# Corporations Are Betting On Personal Brands

## Метаданные

- **Канал:** Caleb Ralston
- **YouTube:** https://www.youtube.com/watch?v=YSIgtPfK7Xg
- **Дата:** 02.05.2026
- **Длительность:** 1:08
- **Просмотры:** 3,471
- **Источник:** https://ekstraktznaniy.ru/video/50310

## Описание

Want to scale your brand? Let’s discuss: https://calebralston.com

For those who have no idea who I am (rightfully so), I’m the guy who’s been behind the biggest brands in business online. If you don’t believe me, feel free to check out my LinkedIn: https://www.linkedin.com/in/calebralston/

Or if you’d rather stay on YouTube, here’s a bit more on my journey:
2008: Started filming training videos for local bodybuilders
2009: Hired by IFBB Pro Bodybuilder & Powerlifter, Stan Efferding, produced his hit training DVD “Proving It”
2010: Hired by Universal Nutrition to film the “Animal Cage” at the Mr. Olympia
2011: Hired by 7x Mr. Olympia, Flex Lewis + American Media Inc.

2012: Landed a "big boy job" as a Jr. Editor at Logos Bible Software
2013: Promoted to Assistant Editor and moved to the Marketing Department
2014: Instagram featured me as a "Suggested User" for new accounts
2015): Promoted to Lead Editor, overseeing main brand campaigns at Logos Bible Software
2016: Major layoffs at Lo

## Транскрипт

### Segment 1 (00:00 - 01:00) []

Did you guys see the McDonald's CEO taking that massive bite out of the Big Arch? The president of Burger King is starting to be more public with great impact to Burger King's bottom line, by the way. And something that I think is coming. If anybody remembers back in the day, Facebook and Meta ads were cheap and really easy to run. Fortune 500 and 100 was just like completely ignoring that opportunity. And then, recently, these massive corporations have started investing significant amounts of money into paid and organic social. And I think we're about to see something very similar when it comes to personal branding. I think a lot of these bigger companies that have really massive budgets are going to be building and edifying public executives. You guys have probably all seen the viral screenshot of the PayPal CEO head of content role. This is going to start happening at scale. In the same way that it became a lot harder for the smaller businesses to compete on Meta, I think it's going to be a lot harder over the next two, three years for individuals building their personal brand to compete against these massive corporations. They're going to be able to throw a lot more resources at these personal brands. Now is the time.