# Why "build fast, fail fast" is actually making founders fail slower

## Метаданные

- **Канал:** icanpreneur
- **YouTube:** https://www.youtube.com/watch?v=8j_rqOaeQuc
- **Дата:** 12.05.2026
- **Длительность:** 1:43
- **Просмотры:** 101

## Описание

Most founders don't fail because they can't execute.

They fail because "build fast, fail fast" gave them permission to skip validation — and by the time the market told them they built the wrong thing, they'd already spent 18 months and most of their runway finding out.

In this clip, Vesko Kolev, CEO of Icanpreneur, breaks down why the most popular piece of startup advice is also one of the most dangerous ones.

Watch the full 60-minute AMA here → https://www.youtube.com/watch?v=Dur19HMO74Y

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#startups #founder #startupadvice #validation #entrepreneurship #AMA #buildinpublic #indiehacker #productmarket fit #SaaS

## Содержание

### [0:00](https://www.youtube.com/watch?v=8j_rqOaeQuc) Segment 1 (00:00 - 01:00)

As we all have heard it probably gazillion of times, everyone is saying just build it like the Nike principle, just do it. But the reality is that there are way too many products that have been built that are great products and the engineers have found a great way to develop them, but in reality nobody actually needs them enough so that they buy them. And so with the advance of AI tools like Lava Bowl Cloud Code and other similar tools actually the acceleration of fast you can build things become like 10x 100x faster. And so the thing that was accelerated actually was like how fast you can build. But the real challenge is uh evident is not necessarily what how fast you're building but how to figure out what exactly to build so that the market actually needs it. And when you look at the statistics and the reasons why startups and products innovation actually fail this is the statistical reality. It's not necessarily about how fast we build it, engineering challenges. 80-90% of the time it is about are we solving something that enough people care about to get solved so that they buy it. That's why we are passionate about that.

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*Источник: https://ekstraktznaniy.ru/video/50935*