# I filmed 3 months of my life building a $100m brand (pt. 2) ## Метаданные - **Канал:** Hayden Bowles - **YouTube:** https://www.youtube.com/watch?v=9wf3t13RG9M - **Дата:** 04.05.2026 - **Длительность:** 40:50 - **Просмотры:** 2,023 ## Описание 3 months of my life building my supplement brand. Part 2 ► Apply For My Coaching: https://www.ecommseason.com/brandopp ► FREE Trial To My Ecom Community: https://www.skool.com/tiktok-shop Follow My Instagram: @RealHayden Resources/Tools: - Get Your Free Ecom Store: https://storebuild.ai/haydenbowles?via=hayden - Euka bot (get tiktok shop affiliates. Save 10% on your first month): https://euka.ai/?ref=Hayden - Save 10% on KaloData with code "HAYDEN": kalodata.com/signup?tc=hayden - Start Shopify For $1: https://shopify.pxf.io/hayden ## Содержание ### [0:00](https://www.youtube.com/watch?v=9wf3t13RG9M) Segment 1 (00:00 - 05:00) It's pretty It's pretty crazy. — Heading out for a couple weeks of fun with the boys in Japan. I did a whole separate vlog on this trip if you want to watch like the entire thing, but I spent most of January in Puerto Rico just doing work. So, I've been super excited for this trip. We spent like a week in Tokyo, met up with some more friends, and then jumped on a flight to head up north to Saporro. We are here in MCO. We're staying over here. Got to go get some food and then we'll hit one of these lifts and go explore today. Have a good day. Back to the greatest country in the world. All right. So, these dumb asses pulled up. Almost got themselves shot. Coming to my house unannounced. What did this guy buy? — I parked it down there. — You're nuts. — That's a spaceship, dude. — Congratulations, sir. — Yes, sir. — Bro, — bro, it sounds like a Civic. As long as you don't buy a C8, I'll always love you. — It only came with one key. — Yeah, so do mine. — Well, the arrow. — Yeah. So, now your wing is up. So, today's the 18th and I leave out of town tomorrow and I've been emptying my house here in Arizona over the last four or five days, paying some money, selling some stuff for wickedly cheap. I still got a few more things to go that need to disappear by tomorrow. But this house, which I fully renovated, I have had as a second home while I've been living in Puerto Rico for a long time. I actually never planned on living in this house, but I bought it as a rental property in 2019, and it's worked out great. So, it's nice, low maintenance, new construction, only five bedroomedroom house. It's now pretty much fully empty. I mean, I spent like 7 days here in the last 10 months. Makes way more sense to just rent a car and Airbnb a place whenever I'm in town. So, that being said, I got a little bit of crap to finish up. Just came from Japan. Still got all my snowboard gear. I've got to go to Tennessee and then to Utah for a snowboard trip. So, I'll keep that. Bunch of stuff here. Titles to cars that I'm leaving at a friend's house to sell. Artwork for a friend. And bunch of random stuff in here that I'm going to end up keeping. But, I've loved having this place because I bought it so long ago that it's so cheap. Like, my carrying cost is 17. 40 a month plus utilities, HOA. It comes out to like 23 2400 with everything. It's very costefficient for what it is, especially to have it as a second place. And when I bought it, it was in a very prime location, but there's a lot of undeveloped fields around it, and I knew that would get built up. And now those are like the nicest apartment buildings in the whole town with like steak houses underneath it. So, it's walking distance now to 50 different things. It's one of like the only neighborhoods with houses in Arizona that's like walking distance. So, super desirable area. It should rent really fast. But it is pretty much time to load up the truck and head out of here. — Got to shorten this table back up. Just put my lovely sales skills to work and sort this table. All right, this truck is getting loaded up. I have a bunch of random art stuff, including some, not all, of my old license plates. I have a couple stacks of these. the 765, not a 720. This was on the 3 RS rorowaz. That was on my old GTR, the OG twin turbo Huracan plate, and my very first car, the BMW M4 ECOM when I was 17. I got a bunch more plates stacked away in a different box, but these are fun. All right, load number one is in. Beating the rain hopefully. Let's get moving. — Hey, design out. Just dropped a bunch of stuff at Cory's and now back to my house. — The gape. — All right, boys. — All right, bro. — Adios. — Thanks for the AP. — No worries. — All right, the house is officially empty. Last time in here. Everything's sold or thrown away or donated. — And my Wi-Fi modem that I've had for ### [5:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=300s) Segment 2 (05:00 - 10:00) years has been dropped off. Now to Cory's. Get some of my stuff and head to the airport. — New M3s. Looking fun. Got to grab my snowboard bag. Say goodbye. — Bye. — Now I'm in downtown Franklin. First day here. Time to go to a meeting and then the gym. Spent the morning working after breakfast. Not much else to do today. It's lovely out though. Financial meeting done. Time to go to the gym, get some food, and get back to work. That's basically all I do whenever I travel. It's just a different cadence of that. And I'm going to food for longer with other people. It's the only difference. — Today is going to be a lovely pull day. I've had to be careful for 7 months now after I tore my lat. Had to get an MRI and still not fully healed. I just keep repushing it and it's been very not fun. We'll get a decent little sweat in. Workout is done. I think figuring out which things I can't do like lat pull downs and certain types of rows. I can do low rows with plates just fine, but with lat pull downs and rows, if I keep my weight at like 70% and don't go too aggressive, should be fine. Like getting old is rough. Snowboarding in Japan for a few weeks didn't help. Anyways, the house in a is getting cleaned and touched up right now. A little bit of paint stuff. Over the next few days, I'll eventually get photos, get it listed. Should rent super fast. Um, so that'll be gonzo. Actually, I'll clear a thousand bucks a month on that thing. Headed straight to Miami. I shall defeat this machine. Oh, I win. Good morning. We are back outside and it is lovely. Time to go get some work done and get some breakfast. — I have acquired a Frisbee. — I'm continuing to search for properties here in Tennessee. Just learning the different areas. Doing some open houses, some private showings. We love a good quote on the wall. Looking at new builds, disgusting renovations. This property was on like 5 acres. Massive house, which is way overkill for me, but it's got a good room for a golf sim right on a main road, which is not ideal. So I will be probably looking for something with some land. Then went and got some food. [music and singing] All right, it's my last day here in Tennessee. I head out in a few hours to the airport to go to Utah for a couple days. Just uh sat in my car for like 30 minutes and did a call or monthly call with a property management for a bill that I have in Ohio. Just do a little 30-minute check up once a month. Nice and easy. But I'm uh a little bit sick. So, I'm going to go to the gym and just hit the steam room. All right, made it to Park City with Mr. Burke. — How we doing? Where's the snow, though? Where is the snow? That's a great question. — There is no snow at all. At least the weather's nice. It's like 50°. 280 bucks a day for a lift ticket for no snow. It sounds about right. That's Park City for you. — Yo, feeling amazing. — How's your food? — It's great, bro. It's delicious. — You vibing. I am now Trevor for the next few days. See if this works. — All right. Excellent stay at Trevor's for a night. Now headed to stay at the house with the boys. — Always a good time to see friends. — All right, dude. This isn't even a shot. — Four shots. — [ __ ] peer pressure, [ __ ] — This is like four shots, bro. — How was that, Dennis? — Not good. — We look at these pictures together one time. I say we delete it right now. — Are you nuts? I want to find out how I wind up in the hospital. Is that in there? — Yeah, it's in there. — One time. Deal. — Deal. — Shake it. — It was all a dream. — How you feeling, Noah? — Feeling [ __ ] terrified, bro. — All right, we've made it about 50 ft from the chairlift. — He didn't even fall hard. — I mean, dude. Yeah, I'll go back. — It looks fine to me. Tim, doesn't that look fine? — I'll toast. — All right, so as a surprise for Tim, we got a magician. How's it coming along up here? — Oh my god. — What's up, brother? — Y'all ready? — You ready for your little surprise? ### [10:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=600s) Segment 3 (10:00 - 15:00) — Whatever it is, I'm always ready. got a curve. — Hey, — dinner time. Let's go. — About to have some fun on the slopes today. — Want to turn that way. — Broke away from the boys to run a couple park laps. Going to head down to the ski patrol thing and check in on Dennis. If he did break his wrist, which it sounds like he did, I'm sorry, brother, but that is funny. — I promise you, too. It was just that walkways up. — That rice looks — There you go. Doing great. — Good morning, Bridge Troll. — Good morning, sir. — How you feeling, buddy? — Not good. — Hold on. Sober year. — Sober year. No alcohol for no more than one drink a night a week. — All right. It's a weird equation. Changing the [ __ ] deal structure mid handshake, bro. You guys are crazy. — Bro, it's been too long since we did some double [ __ ] You know what I'm saying? — I didn't know your investing strategy was hard. — Oh, — that was sick, — dude. Vaping was actually like really [ __ ] sick back in the day. — Get back into vaping. — Well, bro, think about how disgusting cigarettes are like versus vaping. just like [ __ ] smoking like Chinese manufactured [ __ ] bro. — Like from day one. — All right, but like cigarettes are US manufactured [ __ ] — You got to do it straight on. No, not like that. — Right there, man. Right there. — John got us stuck. Holy [ __ ] They're picking up the van. — Oh no. Oh no, dude. Go. Come on, boy. — Still been working like 20 minutes a day while traveling. Sometimes up to an hour or two um throughout my last like 5 weeks of travel. We got another 5 6 days left and then finally going to be back home in Puerto Rico staying put uh basically for 2 months straight. I've got one trip in the middle of that for like 6 days. Um but I'll be there for basically two months which is going to be awesome just to get back in like a normal routine. But it's been cool to be able to run the business for literally the first time ever. Um, where I've had like multiple blocks of taking multiple days off and then just working kind of sporadically where there's been very few like urgently I'm needed like that hasn't really been much of a thing. Um, which is cool. Shout out to the team. structure we built and the systems. Um, but things are going well. It is time to scale. That's the focus. Shout out Duncan for having a Sharpie on. — That's crazy. — Thumbs up. — There you go. — There we go. — That's my boy. — You going straight to PR? — No, I'm going to Tennessee for a little bit. — It's funny. So, this truck is not bad, right? But the alignment on this thing is so messed up. You got to drive like this to be straight. It's only got 8,000 miles. It's a little bit rainy and gloomy out here in Tennessee. Time to get some breakfast. Hanging out with people all day today. Very little work. I've got a 2-hour work block. I always stack meetings on Mondays. So, getting a little bit of that done and then I head out. Finally back home after over five weeks on the road. Finally back to Puerto Rico tomorrow morning at like 5:00 a. m. This has been good. But it is a vibe out. Let's go. I was getting out. Yeah. — All right. Just picked up some of my stuff that I had left here in Tennessee before I went to Utah. Didn't need to lug around extra weight in my snowboard bag. So, I picked up my other snowboard. I had a couple things delivered, including two Mac minis. So, we're going to play around with some of the AI stuff. So, had that delivered here so I didn't have to wait for a longer shipping to Puerto Rico. And uh yeah, suitcase number one, suitcase number two, and then the big heavy long 8ft snowboard bag. — All right, I made it back home and my new monitor is just sitting outside. Now I can finally unpack. Definitely feels good to be back here. I really like this place. It's important to like where you live, man. They do be taxing though. This place, this is the 10,000 order award. And then ### [15:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=900s) Segment 4 (15:00 - 20:00) in a slightly different box is the 100,000. But yeah, this new brand got both of these, the supplement brand in a year. We're selling for a year on Shopify. And we crossed just over 100,000 orders. I think we're at like 110 or 120,000 now. So pretty uh pretty good. Back in Puerto Rico. A lot to do. We owe like 300k on MX and 200k to our supplier. We have to place another PO for our other product that's with a different manufacturer. We need to order 150 to 200k of cost there and that's going to need half down. That's the game. [snorts] — Hello, good sir. How are you? What's up, brother? — Are you sure? — Yeah, I'm sure — she's breathing. — Let me check. Let me just check. — Okay, she is breathing. Or 10,000 plus a month just to do nothing. — Before food, before travel, before fun. — Yeah, I just did all my numbers for last month. — So, I know how much I spent on food. That was a new record. — Let's see. — Going out the door this month. 295. That's not bad. — No, I spent 21 — 21,000. — Yeah. — 2100,000 for the month — for the year — for February. — Hey, how's it going? — How are you? — Doing good. — Had a quick meeting with a US company we work with that helps a lot of people source unique products like supplements that you can't easily get here in the US and they connect them to reputable manufacturers elsewhere. So, we push them a fair amount of referrals and people inside of my consulting and other friends and stuff. So, just checking in on what they got going on. I always like to touch base quarterly. Good afternoon. It is day two back in Puerto Rico. Yesterday was a long one. Long work block. Today, it's another long day, a lot with calls, stacked all my meetings to get everything done. Um, did a lot. We launched a new product, launched new ads. We set up a new AI tool. We made AI ad creatives for four products and launched all of those ads. did a lot a little bit of scaling inside the ad account and restructuring. So, I've been in the ad account a fair bit. Uh tweaked a lot of graphic design stuff on multiple listings on the website, communicated with the graphic designer. A lot of stuff that wasn't urgent, um but you know, is kind of on the list of to-dos that kind of got pushed off over the last month while I was traveling. So, been doing a ton of that. I think I've got six meetings basically back to back today. Got to do a couple of those and then finish everything on the list that I did not get done yesterday, which is a fair bit of just random little stuff. So, the goal is by the end of today being done with all of the kind of rollover stuff that's been sitting and slowly building on this list. Uh, tomorrow is my birthday. Never been a huge birthday person. Dinner with friends is kind of good enough for me. Um, so doing that, but uh do a little bit of work that day. Hit the gym and yeah, be going into the weekend with a clear schedule and back on like a normal cadence of work. So, it's been great. very grateful for the team and the structure and just systems we've put in place that allowed me to take some time uh and travel which is super cool while still working a little bit. Um but now it's time to put our foot on the gas and scale. We've got great products, we got really good customer feedback, a good team, good support. So we're definitely going to be leaning in and uh and spending a lot of money which is going to be interesting on this side because uh just the cash flow that will be available uh in the company is going to be nothing. um like I won't take a distribution for quite some time, which is fine. Um but doing that intentionally for the purpose of scaling some of these products. So, we're really going to lean into it over the next three to six months. We'll kind of see how that shakes out. But I would love to get our spend up to about a million a month just with advertising. That'd be a good benchmark. The real target for the year, which would be crazy, is three. I'd love to do 100K a day and spend, you know, three million a month. Um but that would be that'd be next level. So, yeah, I'm about to jump on uh these meetings and knock these out. Got a couple renegotiation things with two different teams we work with. Going through terms on that. Got a call with an ad creative agency that does a lot of AI creatives. Going to see if we can work a deal with them. Uh and then I have a uh a call with a new person who jumped inside of our consulting group. I personally do every single onboarding call. We don't bring a lot of people in there. Um but I chat with everybody for 20 30 minutes right when they jump in, make a game plan, run them through how to use our group effectively. And then I have a uh very rare one-on-one coaching call with someone, which I do maybe four or five of these a year. I donate the money from any one-on-one calls I do. Um but I do those very rarely with specific operators. Like if someone's doing 10 million a year and needs help with cash flow structure and investments and wants help scale, like very specific with people I know where it's like the couple grand they pay me is it's not going to matter and I can actually provide like if you're starting from scratch, I won't do a one-on-one call with you. I won't do it. Uh because it's probably just not valuable enough. You know, it's like you need a specific situation where I can actually assist. So, yeah, that's when that typically makes sense to pay the added fee for that. So, yep, I'm going to knock those out and then probably call my landlord here for this place in Puerto Rico and see if I can negotiate an extension because I was ### [20:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=1200s) Segment 5 (20:00 - 25:00) supposed to be out of here in two months and uh I'd like to stay. This place is very nice, but six figures a year for a very nice and big, but still a one-bedroom apartment. Kind of crazy. — We could also dial down the number of campaigns that we're sending. Um, I mean, the campaigns do make money though. — Yeah, of course. Talk soon. — Later. — Bye. — All right, that call is done. Work destruction makes sense for everybody. Always be fair in your business dealings. That is always the best move. Now it's time for a call with this ad creative agency, AI Statics. Let's see if they're willing to negotiate a wheel and deal. — Hey Aiden, how's it going? — Hey Matt, it's going well. How about yourself? I know that internally we won't be able to get approval if it's 100% just a fee. Depends on kind of how much it is, but you know, we've tried I think four different agencies at this point where we we've paid a fee all the way up to $10,000 a month. I'm always very careful working with agencies and I require that they be tied to performance in some way with at least half of their comp, but I really don't like wasting time on calls. So, I'm incredibly upfront about what structure we need and I go through that before they go through their presentation cuz I'm just not going to sit through someone's presentation. So, yep, part of the game. And that wraps up today's work session. A lot of good meetings done. Caught up on 75% of what I need to do. So, it'll still bleed into the next two days of getting stuff done, but we're close to being caught up from a month of travel and getting a lot of the projects done that I've been wanting to execute and launch. It is officially March 6th, just past midnight. It's my birthday. And once again, Hayden, you are sitting all alone. That is your own doing, brother. But all good. I think the older I get, um, the more I'd rather do something with some people. Typically, I've not been much of a birthday person. You know, dinner with friends is good enough, but uh I'm sitting here by myself, tucked away down in Puerto Rico, and that's been a uh it's happened more than once. Let's just say that. But a lot to be grateful for, that is for sure. Uh but social life matters a ton. You got to value that. But there's sacrifices and different things at every stage of life. So, I have absolutely no complaints truly at anything. I've been blessed beyond measure and definitely beyond what I deserve. So grateful for that. Um, but yeah, be having I'm about to go to bed, but uh be hitting the gym, doing some work, might go jump in the ocean. I never do that. That's always fun. Get in the sun. Uh, and then doing dinner with a couple of buddies uh tomorrow, I guess, later today. So, that will be fun. Little birthday dinner with a couple of the boys here in PR. And yeah, I'll just be here working for quite a while. All right, good chill birthday day. Now, it's time to head and pick up two of the boys for dinner. What a beautiful sunset and evening it is here in Dorado Beach, Puerto Rico. Puerto Rico really is something special. And this neighborhood is wild. I do love it here. But time to get one of my favorite meals here, the fajitas. Oh, the chicken and steak fajitas are insane. We have one Mr. Jake Paul's house right there. Crazy crib. Time for the gym. Let's go. — Nice chill Saturday. Got a couple hours of work done. Hit the gym, then the sauna, a little bit of cardio, jumped in the ocean, just ripped a shower, and then I've been working for the last like two hours on setting up this AI bot and doing some more research on that side of things. But now it's time to call my landlord here. Like there's an apartment very similar to mine right across the hall. It's been for rent for like 6 months. So it's in her best interest to keep me. Even if that's at a lower rent, like significantly lower, but they don't think like that here. They'd rather it sit empty for eight months. Makes no sense. — Hola. How are you? — I'm okay. How was you? — Good. I'm doing good, thank you. I'm back in Puerto Rico. I don't know why I assumed logic would prevail. I've been let down enough times in Puerto Rico when it comes to that one. But there are plenty of other great places I can rent for even better deals. I just wanted to try to avoid having to move all my stuff. So, I will not be renewing. — Like, dude, if you spent 10 grand on a lab grown diamond, it would be way too big. You'd need a big [ __ ] to fill that thing. That gross to net waterfall is usually where there's the most room for improvement but the least amount of time spent because again it is not on your monthly P& L. — 2-hour call. Always take time to educate yourself. This was about 20 people in the CPG space. We talked a lot about retail and how to structure that and partnerships and cost associated with it. — Things like CSV files work cuz Google Sheets it doesn't do well with because it's all web based. — With all of this AI stuff right now, it ### [25:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=1500s) Segment 6 (25:00 - 30:00) is absolutely ridiculous. Like if you were looking for a business to start previously it's like there's very limited opportunity and like some stuff is good but like I mean there is everything like you could make an AI without having to code anything and just like the general AI people are using just make it for niche specific things $20 a month people get access to a meta ads AI you just train it on meta have it read the meta policy study a bunch of like you build a bunch of subcategories where they can select if they're a supplement brand a service based business whatever and it automatically pulls all the competitors and gives ad creative examples. There can be different tiers. You can create a subscription business basically for [ __ ] free. Not to mention, if you're trying to build an e-commerce brand, oh my goodness, like the stuff that's about to happen and already is with reading data, telling you kind of what to do inside your ad account, you got to find ways to have it read the data carefully. Like creating static images, it's like right there on videos, just campaign structures, budgets. There's a lot of stuff, you know, swiping all the competitor ad files. It's becoming a very interesting landscape. I mean, there is no shortage of things to do and things to launch. It's just finding ways to do it without becoming obsolete. So, it's definitely very interesting for business owners. I can like it'll be the biggest change that I've ever seen in my career. I've been doing this for nine or 10 years and there's been some big pivots, but like this is going to be a big one for sure. So, typically I'm Mr. Anti-chnology. I'm aiming to have a flip phone within a couple of years. I don't even want a smartphone truly. Um, but I will embrace the enemy. I will embrace AI if it gets me closer to my goal of being able to do that. So, that is what I will sit here and do. — She's back. My AI bot decided to take a break. No, no. We work round the clock. What's up? Happy Friday. Today is wrapping up a long work week. It has been a couple of 15 16 hour days just at the desk all day with a break for like two walks. That's it. You know, one or two meals. It's like that sometimes. It's been good. It's been fun. Today's going to kind of clean up the tasks I didn't get to. Uh and then kind of going to the weekend, chilling, and be able to have a lighter work schedule. So, that's what's on the docket. Today, I'm filming a YouTube video. About to do that right now. uh have not been able to do a bunch of those, but sitting down going through um I have like a big list of supplements that I find like different industries and brands and different specific product ideas I come up with. And so I have a huge list. I share it with like clients and our consulting stuff. But I'm going to go through 10 of those on YouTube and kind of break down how I think about what products to launch, how I validate it based on search and sales and just a little bit of light, you know, YouTube surface level info on specifically just like picking products for anybody who's doing supplements. So going to do that right now. Should be a fun little 15 20 minute video. And uh yeah, then I've got a few calls wrapping up work. I've got an onboarding call with an agency that makes ad creatives with AI. Um so we're going to be giving them a retainer and a percentage of spend on their ads that they produce. We'll see how they do. I like to tie those people to performance. Um then I've got to make some changes to our subscription pricing on one of our products. There's a pretty big discount for subscriptions. I think we're probably losing like three bucks a unit there. So you can probably just bump it up and have no real change in conversion. I've got a call with an agency partner I've been working with for a few years to do some renegotiations. Kind of the last person I need to talk to in Q1 uh to have like our target goals for cost reduction. I had a lot of stuff going into this year that I needed to trim up, you know, because workload changes and stuff and so you've also got to adjust uh you know what you're paying people. Then I'm going to hit the gym at 3:30 and I'm aiming to be done by like 6 uh not at the gym but like with work. at the gym for an hour, hour 10, uh, and then be done with extra work stuff by six o'clock. That's the goal. It never really happens. We're going to give it a shot. And that's kind of what normal days and weeks look like for me. Just simple stuff. And the only difference now is we've got this little AI guy running in the background. Come on, do some work. She's lazy. All right. Just wrapped up a call with them. It's kind of funny being able to use a different language occasionally in business. It never happens. Most people I interact with, if they speak another language, it's Spanish. I barely speak any Spanish, but I speak pretty decent French. I used to be much more fluent when I was younger. So, when I'm in a business conversation, someone like here, one of the guys didn't quite know how to say something in English, so he said it in French to his buddy like ask him how to say it. I knew what he said. It was funny to be able to just jump in out of nowhere in French, which they were surprised, but to have enough understanding to hear like specifics. It's one thing to like order food and ask for a check. It's another to like someone's talking about how to add, you know, staff access to Shopify, get into your Met account, talking about security with a VPN. You can pick that up in another language. It's a lot more like nuance details and certain slang. So, French never comes in handy. But I did not get a chance to finish breakfast before that call. So ### [30:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=1800s) Segment 7 (30:00 - 35:00) didn't get to my fruit. It's my little dessert after breakfast. I have a couple pieces of fruit. But strawberries in the US, they suck. That's disappointing. Fruit, I've been ruined by fruit. Best strawberries weren't life. Northern Japan. Second best France in Leon. Actually, the street market. The US just bombs chemicals and everything. It's horrible. If other countries weren't so gay and if we weren't so awesome, I'd probably just leave. All right, happy Tuesday. Just doing a fresh guy. Haven't had one of these in like two months. Non-addictive, non-caffeine, no nicotine, nothing. Um, chatting with Dom today. Have not chatted with him in gosh, almost six months. I think it was September last time we spoke like one-on-one going through myself. We're on a group call together and stuff recently and I'll be in Miami with him in a few weeks. But getting direct help on my business, always trying to buy down time and the ignorance tax. I know that there's a lot of stuff that I know I don't know. And then I'm sure there's a ton of stuff that I don't even know I don't know related to this industry and as we scale and as we go into retail and different manufacturing agreements and you know calculating CM1, CM2, CM3 and how that affects our margin as it relates to DTOC versus retail. There's a lot of specific stuff. So I spent 8 to 10 hours over the last week uh preparing for this 1hour meeting just pulling data putting together reports having an organizational flow for this call so that it can be efficient uh and make it easy for him and have a bunch of stuff that um is more high level larger needle movers for us not like micro specific questions. So gonna jump on this call. Gonna have my right-hand guy jump on as well and listen in and maybe ask a few questions but we're going to keep pretty focused. Got my little note card here to keep me on track with time. Um, but yeah, this should be fun. — What's up, dude? — What's going on, man? How are you? — How's life? — Everything's good. How about you? — Good. Yeah, not complaining. — Excellent call with Dom. We went through a couple key things that I wanted to hit on. Mostly operational and finance related. It is harder and harder to find people to help you the further you go because there are less people that are further ahead than you. And by definition, that means there are less people that are willing to spend their time to assist you whether you pay them or not. So, it's just about building real relationships and getting in the right rooms. That's what I've learned. — Someone to be your quarterback in that FDM house to really manage all of those accounts and clients licensing. — Yeah. Licensing. I mean, a while ago we tried to chase down the Ferrer group that owns like nerds and all that stuff to do a gummy cluster like cluster — and they told us to [ __ ] off. But, um I think licensing like that. Who was the big brands that did that with all the flavors? Was it rise that has like cosmic brownie ghost? — They all do it. Yeah, Ghost was the OG who did it from the beginning and they did a fantastic job. But I mean, there's everyone in their mother is doing licensing deals now. They're going to want 150k minimum for the year. Whether you sell or not, I have zero doubt in my mind you're going to sell that to pay for it. But just know that there's usually a minimum included in these agreements. — We spent like 5 minutes talking about licensing, which is something that us as a company, we've always been interested in. It can give you immediate sales velocity when you partner with the right people. So, it's good to hear from someone who has direct experience in the hunt. — All right, we got a call with one of the manufacturers here shortly to talk about product line expansion and skew expansion, more flavors and more separate products and more variants of the products we do have. Based on my call yesterday with Dom, there's going to be a couple of things that will be good for us to start now relating to expanding the main product we have to offer different variations of that, different serving size stuff uh for retail, which will be an initiative into Q4. So, we'll be starting those conversations now uh starting today with manufacturing stuff to just get that process going. They'll sync up with my design team. Shout out Greg. the freaking best guy in the world when it comes to designing the branding behind all of our products and just packaging and everything to do with that is so cohesive all the way through our website, our ads. It's just amazing. Greg, shout out. You're amazing. Um, but that's where this is going to start. And so, we're going to work on some expansion. It's going to be fun. different creating. There's a lot of like shrinkflation happening and weird stuff where you're going into retail and stuff's still the same price but instead of like 30 servings it's like 20, you know, and like it's just a never- ending cycle. But anyways, we're going to adjust to have different price points inside of retail. So, should be super cool. Let's get on this call with manufacturer. All right. Like I said, the goal is not to build a massive product line. Um, while there's benefit to that, I think it creates a lot of distraction and just with our team structure right now, it's a lot of work and a lot of that falls on me. Like my day-to-day is not in the support team and structure and day-to-day back and forth or with Google. Like my stuff is very marketing focused which encapsulates perfectly uh like product research, finding the new stuff to launch, talking to the manufacturer, back and forth with the ### [35:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=2100s) Segment 8 (35:00 - 40:00) graphic designer, coming up with the iterations of that, figuring out serving size, price point architecture, and then going to market with that funnel research, ad copy, like going through that with our the agency that we work with to build all of our landers, like and then all the ad creatives. Like that's my entire department. So every time we drop a product or new skew inside of there, that's all right on my plate. Um, so there's a lot of stuff for sure. We'll [snorts] need help at some point, but I don't know. For right now, we're just keeping our feet under us and we're making money, but we don't have any money. So, there's a difference there. So, we're just getting our feet under us and uh I think it'll be good. We'll see what the rest of 2026 brings. You're good. Wrote down quick summaries from this call. uh — quick 20-minute Zoom call with my right-hand guy, summarizing a couple of my last meetings for him and knocking around some ideas back and forth. — It can't be whey protein. [snorts] — Yeah, I have to check on the nitrogen thing, too. But you see what I'm saying? We can kind of play around with serving size here. — No, — in a [clears throat] very interesting way. And I think nobody's paying attention to that. jumped back on another call after a couple hour work block going through some specific retail ideas for a new product skew we're creating to be in stores. This is oftentimes what my day looks like where we're working on stuff then we're talking with team members and there's some impromptu meetings that pop up and we're just knocking ideas around. All right, hour and a half call is done with a group that does like at least a billion dollars a year. Uh just a bunch of e-commerce guys, couple other industries in there talking about AI. went super deep specifically on like open cop or perplexity building bots and how to systematize that. But I'm running a little late. Got to jump on this meeting with our property management company that handles the largest apartment building I own. We do a quick 30 to 60 minute call once a month and that is right now. — Hi. — Hey. — How are you — doing? Well, how are you doing? — Good, thanks. — Is Justin joining us today? Do you know? I would imagine so, but we can always just jump in and he can catch up. — I started investing in real estate when I was 19 years old. It's where I put the vast majority of my money for many, many years. And I have it as automated as one can be with real estate. Uh, I'm spread across four states. This one specifically is for 48 apartment complex in Ohio just outside of Cleveland. It's the only property I ever raised money for. Partnered with five other people. We needed 1. 4 million in cash to get the deal done. I put in 350 of that and brought on partners for a million50. So, we've had this thing for a little over three years. Raised the total revenue on the building from 30,000 a month to like 42,000 so far. Obviously, interest rates have worked against us since then, but it's just sitting cash flowing. Waiting to see what the plan is. We got a good long-term debt structure on it. So, quick check in every month. Other than that, everything is going really well with it. — Talk to you next month. — Appreciate you guys. — Thank you, guys. — Bye. Bye. — Happy birthday. All right, call done. That was only a 25m minute quick checkup. Building runs pretty smoothly on autopilot. The only annoying thing about that building, I think I've had it for fourish years. Lot It's old. It's in a harsh climate. It's outside of Cleveland, Ohio. So, a lot of cold shocks and big weather events. Had a couple floods. It's been a little much on the maintenance and repairs, specifically with plumbing, but it's been good. It all runs smooth. We're always sitting at like 100% occupancy, so everything is nice and good. I am not the biggest fan of switching topics throughout the day, like going from deep work and calls to jump into a different topic with real estate and jumping back in. Um, something like this, it's not a huge deal and it doesn't happen often, but I really try to segment like what I'm doing. Um, and the good thing is there's a lot of synergy in what I do. Like I don't have three companies. I don't do this with agency work and an AI thing. I operate my supplement brand and then the consulting company I have that we've had for seven plus eight years. Um that literally is me documenting that. So it's still the same topic. So there's no real juggling and switching. But I do try to be careful with stuff like this. Obviously this happens same day and time every month. Um but people who bounce back and forth between stuff throughout the day, it's a very difficult thing to do. And typically I see the ones who do it the best, they segment their days. Monday will be this company, Tuesday will be this. And might be a little bleed over for stuff you have to solve, but try to not bounce and forth 11 times during the day. That's the best advice I can give because I've done it. It's not fun. Hey, happy Sunday. I am headed out for some travels here in a couple of days. I just got back from church and accidentally won this gated R8 in an auction. I've been playing around bidding on some gated stuff. Couple of Ferraris and uh couple R8s and now we just won one. So, I'm about to call the seller and hammer out all the details cuz I have no idea where this car is going. I don't even have a house in the States. It's not coming to Puerto Rico. Figure that out. That's separate. — Hello, Steve. — Hey, Dave. How are you? It's Hayden. ### [40:00](https://www.youtube.com/watch?v=9wf3t13RG9M&t=2400s) Segment 9 (40:00 - 40:00) — Hey, life is good. How are you? — I'm doing well, thanks. Congrats on the sale. — Congratulations on the purchase. — Figuring out the details of the purchase. Remember, whenever you're buying a car, there are three pieces. There's the car, the title, and the money. Nobody should ever have all three things. Make sure you protect yourself. — Have a great day. — You as well. Cheers. — Hey, buddy. [clears throat] — Can I keep a car at your house for a while? — Sure. — All right. Thank you. I promise it won't [ __ ] up the lineup. It kind of matches. — Hey, [clears throat] did you win something? — Yeah, I accidentally bought something. I don't know how it happened. I think I, you know, I just my finger slipped and I the website opened. Oops. Looks like we got another car. This one's not my fault, though. --- *Источник: https://ekstraktznaniy.ru/video/50747*