it's all about nature inspired escapism and I think it's something we all know. technology has accelerated everything around us and people are just seeking grounding in the nature and critically the wild and what's interesting and we see this with a lot of our predicts we've seen this idea before William Morris the grandfather of arts and crafts movement who created prints and textiles inspired by the wild intricacies of nature did this in the 19th century and as a backlash to industrialization so then let's bring it into 2026 when times people of the here are the architects of AI. It's just pretty simple. We're looking to nature to ground us. And fashion is really central to this trend. Deer print is poised to be the defining pattern, which I can't wait to see. It's bringing softer, more enchanting spin to classical an animal prints. So, we're thinking dotted deer print jackets and dresses and fashions, nail art, again, taking cues from the forest, and even home decor, really looking at those whimsical patterns. And the trend really extends beautifully into travel and outdoors. As you would imagine, from trail tot picnics to cottage core, think vintage wicker baskets. People are really seeking these destinations that feel really immersive. And it's about slowing down, connecting with the world in the most whimsical way possible. And you know, we really believe Wilder Kind has the ability to adapt to every season. And it's bringing that touch of wilderness to every day. So in the summer, that's an invitation for those endless adventures from discovering hidden nature destinations off the beaten path to spreading your wild side through festival fashion. And then if you think to the cooler months, Wilder kind of invites you to embrace those cozy comforts. Think about layering, thinking about plush throws in your spaces and places. And even, you know, avid gardeners look into the forest for planter and landscaping inspiration. This is also tipped to really be big around Halloween. So, think about woodland inspired costumes being the top of the list. And I think a really great question here is what would it mean for brands to think about products and experiences that truly help us disconnect, slow down, and really return to the physical world. And the final one from me today, extra celestial in 2026. We are going intergalactic. Think holographic home accents, opolescent eyes shadow that looks like moondust, and cosmic silhouette straight out of a sci-fi movie. And I think the numbers are really something to pay attention to. Alien inspired makeup is up 140%. And opolescent searches are up 115%, channeling an otherworldly beautiful beauty look that really feels futuristic. And I think what sets this trend apart is it's this call for everyone to feel like the main character. Whether that's tapping into that out there fashion or traveling to destinations that feel out of space, people are really ready to embrace something that feels completely out of this world. And as I said, what's core to this movement, it's that sense of escapism and bringing that sense of wonder to every day. But I think this is really embedded in a Y2K lens of futurism which is historic. It's when people felt really optimistic about the future, the Y2K millennial. There was that technology felt fun. It felt really purposeful, empowering. Everything really felt possible. And I think extra celestial aesthetic really offers that rich cultural and emotional territory for reframing technology from potential anxiety and surveillance to freedom. So 2026 is the year of experimentation and no trends offer better inspiration. It's the way we glam, the way we dress, travel or think about our homes. It spans so many categories all the while staying really true to that captivating sci-fi aesthetic. And with many of these trends, it appeal lives throughout the season. So we see it big being big for design lovers. Think about curating li living spaces that futuristic feel again in fashion really forward thinking and out there style inspiration. Interestingly the futuristic mood like carries onto the open road. We found in auto searches futuristic ver vehicles are up 60%. That just means people are just as excited about the ride as where they're traveling to. And this is all about embracing the adventure of the unknown. Another Halloween tip. This is Halloween costumes, alien co costumes, cosmic creativity. We think it's really going to take center stage. And the thought here is if the trend takes us kind of out of this world, how can we suspend the law of physics of our creative? Like think about the scale, the texture, the ### [25:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=1500s) Segment 6 (25:00 - 30:00) motion to offer an otherworldly visual experience that feels really genuinely limitless and futuristic. So given aliens have entered the chat and the future has never looked more exciting, I'm going to pause here so we can think about how we can really apply this to the brands and clients that you look after. I think the beauty of broad crosscategory trends is that they open multiple creative doors that really gives many different brands an authentic way in. So whether it's a color, a feeling, a new behavior, an aesthetic shift, if you're thinking about food and beverage brands, it might be an eye-catching product visual. For fashion, it could be inspiring a new palette or a material story. For beauty brands, I think a lot of what we've spoken about could be your innovative product formats or treatments. While home and lifestyle brands, you can really reimagine textures, ambiencece, or just rituals that really tap into these trends. And the key here is to spot the connection that's true to your brand's DNA. Identifying these opportunities, of course, early and really planning intentionally. It's about bringing relevance and delight to your audience in a way that feels uniquely yours. So, where do these trends intersect with your brand strength and how might you creatively bring them to life? And with that, I'm going to hand back to Kebell. — Thank you so much, Nams. So, this brings us back to a practical question which I'm sure you're all wondering. How do we actually get started with Pinterest predicts? You need a simple way to move from trend inspiration to real execution. So, here's your practical playbook for turning these insights into measurable results. Let's dive into our top tips for bringing Pinterest predicts trends to life in your next campaign. First up, choosing the right trend for your business. And here's the thing, not every trend will be a perfect for your brand, and that's totally fine. Next, we'll look into sharpening your strategy by weaving trends into multiple touch points across your marketing mix. Then we'll also explore what it really means to own a trend by becoming the brand that people instantly associate it with. And finally, we'll show you how to use Pinterest trends tool as your go-to resource for discovering trends all year long. Okay, let's talk about choosing the right trend for your business. The really exciting part here is our trends are incredibly versatile. A single trend can work across completely different industries when you apply it creatively, just like cherry-coded, which share um randler at the start. But take one of our new trends from this year's report, throwback Kid. In 2026, childhood is getting a vintage makeover. We're seeing major search spikes for 1970 childhood toys, upcycled baby clothes, vintage kids fashion, and nostalgia toys. parents, especially Gen X and baby boomers, are bringing simpler times into how they're raising their own kids now. And this is how three different types of brands could really make throwback kid trend their own. So, first up, fashion and beauty brands could really lean into the vintage back to school aesthetics with retro patterns and classic styles. They'd be tapping into directly that vintage kids fashion surge. Toy brands could showcase rainbow slinkies and other classic toys that really define that childhood play. With searches for nostalgia toys surging, they'd be reminding parents of a simple screen-free joys of what they grew up with. Tech brands could take a totally different angle. Imagine a retro alarm clock with travel back and playtime messaging. It's nostalgic and really meeting today's functionality. Same trend, three completely different executions. Each brand would find their own unique angle based on what they sell and who they're searching. So don't dismiss a trend just because it doesn't really seem obvious at first. Look at the underlying insight and ask, "How does this connect to what I want to offer? " You might discover unexpected opportunities to reach entirely new audiences this way. So Pinterest predicts trends can help you level up your strategy across the board. First, using these trends to bring fresh energy to your creative. Think content calendars, campaign assets that actually feel current and relevant. Second, let's use trends to inform your bigger picture decisions around product marketing and shopping ads. They might even spark ideas for entirely new product road maps. Third, get ahead on search. Incorporate Pinterest trends data into your paid campaigns before the competitors do. And finally, take trends beyond the digital space. bring them to life through popups, intore experiences, and marketing events that turn online inspiration into real world moments, just like Marriott Bonvoy. And this is where it gets really exciting. You can actually sponsor a trend and make it yours through official partnership with us. This is where you can really elevate your strategy with an official trend sponsorship. You get exclusive co-arketing privileges around a specific trend, plus creative production support. We provide co-branded badges and guidance to help you execute effectively. You can see these examples on screen from Flight Center and Minecraft with their sponsorship of Player One and Dulux and their ### [30:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=1800s) Segment 7 (30:00 - 35:00) sponsorship of Homefront here on this slide. So, if you're ready to take action, visit Pinterest Predicts 2026 report online to unlock the full list of trends to really get the context behind each one and see exactly where the momentum is building. And regardless of budget, every brand can still gain a competitive edge with Pinterest trends tool. It helps you go beyond keywords and get a deeper insight into Pinterest users behaviors to help inform creative development and campaign planning. And you can access this anytime you like on trends. pinterest. com and use it throughout the year to really refine your strategy, spark creative ideas, and inform your campaigns. So given we haven't gotten much time left, we're going to answer a few of our frequently asked questions from Pinterest predicts. So I'll hand it back over to Namita for this one. — Awesome. Thanks, Carol. Um, [clears throat] from road showing this over the last couple of weeks, one of the big questions we've had are why Pinterest trends are more valuable for advertisers and merchants than other trends on the internet. And I think this really goes back to what Sarah started with at the start. Um, Pinterest trends are distinct because they reflect a collective behavior, not just a fleeting viral moment. So, as um, Sarah spoke to, our trend predictions are based on millions of data points. So, people searching, saving, shopping all around a similar idea over time. So, that's collective behavior that shows that real shift occurring rather than something that's short-lived, sparked by maybe someone really influential or a viral post. So unlike other platforms where trends can kind of peak and disappear really quickly, Pinterest trends really tend to be more sustained and they signal that broader cultural movement which hopefully you saw coming through the predicts I went through. And I think it's just worth saying like we know things are moving fast. A lot of the data shows us that trends are moving faster ever than ever, but they're definitely not moving randomly. there are patterns emerging and that's ultimately the patterns that um Pinterest studies and that's what the predicts surface and then the second question that we've had a lot of is how should brands choose the right one or two trends to focus on rather than trying to do everything and I think this is quite simple I think it's about starting by identifying trends that genuinely align with your core values or your audience interests so focusing on ones that feel really authentic to your brand and where you can really uniquely add value to your community. Um, I think a great place to think about your audience is that trends tool that Kell just spoke to. You can really start cutting the data and see what matters and what means to them and then consider your brand's voice, your products, your expertise that can really meet a need um or an aspiration that reflects uh in the trend behavior. I'm going to throw to S for the last two. — Thanks NMS. Um yes, a lot of the questions that we have been seeing when we've been speaking to our brands and customers, one of the biggest things that we get is how can Pinterest predicts be activated in the media? So how does that actually look when it comes to it? And we've seen that Pinterest predicts basically performs best is if you leverage it as an engagement lever within a broader campaign strategy. So, it's basically like that golden egg that boosts attention and engagement. So, for example, let's say you're a beauty brand. You want to lean into the cool blue trend this year. You have a makeup campaign coming up in April and makeup's your best performing category. Our recommendation there would be to embed cool blue as a distinct trend chapter within the wider makeup campaign. So that approach allows a brand to essentially deliver against the broader campaign objectives as well as include a broad range of relevant SKs and messages whilst also using the Pinterest predicts trend as that hero moment to help the campaign stand out on platform and ultimately drive higher engagement because it's tapping into what people are actively discovering on Pinterest as well. And one of the big ones we get often, actually, I'd say this one crop crops up more than it doesn't is some examples that we're sharing um are really big brands. So, how can small businesses and creators take advantage of Pinterest predict trends in a practical and affordable way? Well, of course, we're going to recommend sponsoring a trend where possible. It's essentially going to maximize the value of Pinterest predicts, but you don't need a sponsorship to benefit from the insights. Small businesses and creators can use Pinterest predicts as a practical guide for what to create and ### [35:00](https://www.youtube.com/watch?v=ivqfq7JFZDw&t=2100s) Segment 8 (35:00 - 36:00) how to position it. Even small lowcost changes can make a difference. For example, update your creative to reflect the emerging themes. That could be trending colors, styling cues, formats that people are saving. You could also look to align your copy with what people are searching for by weaving in those high-erforming keywords you will have seen throughout into your pin titles or your descriptions, even your campaign targeting. And essentially, you can package your products content all around the trend um with simple how-to posts, themed edits, or curated sets so that it feels actionable and not just inspirational. Those lightweight optimizations will essentially help you show up more natively on Pinterest and connect with the audiences who are already primed for what's next without needing an enormous budget. Um that is all for us today. Thank you so much for joining. There will be some useful resources for you to use in the follow-up emails. And for any more information, please, please reach out to your Pinterest rep. We are more than happy to help. --- *Источник: https://ekstraktznaniy.ru/video/46244*