# Every Day People are Blowing Up On YouTube, Here’s How

## Метаданные

- **Канал:** Mike and Matty
- **YouTube:** https://www.youtube.com/watch?v=IA2vklfaYJw
- **Дата:** 24.04.2026
- **Длительность:** 17:11
- **Просмотры:** 29,100

## Описание

Work With Us ➔ https://mikeandmatty.com/strategy?video=IA2vklfaYJw
Find your Profitable Niche ➔ https://mikeandmatty.com/ori?video=IA2vklfaYJw
0 to $1M Creator Playbook ➔ https://mikeandmatty.com/?video=IA2vklfaYJw


🙏 Thanks for watching! 
- Mike and Matty

#onlinebusiness #contentcreation #digitalproducts

## Содержание

### [0:00](https://www.youtube.com/watch?v=IA2vklfaYJw) Segment 1 (00:00 - 05:00)

There are everyday people filling YouTube videos in their bedrooms making a thousand, five thousand, even building ten thousand dollar per month businesses. What's even more interesting, they're just making simple videos. They're often older people. They don't have nice cameras or content or media experience at all. So, in this video I want to show you why this style is working right now, the main reasons why people will not be successful doing this, and then a clear path to actually achieving this for yourself. But first, let me show you a few examples to prove it because when I say everyday people, — I mean everyday people. So, this guy's channel, Josh Suba Kazuba, sorry if I totally butchered your name, man. He just hit a hundred K subs pretty recently and if we look at the content he's making, looks pretty regular and everyday to me, right? He's just a dude, looks like he's sitting in his living room, just talking to the camera. Doesn't look like it's super fancy at all. His thumbnails are just screen grabs and from making these 15-20 minute videos, he's getting anywhere between, let's say, 4,000 views. This one kind of blew up, 175 K views. This one, 32 K views. This one here, almost half a million views. From this kind of viewership, I would assume he's making between like a thousand and two thousand dollars per month. Let's see what VidIQ says here. Okay, so VidIQ says he's making about $787 per month. Of course, VidIQ is very inaccurate. This is more just like estimates. Obviously, the only person who would know is is Josh himself. But if you watch the content itself, it's pretty simple, right? There doesn't seem like there's any editing. There's not much production at all. It might just be like one continuous take for all I know and he's getting a lot of views and tons of engagement, which means that people are really connecting and resonating with this kind of content. Here's another example. This is Daya. She actually blew up pretty recently now to 230,000 subscribers. And looking at her style of content, right? Getting 50 K views, 20 K views. This one here got 112 K views, it lately. But looking at the content itself, she's just sitting in her living room. You can see her like cat toys over in the corner there. And she kind of just walks through like PowerPoints. This kind of editing is something that like a fifth grader could do. And here's a third example I'll show you right now. This is Grace Sloane. She has 130 K subs here on YouTube. Look at the viewership. 113 K views, 150 K views, 89 K views, 176 K views. Honestly, right now, for anyone who wants to get into like YouTube and you know how to use AI, uh it is so open right now. Everyone is interested in this stuff. And so, seriously, get on that. But anyways, looking at this kind of viewership for a channel, I would assume because she's in like a really good space, which is the AI space, she's probably generating, yeah, pretty good revenue for just making these simple videos. VidIQ says $1,700, just like with Daya, and she mostly just walks through screen recordings of her using her AI tools. Just basically probably what she does every day of her life. Kind of like what I'm doing right now. The cool thing is YouTube is a game of compounding. So, the more that you do this and the longer that you do this, — you could end up like this last example right here. Tribe Creek Wranglers School. This guy's got 1. 64 million subscribers now, but if you look at the thumbnails and look at his videos, they're pretty freaking simple. It doesn't look like he puts any effort into his thumbnails or his video edits themselves. If you watch them, it's just this old dude sharing some like cowboy wisdom, smoking a cigar, and he's just talking about things that he really likes. And he's raking in a lot of views. 37 K views, 242 K views, 108 K views, 182 K views. And it's because he's been doing this for the past four years. As you can see here, this game just compounds. And let's just see based on VidIQ what he's doing, generating just from this channel, sitting there smoking a cigar and talking, about three and a half thousand dollars per month in addition to all the other things that I'm sure he's doing on the back end of this business, which is a podcast, it looks like, and other tools. And what's even more cool is that right now, in 2026, this, you know, raw and more real kind of content is what the YouTube algorithm is actively pushing. And all has to do with a fundamental shift in the way that the YouTube algorithm and the AI features work with it. A few years ago, SEO was really, really important. You would have to use keywords and stuff them into your titles and stuff and use like all these really long descriptions in your videos to try to have the algorithm match your content to the right person with all of this metadata. YouTube's AI is so good now. You upload a video to YouTube, it can read your entire transcript, it sees your title, it sees your thumbnail, and it can see frame by frame what actually happens in your video, and it uses all of this data to decide which human might want to watch this content. Which is kind of funny, right? The AI has gotten better at making content more human. And this also because it understands what people actually want nowadays. I don't know about you guys, but when I see like AI generated content or like faceless content that's clearly like an AI voiceover, I don't really want to watch it anymore. I want to connect with people and I think that I'm not alone here. So many people are shifting towards more raw, more real, more authentic kind of content and connecting with people because those are the things that you can't just get from prompting Claude or prompting GPT anymore. of

### [5:00](https://www.youtube.com/watch?v=IA2vklfaYJw&t=300s) Segment 2 (05:00 - 10:00)

course, there is another side to this. If it sounds too good to be true, it usually is because while everyday people are building real businesses and making meaningful money through YouTube, it's not as easy as it seems. There's this psychology principle called survivorship bias where often times we get inaccurate data about what's working and what's not working based on the people who actually survived. Because the reality is most everyday people who try this are going to end up with channels that look like this. And I don't mean to throw any of these creators under the bus. I don't know them personally. These are just examples of channels that I found where sometimes being raw and real doesn't really work for you. Like this creator is posting pretty consistently and she's getting 600 views, 100 views, 20 views, 40 views, 100 views, 120 views. It doesn't seem like it's just going to start working. Or this channel here from Merlina. She's got 1,400 subscribers, but she's posted almost 550 videos. And if we look at some of her latest uploads, obviously looks like she's trying and she's being raw and real, but she's getting like, you know, 100 views, 60 views, 79 views, 40 views, 200 views. Or this small channel here, Liam Miner. Two and a half thousand subscribers, but looking at the last few uploads, 30 views, 20 views. And, you know, he's had a few videos do pretty well. Like this one had 13 K views about a year ago, but very inconsistent. And he's just trying to be himself and showcase what he does in his life. So, the real question is, what's the difference here, right? Why do some regular, normal people blow up seemingly overnight while other people can post 50 to 100 videos and get absolutely nothing out of it? Well, from growing multiple channels on YouTube and this one here to over a million and working with dozens of other entrepreneurs and creators to help them build their own content systems, it comes down to three steps. And each of these have to kind of happen in order if you want to achieve the right results. The first and most important step, don't pick a niche. Think about your favorite niche on YouTube. My personal favorite niche on YouTube is the business niche. You know, when I think about people who I follow and post in the business niche, you got people like Alex Hormozi, Simon Sinek, Leila Hormozi, Cody Sanchez, Daniel Priestley. Those five people I just mentioned right there probably have a combined net worth of like a couple billion dollars. Now, do you think if you posted a video in the business niche that someone would want to watch your video as opposed to one of these giants here? Probably not. WHY, GOD, WHY? If you pick a niche, you are immediately competing against everybody, big or small, in that niche. You are probably going to get destroyed by the people who've been doing this longer and better. But there is a better way. If I was starting a new YouTube channel and I wanted to turn it into a real business that generates income for me, I would not pick a niche and I would focus instead on this. Pick a person and help them solve a problem. By doing that, you are creating two very important things that the algorithm on YouTube really loves. Number one, it's clear who's going to watch your content, — right? We want to make sure we know who is this video going to be for. If you pick a person, I'm talking about like an avatar, like a specific, I don't know, 30-year-old male doctor, Asian, loves anime. That would be me. If you want to make videos for me, that's the kind of content that you want to — The second thing it does is it immediately gives a reason for people to continue — watching your content, right? If you want to build a brand on YouTube, people have to not just watch your video, they have to keep coming back over and over and watching your videos to build like a loyal audience. And the easiest way to get people to come back to your channel is if you just keep helping them solve a problem. Probably the same reason you're watching this video right now. You probably have the problem of, oh, I want to generate income or I'm going to build a business and I want to use YouTube to get there. Watching my content, if I did my job properly here, is hopefully going to help you do that. And so, the thing that's going to get people back to your content is just being useful. If you're useful, people will come back, they will trust you, and that same person will keep coming back. And that is how you grow a channel and build an actual audience. The next question that all haters come to me and be like, oh, you know, I don't have any specific person I want to make videos for or I don't have any problems I can solve. Yes, you do. You are just looking in the wrong place because you are a living, breathing human being and you have in your lifetime encountered problems and you have overcome those problems. And so, if you're confused about which person or problem to solve, just pick yourself. What are some of the biggest challenges that you currently face in your life and then just help people solve that problem because you can be useful there because you actually did it. You knowing that is going to give you so much clarity about how to build this thing right. But the next problem becomes, how do I actually make my videos and what do I actually talk about? Which brings us to the second step here, which, if we look back to all those everyday videos, is to be authentic. Now, that word authentic is thrown around pretty loosely on the internet and it actually really frustrates me when you tell someone, oh, just be more authentic. It's like, what does that actually mean? I like breaking things down to make it more digestible, so we can break down being authentic into PIS. Piss. I probably need a better analogy for that. Working on it. I'm sorry. First, you need perspective. And perspective is the most important one of

### [10:00](https://www.youtube.com/watch?v=IA2vklfaYJw&t=600s) Segment 3 (10:00 - 15:00)

these three because of how closely it links back to step one, which is the problem you're solving. Because being useful has two pieces to it. You have the knowledge and you have the perspective. My dad would always tell me stories about when he was in college. He was like, "Oh man, you guys have it so easy now. Like back then, there was like textbooks. You had to go to the library and actually find books and sift through them to look at past history and stuff like that. " He was like, "Man, when you went to college, you had the internet. It was amazing. We could just easily look up anything. " And now it's like, "Oh man, you kids have it even easier because you have AI, which can just pull you anything and give you insights from anywhere. " Information by itself is pretty easy to get. And so if you want to build a brand that's unique and people remember you for you, you need to give your perspective on this information. What do you think about this? And how do you think about it differently? That is what you need to share in your videos. I'll call back to one of the other creators that we just talked about earlier. Josh Zuba, this guy's problem that he helps you solve is how to take back your mind. Pretty abstract. He talks about things like how to turn your dopamine addiction into creative obsession, how to be so consistent you never doubt yourself again. He's talking about just like general self-improvement topics. But if you watch the content itself, he's giving his perspective on how to actually achieve that. That's the key here. That's the biggest advantage. Because he shares his perspective, his point of view on this topic, it makes him different from everybody else. He's showing us how his brain works by, you know, all the learning and research and the own synthesis he's done to come up with a unique perspective. And that's what you need to do, too. Now, the second piece of being authentic is to talk about your interests. Now, interest is actually a spectrum, right? So on one side of that is things that you're interested in that you actually really, really like — and you would continue doing no matter what. For example, in many of my videos, I will reference back to video game analogies. Like I used to play Dota 2 and I'll use like Dota 2 references when I'm explaining complex business ideas or topics so to people. So that's the things that you love. But on the opposite end of the extreme for interests are also your vices. Things that you've had a difficult time overcoming. So maybe for a long time you struggled with uh anxiety or feeling insecure about a certain part of your physical attributes or your mental attributes. We're past the age, I think, where all the Instagram or the influencers sharing like just these fake unrealistic lives and making people feel bad about themselves. I think that's out the window. What's more valuable to know is what are the things that you're good at, but also things that you struggle with. That makes you more relatable, right? Being authentic is being more relatable. And if people see themselves in your problems and their flaws, they're going to be like, "Yeah, I trust this dude's perspective even more because he went through the exact same that I went through. " And the last piece of authentic is your style. And yes, this is as shallow as it seems. That is your looks and the way that you speak. Let's go back to the homie Dry Creek Wrangler School. Look at this dude's style. Tell me that this guy's vibe does not instantly stand out. How many people do you see who have Santa Claus beard and wear cowboy hats hanging out inside like a barn or wherever he is. This guy's memorable and it's because of the way that he looks speaks. That stuff really does matter for YouTube. Here's another example. This is Hamza. I think he has like a big masculine community helping men achieve their potential or something like that. But if you go to a lot of his earlier content, he was posting really long videos. He's just telling stories about his perspectives, about his experiences, his interests, and his vices. — And he has this look to him. He's always wearing this bathrobe. He's pretty jacked, so I think he's always shirtless, too, or something like that. He's got a pretty distinct look and that is going to stand out. So on YouTube right now, there are so many new creators that are joining this space. Every advantage you can get to make yourself look different, to stand out differently, is going to help a lot. Now, small caveat here as well. I wouldn't just like grow a beard if you don't have one or like shave your head or like dye your hair purple or something just for the sake of trying to look more different on YouTube. Do it in a way that brings out more of you. If you wouldn't normally be who you are out in public, then I probably wouldn't do it for YouTube because it's going to be harder to fake that. And so when you're thinking about your style, I think it's really, really useful to ask some people who are close to you what they think about you. So the content does kind of reflect that and it doesn't seem like it's forced in any way. If you nail the piss, you as an everyday person can build a following because people will remember you for you. Finally, the last step here, which is the simplest one to explain, but also the hardest one to follow through with if you want to build a business, is you got to play the game for at least 6 months. Honestly, the most successful people do this for years. Our YouTube channel, we didn't really start to build momentum or traction until we did it for almost 2 years straight. And there was two of us making videos consistently. And so if you really want this to work for yourself, you have to own the identity that you are now going to become a creator. Making videos is a part of your life. You're going to be thinking about this stuff a lot. People are going to look at you and be like, "Dude, why are you so focused on like making videos and the next idea? " That is kind of the price you have to pay if you want to build a brand on YouTube that can generate you that meaningful income and freedom that you want to down the line. And during that 6-month period, if you ever at all

### [15:00](https://www.youtube.com/watch?v=IA2vklfaYJw&t=900s) Segment 4 (15:00 - 17:00)

discover that this is not really for you or you don't like it, then that's totally fine. And you can stop it knowing that at least you gave it an honest shot. But 6 months, I would say, is the minimum amount of time. If you're posting weekly, that's going to be like 20, 25 videos. That's finally enough data to where you're giving the YouTube algorithm enough signals to where it can now actually find that person and problem that you're trying to help over and over. The 6 month that I'm talking about here, this is not just like a No Nut November thing, right? It's not just like a hold out and pray that you can just — make it through this challenge here. This is how long it takes to get the reps in and train the algorithm on you and to actually build an audience. And I can guarantee you will fail if you think about this 6 months as just like a challenge or just like, "I just need to do this and then afterwards um I'm done. " Because this is not that. This is going to be 6 months to build consistency in a system so you can keep doing it for the next 6 years. If you want to achieve that success, you have to understand that you are changing who you are. You are going to graduate and become a creator entrepreneur. And that person is not normal. They're ambitious. They want to build something for themself, some self-reliance. I think that YouTube is literally the best place that you can do it for all those reasons we talked about in this video. There really is like no better feeling than waking up and then working on the things that like actually energize you. And also you can make some money out of it, too. Now, during these 6 months, you're probably going to realize somewhere in the middle there, maybe like end of month two or something like that, this is pretty tough. This is that survivorship bias I was talking about coming into play because most people won't make it past 10 videos. And so the longer you play the game, your chances of success just go up way higher. The real question is, how do you make those 6 months of you trying this the most successful possible can be? Check the link in the description below. We're opening up a few spots soon to work with some ambitious builders who want to take YouTube seriously for their business. And while you wait, you really want to figure out what is that problem you're going to solve for that person. I actually also created a free AI tool. 10 minutes, completely free. It's going to help you extract perfect problem for the perfect person that you can solve for your channel. Or check out this video right here where I break down that process, too.

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*Источник: https://ekstraktznaniy.ru/video/49883*