# I made $842,118 selling supplements this month (March update)

## Метаданные

- **Канал:** Hayden Bowles
- **YouTube:** https://www.youtube.com/watch?v=CtLVDh_WnF4
- **Дата:** 14.04.2026
- **Длительность:** 14:48
- **Просмотры:** 3,838
- **Источник:** https://ekstraktznaniy.ru/video/50750

## Описание

My supplement brand made $842,118.02 in March. Here's how
► Apply For My 1:1 Coaching: https://www.ecommseason.com/brandopp
► FREE Trial To My Ecom Skool Group: https://www.skool.com/tiktok-shop

Follow My Instagram: @RealHayden 

Resources/Tools:
- Get Your Free Ecom Store: https://storebuild.ai/haydenbowles?via=hayden
- Euka bot (get tiktok shop affiliates. Save 10% on your first month): https://euka.ai/?ref=Hayden
- Save 10% on KaloData with code "HAYDEN": kalodata.com/signup?tc=hayden
- Start Shopify For $1: https://shopify.pxf.io/hayden

## Транскрипт

### Segment 1 (00:00 - 05:00) []

Last month, my supplement brand made $842,000 in sales, and today I'm going to give you a full monthly update on all of the numbers, a look inside the ad accounts, and exactly what happened. Shopify is our largest platform by far. We range anywhere from 400,000 to like 1. 2 million a month on here. As you can see, 515,000, 62% returning customer rate, and Amazon is rapidly approaching that number as well, which is cool to see because it's very high margin over here. $315,000, as you can see on this blue line, pretty much just averaging $10,000 every single day with no real crazy variance. Now, we also sell a little bit on TikTok Shop and do that for content, but that brings us to a total of 842. I make these updates every single month to provide transparency on what's working, as well as what's not, and just show you what's going on behind the scenes because most operators don't. Now, both February and March were new customer acquisition months for us. Some months we spend a lot more on ads, we try to get a lot of new customers, then we pull back a little and focus on margin. So, February-March were that. We saw a 5 to 6% increase from January into February, and then February into March, we saw a 17. 32% increase. Now, that's in top-line revenue, not margin. Typically, margin stays the same or goes down a little bit as we scale aggressively because we're trying to acquire a lot of new customers, which will make us additional profit in the long run. Now, part of this increase is because we spent additional money not just on our main core stuff, but we had launched a new product and we're pushing a lot of spend to that to get people uh to try the product. Now, the last 90 days, give you a quick recap. January was 673, like I said, 5-6% increase, did 717 in February, and in March did 842. Uh obviously, that's across all the platforms, but here is a Shopify dashboard of that. Now, time is flying. This wraps up Q1. So, quarter one is totally done. That brings us to a grand total revenue of $2. 2 million in the first 3 months of the year, which is not quite where we want to be, uh to be honest, but we tend to scale into summer. So, pretty okay with that. Now, again, every single month I do these updates, so make sure to subscribe to the channel if you want to see these on a regular basis. Let's get into some nitty-gritty details. Subscriptions build on Shopify was $183,700. If we jump back over here, you can go ahead and see Recharge 160, Kachin subscription, which is a separate offer we have, uh adds another 23. So, give or take, that's kind of where we're at, uh and that does not include our Amazon Subscribe & Save, which is definitely not as large, but it's still a very nice chunk. Meta ad spend was $197,000. Like I said the last 2 months, customer acquisition, our biggest channel for doing that, for getting new customers to try our product, is running ads on Facebook and Instagram. So, in February, we spent 174. This last month in March, we spent 197. So, increase that by $23,000 or so. Now, I'll actually do what most people don't. I'll show you inside my ad account. My coaching group watches this every single week to see what I'm doing, what's working, what's not. Um but, in a new customer acquisition month, especially when CPMs are a little bit high and cost is high in the supplement space, which fluctuates throughout the year, and overall costs are definitely rising, uh we were at a 1. 19 ROAS, which is not profitable. Um but, that's okay because the name of the game for us is not to make a profitable dollar on month one, as great as that is, and we've had plenty of months to do that. Uh we now understand our LTV. We understand how much a customer spends with us on average. So, we can now, we have the cash flow to do it, we can lose a little bit on month one, and then month two, we break even or make a little bit of profit, and then three, four, all the months after that is pure profit and we acquire the customers. Now, this is also surface level. Once you really get in the space and you're building a brand, if you're an actual brand owner, you know that these numbers are never 100% accurate. This is just tracking front-end purchases. This has no correlation to people coming back through email, through subscriptions. It obviously can't track people going over to Amazon purchasing, which definitely happens. So, there's a spillover that occurs, which is one of the reasons I recommend to people in our group that you definitely need to look at your blended ROAS, not just per platform. It's great to look at per platform, you can make decisions on that, but keep the blended overall business ROAS in mind. Look at the blended return across all platforms. Now, multiple different campaigns, 65 grand spend, 40, 30, you know, this handful of campaigns in here. Uh two different products being run, so not all of this is for one. I would not have this many campaigns if it was only one product. Um but, trying a lot of different stuff. We do all sorts of partnerships, um and different things that run ads from influencer pages. So, that's uh Meta. Google, we spent a little less, we spent 53,000 on Google. That hangs out right at like a two, 2. 2 ROAS, uh compared to 61,000 that we spent in February. And like I showed you, our Amazon uh did like 318, 315. That was up like a pretty substantial bit. Uh so, it was up like 25%, which is super cool. Amazon's very profitable for us. Again, we see a correlation, the more we spend on ads, uh the more our Amazon sales tend to increase. So, we've been seeing that for years now. Now, again, I coach people on how to do this. In fact, they've watched me build this brand from literally $0. They've seen the ads, the products, the evolution of it, like rebranding, seen inside the ad account, the Amazon. Uh if you want to join that, we do direct one-on-one coaching, you get to work with me for a long, long time, uh and in a group setting, and get to like learn from people. You can answer some questions down below, there will be a link, and you can book a free call to chat with us. If you're going to start a supplement brand, just no matter what you're doing, I recommend a minimum budget of 10 grand. You're going to need money for ads, for inventory, especially for buying stuff from US suppliers. Um just that startup cost is a little bit good, but cost you nothing to chat with

### Segment 2 (05:00 - 10:00) [5:00]

us. Most people are not a good fit for what we do. That's fine. We will leave you better than we found you on the call. That's our promise. We'll give you some information, some tips. In fact, the person you're chatting with went through my coaching program initially, built and sold a supplement brand. So, if you're looking for help with this stuff, we're definitely the uh one of the only places that really teaches that and focuses on supplements and subscriptions. So, wins for the month, okay? Here's a couple of wins that we had. New product momentum. Like I mentioned, part of our increase in spend and revenue was a new product pushing some people there, and as we're doing that, landing pages aren't perfect, you know, the ads are not perfect, and so as we nail down the messaging, the ad performance should improve on those. In fact, it was quite rough throughout multiple like week-long periods of the month. Uh but, that new product, it's been up for 2 months, February and March, has 1,100 monthly subscriptions now for that supplement. Okay, which is cool because while we did lose money on the ads, uh like most days, we had a better gross margin on that product. So, it's even better with the subscriptions. Now, we're moving about a thousand to two thousand dollars a day on Amazon because of that. So, we immediately got traction on Amazon, which is typically a slower platform, partially because we spent a lot of money on ads. So, big win there is just that new product has momentum. We're getting great feedback. We're spending like 1,500 a day of our Meta budget on that product. Number two was subscription growth, a net increase overall in subscribers on Shopify and Amazon. So, growing our total subscriber list uh of people who are on a monthly subscription for our product. There's many things. The biggest factor of this is finding ways to get customers onto it, right? Making an offer that's good enough, having a discount, you know, getting it to make sense, educating them about the products and the benefits of taking it long-term. But, there's also the back side of that, plugging leaks. Hey, you go to cancel, uh what if we give you an offer? You know, how do you get people to stay? Obviously, a good product is the most important piece of that, but there are other retention tactics that can get your cancellation rate down a little bit if you're just slowly working on it. So, we've tested that a lot. We've definitely had months that are break-even, months that are a loss, plenty of months that are obviously growing, um but it was a big win for us in a customer acquisition month um to obviously have that net increase overall in a pretty good way. Now, reporting. This has been semi-helpful so far, but I think it's going to be really cool is using OpenClaw, and we run everything through Claw, but I've all that set up on a Discord with all these mini bots that do different tasks, and a lot of the stuff I'm personally using it for is data and reporting. So, it has uh access into like all the ad accounts, into Shopify, into Amazon, and it's pulling all the data. And so, I can ask for different reports, I can, you know, do CAC versus LTV stuff, which is like higher-level subscription type things, but I can like really help understand our numbers a lot better, and because it can pull reports on a regular basis, where it take me a ton of time if I tried to put that stuff together, um it can just do it in 2 minutes. And so, it's been very helpful to start to just digest through a lot of our data and ask it questions, export a segment of our customers for our product and ask questions about it, whereas that data wouldn't have been as readily available if I was just digging through it. So, uh I think AI has a lot of stuff that's going to assist. I don't really see it replacing uh a lot of people on our team. I think it's going to add to departments, um but, you know, maybe one or two people at some point, but uh that's not really the goal. I want it I want to use AI to have our team members do more, and maybe reduce how many future people we have to hire. I think that's cool. Uh extra details for you getting into the nitty-gritty. Again, my coaching group sees this every single week with different updates on certain metrics, but here's some KPIs. Our front-end average order value is $70. 89. Okay? That is when people are not taking a subscription. The subscription average order value is $49. 31. So, you might be saying, "Well, wait, you're going to be way more profitable if people are buying, you know, a one-time package. " Cuz we typically push like a two-pack, three-pack, so more people take that. But, when more people are taking multi-products, typically, your take rate on subscription goes down. So, subscriptions get worse, front-end cash collect gets better. But, what happens is in the month three, that always flips for us. Like, it's very clear, the data is in month three is just where it totally flips. We make way more money on subscribers in the first three, four months. It's not even close. And so, we should, in theory, always be pushing subscribers, not bundles. But, it becomes a catch-22 situation. It's not as big of an issue for us now, but when we were scaling aggressively last summer, I was making all these update videos, where it's like we went from 400 to 800 to a million a month, 1. 4, like, that was a problem. Cash was a problem. It's not that we weren't profitable. We were profitable every single month on this business, and still have been, which is awesome. However, the problem is cash. Right? You're buying all this inventory, and it's stuck in Amazon for weeks, and like the money, the turn, it's slow to come back. And so, having that higher average order value gave us more cash up front, whereas now we're slowly positioning ourselves more towards like focusing on subscriptions, because long-term, we make more money. It's a horrible cash situation in the interim, but, you know, it's kind of a catch-22 there versus like what's right long-term. But, we've not raised money. Um honestly, I haven't Yeah, I haven't put a ton of additional capital of my own into this. I did when we were initially scaling, but if that's needed, I would deploy my own cash before I ever touched anyone else's. So, in terms of the ad account nitty-gritty, less ad creatives, more angles and avatar testing. I think a lot of people are throwing 100 videos at the wall, all these AI images that look like slop. Uh I think testing a little bit less is actually better and focusing on quality and having different angles, different customer avatars that

### Segment 3 (10:00 - 14:00) [10:00]

you are thinking of and targeting and trying and having ad copy that pairs with that. We're doing a lot more of that and I think that's the winning direction, but the annoyances for the month, as always, Meta. If you ask me each month throughout the year, 10 out of 12 months it's going to be Meta as the most annoying thing. That's also because it's probably one of the more involved things that I do. Um It's the only day-to-day thing I run in the business. Other than that, I mean, I can take a month off and nothing would change. Looking ahead, okay, we're aiming to do 500,000 a month in the next 60 days with just a new product. So, I'm like month four of that launch, that's kind of what we're looking to hit. I just hired a head of TikTok. This is an area we have been slacking in. We used to do a lot more on TikTok Shop, a lot more content. Full transparency, and my coaching group saw all of this. We got banned off TikTok Shop a while ago. It was like nine months ago, 10 months ago, because we were shipping all of our orders every day and USPS lost like 80 of the packages and that was it. We couldn't do anything. Like they just shut us down and it wasn't our fault. So, we were off TikTok for like two months and then had to restart on a new account, totally new seller center. So, we haven't done a lot there. It still makes sales, it's in samples. We do like a little bit of stuff to generate content, but that is certainly an angle that we need to focus on. And I'm sitting here in Miami. Yesterday, I spent the entire day in a room of over $2 billion a year in revenue in the CPG space, which is like supplements, anything to do with energy drinks, like those specific, very similar to what I'm doing. And, I mean, between 20 people, you're talking billions of dollars. Like guys who do 300 million a year, 500 million a year. Like it it's nuts. And one of the core themes that I was hearing, there was a lot of notes I took, but one of the big things was how important that influencer program is and what you're doing for organic content. That is going to make your ad dollars go so much further. And we noticed that. When we were crushing it on TikTok, we had better margins through Meta. Like we had a better ROAS, point blank, period. And so, we're going to lean back into that and spend a lot of money on head of TikTok and like what that's going to cost us with you know, retainers for some of these influencers. We're coming out of the gate with like a 15 to 20k a month budget for that, which might not sound like a lot in comparison to our revenue, but I mean, that's a hefty chunk of change. So, we're just going to kind of start there and as soon as it's remotely working, we'll just really scale the piss out of it and put a lot of money on it. So, that is a exciting thing looking ahead that I'm very excited about. And then retail conversations. So, as I'm here in Miami, I'm doing a little vlog here, so you guys will see that at some point, but you know, did that in the day before at our manufacturing facility and before that had a retail conversation with one of the top buyers in the world that works with a lot of stuff like Walmart. And that's the direction we're leaning for one of our product SKUs, is going into retail. There's some compliance things we're nailing down before. There's certifications and stuff, but retail is now kind of the next, not immediate step, but in the next like 9 to 12 months. And it takes a lot of time to start to have those conversations and go to the meetings and have it make sense. So, that's something we're looking at that I'm excited for. We're not trying to rush that. It Getting into retail is not the problem, it's staying in retail. And there's a difference there. Also, I always share this thought cuz I think it's interesting. Just spend $100,000 a day at break even, right? It's absurd how difficult this is to do, but I would gladly spend $36 million a year, which is 100 grand a day on ads at break even or even a slight loss on acquisition, because we'd have a freaking huge company and so many people would get to try our products and our products are great. And so, it's such an opportunity, but to do this, this is where I'm really trying to focus in on, you need massive organic and influencer content, because as you scale, the ad account performance can get really difficult, especially depending on your product and your niche. And having people that are already familiar with the brand or you they've at least seen it and you have an absurd amount of content, you work with a lot of influencers, I think that is what brings down your CPMs overall and helps you stay more stable when you're scaling. I've already seen that in my own stuff. Um the people who don't do any organic, they don't do any influencers, they struggle a lot with Meta. We do like a middle ground with it and I think we get middle ground Meta. If we went gangbuster viral on these platforms, I think we'd do a lot better on the ads and people would at least scale further at our current results, which I'd be fine with. Yeah, just some simple stuff. Again, if you want help from an actual operator, fill out the form down below. I think there's a video and you can answer some questions and book a free call. There's a few specific things we offer, but we mostly help people who are building beauty and supplement brands. Like 95% of our group is supplements. It's specific to that, things with subscriptions where you're working with manufacturers. We can make a lot of connections, introductions, like compliance people, label designers, website people, manufacturing, 3PLs, like all of it, legal, trademark attorneys. And then we also have a free trial to our school group down below as well. It's kind of our entry level thing if you want to check us out and ask me some questions. But other than that, I really hope you enjoyed this update. I do these every single month, not to brag. Some months I'm on here like spilling the slop on, yeah, this sucked, this was broken. I remember when I worked a 21-hour shift straight going through 8,000 orders manually because someone something up and nobody was awake throughout the weekend and so it was crazy. But I share that because there's good and there's bad and this is how people learn. And so, I feel like not enough people do this and I spend a lot of money to get in rooms and around people who I can learn things from. So, I'm just trying to disseminate that to you so you can get the benefit. So, hope you enjoyed the video. I'll see you in the next one.