# How to Use Regional Pricing & Shipping in Merchant Center

## Метаданные

- **Канал:** Google Ads
- **YouTube:** https://www.youtube.com/watch?v=ilJoAKCEZ30
- **Дата:** 06.05.2026
- **Длительность:** 6:53
- **Просмотры:** 729

## Описание

Master your local market with regional precision! Learn how to use Regional Availability and Pricing (RAAP) and Regional Shipping in Google Merchant Center to show the right price and delivery speed to the right customers.

If your business manages products where price, stock status, or shipping costs fluctuate based on location, this video is for you. We break down how to define custom "Regions" to ensure your Shopping ads are both accurate and cost-effective, preventing wasted spend on clicks in areas where you don't offer service.

What You’ll Learn:
• The Power of RAAP: Why regional pricing is a game-changer for businesses with varying local costs.
• Defining Regions: How to use postal codes and states to create unified delivery zones.
• The Regional Sync: Using the same Region IDs for both inventory overrides and shipping transit times.
• Landing Page Requirements: How to handle the region_id parameter to stay compliant with Google’s crawling policies.
• Best Practices: Avoiding common pitfalls like mismatched pricing and overlapping regions.

Video Timestamps:
0:28 – Introduction to Regional Control
1:00 – RAAP vs. Local Inventory Ads (LIA)
1:16 – Defining Your Geographic Regions
2:21 – Step-by-Step: Activating the Regions Add-on
4:36 – Setting Up Supplemental Feeds for Availability
5:15 – Best Practices & Troubleshooting Errors
6:20 – Summary & Next Steps

Helpful Resources:
• Google Merchant Center Help Center: https://support.google.com/merchants/#topic=12158920
• Supported Countries for Regional Shipping: https://support.google.com/merchants/answer/16782229

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## Содержание

### [0:28](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=28s) Introduction to Regional Control

First, let's talk about why you might use regional availability and pricing, or RAAP, to begin with. Say your business only has a presence in certain parts of the country or particular cities within a state. Or, you might sell food products that vary in price depending on the region they are purchased in. This feature allows you to specify the regions where your products are available and control pricing regionally. Note that local inventory ads, or LEA

### [1:00](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=60s) RAAP vs. Local Inventory Ads (LIA)

allows you to showcase your local products and brick-and-mortar store information to nearby shoppers searching with Google, while RAAP is used for your online inventory.

### [1:16](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=76s) Defining Your Geographic Regions

The core concept linking RAAP and regional shipping is regions. A region is a specific geographic area you define by postal codes or states and provinces. The good news is you can define one set of regions and use them for both regional inventory and pricing and shipping delivery zones. This streamlines your setup and management. By leveraging the same regions, you can promote inventory that's not only correctly priced and in stock, but also available to ship with accurate regional costs and speeds. Make sure your products are shown to the right audience, paying only for clicks where products are available and shippable within your custom regions. And if you use local inventory ads, these unified regions allow you to expand your reach beyond physical store radius while managing both product availability and shipping logistics for those extended areas.

### [2:21](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=141s) Step-by-Step: Activating the Regions Add-on

So, how do you make RAAP and regional shipping collaborate? The first step is to activate the regions add-on in Merchant Center. Here, you'll create your unique region IDs, defining them with postal codes or states. These are the very same region definitions you'll use for both RAAP and for setting up regional shipping costs and transit times. Once regions are defined, you use a supplemental inventory feed to set in stock or out of stock status and price for products within each region ID to set up regional availability and pricing. This allows for precise regional overrides. The setup will depend on your business needs. For example, if the inventory pricing is national, but availability is regional, you would use regional feed only to override the availability. If your availability is national, but pricing is regional, your regional feed would be needed to override availability only. Then, you'll need to set up your landing page. To ensure an accurate landing page experience, Google appends the region ID corresponding to the location of the shopper as a parameter to the click-through URL. You must adjust your landing pages so that they can accept this parameter and render a product landing page that shows the corresponding price and availability. And finally, set up regional shipping. For shipping, you can also apply these defined regions. You can set up different shipping speeds and costs based on customer locations using these same regions. For example, by specifying a region, you can manually share different speeds and costs. Importantly, you can even use your predefined account level regions for shipping at the offer level by using the location group name sub attribute within your shipping attribute in your product data.

### [4:36](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=276s) Setting Up Supplemental Feeds for Availability

It's important to note that while they share the same region definitions, regional availability and pricing RAAP and regional shipping are distinct features and their availability for specific countries may differ. For instance, some countries may support RAAP but not regional shipping or vice versa. Check out the help center article linked below to see where regional shipping is supported. To maximize benefits and avoid issues, consistency is key. Here are some best practices to observe. It's crucial that your landing page

### [5:15](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=315s) Best Practices & Troubleshooting Errors

dynamically updates to precisely match the regional price and availability displayed on Google surfaces by accepting Google appended region ID to your landing page URL. See price in cart on the landing page is a violation of our crawling policies. If you're setting up fast shipping, ensure your regional availability settings are accounted for to maintain accuracy across your offerings. An item disapproved for mismatched regional pricing or mismatched regional availability will not be served in any region, not just the one where the mismatch was found. Avoid overlapping regions with conflicting data. While no error may be shown, Google will simply select one and it's not guaranteed which one will be displayed. If you encounter specific errors like too many regional overrides or over capacity, contact Google support directly with screenshots for assistance. By strategically leveraging regions in

### [6:20](https://www.youtube.com/watch?v=ilJoAKCEZ30&t=380s) Summary & Next Steps

Merchant Center, you can offer highly [snorts] localized experiences for your customers. From what products they see and how much they cost to how quickly they can receive them and at what price, this position optimizes your shopping performance and helps you connect with your audience more effectively. And that's it. For more details, check out the Merchant Center Help Center articles you see here. Thank you for watching. —

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*Источник: https://ekstraktznaniy.ru/video/50523*