# Moz AI Visibility: Track How Your Brand Shows Up in AI Search ## Метаданные - **Канал:** Moz - **YouTube:** https://www.youtube.com/watch?v=PG3Ryd7E0K0 - **Дата:** 28.04.2026 - **Длительность:** 6:18 - **Просмотры:** 111 ## Описание Is your brand ready for the AI-driven future of search? With more people using LLMs like ChatGPT and Gemini to find direct answers, understanding your AI Visibility is the latest evolution of search. In this comprehensive video, Moz Senior Product Designer Chen provides a full walkthrough of the new AI Visibility tool in Moz Pro. He covers everything from setting up your dashboard to deep data analysis and what modules you'll have access to. You’ll learn how to track your brand’s mentions, analyze competitor positioning, and unlock actionable insights to grow your presence in AI-generated search results. *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/ ## Содержание ### [0:00](https://www.youtube.com/watch?v=PG3Ryd7E0K0) Segment 1 (00:00 - 05:00) Hello there. Moz has released a brand new feature called AI Visibility. You know, today search isn't just happening on Google anymore. It's happening in AI. People are asking questions in tools like ChatGPT and Gemini and getting direct answers. Which means your brand visibility now depends on whether you show up in those AI-generated responses or not. And this new feature from Moz gives you clarity on exactly that. Let me quickly show you how to set it up. First, go to Moz Pro. And from the left navigation, click on — AI Research and that AI Visibility. And you're now stepping into your dashboard page. As you can see right here, I already have a few dashboards set up, but if you're new, just hit add new dashboard. And this is where the fun begins. What you see right here is a very straight-forward four-step setup process. First, you want to enter the brand name. This is the brand you want to do research on. Let's say Coca-Cola. And then for each brand, you can add up to five related terms. For example, people always use Coke for Coca-Cola. Or if I want to do visibility check on a specific product line, I can put down Coke Zero. And then we will track how often or how early these terms are mentioned as your visibility. You can also spice things up with up to three competitors. Let's say Pepsi, Sprite, and of course, you can add terms for competitors, too. So, let's put down Pepsi Zero. Just a disclaimer, Moz is not affiliated with any of these brands right here. This is just purely for demo purpose. And we will be gathering insights from ChatGPT and Gemini for now, but there's definitely more AI models coming. Now, the exciting part. Pick the topics you want to do research on. And these should be the topics that you know your customers might ask AI about. For example, popular soft drinks for Gen Z could be a good topic. Or since we put down Coke Zero, we can always ask best sugar-free soft drinks as one of the topics. Cool. Now, let's hit generate prompts and watch Moz work his magic. Usually, it might take us a few seconds to generate the prompts for you, but if you can always click on the add prompts manually button if you already have a list of those prompts ready. So, here we go. Here is a full list of the prompts that we generated based on all the setup right here. Once you're happy with the setup and the prompts to track, just hit save and continue and your dashboard is about to come alive. So, after a short loading time, our dashboard is ready. Let's dive right in. Right up front, you get a clear performance summary in plain language. It shows the percentage of all prompts where your brand appears, your average position, and then how you stack up against your competitors. Right now, we're seeing all the metrics for Gemini, but you can switch AI engines anytime by clicking on this drop down. The next section is your prompts performance. This is where we break down exactly how you perform across each specific prompts. This is essentially the same prompt list we just generated together, plus all the exciting insights that Moz is offering. For example, someone here is asking Gemini, "Are there sugar-free sodas for kids? " And we will show you in a response for this prompt, Coca-Cola, your brand, is actually mentioned first. Pepsi follows, but Sprite is not. You don't see the yellow circle right here. What's even better, your brand is mentioned first before any other brands. If you want to see the exact prompt response, just click on this drop down right here to dive deeper. And as you can see, your brand, Coke, is mentioned before Pepsi. And this is why choosing the right topics and terms is key. The relevant prompts and terms that best represent your brands really help us ensure we capture your visibility well. ### [5:00](https://www.youtube.com/watch?v=PG3Ryd7E0K0&t=300s) Segment 2 (05:00 - 06:00) What comes after this section — is your mentions and positioning. This is where you will see your current share of mentions. Right now, Coca-Cola appears in 44% of all the prompts, outperforming Pepsi and Sprite. You will also see your average um mention position in all the prompts right here. Coca-Cola, as you can see right here, show up in the top quarter of the responses, while Pepsi appears even earlier. So, for this specific metrics, the lower the position, the better, because you want your brand mentions to be to appear in the prompts as early as possible. And at the bottom of the entire dashboard is your visibility trend. Right now, it's only one data point since we just created this dashboard, but over time, this will turn into a line chart where you will see how your performance evolve. So, there you have it. A dynamic dashboard tracking your brand visibility. We are actively expanding it with even more insights. So, definitely stay tuned and let us know what you'd love to see next. --- *Источник: https://ekstraktznaniy.ru/video/50526*