# GLP-1s, Food Addiction, and the Psychology of Craving - Luke Cook

## Метаданные

- **Канал:** Max Lugavere
- **YouTube:** https://www.youtube.com/watch?v=DZhEkRBs3AM
- **Дата:** 27.04.2026
- **Длительность:** 1:02:04
- **Просмотры:** 1,684

## Описание

15 Daily Steps to Lose Weight and Prevent Disease PDF: https://bit.ly/3FcEAHw - Get my FREE eBook now!

A wide-ranging conversation with Luke Cook exploring GLP-1 drugs, nicotine, ultra-processed foods, and the psychology of craving—blending evidence-based insights with real-time speculation and commentary that should be taken as conversation, not prescription.

00:00 Chatting With Luke
2:48 Channeling Our Emotions
7:11 MDMA Therapy
9:44 Are Animals Gay?
14:35 Impacts GLP-1 Drugs Has On The Brain
22:36 Negative And Positive Effects Of Nicotine
31:05 The Dangers Of Motorcycling
35:20 Ways AI Could Impact The Future
41:44 Key To A Balanced Diet
49:40 How To Determine Sufficient Protein Intake
54:45 Controversy Over David Protein Bars
1:01:05 Where To Find Luke

This episode is proudly sponsored by:

Kion is known for their transparent and evidence-based essential amino acid (EAA) supplements which help save you calories while providing all essential amino acids for muscle growth and more. Save 20% by going to ⁠http://getkion.com/geniuslife⁠.

Watch my new documentary Little Empty Boxes - http://littleemptyboxes.com

Follow Max Lugavere:
Website: http://thegeniuslife.com
Instagram: https://www.instagram.com/maxlugavere/
Twitter: https://twitter.com/maxlugavere

## Содержание

### [0:00](https://www.youtube.com/watch?v=DZhEkRBs3AM) Chatting With Luke

Luke Cook, what up, baby? Damn! Welcome back to the show. How often do we do this? I feel like every 3 months. — Every couple of months. A quarter. Yeah. — Like once a quarter you have Luke Cook on. I wouldn't have it any other way. Would you rather drink a cup of soybean oil or a teaspoon of glyphosate? That's wow. Uh I would probably rather do the soybean oil. Okay. — I'll take yeah. Calorically that would be quite the load, but I mean a tablespoon of glyphosate would kill you. I don't think you would die. — Teaspoon I said teaspoon. — I mean just you probably eat that in a day with a regular meal. — Yeah, like I would way prefer that. As opposed to how much glyphosate? A teaspoon. A teaspoon of glyphosate? — Roundup. — Yeah. — Like this is I think that might kill you. Really? I don't know, but — Of What would you die of? Just like a toxic overload or like a Yeah, it's a neurotoxin. So that's how they kill like Oh, so you do admit that it's bad for you. Uh you know, I'm not about to drink consume a teaspoon of it. What would you be What would be your answer? I just Maybe I want to get the glyphosate. — only reasonable answer is the soybean oil. Right, but I just maybe the teaspoon just makes uh it's one done. Like you just down the glyphosate and then you take a sip of water and it's you know it's done and maybe there's so much glyphosate just everywhere anyway that I'm my body would be like I'm used to this. — Hm, we've been here before. That is an interesting question though. Like it's not something that I would have like considered. Here's another one for you. If you had to join a Hollywood couple as a thruple and you had to make it work relationally. Like you know, you didn't have not just sexual. Like you like I think we get along. Who do you Who would you join? Or it could be past or present. Which Hollywood couple? I know your answer. — Um okay. Uh man, who I don't know. — Yours is Your answer is Daniel Craig and Rachel Weisz. Okay, maybe yes. You reckon you'd get along with them? — I think I would, yeah. I'd probably get along with yeah. And what do would you provide to that relationship? Like some some wellness know-how? — Maybe some like you know, some longevity advice, some nutritional counseling, some uh I don't know. Um I would just be a I think like a fanboy. I'm also a big fan of Rachel Weisz. — She's amazing. — She's amazing, yeah. I think it is Weisz. Is it Weisz? — right. I just I think it's Weisz. Yeah. She's a fellow I think she's a member of the tribe. And [snorts] Oh, she is? And yeah, and she's been in some of my favorite movies like The Fountain. Have you ever seen The Fountain? Yeah, Darren Aronofsky. — Yeah, one of the best. And Hugh Jackman? Hugh Jackman. Yeah. Darren Aronofsky directed it and uh it's about more It's a meditation on mortality. And that was one of the very few movies where I bawled my eyes out at the end. Yeah, I was like crying.

### [2:48](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=168s) Channeling Our Emotions

— Speaking of which, have you seen Hamnet? I've not. It is so heart-wrenching. I'm a big fan of the show Good Cop, Bad Cop. — Oh, yeah. — So yeah. Yeah, it's not as heart-wrenching as Hamnet. It's not. — Swear to god, watch that movie and if you don't cry at the end, then you're not a human. Which you might not be like 100% human. I've often thought that there's a cyborg element to you cuz you're so intelligent. Maybe. Thank you. That's flattering. — Do Is your girlfriend find that with you? Like does she find you emotional emotionally unavailable sometimes? — Yes. So like she's like you're not emotionally reacting in proportion to what we're going through right now. — Yes. I'm not the most emotive. I think I channel my Like you're an artist, right? Like as an artist, don't you feel like part of what it means to be an artist is to channel your you know, whatever emotions that it is that you're going through your art? — Yes. Or like put yourself into the shoes of the character. Like how would I feel should this happen? Yeah. That's kind of what I do. Like in the past it was songwriting. Now it's through like you know, books and art and kind of like social media stuff. But no, it's definitely like a weakness for me in terms of like your emotional emotionality — romantic relationships, yeah. And it's also like Is that an empathy thing? Do you think? Guarded I think it's like I'm maybe guarded. Mhm, maybe. I think it maybe comes from childhood. — Mhm. I read a book um man, we're going to deep. I read a book uh a couple years ago called It was about um the concept of — [sighs] — covert incest, which sounds really bad. It's It sounds like uh you know, cuz people like associate incest with like sex, but it's um when your parent makes you their surrogate partner um emotionally and that can kind of lead to you precociously becoming sort of like you know maybe overdeveloped emotionally and like guarded because you become you take the position of like being the man of the house as a child when you shouldn't be child, obviously. Yeah. And my mom and my dad had a lot of like relationship stuff when I was a kid and I think my mom in many ways made me like the stand-in man of the house. So I think that has led to me get it being guarded like emotionally, possibly. I don't know. No, I totally that stuff happens and also like I see that all the time, particularly in comedians. Comedians tend to be people who didn't have a They were the entertainment for the household because the household was so dark. So they would bring the light and they'd go, "How can I make everyone happy around here? " Cuz everyone is so down all the time. — Wow. — Right? Interesting. — And then in interestingly enough, the in Polynesian culture, Tahitian, Samoan, um Tongan — [snorts] — when you have three boys or four boys and you don't have a girl, you turn the fourth one into a girl so that she does the chores around the house. Huh. So that trans culture in those parts of the world is completely normal and regular. Fascinating. — Like literally they will like they'll call you by a girl's name, treat you like a girl. You know, you don't go and play sport with the boys, you're going to stay here with mom. Wow. — It's crazy. That's super interesting. The book that I mentioned earlier was called Silently Seduced if anybody wants to check it out. One thing you just made me think of was completely a bit of a non sequitur, but are you familiar with EMDR therapy? No. It's like a component of therapy. I'm I don't know all that much about it, but I had a therapist once who tried to do it on me and it I don't think it worked, but the idea is that bilateral stimulation of the body helps the brain better repro reprocess like old memories and traumas and things like that. — Right. Um it's like a whole thing and somebody I was having a conversation recently with somebody who like a nutrition scientist, my friend Ty Beal. And he was telling me that one of the reasons why walking is so therapeutic is that it's a natural form of EMDR because you're bilaterally stimulating the body and mind when you're walking. Yeah. Also, I feel like that men it would be make more sense for therapy for men to be outside walking because side by side is the ideal form of communication for us, whereas women are face to face. And the evolutionary idea of that is that you cuddle a baby like this, but you shoot with a man, you know, you or you hunt for an animal side by side with a man. — Whoa. — And so you much prefer to sit this way. Like we should be sitting this way. That's so interesting. — rather than face to face and men prefer

### [7:11](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=431s) MDMA Therapy

that. But just on that, the therapy thing MDMA therapy is becoming a thing in Australia right now. It came out in the New York Times today and I'd heard of MDMA therapy before. It's kind of in the zeitgeist, but um the people are complaining about the price. The price is it's so expensive. It's And it turns out that it's amazing for PTSD. The ability to take MDMA where you're in this very like body's flooded with oxytocin and serotonin and all these uh hormones and you can look back on traumatic times with more love and affection and whatever and process it clearly. And I'm like the price is so funny to me because it's like I'll get it for you for like 50 bucks. Like I can get you MDMA. — And then We live in LA. We have sources. — Yeah, exactly. And then it's like and then they do it with therapists and apparently it's incredibly expensive. I think that the thing about MDMA, which would be expensive, it's like it's a 5-hour, 6-hour experience. It's not like a short one. Have you ever taken it with your lady? — [snorts] — Yeah, my wife I have. I've I've taken it a bunch of times in different settings. — I've taken a few times, yeah. — Yeah. Um yeah, I've not something we're like endorsing or recommending or whatever, but here's the thing. Like there's all this like really interesting clinical research on it. And I found like anecdotally it to be like a really potent emotional lubricant. Like especially for somebody like me who struggles to like say what's you know, what I'm feeling in that specific context, you know. Um it's uh it can be a really great like therapy. Like a great self. In fact, you know the guy who's done all the research on that with the rats and things like that. It's Ben Rein, isn't it? From Stanford. — Yeah. Who came here and he he's been on your podcast before and he talks about rats and all the experiments they're doing with that. It makes so much sense that it would be a good for you from time to time. Yeah, emotionally like psychically. It's not good for you physic like it's there's you know, there's a neurologic cost, you know, there's it I think it it's it can increase oxidative stress like at the level of the neuron. Like it's definitely not good for you. We're not definitely not like endorsing or recommending anything like that. Like caveat caveat, but like the research that they're doing on it is fascinating and I think in the right set setting if you're a responsible like adult and you know like who knows? That's all I'm going to say. Do it. — The possibilities are endless. Um but it's not a certainly not a free lunch. There are risks, for sure. So animals are gay.

### [9:44](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=584s) Are Animals Gay?

Did you see this? Animals are gay. Um this it's maybe the largest study they've ever done on like homosexuality in animal communities. And — this is my favorite sentence from this whole thing. This predominantly involved mounting ventral to ventral, which is front to front, so like mouth to mouth or like uh with dolphins the hole the blowhole. Um ventral — Missionary. It's like missionary. ventral dorsal That's kind of like reverse 69 or it was just 69. As well as genital touching and fellatio. Both male-male and female-female interactions were included. says, "Same-sex interactions of a non-sexual nature were not counted to avoid ambiguity. " Fascinating. Bonobos, dolphins, and sheep. Get this about sheep. 8% of rams show exclusive same-sex preference. 8% of rams? Yeah. Wow, so evidence of homosexual homosexuality in the animal kingdom. Yeah, and like only like rams are only into other rams, 8% of them. Isn't that crazy? — What is that is crazy, yeah. So how do you get them to mount and like uh you know, how do you get them to actually you know, procreate? Sounds complicated. Sounds uh it sound it sounds interesting, but I mean, you know, hormones influence sexuality and animals are not alienated from the various hormonal exposures the the various exposures that may or may not influence hormones in utero that humans are exposed to, right? Like the world is becoming increasingly different. And so um I don't know. It uh it would make sense. I mean, and there might even who knows? Maybe like did the article suggest that there was like some kind of like adaptive aspect to it? Like — Yes. Like uh so that was saying that in more stressful situations when they're under more threat homosexuality was more common. Interesting. And it's also used as a bonding like as a social bonding, right? — Social bonding, they're raising kids together. Penguins were in long-term same-sex pair bonding. Fascinating. Albatrosses. Good for them. — Female-female Yeah, raising Yeah, incredible. Uh the albatross though raising chicks together. — really know how to have a good time. I mean, we live in LA and like pride June every June, you know? Like the city the whole city becomes like a party. Black History Month January or February? February. — know that. February, saddest month. And then the gays get June. And I find that so unfair. Like I'm like surely the the African-Americans should have chosen a better month than February where it's so cold. — It's often cold. It's also like the shortest month. Ah, 28 exactly, 28 days. And then the LGBTQ+ they went June, baby. They thought about it. My last hood, my last neighborhood West Hollywood. I mean, it's like the whole neighborhood would just erupt. Oh, yeah. Every June like the as soon as it would hit June the it would just become yeah, like street closures and it was just like Every weekend that was loud. — All that is to say that if animals are getting to partake like if non-human in those festivities like all year round like power to them. I'm happy for them. Totally. Also, I like gay music. It's like a confession. Yeah, I'm a gay music guy. I mean, you're talking to a veteran here. I'm like I'm George Michael, Madonna. They might be Pet Shop Boys? Pet Shop Boys, sure. Yeah, like a little EDM. Yep. Diva house. Absolutely. Yeah. Absolutely. There's like a joie de vivre that I mean, you use the you used the term before we got rolling, but there's a joie de vivre that they have because like think about the plight of a person who spent, you know, a significant proportion of their lives, right? Suppressed with like suppressed desire and Totally. And then finally they're like out of the closet out of the closet, right? Able to be who they truly are. Like there's there's a joy I think there's like a liberation that comes with that. And that's where I feel like all the music and whatever For sure. it reflects that. What about Pedro Pascal recently came out? — Did he? And Yeah, yeah. Or at least he was photographed with his boyfriend uh in public and stuff like that. And then it's so interesting to see him on the carpet when everyone's like, "Oh, now he's we know he's gay now. " And he's just got this air of liberation about him. Like he's like got a little purse. He cut the mustache off and just seems like more himself Mhm. than he's ever been. So 100% like you can imagine living like in the darkness or in your in the closet your whole life not being able to be who you truly are. And then all of a sudden let's just say you live in the Midwest where it's like not acceptable. And then you move to WeHo and you're like, "Let's [ __ ] go. " Let's go. Yeah, it's true. So animals I love that animals are getting a bit of that. Yeah, they're getting a bit

### [14:35](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=875s) Impacts GLP-1 Drugs Has On The Brain

gay. Yeah. Um the GLP-1 love thing I wanted to just read this viral tweet for you because it came from his name is uh Dr. G Dr. Shin Jeong Yong. Mhm. Uh This is what he said. "We initially thought GLP-1s like Ozempic, tirzepatide, retatrutide just reduced food cravings. Now we know they work for alcohol, cocaine, gambling, and other addictions, too. But do you know what runs on exactly the same circuit? Falling in love. GLP receptors sit in the exact same brain regions that light up when you're in love. The insane thing about them is that they don't just suppress appetite, they suppress wanting in general including romantic craving a romantic craving in another person. Something like 60 million plus people are now on anti-desire drugs and it happened in the blink of — Right. Like who they their like lack of desire finding people desirable who they wouldn't without the drug find desirable. — Yeah. Yeah, it's a recipe for disaster. I think I've seen you know, I have been working at training made a gym for like 9 years. And what I've seen over the last few years is just incredible. Like I see people about once a week. And um — [clears throat] — I'll just see people disappear in a week. And they'll come back and I'll be like they'll come in I'll be like oh, you're on it. Wow. — Like you just you look completely different. — It's that fast? It's so fast and it like here is where it like, you know, with fat loss like when you watch somebody here like they disappear around the chin and jaw and the face and it's like, "Oh, wow. " And I can just immediately tell like that was so fast. There's no doubt that was a GLP-1. Wow. It's like it's like, you know, it's like with a puppy. If you spend every day with it, you're like, "Oh, I haven't seen you grow. " And then everyone sees it's gotten so big and you don't know cuz you see them every day. With a once a week thing like usually on a fat loss phase probably takes months in order for you to say, "Hey, wow, you've actually you actually have lost lots of weight now I think about it. " But if you see somebody once a week and you see that change it's like something drastic has happened here. — Huh. And the question is like I've always wondered does the skin is it too fast for the skin to like appropriately reorient itself around the new body size? I don't know the answer to that question. That's a really good question. I've seen a friend who honestly — she's such a legend and she but she has truly transformed. It is actually incredible the way and her confidence and like she's like high school crushes who never looked at me twice and now writing to me. And uh she's on retatrutide. Wow. And so she's just she looks incredible. — I will say you don't really hear much about the whole like body positivity like health at any size movement these days. Well, I just saw that Jillian Anderson Jillian Michaels from Big Loser she just went on Jubilee and faced like 20 plus body positive body positivity people. They have gone quiet. Because a lot of their you know Amy Schumers and all the people who were with them and now on I was on big GLP-1s as well. So it's like Yeah, some people have suggested that it was just like them not wanting to do the work necessarily and now that the shots available. Yeah, and also like as if you wouldn't want to know like even if you love even if you are body positive like I love myself at this size. It's like actually I'd like to see what would happen. You should love yourself at any size, but You know, this is the test like okay, you love yourself at the large size. Let's see if small size. Like let's see it's what you want to GLP-1. Amen. Yeah. — I mean you're all you're reducing your risk for cardiovascular disease for dementia for type 2 diabetes. I mean I think it's like It's a for somebody who has just spent a lifetime yo-yo dieting and hasn't been able to find the paradigm that works for them and maybe they're just like chronically overwhelmed by food noise and you know, maybe they live in an environment that's just hard to that makes overeating the path of least resistance like it's a I think it's an amazing to have as a fail-safe. 100%. — Problem is we live in LA so we see people using it for vanity purposes all the time. Yes. Yeah, and I like there I know couples who are doing it together and I almost think that in regards to this makes sense for them to do it together rather than for one to not do it. You know, if they both do it together. I've seen people just like both two people at once just going wow, you guys look like a completely different pair. Wow. — Now so I think net positive like net positive for me. I'm like you said for people who just have never been able to get in control of it and have always wanted to and also to be able to live your live a like and like I would like to see if that's possible. It's like steroids. It's like I want to see how big I can get. Like it's kind of cool. Yeah. Now we've pushed MDMA. — GLP-1s steroids there's nothing we're not pushing. We're fans. — I mean I think like what you know, as long as you do it in a way that's safe and you're doing it from a place of curiosity and like intentionally and you're aware of the risks like I'm all about body autonomy, right? So I can't be like selectively pro body autonomy. Like do it do whatever you want but just make sure that you're doing it safely and you're doing it for the right reasons. Yeah. Right? — Yeah, 100%. But it's funny you know, it's a new ones thing. It's just kind of

### [22:36](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=1356s) Negative And Positive Effects Of Nicotine

like our next subject which is nicotine. Now nicotine Max I blame you — because I was like I don't need nicotine. I don't want nicotine and then you gave me a snows and I was like oh this is too much this in I was like for me. It's spicy. It makes me nauseous and then I started chewing a nicotine gum and I loved it. — You loved it. I I had a really light one and I was like just one a day and now and then now I find myself like I'm I have a coffee in the morning and like you know what would go well with this — is a nicotine gum. And so now I'm doing it more than I've ever done in my whole life out of nowhere because of you. You were the seed and now I'm now you posted the other day that it's like not maybe not great for the spine. It's nicotine that it seems like it's not great for the spine. Maybe it has an effect on collagen synthesis. Wow. — It seems to be nuanced though like you like the GLP-1 like it can it obviously in increases GLP-1s are obviously great for your you know, cardiovascular health fertility like it's improved in sperm quality in men all these things about GLP-1s nicotine seems to be amazing for the neurodivergent seems to be great for cognition. I have an example in here about a an autistic boy who was a who's violently aggressive who they trialed on it was just n equals one experiment and giving him nicotine completely calmed down those violent episodes. — Wow. And so and I think it was done at Yale. So it was like but it was still end of one. Only one person. Fascinating. — what they found. Wow. Very interesting. I think also they're using it in like long COVID. I could be wrong. Yeah. No, I'm sorry about that. Nicotine is no, it's not a free lunch. I'm I use it for the cognitive boost and I'm and I don't have an addictive personality. So like I'm not addicted to it and I I'm well aware of the risks of which there are many but as a focusing tool as a tool to focus um and like lock in as the kids are saying I think it's like it's a great tool but there are downsides like it's it's not good for cardio respiratory system. your joints. Um and it is I think that it's addictive qualities are debated. I think some people get like really quickly addicted to it and others you know, don't. I'm not like addicted to it but I'll take like a low dose before you know, a podcast sometimes before I need to hammer out some work. But there was a point where I was using more than I probably should have been and just because I like I enjoyed it. But then I felt very like it was very obvious how it was you know, because it's vasoconstrictive it reduces blood flow. It increases [clears throat] heart rate it increases blood pressure. None of those things chronically are good for you. So once I kind of like came to terms with that I stopped completely cold turkey which was easy for me to do. Then I had spine surgery. So I definitely didn't do it around the spine surgery for months. And at this point I just I'll use it like very infrequently like but you know, in the setting of like work stuff specifically no longer recreationally or anything like that. But yeah, as a nootropic I mean I think like there are a lot of podcasters who've presented it as like a healthy thing. It's not. I'm not saying that it's healthy but it can be used as a tool you know. Caffeine I mean you can develop an unhealthy relationship with caffeine drinking it too late into the day. Caffeine you know, also can increase your heart rate. It can impair sleep. We know that you know, sleep is incredibly important the standpoint of health. So you know, like all things you just have to be able to have like a healthy relationship with it and like as adults I think that that's you should be able to you know, make these decisions for yourself. 100%. The way that I was using it at the beginning when I was healthy when I was using it well I was using it I didn't I never drank an afternoon coffee anyway, but I was like I was sometimes I feel like one. I'm going to have nicotine instead kind of give me the extra boost of focus and um and then also be great with my sleep at that night. So I wouldn't interrupt it with the caffeine and honestly I love it still like cuz I in the afternoon I want to come from work and give my best to my work in the afternoon but also then go and see my sons and be on as well. Like I don't want to give them this shell of a man who's given his best to work. You know what I mean? And so to be kind of on a little bit for them. — Yeah. Um I — has a really short half-life compared to caffeine. So yeah, it's like it's not going to mess up your sleep. And sorry I cut you off. — What is the half-life thing? Can you explain half-life to me? Yeah, it's just the amount of time that it takes for half of it to have been metabolized and to have left your system. So like for nicotine I believe the half-life is like 2 hours. So it's very short. — Yeah. If not it could be like somewhere between two and four but for coffee it's eight. So it's very it's much longer. Yeah. So I saw the utility of it and then I heard Rhonda Patrick talk about it negatively saying you know, cardiovascular you know, and I like to chew gum when I work out. And so I was like okay, well I won't chew when I work out. Like that's when I won't take tobacco or nicotine. Um so I do it in the afternoon and then I heard Ben Bickman talk about it in a very nuanced way including one study that he linked it to about rats losing fat Hm. even so self-administered they would there was an hour of the day when they they'd allowed them to have tobacco and the rats that took the tobacco versus a placebo kept lean mass and lost fat on the same diet as every other rat. Interesting. — [sighs and gasps] — What do you think about the rat stuff? like whenever there's like a mice or a rat study and you're like interesting but not nothing to take home about that. — Yeah. No, I think interesting not necessarily going to be applicable to humans. I was going to add though like I think that a lot of the people that you see speaking positively about nicotine are like low-key probably addicted to it. Right. — Right? Yeah. They're like low-key like if you know, I don't think that anybody should be promoting it like as a healthy thing. I think you're better off not using any of it. But if you know, want to you choose to and it helps you it makes you better at what it is that you do then by all means do it. But like I think a lot of people in our space that are like promoting it low-key probably doing a lot of it. And I'm making some money from it too. Maybe even it. — And then there's you know, the thing about pyrazines which are like usually they're put into cigarette products but they essentially give you the feeling of nicotine but they're not nicotine. So a lot of the rush that you might get from a cigarette is from the pyrazines which are also in the tobacco. Interesting. Um I'm not sure if they're an added chemical but they seem to be net like make make the effects of nicotine kind of felt a little bit more but they're also bad for you. But they're actually bad for you. I wonder if the GLP-1 drugs yeah, I mean the GLP-1 drugs might help people come off of nicotine. Yeah. There was a Oh, man. What was the There was a study that I that was published recently that found that psilocybin We're talking about all the illicit substances today. Yeah, all the good [ __ ] Um that one uh therapeutic dose of psilocybin led to 6 months led to smoking cessation for 6 months after the treatment. And it was like they found it to be way in this study way more effective than nicotine patches. Wow. Yeah. It was like very effective for quitting smoking, which, you know, I'm surprised that people still smoke these days, but Yeah, I think it's gone I people are going analog. Like it's like, "Oh, let's go back to the old days, you know? Let's you know, let's get big gas cars and Have you seen that? I mean, you're a you're a working actor. Like I There have been articles like think pieces about how smoking in Hollywood has become quote unquote cool again. — There's one actor who I'm thinking about is my friend Gavin Leatherwood, legend, but he smokes cigarettes and I'm like, "You're such an idiot. " He's like, "It's back, you know? " It's back. I'm like, "No, it's not, Gavin. Stop it. " Stop it. — He also rides a motorbike. He's a full idiot. Wow. But he's like a James Dean type actor. Mhm. Like me on a motorbike smoking a cigarette is like, "What is this goofus doing on a motorbike? He's going to die. " But he makes it look cool.

### [31:05](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=1865s) The Dangers Of Motorcycling

Man, I don't want to throw motorcycle riders under the bus, but they do that to themselves. — That was good. No, but something crazy. So, I There was a time when I wanted to learn how to ride a motorcycle and even get one. I was obsessed with the show. Have you seen the Ewan McGregor's show — Yeah, yeah. with Charley Boorman where he they ride around like the world — Sick. — on motorcycles. Incredible. Yeah. So, I saw the first season When I saw after I had seen the first season of that show, The Long Way Round, I was like, "I've got to get a bike. This is so freaking cool. " And and I was like for a couple years I was like really I never actually went through with it, but I was like very curious about it. And then I started to realize this pattern where when I This is like really morose, but when I go over to my like explore page on Instagram, sometimes I'll see like really young people with like amputations that aren't like you know, overweight. Like it's not doesn't seem like it would be due to type 2 diabetes or anything. So, I go over and I'm telling you nine times out of 10 when I see like on my explore page like a young person with an amputation pop up, it's due to a motorcycle accident. — Yeah. Really scary. It is and like, you know, I just talk about my friend Gavin, but I'm like, "You should stop doing it, bro. You're so stupid. " He's like, "People don't know how to ride. " And I'm like, "Yeah, well, maybe you don't either. " Like I just find that the that that attitude of like I'm a really good driver, it wouldn't happen to me. It's like, "Yeah, but maybe you have a lapse in judgment once. " How do you trust yourself in that way where you're just like, "I'm always good. " It's like, "No, you're not. " Everyone's Everyone has a moment of lapse and also like you can't trust the people around you. You might be good, but everyone else is dumb. — Yeah. Like and I just find it and especially in LA, I'm like, "LA's so I like I rode a I used to ride a bike because I There was a time in my life here where I couldn't afford a car and so I was riding a bicycle and I got hit in a bike lane, smashed my shoulder. I've got this big silly dent here. Whoa. Yeah, and I was like, "Okay. " And then I got back on a bike after that and I was like, "I can't do it. " I You just see problems everywhere. Once you see the problem, you're like, "And the idiots are just everywhere. " I was literally in a bike lane and a guy just turned right in front of me. I was like, "This is I'm never doing this again. " Yeah, you could be doing everything right, but it's like the other guy. Yeah, you're in a bike lane. Yeah. You know. My dad always says you got to watch out for the other guy. Yes. — [snorts] — It's a It's crazy. I have a Tesla. Do you have a Tesla? I do not know. I have a Tesla that drives itself. It's crazy. Sensational. It's so cool. And honestly, sometimes it drives better than like I'm watching it. So, it takes some time to get used to giving the power over to the car. — of emasculating. But for me, I'm like I'm relaxed. I like it. It may might be a little bit emasculating for some. Um but I — Just sitting there? It Yeah, I just sit there. Um but what you realize is like you're like, "I would I would brake now. " And it's like it's broken. Like it's already breaking. And like I would turn and it's like it's on it. It's like and then it's and then so where I'm on the freeway the other day and I, you know, in California you're allowed to bike motorbike up the middle of a lane and my Tesla's already out of the way. And I'm like, "I didn't even see that guy. " Like but it's like it's just aware of much more than I'm aware of. So, you over time you're like you get used to it. You're like, "I would stop here. " And it's already stopping. Like and it's just as good as you if not better. Wow. Yeah. That's amazing. I've I have some experience, yeah. My girlfriend has a Tesla with full self-driving and I've like operated it and it's like magic. Yeah. It's crazy. — They're really good. I do think my kids will never drive. I think ultimately it's going to be so they're so obviously better than human drivers that it might get to a point where we realize that like all cars need to have this capability to some degree. — Yeah. Um I wonder if you I mean, it's sort of like what makes a Tesla a Tesla, but I would be surprised if Elon didn't make it open source to some degree just because like you imagine like if every car is wired to this network, um might one day auto accidents become a thing of the past. — Exactly. It's possible. Exactly. Uh

### [35:20](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=2120s) Ways AI Could Impact The Future

speaking of that because I am, you know, I'm a founder. I I'm constantly thinking about AI and everyone in my in e-commerce is thinking about AI all the time and talking about it and it's really exhausting, but I'd love to know what you think about the future of AI in regards to health and medicine. Mhm. Do you have any thoughts on that? I think it's incredible, yeah. I was um I was watching something that Gary V posted recently. Uh Gary Vaynerchuk, I thought was he just like He's really good at like the profound like sound bites, but he was talking about AI and how, you know, if you might we might look cynically at AI now because of the dis- disruption, obviously, that it's bringing to, you know, all all industries. Um people are losing their jobs, but if AI is one day able to tap into the the wealth of human knowledge and like elucidate a cure for something that like a loved one of yours is suffering from, then I think it's going to be incredible and I think that AI very much has that capability. Well, it's certainly smarter than doctors already. — Yeah. You know, there is countless apps. My friend has one called Augie, which is absolutely sensational. Um and essentially like takes all of your data from all of your doctors and puts it into one place. It's including all of your wearable data and has it in one place and you can The way that you can talk to even ChatGPT about your what you're going through and what you're experiencing and its ability to get to go from hundreds of thousands of sources, probably millions, to give you like what it thinks it might be. — Mhm. A doctor doesn't have that capability. Mhm. It has like a doctor will have very limited ideas of, you know, of a few different studies of the latest, maybe if you got a good one. But AI is just leaps and bounds ahead of them. It's incredible. I think I mean, you still need to have like the doctor, you know, I think a doctor plus the tools of AI, I think that's like that's the combination that I want to see. You know, I want to see more doctors embracing AI and I'm sure they are, you know, they already are. I think you'd have to be stupid not to at this point. But yeah, I mean, it's a it's incredible. It's not perfect. Like I, you know, as a writer and as somebody with like a level of expertise like in the in the domain of like, you know, what I write and talk about, like it definitely will make errors and its writing is kind of banal. Like it doesn't really have much of a, you know, personality or voice and there are these like fingerprints, these annoying fingerprints of AI that are, you know, very obvious that it's not X, it's not Y, it's Z, like that whole thing. — Yes. Kills me. Yeah, but that being said, like its capabilities are tremendous. Like as a writer, you know, you used to need to pay, you know, there are book doctors, there are ghostwriters, there are um there are like research assistants, there are writing assistants and like AI kind of, you know, does a lot of that stuff for me and it's very competent in that regard. I still have to be at the wheel. Totally. It's not like a Tesla just yet in, you know, with regards to like writing and like these really sort of niche knowledge domains, but like it's very impressive. Do you use it? I do use it. Um I'm conscious of when I use it. Like as a creative, you want to keep your brain the area of your brain that's yours yours. If you start If you, for instance, if you're a less creative person and you want to make content, you can go to AI and it'll help you, but you will your brain will cease to work at trying to figure that out anymore. Mhm. And so I think that it's you got to be like quite conscious of it. With things that I never have given a crap about, accounting, um you know, running my business and all my, you know, all the numbers of my business, I'm like, "Great. Take over that. I don't want to think about that. " And I never have wanted to. I'm really happy with all the things that my brain does, but I really don't want to taper that. I want to make sure that I'm as free thinking as creative as possible uh and I don't ever want to give that power over to AI because I know myself and you I'll just switch it off. I'll be like, "Okay, I don't have to try anymore. " It reduces the friction though. Like it it it allows you the ability to produce like the output of what would in the past have required a team Yeah. — which I think is incredible. And for business stuff, it makes perfect sense. For writing, Is there a use case for it as an actor? Um there as a writer, like as a screenwriter, there is. As an actor, there isn't. I can't think of a use case for AI unless you get it to read with you and audition, which is actually a great idea. Yeah, that's a good idea. They're probably already doing that. Um There's an app called what? What was it? Line reader? Wasn't there an app? Yeah, there is an app. There is like it's a line reader, but it would have been bad. Like it wouldn't have been very good. Um but considering we all film auditions from our studios now, home studios, and we're usually reading with someone who's over Zoom, and it's like, oh, could actually eradicate that person. Don't have to pay them anymore. Um yeah, there's a there's a way. I mean, actors will probably be replaced on at some point soon. Certainly extras, background actors, will get replaced. Did you hear there's a movie they're using an AI Val Kilmer? Oh, yeah, that's awful. — It's crazy. — so much. I'm like, the the thing about life is like it's like it go until you die and then we'll miss you. Let us miss you. Go away. Like you weren't that you were great while you were alive. We don't need you to continue. Like it's like the you know, Nicholas Cage has the same thing that when he passes away, his he sold his likeness. Interesting. And so, and I'm like, just go away. Give other people a turn. You've had a great life and a great run. You're really interesting, but you can stop. And that's what makes life interesting, like it stops at some point. That's what makes it special. Yeah. — just continue on, then it's like, oh, this is going to suck eventually. You want to leave a canon behind. You don't want to become the slop. Yeah, right, right. Dude, um Michael Caine has sold his voice over to Eleven Labs, which is like an AI voice over. You pay you can pay enough money and get his voice. He doesn't need to record anything for you. It just sounds exactly like him. McConaughey's done the exact same thing. Um so, they get paid a price, and their voice over can be bought. Damn. — For ads or whatever. Crazy. Yeah. Wild.

### [41:44](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=2504s) Key To A Balanced Diet

Have you heard about this new um so, I've I think it's really funny. They've branded the rice and beef bowl as boy kibble. I wanted to talk to you about this because um you know, I think it's really good from the standpoint of adhering to a diet, whether it's a calorie deficit or a calorie surplus, whatever it is, meeting your goals with regards to body composition, metabolic health. I think it's really important to have meals that you can set and forget. And also to uh to embrace the concept that not every meal needs to deliver fireworks, right? Like sometimes it's good to have a meal that's enjoyable, but isn't necessarily pushing your brain to a bliss point beyond which like self-control is impossible, right? — And so, a lot of uh bodybuilders, I mean, bodybuilders have long embraced like it's almost a cliché at this point, right? Like the chicken, the rice, and the broccoli. But your protein doesn't have to be chicken. It could be ground beef. And so, there have gone viral these bowls of like essentially just ground beef with a little bit of seasoning and rice and a veggie. And some in the legacy media have branded such a dish boy kibble, which I thought was really funny. Super funny. Also, I've seen a great meme recently, which is like adulthood is just figuring out how to make um ground beef or chicken interesting. Like it's like you just over and over again. And it is it's the most cost-effective of all the protein sources. Ground beef, ground chicken is the best or any ground any ground meat. It's the most cost-effective. Is the easiest. You just toss it in and you hard to mess it up. But you throw a bit of taco seasoning on it, you've got something completely I love it. Like I love it. And also, but I think that one of the keys to my health is my ability to embrace boring, like just plain. Like it's like I'm going to eat this beef with some salt and pepper and be happy with it. Whereas I do look at people around me who are less healthy, you know, more overweight, and I always notice a need to slap [ __ ] on it. Mhm. Or like they won't drink water, they'll drink they have to have a Lacroix. And I'm like, why can't you just drink a water? Like there's this thing where it's like it has to be more than this. interesting and fun for my mouth all the time. You know what I mean? Yeah. No, there's a whole like line of neuroscience looking into like the way the the cravings that different people have in the the um the necessity for reward that certain people have. And it's not something to like scoff at. Like it's a really important thing. Some people just like have a higher baseline necessity for reward. Um — [snorts] — and when applied to food, I mean, that's part of the reason why I think so many people today struggle with overweight and obesity is that like modern foods have provide regularly, and they're always at arm's reach, right? Supernormal reward. Like supernormal, like above the normal threshold of reward to the brain. And um and like ultra-processed foods are notorious for being able to provide that because they combine, right? Like fat, cheap oils, and refined carbs, and sugar, and salt. It's like cookie dough, right? Like when has a hunter-gatherer ever encountered something, you know, even remotely as delicious as cookie dough, right? — Yes. I would think about like some of the chips, like Doritos and stuff like that. Or people always talk about McDonald's Sprite as the thing that would absolutely kill like a 1600s a guy from the 1600s. They'd just like explode. And like I wouldn't know what the hell that does to me. It's just crazy. — Yeah. And so, I think yeah, get like reacquainting yourself cuz also there's the concept of hedonic adaptation, which I think is which is I think how dependency is created. Like we adapt. Like we're a very adaptable species. So, when you're just like training your brain to expect rewards at every meal, you adapt to that. And at a certain point, you require more. You require a higher degree of stimulus to give you that same sense of reward. And you can see it in pornography, gambling, you can see it like in any drug of abuse. It's um it's crazy. I mean, nicotine, going back to nicotine. Nicotine's like the perfect example where like you people adapt to a given dose of nicotine really fast, and that's part of what makes it such an addictive compound. It's that you require an S you require escalation of the dose in order to give you the same buzz that you got from, you know, once at one point like a much lower dose. — Yeah. So, reacquainting yourself to quote-unquote boring food, like boy kibble, is actually a really smart strategy. I was thinking about my kids. My kids have never had soft drink. Like they've never had pop or Coke, anything. Whereas I think at this at their age, five I think at five I'd had a Coke when I was young, like Fanta, whatever. They've never experienced that. I was just thinking about that. — Do you drink diet sodas? Uh on a set. Like if I like I'm like, come on, let's have some fun. You know, let's have a diet Coke. I'll drink one for sure. Um but I my kids have never experienced that. And I don't and actually it's quite normal even in our community. Like you go to a kids' party, and there'll be things. There'll be like fun stuff, candy and that. But there won't be that. There won't be uh soft drink. There won't be and it's interesting. I'm like, oh, maybe I should just film them sometime having their first Coke. Man, I had a I tried this new it's like sold out everywhere now. Maybe I've had something to do with it, but the 7 Up uh Shirley Temple Oh. diet Oh. zero sugar Shirley Temple flavored 7 Up. Dude, it's the it's like one of the best things I've ever had in my life. Like it's it's like — And Shirley Temple means like red? Like is it a red flavoring or something like it's like an American thing. Yeah, it's like as a kid you would drink it. It's 7 Up with grenadine, which I think is like a cherry pomegranate Yes. syrup. Yeah, we used to have that. We call it called pink lemonade. Something like that. It's like grenadine with 7 Up or whatever. — Yeah. — Yeah, yeah. Like a little maraschino cherry on top. — Yeah, yum. As a kid, yeah. You have them all the time. And um and so, yeah, 7 Up like came out with this like this version. And it's like it's got all the bad things. It's like you know, aspartame, red 40. — Yep. But so good, bro. Like Yeah, I mean, uh once your brain's developed, it's probably good once in a while to just have a little fun. The kids, I don't think it is I really don't think it's good to like with my sons, the way that it is you get them going on one thing, and they'll always ask for it. — Mhm. And so, I'm glad they don't know about that cuz I'll ask for that, too. Smart. Yeah. Well, you're a dad. That's how don't they say that within the first like 100 days or 1,000 days or I don't even know, like no sugar, no artificial — three yeah, first three years or something like that. I mean, we don't we we've never been that serious, but we are deeply aware of sugar in our house. Like, you know, um not of just of like refined sugar. We love fruit and all that stuff. But even juice, like my sons wake up and there's always bloody there's always some orange juice or coconut water, and I'm like, guys, no. We got to have you can have fruit first thing. I don't want you to have that first thing in the morning. I'm always aware of their like their start, the way they start. I don't want a big insulin spike first thing in the day, you know, messing up your mood and all that stuff. And they are little moody buggers, so you got to be careful. Like, you know, blood glucose and mood is directly affected. For me, it is. I know if I have a big old bolus of sugar, I'm like, I become a [ __ ] within an hour later. You're always a [ __ ] Just kidding. What about Shake? Do you give them Shake Well? Mhm. If they want it, like I never like it's not really for kids, but they love it. They just like I'm just aware of allulose being quite uh it's I just feels adult to me. Allulose is kind of like allulose is amazing for you. Boost GLP-1, but it definitely doesn't spike any blood sugar. It just can have it just seems adult to me. It doesn't seem like something you give to kids.

### [49:40](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=2980s) How To Determine Sufficient Protein Intake

— We were talking before we got rolling a really interesting and uh cool way like I I learned this fairly recently but a an interesting way to determine whether or not the protein in whatever it is that you're eating um granted it I think it's got to be a packaged food. It has to have like a nutrition facts panel on it. But how to determine whether or not the protein in the food that you're eating is of sufficiently high quality to stimulate muscle protein synthesis, right? Is that Am I describing that properly? — Yeah, that's right. Yeah. So I think 50 g a day is 100% of your recommended daily intake. Which is crazy low. — Yeah, super low. They just have to set something for the purpose of the nutri- nutrition facts label. The recommendations are not for anybody to consume only 50 g of protein per day but just for the purposes of the label they've set it at 50. But it's a great once you find this out what we're talking about right now it's it changes the way that you look at it and you can kind of figure some things out about it. So my protein Shake Well has 25 g of protein from whey protein isolate and so you'll see 25 g and it'll be 50%. So that means that it's has a perfect protein quality. It's a whole protein. Whereas if it was a 20 if it was 25 g of protein from collagen protein synthesis, would it be zero? It would be zero. — Yeah. Wow. Yeah, because collagen so the way that you figure this out is you multiply the amount of protein on the label, in the product by whatever it's PDCAAS is. It's protein digestibility corrected amino acid score Mhm. is [clears throat] and so for like whey protein from for most high quality proteins it's one. Right. So with Shake Well, you get 25 g of protein in a serving. So you multiply that by one, it's 25. — Mhm. And then you divide that by 50. And so what you get when you divide 25 by 50 is. 5. Right. So it's 50%. Which tells you if 50% is double the amount of grams of protein then you have a perfect then all of the protein in Shake Well or whatever the product is of sufficiently high quality. Yeah. But sometimes you'll see on labels you'll see like 20 g of protein and then it's like 10% Right. — of the daily value. Yeah. So what that tells you is that there's like a slight of hand happening where not all of the 20 g of protein that are in the product are of are from a high quality protein source. Yeah. So some could be collagen. Maybe a plant protein. — Yeah. Um and plant proteins can be of a high quality but there are some I I think this is good intel though. Like so for instance if you take an OWYN an O W Y N only what you need they're like a vegan um regular protein shake. I think it I'd be interested to see like because sometimes they have a like a PDCAAS score of like. 8. A vegan protein. It's not a perfect high quality protein source and that would feed into that percentage too. And then also you have new nitrogen spiking which is like what in big ag when they like they're selling a protein shake they'll spike a drink or a protein bar with certain amino acids to increase the nitrogen amount in order to say that that's a quality protein source even when it's not. So cheap protein sources like even though like it's good something's cheap and it's good that it has protein in it but you can't necessarily trust it as far as like ultra processed protein snacks are concerned. It's fascinating. Yeah. So I just to to show a counter example I'm a fan of the More or Less gummies. Um but they they're the primary protein in More or Less gummies is collagen. Right. So in a serving of More or Less gummies you get 10 g of protein. But I've noticed that the percent daily value on the I'm not to throw the brand I think that they're great gummies like they taste great. They're satiating protein is going to be satiating no matter what and I also think that collagen um is unfairly demonized from the standpoint of the PDCAAS because it has no tryptophan in it but it's got other amino acids. It's got a little bit of leucine, it's got glycine. But just for the purpose of the illustration so the More or Less gummies have 10 g of protein. But curiously when you look at the percent daily value it's 4%. Right. So if all 10 g were of high quality you'd see 20% but instead you see 4%. So what that tells you is that only 2 g of the More or Less gummies are coming from whey protein. Right. Which has a PDCAAS of one. So maybe not the best for muscle protein synthesis but maybe good for sleep and you know like be super high in glycine. Exactly. Good for the gut. Yeah and like as a collagen supplement like I don't think a collagen's useless but Yeah. it's not it doesn't it's not the best choice for the job of stimulating muscle protein synthesis.

### [54:45](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=3285s) Controversy Over David Protein Bars

Speaking of um protein supplements the David Furer is really interesting. Very interesting. About um they supposedly have 150 calories but it's alleged that they don't and that they're lying about it and they they're essentially uh they say that they're lying about it because it's this thing called EPG which is like a modified plant fat. It's the fat source in David that gives it the fatty mouth feel but it's not digested by the body but that's what the I think that the claim is like it is digested by the body and has to be counted as calories even though it's not really digested. It's like fiber. It just goes through you. It doesn't have zero effect on you though. Like I'd say that something that is you that you consume that [snorts] you don't digest it's that's weird. Like it's good to raise an eyebrow at something like that. And you can if you have two David bars you find out You find out. that it's like ow that hurts. Well yeah you have it changes the texture and consistency of your output. Right, right, right. Yeah. Cuz you're you know those fats are flowing through you. Yeah. So um I think You could do the math. Yeah, so it is a and the Furer is like David bars are only loved by people who care about only macronutrients. Like if you care about high quality ingredients you're probably not into David bars anyway. So if they were lying about that that's terrible but I don't think that they are. I think that there's a this is they're having a fight about it. What I think is wrong with the David bar is the fact that they've taken this this EPG which I don't think is great for you but they've monopolized it. Now they own it. They bought it out. So they so now all these other small businesses who were planning on making a you know like a source out of the EPG to give a fatty mouth feel with zero um grams of fat or whatever they can't use it anymore. And so I find that unfair. It would be like Shake Well like owning allulose and no one else can use it. Yeah. — It's such a handy little ingredient. Um that to take it away from everybody kind of seems unfair and EPG is one of those things like even though I don't think it's great for you I'm like I can see its utility. It's like it it's like kind of like a GLP-1. It's a trick of the body. It's like oh I can taste fat but that's not real fat. Like I'm not going to digest that. Yeah. And so like that's what I find unfair. Like I do think that like as a business practice it's awful to monopolize something. Just take it away from everybody. It's very monopolistic. It's very like predatory. I agree with that but I also do um I believe them. Like I think that the uh the criticism that they've gotten is to some degree unfair. Like the the class action lawsuit against them is claiming that their label doesn't accurately portray the it's like it's accurate nutrition facts but that's because it relies on a form of calorie assessment energy assessment that is pre-digestion. Mhm. So pre-digestion in my might have you know a certain number of grams of fat but that is neglecting the fact that those fats don't actually absorb. So I'm actually on the side of David in the sense that like yeah they're probably you're probably like it's from a practical standpoint what it says on its nutrition facts is probably something that you can rely on. Mhm. Um the class action lawsuit is just ignoring the unique biochemistry of um of the EPG fat. Yeah. Do I think they I think that net I think that David bars aren't good for the world. Um but I I'm with you. I think that they're in the right here. Probably is 150 calories. Yeah. I don't eat them. I mean I think like I've got other there are I think healthier ways to get that protein. 100%. I mean I always think with protein supplements like I'm like does it beat a scoop of whey Mhm. in a in some water that you shake up and drink. Like now taste wise a scoop of whey is just like drinking milk skim milk powder or something. Like that's like it's not a great taste but does it will you give up the kind of nothing taste from that for something that tastes good but has all this other crap in it. That's the net that's what I'm my thinking is around like protein supplements. I'm like does it just beat a scoop of whey in a bottle? Mhm. Like does it beat that? It's like and most of the time like no it does. It doesn't. Like no it doesn't beat a scoop of whey. Yeah. Um Shake Well does. Shake Well is with fresh whey, micronutrients, electrolytes, naturally occurring and micronutrients which is really cool and allulose which I see is like even though it's non-nutritive and it's a rare sugar I still see it as something that's like net positive for you. Um whereas I you know you look at a David bar and you go like a that a scoop of whey beats that. For sure. And we also don't know I mean calories aside we don't know the long-term human health effects of regularly consuming EPG. Like is it taking fat soluble nutrients along for the ride you know as it exits your body like that we don't know. So, — Right. I think it's good to err on the side of caution. Yeah, and also I do think it's valid to like look at a product to look at an ingredient and go how do they make that? And when you find out how they make that to go I don't want to eat that. Like vegetable oils seem to have their everyone going no, no, the science is saying it's all good and it's like you know what's fair? Look at how that's made. And look at it and go do I want to eat that? And the answer is probably no. Once you know enough about how the hell they make that crap deodorizing it, bleaching it in order to make it somewhat palatable. And when I say palatable I mean like you can't really taste it. Because it's so disgusting in its pure form. That's a fair enough way of idea to go I actually don't want to eat that, thanks. Yeah. And you're allowed to take a stance against seed oils even though, you know, Dr. Aids and all these psychopaths will be like but the science. I'm like yeah, they're allowed People are allowed to like make up their own minds for why they don't think something's good for you. And it doesn't actually rely on your PMIDs. It actually can like just a little bit of common sense. Where does that come from? How is that made? How is that been made for me to digest and eat? Like what's the process that it's gone through to make it palatable for me? That's disgusting. I don't want to eat it. That's my PMID, [ __ ] — Man. Amen. Yeah, I think like we've got to be able to have like a sense of intuition about what it is that we're eating and what we're feeding our families as well. It's crucially important. For sure. Yeah. Luke Cook, always fun. So

### [1:01:05](https://www.youtube.com/watch?v=DZhEkRBs3AM&t=3665s) Where To Find Luke

good. Yeah. Time always flies and by the way like people that like uh regular listeners of the show I always get the feedback that like we love the Max and Luke mind meld. So, thanks for coming out. Remind listeners where they can find you online. You guys got to go and follow Luke. He's the man. Yeah, please follow me on Instagram or TikTok @thelukecook and getshakeable. com is where I sell my protein shakes. One of my favorite content creators, hilarious, everything you put out like I've got you on my like alerts like whenever you post. — So, thank you, mate. Yeah, just one of the goats in the space. Um thanks for coming out. Thank you guys for listening. Share this episode and uh I'll catch you on the next episode. Peace. Hey, if you like that video, you need to check out this one here and I'll see you there.

---
*Источник: https://ekstraktznaniy.ru/video/49148*