# The real problem for Web Designers using AI

## Метаданные

- **Канал:** Flux Academy
- **YouTube:** https://www.youtube.com/watch?v=YSm9klASaow
- **Дата:** 01.05.2026
- **Длительность:** 7:17
- **Просмотры:** 4,284
- **Источник:** https://ekstraktznaniy.ru/video/49081

## Описание

The real problem with AI for Web Designers is not that your clients are going to start making websites without you. AI isn’t just another tool but, Matt argues, creatives are still essential if they work on the right things.

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## Транскрипт

### Segment 1 (00:00 - 05:00) []

The real problem with AI today for web designers is not that your clients or your boss are going to start making websites without you. Any customer or marketing manager doing this today was already using templates yesterday. But you know this. There's actually a much bigger problem, one you should be paying attention to. And I know you haven't got time for another hot take on AI, so this isn't going to be that. I just want to help you reflect on what you should be doing if you want to have a creative career. It's over 20 years since I started working in design, and if you're just getting started, this video is my advice to you. When I started building websites, just being able to get one online was valuable. Those days have been gone for a long while. It's not about being able to design or develop a website or whatever your skill is. It's about being able to do it well. Based on the needs of the project, and this is where AI can either be the biggest boost you've ever had or the biggest hindrance to your creative career. It isn't just another tool that's come along like desktop publishing, digital photo editing, or visual development. This moment really is fundamentally different. We're dealing with machines that can learn, that can acquire knowledge and skills, skills which can now be applied to every stage of the web design process, strategizing, wireframing, copywriting, generating images, layouts, code. There's an AI-powered solution for all of that, and more are appearing every day. Feels like it's every day. And that means that if you're skilled in one of these particular areas, you can zoom through busy work. A copyright might just brief the tone of voice, add some context information before AI generates pages and pages they then edit. Or professional from what was previously a narrow discipline could handle the entire process, like visual designers who take responsibility now for website projects with AI doing the heavy lifting in the strategy phase, writing the copy, generating the images, and coding the final website. Of course, every professional feels that their role is the indispensable one. We strategists and account managers work directly with clients, figuring out why we're even doing this in the first place. Ah, but the copywriters say, "We produce the words that actually persuade the user. " "But arresting imagery is what draws people in," claim the illustrators and photographers. "Communication's our specialty," boast the designers. "We bring it all together and lead the user towards the goal. " "But our code is the actual finished product," say the developers. "Without understanding how it works, you can't make it work and keep it working. " Well, this is just human nature, and this conversation isn't just happening in technology and in the creative industries, it's happening in almost every industry. Lawyers, accountants, doctors, they're all protesting in the face of what we've been told is an existential threat. But it reveals something crucial that all professionals know. If you've been doing something for a while and you're good at it, you start to understand how work actually gets done. Things rarely move from A to B. It's usually A to B, but then to Q to F via Pink Floyd and a walk on the beach. Whether you're writing a song or photographing a landscape, producing a film, designing a logo, there isn't one hand a process that helps you get professional results. But on the other hand, an element of luck and randomness along the way, happy accidents that produce unexpected outputs. That's the first reason to stay in the process. The second is that doing things the fastest way isn't always the best choice. On Saturday, I took my family out for the day, and instead of traveling on the fastest route along the motorway, we opted for the country roads. We could have saved a few minutes by taking the highway, but we would have burned an extra 20 miles of fuel. But more importantly, we would have missed enjoying the landscape along the way, and that memory of seeing a glider plane coming in to land made your old self say it was the coolest vehicle he'd ever seen. When you do things the long way, you learn the discipline for real, pushing through the hard parts, creating terrible first drafts, comparing options, understanding how the tools work. You can't do this with AI prompts. You can't really understand design, code, writing, photography, illustration if you don't understand the techniques and the process. Creative work emerges from knowing what these things can do and pushing them and testing them and using that in tandem with your knowledge of the principles that illuminate all great work. AI will put designers out of work, and that's a good thing because at the moment anyone with a laptop and a Canva account is calling themselves a designer. Now the marketing manager just uses AI and doesn't even bother with templates half the time. It's kind of like being an armchair sports fan. It's easy to sound smart to the people around you, but if you actually get in the arena, you'll find it's not as easy as you imagine. Stop prompting your way to glossy images and take a film camera out

### Segment 2 (05:00 - 07:00) [5:00]

for the afternoon. Create something visual with pens and pencils and paints. Design in Figma, creating every single frame individually and naming it. Get out a text editor to write all the code with no other help. At least some of the time, you need to do things the long way, or your skills will atrophy. We need to avoid the danger of using AI to take away the pain and suffering of the creative process. This is the very place that things are made. YouTube commenters want to tell us that a website that took months to create, a strategic business project, is worth nothing because it can be copied by AI in minutes. It's like saying the Mona Lisa is worth nothing because AI can generate a similar image. Copying isn't the value, it's the creation. George Lois, the legendary New York ad man, said that without a creative idea in your head, the computer is a mindless speed machine. The advent of AI has not altered that truth. It's like the lazy comment on famous artworks, "I could do that. " Well, no, you could not because if you could have done it, you would have done it. The technical process of painting dots or splashing paint on a canvas is not the crucial aspect of this artwork. It's the idea, the context, the framing, the story. The most powerful tool at your disposal today is not the vast AI data centers. It's this. It's your companion as you generate ideas without a computer in sight, sketching layouts, diagrams, figures, writing notes, giving your brain space to figure out the way before you get in its way. I don't care if you're a designer or a developer, you're more visual or more technical. If you don't have a physical notepad on your desk, there's something missing. Before you begin and whenever you're stuck, it's the first place you should go. Absolutely experiment with AI because creatives are curious. Deploy it where it can help you because freelancers are resourceful. But don't let it kill your skills, your expertise, and your vision. No one knows what's going to happen tomorrow, even those that pretend that they do. But I'm not going to let AI destroy my brain today. No AI was used in the making of this video. Until next time, happy designing.