# Two Questions That Signal Your Company's Future Value

## Метаданные

- **Канал:** Harvard Business Review
- **YouTube:** https://www.youtube.com/watch?v=1ueEvI0z3mQ
- **Дата:** 06.05.2026
- **Длительность:** 1:04
- **Просмотры:** 3,010
- **Источник:** https://ekstraktznaniy.ru/video/49952

## Описание

You don't need a complicated strategy or flashy product to build loyalty.

The real test comes down to just two questions: Are more customers loving your business tomorrow than today? Are more employees loving their work tomorrow than today?

Most companies don't know the answer because they're measuring engagement and satisfaction. What they should be measuring is emotional commitment—on both sides of the business.

Listen to the full IdeaCast episode here: https://s.hbr.org/4nbdg43

## Транскрипт

### Segment 1 (00:00 - 01:00) []

So, what if you're not Disney, right? What if you're selling widgets? What if you're selling, you know, parts that it actually is important to be cheaper, you know, and is there a place, you know, can you really aspire to these kind of extreme positives, you know, if you're not in a glamour business like or very experiential business like Disney? Well, yes. I mean, really what you're trying to do is that as a leader of a company, you've got two basic questions you're trying to answer all the time. You don't have 47 questions, you got two. Number one, do we have more customers loving our business tomorrow than today? And number two, do we have more people loving working here tomorrow than today? Not every single decision's going to drive those two questions, but those are the two questions your investors care about. If you don't know the answer to those questions, and frankly most companies don't, they measure it wrong. But you're really trying to find out how much love is in the system. And if you're thinking about that as a widget maker, car dealership, you're thinking about that as a grocery store, those lead you to really interesting decisions about, well, what are we doing to get more customers to fall in love with us?