# Claude Just Changed Landing Pages Forever

## Метаданные

- **Канал:** Ryan Mathews
- **YouTube:** https://www.youtube.com/watch?v=5JWU7u8JB2E
- **Дата:** 01.05.2026
- **Длительность:** 11:37
- **Просмотры:** 8,302

## Описание

Get your landing page audited for free in 60 seconds: https://audit.funnelarchitecture.com/

Want my help optimizing your funnel to turn more of your traffic into customers? https://funnelarchitecture.com/?utm_campaign=claudelandingpage

Results shown are individual and not typical. Your outcomes will vary based on your traffic, offer, and business. We don't track or guarantee average client results. This content is for educational purposes and does not constitute financial, legal, or business advice.

## Содержание

### [0:00](https://www.youtube.com/watch?v=5JWU7u8JB2E) Segment 1 (00:00 - 05:00)

I am blown away. I just used a brand new Claude connection to find seven conversion killers inside of a landing page. And these are not like obvious things. These are things that would literally take hours for a human to surface manually. So, in the next few minutes, I'm going to show you how to set up this connection so that you can start auditing your landing pages for sir Claude and sir to find ways to turn more of your traffic into revenue. So, to start, you're going to need the Claude desktop app. This is only available currently on Claude desktop and I believe you need a subscription and the $20 a month subscription is plenty. If you go into the Claude desktop app, on the left-hand side, you're going to see something that says customize. If you click that, it's going to take you into this customize Claude option where one thing you can do is connect your apps. So, these are called connections and what you want to search for here is Microsoft Clarity. So, I already have this installed. You install it and then you set up just a simple API connection. You just grab the token, paste it in Claude. It's super simple. If you don't already have Microsoft Clarity on your site, I would definitely recommend installing it. And before we get into that, I want to show you what this does. So, this is Microsoft Clarity right here and we've been using this, regardless of AI, for years now. If you've heard of Hotjar, it's a very similar idea. It gives you analytics on your website as well as user recordings and heat maps, right? So, user recordings are the most interesting one often, right? I can come in here and I can say, "Okay, this person, they came to my homepage and then they went to, you know, become a member page, but they didn't buy, right? " This is a client's website here, but I could see they were on there for 16 minutes. They clicked six things and they were on four different pages. I can also see they're in the US and they're on Safari on their phone, okay? So, that's all very important data and I'll get into it in a second as to why. But then I can come and I can actually watch this user recording. It's kind of creepy, but I can watch this user recording to find places where people are getting stuck, maybe people are getting confused, maybe they're tapping on the wrong thing, and often find really good ideas, right? But the problem is, you would have to sit here and I do this manually still to this day and watch 100 recordings, right? Like I'll sit down and eat my lunch and watch 100 recordings. Actually, for this particular client that I have pulled up right here, probably about a year ago, he messaged me and he said, "Brian, I I think something's wrong. " Like literally, it seems like my sales got cut in by 2/3 overnight. I was like, "Okay, well, you know, let me spend a few minutes. Let me look through your site. " I didn't see anything that was glaringly obvious. So, I was like, "Okay, I'm going to sit down for, you know, an hour or whatever. I'm going to watch 100 recordings and see what I find. " Right? I just I get out my notebook and I just start writing down like random things that I see. And one thing that came up enough times to be concerning was it seemed like people on mobile would get to the checkout and it seemed like they were tapping like complete checkout. Sometimes on the user recordings, it's a little bit unclear what they're specifically doing cuz it's obviously trying to, you know, keep everything confidential, like credit card information, all that stuff. But it seemed like something was going wrong. So, I sent that to the client. I said, "Hey, I noticed this, but I haven't figured out yet what it is. " We both started doing some digging and he gets out his phone and what he found, I believe, it's been about a year, was on mobile, I think maybe even specifically on a certain browser, Apple Pay wasn't working, right? And it was a very common browser and obviously mobile is the bulk of his traffic. When Apple Pay isn't working, you know, half or whatever use Apple Pay, your sales literally disappear, right? Like they're not they're just gone, right? They're not trying other options. So, luckily, we were able to snip this thing in the butt with in just a few days, but had we not had this tool, that might have gone under the radar. Well, now, Claude has the ability to query that same data and in theory, finds optimization ideas inside of your landing pages. So, let's look at this and see what the limitations are and also what it's already really, really good at. I came into this and I said, "Okay, audit all of the pages with, you know, the forward slash become a member cuz those are all of the sales pages and I want you to find, you know, things that are potentially hurting conversions, things that we could do to potentially increase our conversion rate. " So, it goes out and it separates all these. So, this particular client, he has the same URL slug multiple times and at the end, there's different, you know, affiliates or different places that people are getting sent to these pages from. So, he does that as a way to figure out where people coming from and what's driving revenue. And it broke this down based on views, bounce rate, scroll depth, dead clicks and rage clicks. And what was really interesting here is, again, all of these people are affiliates. So, you can think about this as like this business is like the Daily Wire, if you know like Ben Shapiro and those guys on Daily Wire, the Daily Wire of this particular video game, right? So, they have these different creators that all create content on there, right? You got Jordan Peterson, you got Ben Shapiro, you got Matt Walsh that all create content and they all promote back to the main thing, right? That's the idea here. And what we saw is obviously he's in the stage right now where he's still the biggest person of those people, right? Daily Wire now, they're kind of collectively a brand, but this is kind of still him and these other creators are coming in and making a name for themselves inside of the platform. And what's interesting is when you look at the data here, really the main two pages that are sent from him have a 54 and 42% bounce rate, okay? So, that means people are coming and just like that, leaving. Whereas, the affiliate pages have 72, 67, 66, 59, 77, 79% and then actually one is 35%, but it's a pretty low traffic bounce rates. And also, if you look at the scroll depths, it also seems like those are lower. So, even the people that do scroll are not scrolling as low and all of that insinuates that the traffic is not as

### [5:00](https://www.youtube.com/watch?v=5JWU7u8JB2E&t=300s) Segment 2 (05:00 - 10:00)

warm. Which now, you could interpret that data in a few different ways, but you could start to wrap your mind around what is going on and, you know, what could be done to actually improve that, which is the next thing. So, it actually takes all of the data and then it figures out, you know, what are the optimization ideas, right? So, look at the second one here. Above the fold is doing most of the heavy lifting, but poorly. So, it says average scroll depth on the main page is 41%. On the affiliate variants, it's even worse, 25 to 35. That means most visitors never see the bulk of your offer. That's very normal. Yeah, the bounce rate is 54 to 79%. But session recordings show users landing, not scrolling, and leaving, sometimes within 6 seconds. So, again, this is very obvious. The start winning CTA is being clicked, which is good, but the users who don't click it leave almost immediately. Fix the above the fold section needs to do more convincing work on its own. The headline, subtext, and social proof that appears without scrolling needs to be the strongest version of your pitch, not a teaser for what's below. I like it, right? And you could then take this and this is where we're getting into some of the limitations here. You could then take this and you could test it, right? So, you could say, "Hey, take priority number two, make me the full scope and, you know, what we should go and actually test on that page. " And it would do it, right? It's going to give you an answer. And let's actually try that for the sake of it. So, I just asked it to basically take that priority and then make a full test of what we should run based on that, you know, finding, right? We'll see what it comes up with. But while it's doing that, one interesting thing here that I just want to throw out there is a limitation of this is it only understands what's on the site and what are people doing. Now, that's fine, that's great. That's what a human should be doing, but what it doesn't know is like what are the constraints of the business? What are, you know, what tested in the past? What are you actively doing in the marketing side? What are the ads saying? What are the emails saying? Like all of this information is very, very important for getting a full picture. And often, when I come in and I audit a funnel instead of a business, like I'm looking at it much more holistically because sometimes, honestly, the answer isn't even to do conversion optimization, right? I do think most businesses should be doing all the time, but because sometimes like the biggest wins are not actually doing conversion optimization, sometimes it's like a price test, sometimes it's adding a, you know, another page. It's things that Claude is not going to surface simply from user recordings. So, again, I think this is supplemental, not a replacement yet. Okay, so it came up with a test idea. Let's see what it gave. Okay, the control, what's live right now? The headline is start winning with schemes that have helped over 3,000 players win more games. The subtext is unlock the strategies I use to win nearly every game with easy-to-follow guides that actually work and the CTA is start winning, okay? And there's nothing else there, at least on mobile. On desktop, there is an image, okay? The single highest leverage change before you even build a variant. The hero CTA button is dark and nearly invisible against the black background. Interesting, okay? And then the start winning button in the navbar is bright blue and clearly tappable. Let's go look at this cuz I'm actually curious if it's getting this right. So, it did open up my browser here and it went and actually clicked it cuz Claude Co-worker has access. I don't know about you, but I'm pretty sure the bright blue both the navbar and the, you know, the main CTA is the same blue, but it said it was dark. That's not true. So, again, this is where you got to be careful here. You can see the potential, but I think for me personally, there's been a lot of ebbs and flows like, "Oh my gosh, AI is it's here, right? Like AGI is here. " And then you're like, "Oh, actually like I can't even tell the difference between a color, right? But let's see what, you know, the main test idea it gave. So, the hypothesis is that visitors leaving because they can't make a decision from what they see, not because they're uninterested. The test puts everything needed to say yes into the first viewport. Headline is shh shh Keep it. Okay, so it said keep it. Replace the subtext with a three-line feature list. Access every scheme now, Madden College Football, weekly meta buster series updated every patch, and then civil. gg members only community. So, that was a test. And then it also says add price anchoring to cancel anytime. And then the monthly price, $29. 99 anchored with from $19. 99 and the annual plan broken into monthly equivalent, reframes what they're spending. And then move the 97. 2% of members win more games block with member avatar stack into the hero directly above the CTA. Right now, it sits just below the fold. That is true. That I actually like that idea. That's actually a pretty good idea. And then fix the CTA button to bright blue matching the nav. Again, that's already done. And then it went and it created that, right? And it even says what you're measuring. Now, this is where it gets interesting and this is again, I think where there's limitations in this. The primary metric is click-through rate to checkout from the become a member page. Very much disagree. Now, could you measure that and could that give you useful information? Yes, absolutely. However, I could put on this button like, you know, click this button to get $1,000 for free. I mean, maybe that wouldn't have a high click-through rate. That sounds like a virus or something, but you get the point. You can do a lot of things to improve a secondary metric, right? Which I would consider that a secondary metric. What matters is the sticking conversion, right? Like are they actually going to buy? I don't care if they scroll further if they're not going to buy. So, that's where Claude I think starts getting off the rails a little bit. Again, in addition to the fact that it doesn't have the nuanced understanding of the business. And even if you feed it in with, you know, amazing memory files and learnings files and it understands context, I still, right now, am not confident it's going to be able to produce consistently great optimization ideas understanding exactly what to test. Now, this is super valuable. You connect this with something like auto research from Kaparthy and you're probably able to, you know, not only just get data on click-through rates, etc. from Clarity, but it can even now get more data to form better hypothesis, right? So, I do

### [10:00](https://www.youtube.com/watch?v=5JWU7u8JB2E&t=600s) Segment 3 (10:00 - 11:00)

think this is helpful and I think there's a lot of potential here, but I wouldn't go and just blindly follow every single optimization idea it gives you. And then obviously, the next thing that really matters if you're going to use this, once you verify what it's saying, right? And take things that are good, like what I just did, right? Like yeah, actually the social proof is low. We should test moving that cuz if it works, why did it work, right? We changed the, you know, in its case, the button color, which obviously we wouldn't it once you change the button color, uh the subheadline and the bullets, and then move up the social proof, that's a lot of things to change all at once. So, if it works, you don't know why. If it doesn't work, again, So, not only do you need to good ideas, you then need to build the variant in a way that isolates the variable, right? And also, you need to build the variant well with good design principles, and then you need to be able to track the data correctly. You need to make sure you have an even 50/50 traffic split, which is easier said than done. You run all the data through a statistical significance calculator, all that stuff. So, if you're going to go and do this, make sure you follow all of those steps. But, I would definitely recommend install Clarity on your website cuz again, this is only going to get better. Connect it with Claude and start prompting and just see what can you find inside of your landing pages that you can go and fix. And if you are a business who has opportunity inside of your sales funnel, inside of your website where visitors are coming that should be buying that aren't, go down below, click link in the description. I would love to take a look at your site and give you some feedback. And if you are a business owner who has traffic coming to your site and you know there's more potential in there, you know there's revenue you're losing every single day, I'll put a link down in the description where I can come in and just audit your funnel for free. So, if you're interested in that, click link down below. You can apply to get an audit with me. And if you enjoyed this video, YouTube's algorithm thinks you'll love this one, so check that one out as well, and I'll see you there.

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*Источник: https://ekstraktznaniy.ru/video/50885*