# AI Websites, Crawling and Search Console updates  (Q2 ‘26)

## Метаданные

- **Канал:** Google Search Central
- **YouTube:** https://www.youtube.com/watch?v=hBUuXgR-PSw
- **Дата:** 14.04.2026
- **Длительность:** 7:45
- **Просмотры:** 14,932

## Описание

Catch the latest insights on website performance and SEO in April 2026’s edition of Google Search News! John Mueller shares updates from Google Search, including new Search Console features, guidance for vibe-coded, AI-created websites, crawling resources, and recent Search changes. The episode also highlights helpful Google Trends updates, upcoming Search Central events, and a playful robots.txt project that shows the creative side of the community.

John also shout outs several community posts, covering ecommerce SEO, generative information retrieval, SEO and AI, and the role of informational content in the age of LLMs. 

It’s a great roundup for anyone who wants practical updates from Google, useful SEO advice, and a look at the vibrant community contributing ideas and insights across the web.

🔗 Search Console links:
Branded → https://www.linkedin.com/feed/update/urn:li:activity:7437477733468692480/
AI Configuration → https://developers.google.com/search/blog/2025/12/ai-powered-configuration
Weekly/Monthly → https://www.linkedin.com/feed/update/urn:li:activity:7404446721218437120/
Social profiles → https://www.linkedin.com/feed/update/urn:li:activity:7403783212935602177/ 
Performance report insights → https://www.youtube.com/watch?v=5LF6SwB5jZ0 

🔗 Vibe coded sites:
SEO Starter Guide → https://developers.google.com/search/docs/fundamentals/seo-starter-guide
JavaScript SEO → https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics
JavaScript SEO videos → https://www.youtube.com/playlist?list=PLKoqnv2vTMUPOalM1zuWDP9OQl851WMM9 

🔗Crawling:
Crawler site → https://developers.google.com/crawling/ 
Crawler user-agents →
https://developers.google.com/search/docs/crawling-indexing/google-user-triggered-fetchers 
Podcast episode → Google crawlers behind the scenes

🔗Search:
Shopping → https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/ 

🔗Community:
MJ Cachon → https://www.debugbear.com/blog/ecommerce-website-seo
Dawn Anderson → https://www.womenintechseo.com/knowledge/generative-information-retrieval-seo-misinformation/  
Lily Ray → https://lilyraynyc.substack.com/p/a-reflection-on-seo-and-ai-search
Aimee Jurenka → https://sitebulb.com/resources/guides/the-role-of-informational-content-in-the-age-of-llms/ 

🔗Trends → https://blog.google/products-and-platforms/products/search/google-trends-explore-with-ai/ 
🔗Events → https://developers.google.com/search/events 
🔗Robots.txt → https://doom.wunsch.dk/robots.txt 

Watch more Google Search News → https://goo.gle/SearchNews
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral 

#GoogleSearch  #SEO #SearchNews

Speaker: John Mueller
Products Mentioned: Search Console

## Содержание

### [0:00](https://www.youtube.com/watch?v=hBUuXgR-PSw) Segment 1 (00:00 - 05:00)

Hello everyone and welcome to this episode of Google Search news. I hope life is treating you reasonably well wherever you are. My name is John Mueller. I'm your host today here from Google Switzerland. Today we have news about search console, AI created websites, crawling, Google Search, and more. Time is of essence, so let's dive right in. Search console launched a number of cool features since we last met. First up is a way to separate non-branded from branded queries, meaning someone was explicitly looking for your business. In Search Console Insights, there's a comparison between these query types. The performance report shows more details. The split is created with AI based on multiple components. It's not a regular expression. These details are now available for all top-level sites with enough traffic. Then, we have an AI-powered configuration tool for the performance report. This tool makes it easier to find the data that you need for your day-to-day decisions, especially if you're not as familiar with the report. Also in the report, we added options for weekly and monthly aggregations. Sometimes the daily ups and downs make it hard to spot trends or issues, so hopefully this makes your life a little bit easier. Next, and currently only for a small set of sites, there's an option to add search data for your company's social profiles in the insights report. We're still experimenting with this, so it might be a while before it's more broadly available, but if you see it, we'd love to get your feedback. Please use the thumbs up or thumbs down buttons next to the report to let us know what you think. Finally, I mentioned query groups and custom annotations last time. Check them out if you haven't tried them yet. I know the Search Console team has some amazing next features lined up, so as they say, stay tuned. And now over to something that's not news from Google. Let's talk briefly about so-called vibe-coded websites, ones that were created primarily by AI tools. These are essentially normal websites, so they can be fine for search. However, I wanted to touch upon a few things that we noticed. Most importantly, make sure that the content you're publishing is actually adding value to the web. It's easy to just create a site nowadays, but if you want people to appreciate it, make sure that it's actually good. Then, check out our SEO starter guide. It's good background information on how search works. If your vibe-coded website has multiple pages, double-check the link rel canonical elements. Ideally, include the full URL of each page, including your domain name. If your website was built using a JavaScript framework like React or Next. js, understand that things may be a bit more complicated than with a static HTML website. In particular, test your pages to make sure that Google can view them properly. Check out our JavaScript SEO documentation and videos for more. And one last thing, add your site to Search Console so that you're informed about potential issues and the site's performance. Again, for the most part, a vibe-coded website will just work in search. The ones I've seen also have proper titles and use structured data, which is all great. If all this made you curious, I'd recommend just trying it out. You can create websites with normal AI systems like Gemini, but also with more dedicated tools like Antigravity or AI Studio. Vibe-coded websites might not take over the popular web just yet, but especially if you work with smaller clients, it can be worth getting some practice with them. And now over to the world of crawling. We created a new site for general crawling-related information, starting with some migrated search content. We added documentation about crawlers for Read Along, Notebook LM, Pinpoint, and Google Agent. That last one, Google Agent, is used by AI agents hosted on Google infrastructure, which you can use, too. Also there, we created a high-level guide on things to know about Google's web crawling. We occasionally get questions about crawling, and this page tries to answer some of them. It might be a useful reference to point others at. Finally, we also updated the documentation on the fetch limits for Googlebot. The limit is 2 MB for uncompressed initial HTML, but there are more details. Most sites don't need to worry about this, but if your site has giant menus in the HTML, it's worth double-checking. There's a blog post and a podcast episode for more. And a few short updates from search. First, we had a Discover core update, a spam update, as well as a normal core update. These updates are part of how we

### [5:00](https://www.youtube.com/watch?v=hBUuXgR-PSw&t=300s) Segment 2 (05:00 - 07:00)

work to improve our search results. For e-commerce sites, Google Shopping announced support for UCP, Universal Commerce Protocol. UCP creates a common language for agents that interact with your site and business. This is still quite new. It's not something all e-commerce sites need to jump on just yet. Now, over to some posts from the SEO community. I always find way too many articles that I want to pass on. It's hard to pick just a few. Here's a selection for you. — [snorts] — First, MJ Cahones' complete guide to e-commerce SEO is just so comprehensive. E-commerce can be quite complex. I'll add links to all of these in the description. Then, Dawn Anderson on demystifying generative information retrieval, clarifying some of the points of confusion that you might have seen on social media. Similarly, reflecting on the world around SEO and AI, there's a great post by Lily Ray. Both of these posts can be useful to push back on some of the common misconceptions around SEO and AI. Finally, Amy Dirinka wrote a great guide on the role of informational content in the age of LLMs. There's no magic trick, but Amy highlights the value of publishing content that adds value to the web, my favorite kind of content. Go check them out, and of course, keep making awesome things that I can share with everyone. And with that, just a few more short updates, and we'll be done. First up, Google Trends recently launched a new explore page. It includes an AI feature to help you discover terms to compare. It's a great way of exploring what people are searching for, and of course, just fun to try out. Then, there's events. We did Search Central Live events in Brazil and Argentina earlier this year. It was great having folks meet with you in person. Coming soon, we have events in Toronto, Canada, Shanghai, China, and Sydney, Australia. If you're in the region, check out our events page and register your interest for a ticket early on. Finally, and perhaps particularly important for computer users of a certain generation, Bant Wonch created a wonderful robots. txt file, which is valid and includes a copy of the classic game Doom. Making robots. txt files is generally pretty easy. You don't need to include games, but you can. And with that, this episode of Google Search news is now complete. Thank you for tuning in. I hope this video was useful, and please add feedback and comments here. We read them all. If you subscribe to this channel, we'll let you know when another episode is ready. Bye.

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*Источник: https://ekstraktznaniy.ru/video/49595*