# Why Businesses Are Coming BACK To Human Copywriters (The Data Will Surprise You) ## Метаданные - **Канал:** Alex Cattoni - **YouTube:** https://www.youtube.com/watch?v=ncfTM2rjWWM - **Дата:** 29.04.2026 - **Длительность:** 17:32 - **Просмотры:** 2,392 - **Источник:** https://ekstraktznaniy.ru/video/49555 ## Описание 68% of businesses now use AI — so what does that actually mean for copywriters? The data is shocking… but not for the reason you think. ►► https://go.copyposse.com/spark-rm-sp26-335-ytd In this video, I'm diving into the real data on AI adoption and breaking down why businesses are still hiring human copywriters – and in some cases, coming BACK to them after trying AI. I'll share what I learned from real clients and business owners, what LinkedIn research says about the skills AI can never replace, and why the gap between theoretical AI capability and actual observed usage tells a very different story. Here's the thing: AI is a prediction machine. It can string words together – but it cannot replace strategic thinking, emotional intelligence, or the ability to truly understand your customer. And the data proves it. What you’ll learn: → The shocking stat about AI adoption — and what it's NOT telling you → Why human content is becoming increasingly RARE (and more valuable) → What real ## Транскрипт ### The AI Stat That Shocked Everyone (68% of Businesses Use AI Now?!) 01:21 But Wait… Is AI Actually Replacing Workers? [] Unknown: According to a recent Goldman Sachs survey, 68% of small businesses say they are already using AI, with another 9% planning to begin using it within the next year. And just last month, in March, anthropic, the company behind Claude AI, released the finding of its study on the theoretical impact of AI on different labor markets in the future. You probably saw this graph floating around showing the sectors with jobs that AI could theoretically cover. And according to this study, the most exposed roles are in computer programming, customer service, data entry and financial analysis. Now look, I completely get it. This mass adoption of AI has really helped create the perfect storm of anxiety and widespread fear about AI taking our jobs, and ironically, about 60% of white collar tech workers believe their jobs and entire teams could be replaced by AI within the next three to five years. Yet they still use AI at least once per day. I know all of this can feel kind of horrifying when you think about your future, your job security and your livelihood, but listen, I gotta be totally honest with you, just like anything, if you are looking for reasons to reinforce this belief and buy into this doom and gloom narrative, you will find them because the truth is, what I'm actually seeing and what I'm actually hearing, when I talk to real business owners and copywriters about what they are seeing right now, they are telling me the exact opposite. And most importantly, there is data that actually shows what's happening with AI is completely opposite. So again, just like anything, if you are looking for proof to reinforce a belief, you will find it. So let's zoom out a little and stop Doom spiraling and look at what's actually happening with AI right now, and how you as a marketer, as a copywriter, as a creative, as someone with a big old human brain can actually leverage AI to get ahead, and that is what this video is about, because I believe that business owners are not done hiring humans. And yes, while some are choosing to replace humans with AI, the vast majority of businesses and brands are not. In fact, according to the same Goldman Sachs survey on AI adoption, about 80% of small businesses using AI said they're using it to enhance, not replace their workforce and get this nearly 40% of them are actually creating new roles and more jobs because of AI. Even anthropic economic index, which is based on the analysis of over 4 million conversations, shows that the majority of AI conversations are currently augmenting human workers, not fully replacing them. Now, while there has been a surge, of course, in businesses turning to AI to create content and write, I really believe that pendulum is already swinging back to human in a big, big way. And check this originality. ai, recently did a study showing ### Why Human Content Is Becoming RARE (and More Valuable) [2:59] that over 50% of long form content on LinkedIn is now written by AI with 107% increase in post length. So we're talking just like more shitty content and longer shitty content. But sure you could let that headline scare you into thinking that copywriting and human forms of art and creativity are dead or dying, or you can think about it the other way, because context matters. You guys, people are already sick and skeptical of AI ### Why Businesses Are Still Hiring Copywriters (This Video Series) [3:32] sloth and big brands and marketers are already going to great lengths to prove that they are not AI to get ahead of that consumer skepticism and labeling content that doesn't use AI. The truth is AI is making human voices, perspectives, opinions and insights more valuable than ever before, and there has never, ever been a better time to level up your creative writing, your critical thinking and your storytelling skills. Yes, my friends, welcome to video three of my three part series on AI and the future of writing. In this video, I am sharing real conversations that I've recently had with real business owners and real copywriters and marketers about why businesses are still choosing to hire humans and not use AI for everything, and exactly how you should position yourself as a copywriter in this age of AI, everything this message needs to be heard by every single copywriter, marketer and creative far and wide. So do me a favor and help spread the message by giving me a thumbs up below, and maybe send it to a copywriter or marketer or business owner that you know, and if you missed video one or video two of this series where I talk about my three rules for how to win with AI as a writer in 2026 and the writing jobs that AI will never replace, make sure you check those out. After this video, I will link them in the description box below for you to check out next and as always, don't forget to subscribe and all that good stuff. It. Really helps my videos get seen. Now, let's get into it. Now, this entire series was actually sparked by a single conversation that I had inside my mastermind ### The Question That Started It All [5:06] reign. A business owner popped a question into the group that sparked some seriously juicy conversation with the copywriters and marketers in the group. She asked, What is your competitive advantage? Why should people hire you for five to six figures versus utilize AI? Now, as I said, this question sparked a really amazing conversation where the copywriters and the marketers and the CMOS and the other business owners in the group chimed in with their perspectives. Now many of these people, by the way, are working with some of the biggest names in the industry. Now, of course, if these businesses wanted to, they could fire all their human copywriters and marketers and invest in training AI, and put all that money they save from payroll into AI written ads that direct to AI written sales funnels and boom. They have it. Yet, they are still choosing to work with humans, which begs the question, of course, why? Right? Why, if a business can pay a fraction of the price free, really, for an AI tool to spit out a landing page in five seconds flat, why would they ever pay more money for a human to do it? Well, of course, the insights my mastermind members shared were so, so good, and I'm going to share the entire conversation with you in just a minute, including what I had to say about all of this, but first, I honestly thought this conversation was so valuable that I decided to take it public and I posted to LinkedIn so I could hear from even more business owners and copywriters. ### What LinkedIn Said: What AI Can NEVER Learn or Replace [6:30] So here's a screenshot of what I asked. I said question, if AI can write a landing page in 10 seconds, then why are businesses still hiring copywriters and marketers, I'm gathering intel for an upcoming video, and I want your take what made you or your clients choose human over AI, what frustrates you most about using AI for content, and what would you never outsource to AI? I know what I would say, but here are some of the responses. This one says, with nine plus years as a content strategist, I can confidently say AI writes fast, but it never learned what to leave out. The job was never writing it. It was knowing what to cut, what to say first, and what the buyer needs to hear before they even know they need it. Yes, I freaking loved this answer, and it actually reminded me of this article that I recently read in AI for leaders. The article ### The Real Reason Copywriters Still Get Hired (It's Not What You Think) 10:16 AI's Fundamental Flaw [7:20] talks about how storytellers are becoming a premium in the tech world, with companies actively seeking them out and paying big, and I mean big, big bucks for the humans who can fill these roles. So I love the way it explains it. It says the reason is simple. Ai makes it easier to build products, ship features and publish content at speed. It does not, however, increase people's appetite for more information. It fills the market with more garbage, which raises the value of people who can explain what deserves attention. That shifts the scarce skill from production to interpretation, a team can release 10 features in a day, but customers still need context, relevance and a clear reason to care. This is why the premium role is not really writer in the narrow sense. It is the person who understands the product, the business and the customer, and then connects all three, boom. And that, my friends, is something that only a human can do. And another commenter on LinkedIn said this, it still takes time to write a prompt that works, and some business owners don't have time for that either. That's why I still get hired. Exactly right. Everyone is now talking about how AI can replace writers, and no one is stopping to ask the question, but who is the one training and running the AI? Because yes, someone still has to dedicate time to learning how to use it effectively, training it, prompting it, analyzing it, what it creates, tweaking, editing, cutting, revising, all the things we've been talking about. Right? The reason 90% of business owners hire copywriters and marketers is because they don't have the time to dedicate to learning the art of persuasion and perfecting their marketing strategies themselves, and knowing really what should be included and what shouldn't if they didn't have time to do that before, they still aren't going to do it now, and blindly trusting AI to get it right is a huge, huge problem, which means they still need to hire someone to Do it for them, whether that involves AI or not. Now, another commenter said this Freelancer turned agency copywriter here, here's what we've experienced for choosing humans over AI. The AI can write all sorts of stuff, and some of it may even be better than hot garbage, but it's the human that has the lived experience to identify what's actually good and what will actually get results. It's human insight that can tease out nuanced ideas and distill them into a meaningful asset regarding what is most frustrating about AI for content with prompting, training, editing, context and hallucinations, it's the same amount of work to just write. Fight the dang thing. Ain't that the truth helpful for brainstorming, but in testing, I found the juice just isn't worth the squeeze. I absolutely love that point and that analogy. Yes, it is the human who has the lived experience to identify what is actually good. Are you noticing a trend here? Because here's the thing about AI, no matter how impressed our human brains might be at AI's like sheer speed. The truth is that AI is just a giant prediction machine. It has no soul, it has no consciousness, it has no lived experience. It can mimic those things, but that is all it's doing. It is mimicking human behavior, human content, human words, based on what it thinks should come next. It is a giant predictor tool that is it. I love this quote from Neil Patel, AI, doesn't create originality, it creates the statistical average of the internet. Ew, right. Tell me one business that is striving to be statistically average. Yeah, it is our soul, our lived human experience that helps us to really understand each other on some level that goes so much deeper than just the words we see. AI will never be able to truly nail the thing that makes us humans right, whatever that might be. We can feel it. We can feel the meaning, the context, the experience behind the words that we write. I truly believe that I love this LinkedIn comment as well. Had a client last month who tried AI for their email launch, got a response rate of almost 01. Rewrite later, completely different result. The words were similar, but the understanding behind them wasn't Yep, AI will always leave you feeling like something is missing, because not all words are made equal, right, and that's because something is missing, and we might not be able to, like, put our finger on it, like, exactly when something feels off, especially if we're just reading one thing in isolation. But every single one of us knows that something is missing, something doesn't quite fit, or something doesn't feel right, especially when we zoom out and we look at an entire funnel or campaign or strategy, and that is what will always need a human touch to create a marketing experience from the first touch point to the final sale, if we're talking about sales copywriting, and honestly, the ### Companies Are Coming BACK to Human Copywriters [12:12] business owners who did jump on that AI hype train two years ago are very quickly learning this lesson the hard way. Take a look at this article from ABC News. It says companies that ditch their copywriters may be experiencing the detrimental consequences of having too much faith in AI freelancers report old clients getting back in touch and admitting the bots copy wasn't up to scratch. Yeah, no, I've noticed a swing back to copywriters. An MIT study published last month suggested AI won't replace as many jobs as predicted by studies in 2023 and honestly, that is what I'm hearing from businesses who post on our job board. They come back after maybe letting a copywriter go, going. I think I might have overdone it. I'm over relying on AI, and I really need a human back in here to get rid of all this chat GPT speak. So back to the original question at hand. ### 5 Reasons Business Owners Still Hire Copywriters [13:05] Why do businesses still hire copywriters? Well, here's what my mastermind members had to say about this conversation. I would say the done for you aspect of it, even though many people will use AI, they still have to know the right questions to ask as well as still edit the AI outputs in most cases. Also. As a copywriter, I bring my marketing strategies and experience along with non predictive writing skills. Again, you can get AI to help with strategy, but not if you don't have a clue what to ask it. Well, said another one of my mastermind members said, no matter how many prompts and info you give AI, it still cannot capture the humanness of it all. Having the machine is great, but you need someone to operate it and drive and fix it when it's broken or doesn't give you the results you want. Companies that are more interested in saving a few bucks will absolutely go with AI versus paying a copywriter, but the ones who choose to invest in their business end up creating trust with customers, because everyone is so sick of AI. And another said, I started using cowork for project management this weekend, and within a day, it's running so seamlessly. But when I try to use it for content, I want to throw it at the wall. I just don't find it can write me good content. So at the moment, I'm viewing it as saving me time in other places that come easily, which means I can take on more strategy and have margin there and then hire someone for copywriting. And another member said I've had so many conversations with business owners who feel more confused than ever about what they should be doing with copy. On a discovery call last week, a client called her email strategy a black box she's sending them, but has no idea if they're making a difference and why they are not converting. She doesn't have the time or expertise to figure out why, and she's too close to what she does, but she also knows she can't grow and hit her targets if she doesn't increase her conversions. Another client. Told me he hired me because their copy is too high stakes to be leaving to AI. They're putting a ton of ad spend behind these campaigns, so they need to know they'll have ROI, and you do that by hiring an expert who's done it over and over again in other businesses, and another said copywriters spend all day analyzing copy across multiple niches and clients. So we see these AI patterns play out everywhere. A business owner only writing their own copy with AI doesn't see this, and so they think their copy is great, not realizing that it's the same thing everywhere. So you heard it here, folks, as a copywriter, as a marketer, what is your competitive advantage? Why should a business owner hire you over going directly to AI? The answer is simple, quality control, strategy and ownership. As a copywriter, knowing what is good marketing and bad marketing is your expertise. You do this all day, every day. It's your job to spot copy that sucks and most importantly, how to fix it, tweak it and make it better, so that it does convert. As a copywriter, you've been trained on how an entire marketing funnel works together. You understand the big picture. You understand strategy and how all the pieces fit together to guide a campaign and a customer throughout the buying journey. As a copywriter, you can help clients get fast results with AI, but they need you to turn the words AI spits out into a message that connects with their audience. All of this takes time expertise and a human who knows what they are doing. That is my belief. That is what I shared with my mastermind members, and there you have it, proof ### What This Means for YOUR Copywriting Career [16:40] straight from the mouths of real business owners, real copywriters, real CMOs and what the real, actual data is saying right now, not all human copywriters are being replaced. The ones who take the time to level up their skills, their marketing strategy, their creativity, are about to have the best season of their careers. So what do you think of this conversation? I would love, love to hear your thoughts in the comments below. I will see you next week with a brand new video. Until then, I'm Alex Ciao for now, before you go, if you liked that video, make sure to check out this one next Okay, writers, listen up. We need to talk about AI, but not in the way you might be expecting, there seems to be two common views floating around the internet when it comes to AI and the future. There's the pessimistic view, gloom, Doom, humans replaced.